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Wednesday, January 27, 2010

New ThinkTank Hydrophobia® 70-200

The great Hydrophobia gets a new smaller partner (Finally) To see our long term update of the Hydrophobia® 300-600 Go HERE

Santa Rosa, Calif. –Think Tank Photo announces the release of two water-resistant, seam-sealed rain covers for 70-200 and smaller lenses: the Hydrophobia® 70-200 and the Hydrophobia® Flash 70-200 with built-in flash protector. Featuring side arm holes for focusing and accessing switches, they allow DSLRs to be turned vertically. And now, without exposing their expensive bodies and lenses to the elements, photographers can change memory cards and batteries without taking off the rain covers.

A key feature is that the camera can be carried two ways. It can be carried by the strap attached to the camera as it does not have to be removed. And, there is a camera strap attached to the Hydrophobia 70-200 that, combined with a strap that buckles under the lens, allows the camera to be carried by the rain cover.

The new Hydrophobia 70-200 comes in two models, one with the flash tower (http://www.thinktankphoto.com/products/hydrophobia-flash-70-200-rain-cover.aspx) and one without (http://www.thinktankphoto.com/products/hydrophobia-70-200-rain-cover.aspx).





“The problem with other covers is that holes have to be cut into the top of the cover, and then using a special camera strap, the user has to unclip the camera strap from the camera, feeding it through the top of the cover,” said Doug Murdoch, Think Tank Photo’s CEO and lead designer. “With the Hydrophobia 70-200, we eliminated this problem by creating a system that automatically transfers the weight to the rain cover itself, while still keeping it water resistant.”

The fabric used on the Hydrophobia is ten times as water resistant as normal fabric. Instead of a “spray” coating, a “film” is applied to the underside of the fabric, as well as a

tricot mesh to protect it, making it a far more impenetrable three-layer fabric. In addition a waterproof tape is applied to all seams, providing an even more water resistant barrier.

The rain covers have the following key features:

* A clear window for viewing LCD and controls
* A fabric cover for the end of the lens.
* An eyepiece storage pocket (eyepieces sold separately)
* A breathable mesh bag for transportation and storage

For professionals and amateur SLR shooters with smaller lenses who can’t afford to lose a shot or to have their gear damaged, the Hydrophobia™ 70-200 and the Hydrophobia™ Flash 70-200 are powerful new tools for getting the shot in even the harshest conditions.

Specifications

Hydrophobia 70-200

Dimensions: 7.5” W x 17” L x 5.5” D (19 x 43 x 14 cm)

Weight (rain cover only): 9.6 oz. (272 g)

Price: $139.00

Hydrophobia 70-200 Flash

Dimensions: 7.5” W x 17” L x 5.5” D (19 x 43 x 14 cm)

Weight (rain cover only): 13 oz. (367 g)

Price: $145.00

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About Think Tank Photo

Think Tank Photo is a group of designers and professional photographers focused on studying how photographers work, and developing inventive new carrying solutions to meet their needs. By focusing on “speed” and “accessibility,” we prepare photographers to Be Ready “Before The Moment,” allowing them to document those historic moments that reflect their personal visions and artistic talents. We design products that help photographers travel easier, take pictures faster, and organize their gear more efficiently.

Friday, January 22, 2010

PMA 2010 LIVE!

We will be at PMA 2010 sending LIVE photos to the site from each booth visit and video as we can!

Just a note to all Bag Companies, we are looking for a rolling-backpack this year to be our official show bag.
Put your bag to the ultimate test of 4 hard grueling days on the trade show walking around plus 2 plain rides and countless other abuses. Many have tried few have won our top ranking!




Friday, January 8, 2010

Sigma Contest!

Sigma Corporation of America Scholarship Contest
Sigma will award a cash gift of $5,000 & a $1,000 gift card for Sigma products


Are you a high school senior with plans to pursue a career in a photo-related field? Do you have a passion and creative inspiration for capturing unique, dazzling images? Could you use $5,000 and some new gear to help move your career forward?

Here’s your chance to display your photographic talents and win a fantastic prize from Sigma Corporation of America.

Sigma will award a cash gift of $5,000 and a $1,000 gift card for Sigma products to one talented high school senior who is pursuing a higher education in a photo-related field.

So grab your camera and show us you have what it takes to be the first-ever Sigma Corporation of America Scholarship winner!

But first, here are the rules of the contest:
You must be a high school senior who will graduate in 2010, with plans to pursue a degree or certificate in a photo-related field such as photography, photojournalism, graphic arts, design, visual arts or art history

The deadline to submit entries is Feb. 15, 2010. Online voting will occur Feb. 16 to April 23, and the winner will be announced May 3

You must submit a brief essay and up to five thematically-tied photographs
The entire package will be judged based on creativity of subject selection, overall technique and, most importantly, image quality.

For more information about rules and how to submit, click here.



Thursday, January 7, 2010

Samsung NX10 Video, Samples and Preview

Here is a video of the NX1o from PMA 2009 that Brendan Took


Dpreview has a exclent NX10 preview and Samples gallery of ta pre-productions NX10 check it out!
Gallery HERE Preview HERE

SAMSUNG UNVEILS THE NX10


"THE NEXT GENERATION OF CAMERA"

The Samsung NX10’s Innovative Technology Provides ‘Best in Class’ Features with a Large APS-C Size Sensor, Bright AMOLED Screen and Fast Auto Focus to Give Users Ultimate Performance

Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced the Samsung NX10 – an innovative digital camera that provides users with optimum image quality in a sleek, compact body. Delivering creativity without compromise, users can now be as creative as they want on the move, without having to compromise perfect images. The NX10 will be on display during the 2010 International Consumer Electronics Show, January 7-10, in the Samsung booth #11026 in the Central Hall of the Las Vegas Convention Center.

