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Monday, September 28, 2009

PHASE ONE 645DF Medium Format CAMERA

Announcing the PHASE ONE 645DF Medium Format CAMERA
The Perfect Body for your Perfect Back
COPENHAGEN, September 28, 2009 – Phase One, the world’s leader
in open-platform medium format camera systems and solutions, today
announced the Phase One 645DF camera. Engineered in partnership
with Mamiya Digital Imaging for superior quality image capture and
ease of handling, it sets a new standard for high flash sync speeds –
up to 1/1600 of a second.



Also today, Phase One announced the availability of three new high
performance leaf shutter lenses, 55mm, 80mm and 110mm, all f/2.8
and all designed with the Phase One 645DF camera in mind. The
lenses are a result of close collaboration with Mamiya Digital Imaging
and Schneider Kreuznach (see today’s related announcement).
“Our patent-pending flash sync breakthrough eases working with wide
open apertures and fill-in flash on location,” said Jan H. Christiansen,
Phase One marketing director. “We already offer the most flexible
exposure times ranging from 1/4000 of a second to one full hour.
Setting new performance standards is all about expanding creative
options for photographers.”

The 645DF camera is the only 645 medium format camera which
supports both focal plane and leaf shutters, expanding photographers’
innovative possibilities by leveraging the two shutter technologies
seamlessly for world class photography, whether this involves ultrafast
flash sync speeds or extremely flexible exposure times.
The new camera introduces many performance improvements over its
predecessor. Capture responsiveness and autofocus speed is highly
improved giving photographers up to 5 times faster performance in a
typical fashion set up.
The 645DF also offers a breakthrough workflow improvement --
custom-shooting modes. For the first time in a medium-format
camera, photographers can “dial up” a pre-defined mode, where the
camera is instantly set up for a given shooting scenario, e.g. product,
portrait or landscape photography.
Other workflow enhancements include new tactile buttons, a fully
sealed eye-cup eliminating ambient light, improved viewfinder masks,
and customizable audio feedback e.g. on focus lock. Several custom
functions have been enhanced, without compromising simple
navigation.
Freedom to choose the best back for you
Phase One builds flexible, open photographic systems to support a
professional’s style, needs and working preference. The Phase One
645DF camera supports the world’s finest digital backs, ensuring
freedom of choice and investment protection for years to come. It is
compatible with digital backs designed for the Phase One / Mamiya
AFD mount, including backs from Phase One, Leaf, Mamiya and others.
Pricing and Availability
The Phase One 645DF camera body starts at $5990/€4290 and is
expected to ship Q4, 2009. The new leaf shutter lenses start at
$2490/€1790 and are expected to start shipping Q4, 2009. All
equipment can be ordered now from Phase One and Leaf dealers (for
the dealer near you, please see: http://www.phaseone.com/partners
and http://www.leaf-photography.com/dealers.asp).
About Phase One
Phase One is the world’s leader in open-platform based medium format
camera systems and solutions. Phase One medium format cameras,
digital backs and lenses are designed to deliver superior quality image
capture and investment value. Phase One’s Capture One software
helps streamline capture and post-production processes for both
medium format and DSLR cameras. Phase One products are known for
their quality, flexibility and speed enabling pro photographers shooting
in a wide range of formats to achieve their creative visions without
compromise.
Phase One is an employee-owned company based in Copenhagen with
offices in New York, London, Tokyo, Cologne and Shanghai.
For more information about the products, visit the Phase One web site
on www.phaseone.com.
Phase One is a registered trademark of Phase One A/S. All other
brand or product names are trademarks or registered trademarks of
their respective holders.
# # #

Schneider Kreuznach, Phase One, Mamiya Digital Imaging Cooperate to Drive Innovations in Medium Format Digital Lenses

Expanding Range of Lens Options for Pro Photographers
BAD KREUZNACH, Germany, COPENHAGEN and TOKYO, Sept. 28,
2009 — Schneider Kreuznach, Phase One A/S and Mamiya Digital
Imaging, Ltd. today announced that they are collaborating on design,
development, manufacturing, and delivery of superior quality,
precision digital lenses for the medium format camera systems used
by the world’s most discriminating professional photographers.
“Our vision of offering photographers freedom to choose from what is
best in photographic equipment is at the heart of our cooperation with
Schneider Kreuznach,” said Henrik Håkonsson, President and CEO of
Phase One. “We are committed to sharing expertise in digital imaging
technology with the world’s most respected companies to push the
limits of excellence for photographers.”

“We are pleased to contribute our optical expertise within a very
creative group,” said Dr. Josef Staub, Managing Director of Schneider
Kreuznach. “As we pioneer advancements in optical lens design, the
photographic market can look forward to new, extraordinary lenses.”
“Successful teamwork has already resulted in the world’s most open
medium format camera platform,” said Toshio Midorikawa, President of
Mamiya Digital Imaging. “Now we take another step, as we share our
manufacturing expertise with Schneider Kreuznach’s optical design
talents to benefit the world’s photographers.”
The first results of this collaboration are the 55mm, 80mm and 110mm
leaf shutter lenses designed for the Phase One 645DF and Mamiya
645DF cameras. The lenses can be ordered now and will start shipping
Q4, 2009.
About Mamiya Digital Imaging
Mamiya Digital Imaging is the digital successor to the reputable
Mamiya brand, an innovative company fresh with enthusiasm and
dedicated to continuing a legacy of excellence. Mamiya has
consistently been a fore-runner in medium format camera design, and
Mamiya lenses, manufactured following a tradition of precision and
quality, are celebrated world-wide. For the Professional Photographer,
it is the ultimate brand in photographic equipment.
Mamiya Digital Imaging is headquartered in Tokyo with two factories in
Japan, and has distributors in more than 100 countries.
For more information about products, visit the Mamiya homepage on
www.mamiya.co.jp
About Phase One
Phase One is the world’s leader in open-platform based medium format
camera systems and solutions. Phase One medium format cameras,
digital backs and lenses are designed to deliver superior quality image
capture and investment value. Phase One Capture One software helps
streamline capture and post-production processes for both medium
format and DSLR cameras. Phase One products are known for their
quality, flexibility and speed enabling pro photographers shooting in a
wide range of formats to achieve their creative visions without
compromise.
Phase One is an employee-owned company based in Copenhagen with
offices in New York, London, Tokyo, Cologne and Shanghai.
For more information about the products, visit the Phase One Web site
on www.phaseone.com.
About the Schneider Group
The Schneider Group specializes in developing and producing highperformance
photographic lenses, cinema projection lenses, as well as industrial
optics and
precision mechanics. The group comprises Jos. Schneider Optische
Werke,
founded in Bad Kreuznach in 1913, and its subsidiaries Pentacon
(Dresden),
B+W Filterfabrik (ISCO) (Göttingen ), Schneider-Optics (New York, Los
Angeles),
Schneider Bando (Seoul), Schneider Asia Pacific (Hong Kong) and
Schneider
Optical Technologies (Shenzhen). The company’s main brand is
“Schneider-
Kreuznach”. It has around 640 employees worldwide, with 335 based
in its
German headquarters. For years now the group has been a world
market leader in the area of high-performance lenses.
Phase One is a registered trademarks of Phase One A/S. Mamiya is a
registered trademark of Mamiya Digital Imaging Co., Ltd. Schneider-
Kreuznach is a registered trademark of Jos. Schneider Optische Werke
GmbH.
#########

Carl Zeiss presents the Distagon T* 2,8/21 with EF Bayonet



Perfect lighting for dramatic perspectives:
Carl Zeiss presents the
Distagon T* 2,8/21 with EF Bayonet

Thornwood, NY – Dusk is falling in Manhattan, and a swarm of commuters on their way home are hurriedly crossing the street toward Grand Central Station. Behind them, the skyscrapers reflect the golden light of the setting sun. To capture this unique atmosphere, photographers need a fast wide-angle lens. Carl Zeiss is proud to present the Distagon T* 2,8/21 ZE, an ultra-wide-angle lens with EF bayonet designed specifically for such tricky shooting moments. Designed to fit all analog and digital EOS camera models, it is ideal for architectural, landscape and a wide ariety of other applications. It is also ideally suited for shooting HD video due to its wide focus rotation, superb image quality and minimal breathing characteristics. Following the recent release of the Distagon T* 3,5/18 ZE, the new Distagon T* 2,8/21 ZE is now the second Carl Zeiss wide-angle lens with EF bayonet on the market and the fourth lens in the ZE product range.


Photographers taking wide-angle shots often encounter image errors at the transition between bright and dark light as a result of lenses breaking the various wavelengths differently. The Distagon T* 2,8/21 ZE’s ability to flawlessly correct color errors prevents color fringing and unwanted lack of focus that can result from chromatic berrations. Thanks to these capabilities, the Distagon T* 2,8/21 ZE is ideal for contrast-rich scenes and intense lighting angles. The lens’s floating elements design also guarantees high imaging performance, from close-ups to infinity. Thanks to the Carl Zeiss T* anti-reflex coating and meticulously-crafted lenses, the Distagon T* 2,8/21 ZE is not affected by reflections or stray light. Capturing scenes with tough
lighting conditions, such as the summer dusk in downtown Manhattan, works every time even with wide aperture settings. The Distagon T* 2,8/21 ZE will be available in the Autumn of 2009 for a suggested retail price of $1,540.

For more information, visit www.zeiss.com/photo.
(more)
Continued, Page 2
Technical specifications:
Focal length:
21 mm
Aperture range:
f/2.8 - f/22
Number of elements/groups:
16/13
Focusing range:
0.22 m – infinity
Angular field* (diag./horiz./vert.):
90/81/59 °
Coverage at close range:
19 x 12.4 cm (close-up)
Image ratio at close range:
1:5 (close-up)
Filter thread:
M 82 x 0.75
Mounts:
ZF (F bayonet)
ZK (K bayonet)
ZE (EF bayonet)
Accessories:
Lens hood included
* in 35 mm format
Product Photos
To download product photos of the Distagon T* 2.8/21 ZE, please visit our on-line image
database: http://zeiss.smartimagine.com/pindownload/login.do?pin=QALG3
Additional images taken with the Distagon T* 2.8/21 ZE are located at:
http://www.flickr.com/photos/silver2silicon/sets/72157622342804647/

Web: www.zeiss.com/photo
About Carl Zeiss AG
Carl Zeiss AG is a leading group of companies operating worldwide in the optical and opto-electronic
industry. The five independently operating business groups are active in the future-oriented
markets of Medical and Research Solutions, Industrial Solutions and Lifestyle Products. Founded
in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The company has been a
technological pioneer in optical innovation for more than 160 years.
Carl Zeiss develops and distributes products and services under the ZEISS brand name for biomedical
research and medical technology, as well as for the semiconductor, automotive and mechanical
engineering industries. Planetariums, binoculars, and camera and cine lenses are valued by millions of
users around the world. The eyeglass business is now bundled in Carl Zeiss Vision International GmbH,
the number two eyeglass provider in the world.
Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation). During fiscal year
2007/08 (ended Sept. 30), the company generated revenues of EUR 2,731 million. Carl Zeiss has
around 13,000 employees in more than 30 countries, including more than 8,000 in Germany.

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