The NX10 incorporates a fast and decisive auto focus (AF), 14.6 MP APS-C size CMOS sensor and unique, large 3.0” AMOLED screen, allowing users to easily view their images, even in bright sunlight. Users can also record in HD movie to create the full story. Available in two colors, Noble Black and Titan Silver, the Samsung NX10 is small, light and ergonomically designed to ensure maximum portability for everyday use.

Buy Samsung Cameras Here



The Samsung NX10 ensures users never miss a moment, with one of the fastest AF in its class on the market. The company’s latest innovation, the new DRIMe II Pro engine and advanced AF algorithm, also provide ultra fast AF speed with the higher precision of contrast AF.
The Samsung NX10 has the heart of a DSLR embedded inside the compact frame of a digital camera, successfully integrating the APS-C size CMOS sensor with a mirrorless interchangeable lens, for a sleek, lightweight camera that users can easily take with them everywhere they go.
Consumers are not just limited to taking shots but can also tell their own stories in video format with HD movie recording (H.264 codec).

Samsung continues to extend the usage of AMOLED screens across many products, using a large 3.0” AMOLED screen in Samsung NX10. AMOLED provides easier viewing even in bright sunshine and at acute viewing angles, meaning users no longer need to shield their screen with their hand. The category leading screen also provides 10,000 times faster response rate than conventional LCDs, has a far lower power consumption and higher contrast ratio – 10,000:1 vs. 500:1.

“The new Samsung NX10 marks the start of the next generation of cameras,” said Mr. SJ Park, CEO of Samsung Digital Imaging Company. “We know from our detailed research over several years that what consumers want from their cameras is evolving, which we’ve reflected in the development of the Samsung NX10. With specialist equipment open to everyone and no longer restricted solely to the professional, more and more people want to capture something creative and tell a story through their camera – but they also want something compact that they can carry around with them all day. The large sensor and the ultra fast auto focus give consumers the quality they demand as well as the compactness they want in one exceptional package.”
Mr. Park continued: “Samsung has always been quick to implement cutting edge technology and no more so when it comes to quality of images. For the first time in the market, Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning that our users can now be as creative as they want to be on the move without having to compromise on image quality.”

The Samsung NX10 also contains a range of intelligent features to put professional quality images within reach of the amateur photographer. The Samsung NX10 includes in-depth manual controls and also a Smart Auto function which automatically detects the surrounding environment of the shot and selects the best shooting mode. Its Smart Range feature also enables the user to vividly express both bright areas and dark areas in the same frame, and the Supersonic Dust Reduction system keeps those dust particles clear of the image sensor that can often impair an image. It even senses when the user brings the camera close to their face to look through the viewfinder, and puts the AMOLED screen on standby to conserve power.

Specifications


NX10

Colors

Noble Black and Titan Silver

Image Sensor

14.6M APS-C CMOS

Mount

Samsung NX Mount

Display

3.0” AM OLED (VGA)

View Finder

Electronic viewfinder

Movie

720p HD (MP4. H.264)

Size & Weight

4.8” x 3.4” x 1.6” (excluding the projecting parts of the camera)

.78 lbs (without battery and card)

ISO

100 - 3200

Flash

Built-in Pop-up Flash

OIS

Lens Shift

Dust reduction

Supersonic Type

Special Features

· APS-C sized image sensor

· 3.0” AMOLED

· Smart Range

· HDMI (Anynet +)

· Fast & Decisive Contrast AF

· New DRIMe II Pro engine and advanced AF algorithm

Availability

· Spring 2010

 
Samsung Electronics America’s CES press releases, video content and product images are available at www.samsung.com/newsroom. About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.
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LaCie Introduces LaCinema Mini HD: Full HD WiFi Media Center

LaCie today unveiled LaCinema Mini HD, the all-in-one Wi-Fi High Definition media center. Its amazingly small and stylish design packs a big punch, bringing your HD movies, photos and music collections to your widescreen TV in full 1080p resolution.

  • Ultra-compact full HD media center
  • Watch high definition movies on HDTV
  • Wirelessly play and share photos, music, and movies
  • So small it can be taken and used anywhere

Image Bank | Product Page


LaCinema Mini HD bridges the gap between the computer and entertainment worlds in full HD quality. Featuring built-in high-speed 802.11n Wi-Fi, LaCinema Mini HD brings a DLNA® media player and server to your home without wires.



Transferring content to the LaCinema Mini HD is easy through the bus-powered USB connection for maximum transfer speeds, or by connecting the drive to a home network. Users can conveniently load files wirelessly from their computer or via the Ethernet connection.

"The new LaCinema Mini HD offers a full-featured media center by combining high storage capacity, compact design, and seamless store-and-play functionality," commented Salem Tirane, Digital Home Product Manager. "Users will benefit from large HD video format compatibility and the convenience of built-in wireless N streaming."

Playing movies is as simple as connecting the included HDMI video cable and selecting the wireless network. The drive is instantly ready to play content stored on its internal hard disk, attached USB drive or networked PC, Mac, or NAS (network-attached storage).

LaCinema Mini HD renders full HD 1080p movies in uncompromising quality on TVs and makes any movie, photo or music file accessible at your fingertips. Thanks to an extensive list of supported codecs, LaCinema Mini HD permits seamless playback of MKV, AVC, DivX and many more files on TVs. It is even possible to display album cover art and to create music-accompanied slideshows.

Encased in the latest minimalist design from Neil Poulton, LaCinema Mini HD is a fusion of art, simplicity and technology that can fit perfectly into any TV setup. Since it is also easy to carry, LaCinema Mini HD is ready to play back entire digital libraries anywhere, whether at a friend's house or at a holiday party.

Availability
LaCinema Mini HD is available in a 500GB capacity in Europe and will be available worldwide later this quarter through the LaCie Online Store, LaCie Reseller+, and LaCie Corner, starting at the suggested retail price of $299.99. For more information, visit www.lacie.com.

About Neil Poulton
Neil Poulton was born in Thurso, Scotland. A graduate in Industrial Design from Edinburgh University and Milan's Domus Academy, Poulton first came into public view in 1989 as the creator of "the ageing pens," pens made from a "living," wearing plastic that changes color and form with use. Today, Neil Poulton designs and develops best-selling, award-winning products for a variety of international clients including LaCie & Artemide. Since 1991, Poulton has lived and worked in Paris, France. www.neilpoulton.com

About LaCie
Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com

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New Olympus new FE-4020 and FE-47 both with 14mp!

The New Olympus FE Series Just May Be The World's Smartest Entry-Level Cameras

More Megapixels, Autofocus Tracking and In-Camera Creative Filters
Make These Smart Compacts the Fun and Easy Choice

CENTER VALLEY, Pa., January 7, 2010 – Today, Olympus introduces the two newest cameras in its popular FE series, designed for effortless picture taking for users of all ages and skill levels. The new FE-4020 and FE-47 come with 14 megapixels for super-high resolution, up to 5x optical zoom and a host of in-camera features to make photography simple so you can keep your mind on the action when you’re in the middle of it. Intelligent Auto mode plus Shadow Adjustment technology automatically selects the settings you need so you know the shot will come out right without making adjustments. AF Tracking keeps kids, pets and other fast-moving objects continually bright and in focus so you can easily capture great shots.



“Whether you’re snapping photos of a backyard soccer game or a get-together with friends, these new FE cameras do the thinking for you so you won’t miss a moment,” said Jennifer Schmell, product manager, Olympus Imaging America Inc. “Intelligent Auto automatically chooses the right mode for your picture, while Magic Filter turns your images into works of art.”

With 14 Megapixels Get More for Your Money
Both FE cameras come out shooting with 14 megapixels of resolution. Now, you can enlarge your favorite images with crystal clear detail intact. Isn’t it time you started decorating with your own artwork?

Always Stay Focused
The AF Tracking technology locks your subject in focus, and continuously adjusts focus and brightness whether you or your subject is moving. This enables you to keep fast-moving, unpredictable subjects like small children in focus for the perfect shot. There’s even a specially designed AF Tracking “Pet Mode” for animal lovers.

Because everyone who was there deserves to be in focus, all FE cameras feature Advanced Face Detection, which reduces the chance of blurred subjects in pictures by distinguishing between people’s faces and the background. It tracks up to 16 faces within the image area and automatically focuses and optimizes exposure for sharp, brilliant portrait pictures (ideal for large family or group photos).

Capture More of the Photo You Want
Being unable to back away from your subject has always been a challenge. Now, thanks to wide-angle zoom lens technology, it’s easy to capture everything and everyone – including group shots at weddings, family reunions and dinner parties. The FE-4020’s versatile lens starts extremely wide and goes to 4x (26mm – 105mm equivalent in 35mm photography). The FE-47 features a 5x (36mm – 180mm equivalent) zoom lens.

Develop Your Inner Artist with Magic Filter

In-camera Creative Filters, called Magic Filter, enable users to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software. The new Magic Filter includes:

* Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
* Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
* Fish-Eye – Emulates the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and
* Drawing – Turn your image into a sketch outline for children to color.

Intelligent Auto Thinks for You
The FE cameras’ ‘Intelligent Auto Mode’ automatically identifies what you are shooting (Portrait, Landscape, Night + Portrait, Macro or Sports) and adjusts settings to capture the best quality results depending on the situation. Keep your eyes and mind on what’s in front of you, let your camera do all the technical thinking and take incredible shots like a pro.

Easy Operation and Help Guides
Enhanced Help Guides are built right into the cameras to make learning about digital photography simple for users of all skill levels. The Menu and Scene Guides display a brief description of camera settings and features on the LCD to make more advanced techniques such as adjusting ISO and white balance settings using the Program Auto mode fun and easy. Additionally, Exposure Compensation enables users to preview and select various exposure effects on a live, multi-frame window on the LCD before snapping the shot, allowing users to see precisely what an image will look like when adjustments are made. Program Auto and Exposure Compensation are great modes that enable novice users to get results like the pros while learning about the effects of different photography techniques. Menus are available in English, Spanish and 37 other languages for convenient operation.

AVI Movie with Sound
With these FE cameras, users can capture AVI movies with sound that are easy to share with family and friends via email or on social networking websites.

OLYMPUS [ib] Software

All Spring 2010 digital compact cameras, including the FE series, will offer the new OLYMPUS [ib] software. The new software includes photography workflow, browsing, editing and unique photo-organizing functions. You can organize your photos by person with automatic face recognition technology, by location with a Geotagging function or by event. The name [ib] stands for image bridging, image browsing and image brightening. The new software will be available for Windows operating systems only.

SD Compatibility
Olympus’ new Spring 2010 digital compact cameras offer SD capability for up to 32 gigabytes of capacity.

Sleek Portable Bodies in a Range of Colors
The new FE cameras are as high fashion as they are easy to use. The FE-4020’s sleek double-layered crystal shell utilizes silk printing and a pearlized mirror finish to give the cameras an elegant, transparent feel. The cameras come in a variety of colors to suit everyone’s style. The FE-4020 is available in warm gray, pearl white, light pink and light blue, while the FE-47 comes in silver, black, red and blue.

Availability
The FE-47 will be available in January 2010 and the FE-4020 will be available in February 2010. The FE-4020 camera includes a Lithium-Ion Rechargeable Battery, and the FE-47 includes two AA alkaline batteries. Both cameras also include a USB Cable and Charger, Audio/Video Cable, Wrist Strap, Quick-Start Guide, OLYMPUS [ib] Software and Instruction Manual CD-ROM, and Warranty Card.

U.S. Pricing
FE-4020 Estimated Street Price: $149.99 (U.S.)
FE-47 Estimated Street Price: $119.99 (U.S.)

Journalists interested in additional information, review units, product specifications and high-resolution images of the FE cameras should contact Jeff Hluchyj, Mullen Public Relations, 617-226-9939, jeff.hluchyj@mullen.com or Jennifer Lyons, senior manager, public relations, Olympus Imaging America Inc., 484-896-5350, jennifer.lyons@olympus.com, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, Pennsylvania 18034 or the Olympus Web site: www.getolympus.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

* Digital Cameras
* Professional Digital SLR Imaging Systems
* Related Underwater Products and Accessories
* Digital and Microcassette Recorders
* Digital Media
* Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder. ©2010 Olympus Imaging America Inc.

LaCie Reveals New Server Technology For Small Businesses


CONSUMER ELECTRONICS SHOW, LAS VEGAS – Today LaCie demonstrates a new network storage server based on the Microsoft® Windows® Home Server platform. The product will be shown for the first time at the CES.

This server leverages the success of LaCie's award-winning 5big Network, which features five user-replaceable drives, Gigabit Ethernet, and data protection support for data integrity. The technology demonstration shows that by combining Microsoft and LaCie technologies on a single platform, small business users can enjoy a seamless interface to automatically back up computers to a single server. The server secures their backup both locally and remotely by automatically copying their critical data to the cloud, using LaCie's Wuala technology.

"LaCie's network server offers an exciting design and provides plenty of storage options with terabytes of capacity and the ability to back up data from local computers and to cloud-based services," said Leslie McGuire, Director of Windows Server Marketing at Microsoft. "We're pleased to have LaCie join us as a Windows Home Server partner."

"Our aim with this technology demonstration is to show that by teaming with Microsoft and through our Wuala cloud storage technology, we can provide an enterprise-grade, data protection solution with both local backup and off-site replication in one low-cost, compact system," said Erwan Girard, Solutions Business Unit Manager. "By leveraging the groundbreaking Wuala cloud technology, which ensures the highest speed in data upload and download, our server will provide truly usable cloud-based data backup and restore to accommodate the large amounts of data generated by small businesses."

Additional product details will be available once it is officially announced in the first quarter of 2010. For more information or to schedule a customer or press demo, please contact Kim Myers at kmyers@lacie.com.

About LaCie
Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com

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New Olympus STYLUS-7040, STYLUS-7030 and STYLUS-5010?


Are You Ready For Your Closeup? Three Olympus Stylus Cameras Zoom In With Style

Express Yourself with HD-Video, 14 Megapixels, In-Camera Creative Filters and More

CENTER VALLEY, Pa., January 7, 2010 – Olympus unveils today its most powerful lineup of premium Stylus cameras offering beautiful High-Definition (HD) video, 14 megapixels to capture brilliant images, features like Magic Filter that transform average photos into works of art, and AF tracking so your subjects are always in focus. With so many impressive features, the only question consumers will ask themselves is how powerful they want their wide-angle zoom lens to be: 7x on the STYLUS-7040 and STYLUS-7030 or 5x on the STYLUS-5010?

The Stylus power is balanced with a new graphical user interface (GUI) for easy operation and new OLYMPUS [ib] software for rapid downloading and improved photo organization with Geotagging and Face Recognition functionality. The new Stylus family also comes in a range of colors to suit your individual style.

“These Stylus cameras are the best of all worlds with high-definition video, stunning high -resolution stills and a powerful zoom range,” said Nadine Clark, product manager, Olympus Imaging America Inc. “In-Camera Creative Filters let your inner creativity shine, while Shadow Adjustment Technology, In-Camera Panorama and AF tracking make it easier than ever to capture exceptional images.”




Variety of Wide-Angle Zoom Lenses
With the new Stylus family of cameras, you can choose the wide-angle zoom that best suits your needs. The STYLUS-7040 and STYLUS-7030 offer a 7x (28mm – 196mm equivalent) lens that gives you the versatility for close and distant subjects alike. If you prefer a slimmer body with a shorter zoom, the STYLUS-5010 has a wide-angle 5x (26mm – 130mm equivalent) zoom that will suit your needs.

HD Videos and HDMI Control for a Home Theater Experience
The STYLUS-7040 and STYLUS-5010 shoot gorgeous 720p HD videos, so you’ll never miss the chance to capture the scene. Activating HD recording is incredibly easy with a dedicated one-touch button, and playback is also a breeze. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on high-definition televisions. Simply connect the camera to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.

14 Megapixels for Superior Image Quality
All three Stylus cameras offer a 14-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image.

AF Tracking for Friends and Man’s Best Friend
AF Tracking technology locks your fast-moving subject in focus, and continuously adjusts focus and brightness. This enables you to keep fast-moving and unpredictable subjects like small children and pets in focus for the perfect shot. There’s even a specially designed AF Tracking “Pet Mode” for animal lovers.

Express Your Inner Artist with Magic Filter
In-camera Art Features debuted on Olympus E-System DSLR (digital single lens reflex) cameras last year. A similar feature, entitled Magic Filter, has been developed for the new Stylus cameras. Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software. The new Magic Filter includes:

* Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
* Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
* Fish-Eye – Emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and
* Drawing – Turn your image into a sketch outline for children to color.

Blur-Free Photos Two Ways
Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the image sensor to compensate for camera movement, which often occurs in low-light conditions when shutter speeds are slower. Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject. By combining the two technologies, users of the new Stylus cameras are able to take crystal-clear images in any shooting situation.

Never Miss a Detail with Shadow Adjustment Technology
Shooting outdoors in bright daylight can be tricky because of the extreme contrast between dark shadowed areas and bright sunlit areas. While the human eye is capable of detecting the nuances between dark and light and all the details in between, image sensors traditionally have not been quite as sensitive. These Stylus cameras address this challenge head-on with Shadow Adjustment Technology, which compensates for extreme contrast where the shadow areas are underexposed and lack visible detail. With this technology, users can preview and capture images with the same contrast as the naked eye.

In-Camera Panorama for the Ultimate Vista
In-Camera Panorama mode captures three images and stitches them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama. To create the ultimate panoramic picture, consumers can use the OLYMPUS [ib] Software to stitch up to 10 images together.

TruePic™ III Image Processor
The Stylus cameras feature Olympus’ exclusive TruePic III image processor developed for the demanding performance of DSLR cameras. Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures crisp, clear images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

OLYMPUS [ib] Software and In-Camera Manual
All Spring 2010 digital compact cameras, including the Stylus series, will offer the new OLYMPUS [ib] software. The new software includes photography workflow, browsing, editing and unique photo organizing functions. You can organize your photos by person with automatic face recognition technology, by location with a Geotagging function or by event. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for image bridging, image browsing and image brightening. The new software will be available for Windows operating systems only.

The new Stylus cameras will come equipped with the instruction manual saved on the cameras’ new internal memory. This translates into easily referencing instructions while shooting on the go. The internal memory also enables in-camera image playback in an organized fashion. Eliminating a paper or CD-Rom instruction manual is part of Olympus’ ongoing environmental commitment to conserve natural resources and reduce its carbon footprint.

SD Compatibility
Olympus’ new Spring 2010 digital compact cameras offer SD capability for up to 32 gigabytes of capacity.

Sleek Portable Bodies in a Range of Colors
The sleek, lightweight metal bodies of Stylus cameras come in a variety of colors to suit everyone’s style. The STYLUS-7040 and STYLUS-5010 are available in titanium, pink and light blue, and the STYLUS-7030 comes in titanium, blue and purple.

Availability
The STYLUS-7040, STYLUS-7030 and STYLUS-5010 will be available in February 2010. They include: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, warranty card and manual and OLYMPUS [ib] software on the camera.

U.S. Pricing
STYLUS-7040 Estimated Street Price: $249.99
STYLUS-7030 Estimated Street Price: $199.99
STYLUS-5010 Estimated Street Price: $199.99

For more information, review units, product specifications and high-resolution images of the new Stylus cameras, contact Jeff Hluchyj, Mullen Public Relations, 617-226-9939 or jeff.hluchyj@mullen.com, or Jennifer Lyons, senior manager, public relations, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5350 / (800) 622-6372 or the Olympus Web site: http://www.olympusamerica.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

* Digital Cameras
* Professional Digital SLR Imaging Systems
* Related Underwater Products and Accessories
* Digital and Microcassette Recorders
* Digital Media
* Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder. ©2010 Olympus Imaging America Inc.

Return From Life’s Everyday Adventures With High Definition Proof: The New Olympus STYLUS TOUGH-3000


CENTER VALLEY, Pa., January 7, 2010 – Olympus unveils the STYLUS TOUGH-3000, a shockproof, waterproof and freezeproof compact camera designed to capture all of life’s adventures from the extreme to the everyday. As the first Stylus Tough camera with High-Definition (HD) video, features like Magic Filter that expand your creativity and AF tracking to keep subjects in focus, the STYLUS TOUGH-3000 is as smart as it is durable. It’s also the first of several Stylus Tough cameras to be launched in 2010.

The STYLUS TOUGH-3000 also offers a new graphical user interface (GUI) for intuitive operation and new OLYMPUS [ib] software for rapid downloading and enhanced photo organization with Geotagging and Face Recognition functionality.



“The STYLUS TOUGH-3000 is the latest in the Stylus Tough series, a family of compact cameras designed for the places where families really go, like the pool, the slopes and the great outdoors,” said Nadine Clark, product manager, Olympus Imaging America Inc. “With HD video and 12 megapixels of resolution, you’ll relive life’s adventures.”

HD Videos and HDMI Control for a Home Theater Experience
The STYLUS TOUGH-3000 shoots gorgeous 720p HD videos using a dedicated one-touch button, so you’ll always capture the scene. Playback is also a breeze. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on high-definition televisions. Simply connect the camera to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.

AF Tracking for Friends and Man’s Best Friend
AF Tracking technology locks your fast-moving subject in focus, and continuously adjusts focus and brightness. This enables you to keep in focus fast-moving and unpredictable subjects like snowboarders on your favorite mountain, tropical fish while snorkeling or children at play anywhere in the great outdoors to capture the perfect shot. There’s even a specially designed AF Tracking “Pet Mode” for animal lovers.

Express Your Inner Artist with Magic Filter

In-camera Art Filters debuted on Olympus E-System DSLR (digital single lens reflex) cameras last year. Similar technology, called Magic Filter, has been developed for the new STYLUS TOUGH-3000. The Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software.

The new Magic Filter includes:

* Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
* Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
* Fish-Eye – Emulate the wide-angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and

* Drawing – Turn your image into a sketch outline for children to color.

Nothing Can Shock This Tough Camera
Afraid the mountain wind might sweep a camera out of your hands and dash it on the rocks below? Never fear, the STYLUS TOUGH-3000, available in fun and sporty red, pink, blue and green, can withstand a five-foot drop thanks to the Stylus Tough series’ shock-absorbing technology, which minimizes the impact on the lens and circuitry.

Point-Dunk-and-Shoot Cameras
Stylus Tough series cameras perform as well underwater as they do on land because their lightweight, yet durable exteriors are matched with interior rubber gaskets and O-rings to seal out the elements. The STYLUS TOUGH-3000 can be submerged up to 10 feet underwater. The inclusion of four preset underwater scene modes makes this camera perfect for taking photos while swimming, snorkeling or simply having worry-free fun in the pool. It can also capture HD movies underwater. The camera features a water-repellent lens coating to prevent water droplets from forming on the lens and enabling you to get crystal-clear shots no matter how wet the shooting environment.

Freezeproof for Arctic Adventures
Whether you’re in the arctic tundra or building a snowman in your backyard, the STYLUS TOUGH-3000 camera can still perform when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius). Stylus Tough cameras continue to enable you to capture great images in freezing situations where most traditional cameras would fail.

Wide-Angle Optical Zoom Captures It All
The STYLUS TOUGH-3000 features a 3.6x wide-angle optical zoom (28-102mm equivalent in 35mm photography, f3.5-5.0) so that even more of the subject makes it into each shot – perfect for underwater photography. The lens does not protrude from its body so it is further protected from harsh conditions.

Cut Out the Blur with Dual Image Stabilization
Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject.

Hit Them with Your Best Shot: Tap Control
The Stylus Tough cameras can be controlled with a simple tap on their top, back or sides, which is made possible thanks to their internal 3D accelerometer that detects the direction of the force on the camera’s body. In adverse climates, Tap Control ensures fast adjustment of settings even if you are wearing gloves that make pressing traditional buttons nearly impossible.

12 Megapixels for Superior Image Quality
The STYLUS TOUGH-3000 camera offers a 12-megapixel image sensor enabling consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image.

Can’t Hide with Face Detection!
Portrait and group shots make family reunions live beyond the short event, and with Face Detection you’ll capture even the shyest relatives. The STYLUS TOUGH-3000 detects up to 16 faces within the frame and automatically focuses and optimizes exposure to capture sharp, brilliant portraits and group shots. Thanks to the unrivaled durability of the Stylus Tough series, you’ll capture amazing photos even if your next family reunion is at a national park, a water park or a ski slope!

Intelligent Auto Thinks for You
Skating at night? You won’t be the last one on the ice setting your camera. Intelligent Auto Mode automatically identifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro and Sports) and adjusts the camera’s settings to capture the best quality results. First-time users can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.

Broaden Your Horizons with In-Camera Panorama
The places you can take Stylus Tough cameras – the rocky terrain of the Grand Canyon, the arctic glaciers of Alaska or the volcanic sand beaches of Hawaii – are locations where you want to capture as much of the scene as you can. In-Camera Panorama mode makes it easy by capturing three images and stitching them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the OLYMPUS [ib] Software to stitch up to 10 images together.

TruePic™ III Image Processor
Olympus developed its exclusive TruePic III image processor for the demanding performance of digital SLR (single lens reflex) cameras. Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures crisp, clear images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

OLYMPUS [ib] Software and In-Camera Manual
All Spring 2010 digital compact cameras, including the Stylus Tough series, will offer the new OLYMPUS [ib] software. The new software includes photography workflow, browsing, editing and unique photo organizing functions. You can organize your photos by person with automatic face recognition technology, by location with a Geotagging function or by event. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for image bridging, image browsing and brighten images. The new software will be available for Windows operating systems only.

The STYLUS TOUGH-3000 will come equipped with the instruction manual saved on the camera’s new internal memory. This translates into easily referencing instructions while shooting on the go. The internal memory also enables in-camera image playback in an organized fashion. Eliminating a paper or CD-Rom instruction manual is part of Olympus’ ongoing environmental commitment to conserve natural resources and reduce its carbon footprint.

SD Compatibility
Olympus’ new Spring 2010 digital compact cameras offer SD capability for up to 32 gigabytes of capacity.

Availability
The STYLUS TOUGH-3000 will be available in February 2010. It includes: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, warranty card and manual and OLYMPUS [ib] Software on the camera.

U.S. Pricing
STYLUS TOUGH-3000 Estimated Street Price: $229.99 (U.S.)

For more information, review units, product specifications and high-resolution images of the new Stylus cameras, contact Jeff Hluchyj, Mullen Public Relations, 617-226-9939 or jeff.hluchyj@mullen.com, or Jennifer Lyons, senior manager, public relations, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5350 / (800) 622-6372 or the Olympus Web site: www.getolympus.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

* Digital Cameras
* Professional Digital SLR Imaging Systems
* Related Underwater Products and Accessories
* Digital and Microcassette Recorders
* Digital Media
* Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder. ©2010 Olympus Imaging America Inc.

Wednesday, January 6, 2010

Lexar Media Introduces Portable Backup Solutions for Netbooks and Notebooks with Echo SE and ZE Drives

High-Capacity, Easy-to-Use Drives Intelligently, Securely Back Up Data On the Go

Echo SE Key Messages:

  • High-performance, ultra-portable, flash-based backup solution designed for netbook and notebook users
  • Continuously and securely backs up files on the go
  • Built-in software automatically backs up files in use, with the option to encrypt data
  • Users can store more with capacities up to 64GB

Echo ZE Key Messages:

  • Always-ready, plug-and-stay backup solution designed for netbook and notebook users
  • Sized at just 20.1 by 15.1 millimeters, it is one of the smallest USB drives in the world
  • Continuously and securely backs up essential files on the go
  • Built-in software automatically backs up files in use, with the option to encrypt data
  • Convenient, reliable flash-based design

Multimedia Elements:

Fremont, CA, January 6, 2010 – Lexar Media, a leading global provider of memory products for digital media, announced today the launch of its flash-based, backup drives, Lexar® Echo SE and Lexar Echo ZE. Designed to protect valuable data on netbook and notebook computers, Echo SE and ZE backup drives provide users with portable, easy-to-use file backup solutions for their mobile lifestyles. For additional information about the Lexar Echo SE and ZE backup drives, visit www.lexar.com/echo.



High-performance Echo SE is an ultra-portable drive that easily plugs into a computer’s USB port to perform automatic backup and transfer of files, at read speeds up to 28MB/s and write speeds up to 10MB/s. Echo ZE, with its low-profile 20.1 by 15.1 millimeter size and plug-and-stay design, is an always-ready drive providing a convenient means to automatically back up essential files – anytime, anywhere. Both drives are interoperable between Windows® XP, Windows VistaTM, and Windows 7, as well as Mac OS® X operating systems, allowing data to be seamlessly accessible whether using a PC or Mac computers.



“More than one out of three participants in the recent Parks Associates survey, ‘Mobile Convergence,’ expressed interest in a flash-based drive with automatic backup software for their netbook or notebook, and Echo SE and ZE answer that demand,” explained Aaron Lee, senior product marketing manager, Lexar Media. “Unlike traditional backup solutions which require external hard drives and cables, the Echo line is designed for users on the go. Whether it’s backing up college papers in a lecture hall or sales presentations on the road, the Echo SE and ZE drives provide secure, high-capacity options to meet the needs of today’s netbook and notebook user.”



The drives include versatile, built-in Echo backup software developed by Dmailer for Lexar. Key features include targeted file backup, which stores only specified files and reduces wasted disk space, and file versioning, which backs up a history of files and allows the retrieval of previous versions. Additionally, the software offers optional AES 128-bit encryption, enabling protection in the event of drive loss.



The Echo SE backup drive is available in capacities of 16GB, 32GB, and 64GB, and the Echo ZE backup drive, one of the smallest USB drives in the world, is available in capacities of 8GB, 16GB, and 32GB. The Lexar Echo SE and ZE backup drives will begin shipping to leading resellers in the United States in February, and are available for pre-order on Amazon.com. The products will also be available in select European markets in 2010.



For additional product warranty information, visit www.lexar.com/support.



Follow us online!

Twitter: www.twitter.com/lexarmedia

YouTube™: www.youtube.com/lexarmediainc

Facebook: www.facebook.com/LexarMedia



About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including, consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.



For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.



Lexar. When Memory Matters™.



About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

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©2009 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Mac and Mac OS are trademarks of Apple, Inc., registered in the U.S. and other countries. Windows and Windows Vista are trademarks of Microsoft Corporation registered in the United States and other countries. All other brand or product names are trademarks or registered trademarks of their respective holders.



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LaCie Unveils New USB "Keys" with Wuala Online Storage Inside


  • Up to 30MB/s speed in a USB 2.0 flash key

  • Waterproof and sturdy metal design

  • Get an extra 4GB of Wuala online storage for 2 years




Image Bank | Product Page

Today LaCie announced the LaCie CooKey and LaCie WhizKey, design by 5.5 Designers. The new USB flash keys are modeled after the award-winning LaCie iamaKey, which was recently issued a 2010 award by the internationally recognized Observeur du Design.

LaCie, the originator of the flat key-shaped design for USB flash keys, now presents two new unique designs. The LaCie CooKey and LaCie WhizKey are built with sturdy metal, making the surfaces tough and dependable. Additionally, the Gold SIP connector on the USB keys are both water- and scratch- resistant, making them some of the thinnest and most durable flash drive choices on the market.




The LaCie CooKey and LaCie WhizKey offer more than a resilient surface and up to 32GB of storage--they include a complete storage experience by integrating an extra 4GB of online storage through Wuala.

Wuala, a company of LaCie, is an innovative online storage service that allows you to securely store, back up, share, and access files from anywhere. Simply upload files and set privacy settings for the files or folders you'd like to share – allowing your family, friends, and co-workers exclusive access to those files. Designed to provide the ultimate security, files on Wuala go through a special encryption procedure and are stored in different locations in the Wuala cloud. This means no one - not even employees of Wuala – can access the files or passwords, ensuring that all of your data is fully secure and easily accessible.

Now LaCie offers up to 4GB for two years on all LaCie flash keys – and 10GB of Wuala online storage for one year in combination with its hard disk storage products. These products now provide customers with more storage, as well as a more secure and convenient way to backup and share their digital content. If you would like to enjoy more gigabytes in Wuala, you can buy additional storage, or trade local storage without extra charge – one of the more novel features of Wuala. You simply trade, for example, 50GB on your computer, and get up to 50GB of Wuala online storage.

"We are excited to see the LaCie CooKey and LaCie WhizKey join a growing list of LaCie storage solutions that offer extra gigabytes of Wuala online storage for accessible and secure off-site storage," said Minh Le, Marketing Director, LaCie. "I can back up my most valuable data in an instant, and share files with family and friends, thanks to Wuala."

To learn more about Wuala visit www.wuala.com.

Availability
The LaCie CooKey and WhizKey will be available in 4GB, 8GB, 16GB, and 32GB capacities through the LaCie Online Store, LaCie Reseller+, and LaCie Corner, starting at the suggested retail price of $19.99 (excluding VAT). For more information, visit www.lacie.com.

About Wuala
Wuala is an innovative online storage solution that allows users to securely store, back up,and access files from anywhere, and share files easily with family, friends, and co-workers. Wuala is based on a revolutionary technology that was researched at ETH Zurich (Swiss Federal Institute of Technology Zurich). Users begin with 1GB of storage but can expand as they like by trading idle disk space or by buying additional online storage. All files are encrypted on the user's computer, allowing them to set preferences for each file or folder. Wuala was acquired in 2009 by LaCie. For more information, visit www.wuala.com.

About LaCie
Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com

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Lexar Media Enhances the Photography Experience with Speed and Capacity Upgrades to Its Award-Winning Professional Line

New High-Capacity Lexar Professional CompactFlash and Class 10 SDHC Memory Cards Improve Photographers’ Digital Workflow

Lexar Professional CF and SDHC Memory Card Key Messages:

  • Professional 300x CF card now available in 32GB capacity; Professional 233x CF card now available in 16GB and 32GB capacities
  • Professional 133x SDHC card achieves Class 10 speed rating for rapid-fire shooting and full motion video capture
  • Includes valuable, downloadable recovery and editing software free with purchase of the card

Multimedia Elements:

Fremont, CA, January 5, 2010 – Lexar Media, a leading global provider of memory products for digital media, today announced improvements to the Professional line of CompactFlash® (CF) and Secure Digital High Capacity (SDHC™) memory cards for an enhanced imaging experience. Lexar has increased the capacity of Professional 300x CF cards to 32GB, and Professional 233x CF cards are now available in 16GB and 32GB capacities. In addition, the Lexar Professional 133x SDHC card has achieved a Class 10 speed rating. The improvements to the Lexar® Professional line allow professional photographers and advanced enthusiasts to capture more high-resolution images and high-definition (HD) video with their digital SLRs. For additional information about the Lexar Professional CF and SDHC cards, visit www.lexar.com.





The Lexar Professional 133x SDHC memory card now offers the maximum Class 10 speed rating, providing a blazing-fast minimum sustained write speed capability of 133x (20MB per second) for shooting higher-resolution images and large-sized, high-definition video files with SDHC-enabled devices. Additionally, the Lexar Professional 133x SDHC card significantly improves camera performance and image transfer speeds from card to computer, reducing post-production time and enabling shooters to focus on the business of photography.



“Professional photographers can’t afford to miss important shots because their memory cards can’t keep up,” said Manisha Sharma, director of memory card product marketing, Lexar Media. “Lexar’s high-capacity, high-performance memory cards enable shooters to reliably capture more images without having to change cards and potentially miss a shot. The enhancements we’ve made to these cards further demonstrate our dedication to satisfying consumer demand with the equipment photographers want and need to maximize their digital imaging experience.”



Lexar Professional CF memory cards in all capacities offer impressive speed and performance, with a guaranteed minimum sustained write speed capability of 233x (35MB per second) and 300x (45MB per second) for enhanced capture capabilities. When paired with a UDMA-enabled device, such as the Lexar Professional UDMA FireWire® 800 Reader or the Lexar Professional UDMA Dual-Slot USB Reader, Lexar Professional CF and SDHC cards significantly improve the digital imaging workflow by accelerating the download of captured images to a destination computer.



“Lexar Professional memory cards help me capture the best images possible and these higher capacities will allow me to shoot longer without changing cards, which is vital when working in a nautical environment,” said Lexar Elite Photographer, Onne van der Wal, who is renowned for his nautical and sailing photography. “It’s essential that I have the most dependable and advanced equipment available and that’s why I trust Lexar to protect my work. Lexar has always understood the details of a professional’s workflow process and I look forward to integrating the new high-capacity, higher-speed Professional cards into my routine.”



In addition to the high speeds and capacities of the Lexar Professional CF and SDHC cards, users also receive the reliability they have come to expect from Lexar. All Lexar memory cards are tested in the Lexar Reliability Lab, a facility with more than 800 digital cameras and memory card devices, to ensure quality, performance, and compatibility. Lexar performs this extensive testing in an effort to provide customers with a higher level of confidence, whether they are capturing once-in-a-lifetime memories, important events, or everyday occasions.



Customers can also access the Lexar Digital Photography website, a dedicated, online resource and tips destination (http://www.lexar.com/dp/), and can also leverage phone and live-chat tech support. Lexar provides these services and resources to customers to minimize the time required for troubleshooting card issues, and to provide tools for photographers to optimize their shooting and focus on capturing great images.



All Professional line cards include a limited lifetime warranty and free downloadable copy of Image Rescue™ 4, the latest version of Lexar’s award-winning image recovery software. In addition, the cards include exclusive, money-saving promotions from Adobe on popular photo and video editing products, including the latest versions of Adobe® Photoshop® Lightroom®, Adobe Photoshop Elements, and Adobe Premiere® Elements software. The Lexar Professional 233x and 300x CF, and 133x Class 10 SDHC cards are now available on Lexar.com, in specialty photo retailers and consumer electronics outlets including B&H Photo, Adorama, J&R Electronics, and other authorized Lexar resellers.



Follow us online!

Twitter: www.twitter.com/lexarmedia

YouTube™: www.youtube.com/lexarmediainc

Facebook: www.facebook.com/LexarMedia





About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.



For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.



Lexar. When Memory Matters.™



About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.



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©2009 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, Image Rescue, and When Memory Matters are trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Adobe, Lightroom, Photoshop, and Premiere are registered trademarks of Adobe Systems Incorporated. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other brand or product names are trademarks or registered trademarks of their respective holders.

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