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Wednesday, February 24, 2010

PMA: NEW Penrtax Optio W90

NOTE: We got hands on with this product, Video coming soon!
Latest Optio Features Unique Macro Photo LED Lighting, Carabiner Strap
And Eye-Fi Connectivity

GOLDEN, CO (February 24, 2010)…PENTAX Imaging Company has announced
the eleventh generation PENTAX Optio waterproof digital camera built
for rugged adventure in every way. The PENTAX Optio W90 offers
enhanced waterproof, shockproof, dustproof, and coldproof performance
and features an inventive Digital Microscope mode with LED lighting to
capture small but intriguing subjects. Designed with the look of
mountaineering equipment, the Optio W90 kit includes a woven web
fabric strap complete with a carabiner to attach the camera to a
backpack and other outdoor gear.
Adventure photography doesn't get any better than this. The rugged
Optio W90 offers photographic performance, innovative features and
style that surpass other outdoor compact digital cameras now available
on the market.

Waterproof to 20 feet for reliable underwater photography Shockproof to 4 feet withstanding the rigors of extreme use Coldproof to
sub-freezing temperatures for use in wintery, snowy activities 12.1
megapixel sensor and wide angle 5X optical zoom (28-140mm equivalent)
Digital Microscope mode with LED lens lighting perfectly captures the
smallest and closest macro subjects as near as 1cm from the camera
Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi
capability to transfer photos and videos from the camera to a computer
or an online sharing site such as Picasaweb, Flickr, Facebook and
YouTube. (Eye-fi cards sold separately.)


Waterproof, Shockproof, Dustproof, Freezeproof
Rated JIS Class 8 waterproof, the PENTAX Optio W90 captures images up
to 20 feet underwater (four feet deeper than the previous PENTAX W
series model) for up to two hours.

The shockproof* Optio W90 is designed to withstand falls from a height
of four feet without damage to the body. Rated JIS Class 6 dustproof,
the Optio W90 also offers exceptional coldproof performance for
reliable operation at temperatures as low as –10°C, making it a
perfect choice for active photographers who venture to shoot pictures
in demanding outdoor conditions. The camera also comes equipped with
carabiner strap to attach the camera to a backpack or other outdoor
* Measured under PENTAX-original testing standards (from a height of
1.2 meters, onto a surface of 5cm-thick plywood), conforming to the
Method 516.5-Shock of the MIL-Standard 810F.

Digital Microscope mode for nature observation from 1cm away Combining
a macro shooting capability from less than one inch away with the
Digital Zoom function, the Optio W90's new Digital Microscope mode
magnifies the view and captures miniscule subjects that are difficult
to observe closely with the naked eye.
* Three LED Macro Lights installed on the face of the lens barrel
camera captures subjects such as plants and insects clearly and
brightly on the LCD monitor for extreme macro photography.
* When using the Digital Microscope mode, the image size is fixed at
2.1 megapixels (at 16:9 proportions). Eye-Fi wireless SD memory card

Eye-Fi SD memory cards store media and offer built-in Wi-Fi capability
that accesses an assigned wireless network to effortlessly transfer
photos and videos from the camera to a computer and online sharing
site such as Picasaweb, Flickr, Facebook and YouTube. Equipped with an
Eye-Fi Card, the Optio W90 allows users to enable/disable the Eye-Fi
Card's Wi-Fi connectivity via the camera menu and provides an
on-screen card activity indicator. (Eye-fi cards sold separately. More
details available at www.eye-fi)

Upgraded face detection detects dogs and cats The Optio W90 features a
new-generation Face Detection AF & AE function, which instantly and
accurately detects up to 32 faces in the image field and captures each
in sharp focus and optimum exposure in just 0.03 seconds. This
upgraded version is programmed to detect not only human faces, but
also the faces of dogs and cats. When the user selects pre-registered
dog or cat faces (up to 3 choices), the camera automatically detects
them and optimizes focus and exposure. Users may program the camera to
automatically release the shutter the moment the subject's face turns
straight toward the camera, which is helpful for pet photography.

High-quality, HD-proportioned movie recording The Optio W90 captures
beautiful, flawless movie clips at 16:9 high-definition TV proportions
(1280 x 720 pixels) at a frame rate of 30 frames per second. This mode
also offers a variety of editing functions: Still images may be
extracted from movie clips; title images can be added to the beginning
and/or end of a movie clip; and more. The Optio W90 also provides an
HDMI micro terminal for audio/video signal output.

Extra-wide 2.7 inch LCD monitor for effortless outdoor viewing The
Optio W90 features a large 2.7 inch high-brightness color LCD monitor
with approximately 230,000 dots and horizontally extended 16:9
proportions. This monitor is treated with a special AR
(Anti-Reflection) coating to cut the glare of external light and
minimize annoying reflections, making it easy to view recorded images
and on-screen menus even in bright sunlight.

High image quality Combining approximately 12.1 effective megapixels
with the PENTAX-developed imaging engine and the high-performance
PENTAX zoom lens, the Optio W90 delivers brilliant, high-quality
images with well-defined details. Even when images are enlarged to
larger sizes, users are assured of sharp, high-resolution prints with
edge-to-edge sharpness. Optical 5X zoom lens with a 28mm wide-angle
coverage Despite its compact dimensions, the Optio W90 features an
optical 5X zoom lens covering focal lengths from 5mm to 25mm
(equivalent in the 35mm format to approximately 28mm wide angle to
140mm telephoto). This wide zoom range may be used for a wide variety
of subjects and scenes, from spectacular landscape and group shots to
tightly framed snapshots taken from a distance. Triple anti-shake
protection to prevent different types of camera shake

Pixel Track SR When recording still images, the Optio W90's Pixel
Track SR (Shake Reduction) effectively compensates for camera shake by
processing affected images. High-Sensitivity anti-shake mode
* When the Optio W90 detects low-lighting conditions in still-image
shooting, it automatically raises its sensitivity to as high as ISO
6400, making it possible to use a higher shutter speed. This
effectively minimizes the adverse effects of camera shake and subject
shake under poor lighting conditions. Movie SR** During movie
recording, the Optio W90 prevents blurry images by effectively
minimizing annoying camera shake through the use of exclusive
software. *When the High-Sensitivity anti-shake mode is selected, the
recorded size is fixed to five megapixels (2592 x 1944 pixels).

**When the Movie SR is selected, the angle of view becomes narrower
than normal shooting. Subscreen Input function for constant display of
a favorite image on the screen The Optio W90 features a Subscreen
Input function that allows users to display a thumbnail of a recorded
images in the upper left corner of the LCD panel for a picture in
picture effect that may be used as a reference. This features is
helpful when the photographer wants to shoot subjects from the same
angle and at the same image size every time (such as photographing
prepared food in the same way to compile a recipe file) or when the
user wants to constantly keep a favorite image on the screen.
Additional features Remote Control Waterproof O-RC1 (available as an
optional accessory) for wireless remote shooting* New Collage function
to compose a single picture from multiple images New Ink Rubbing
filter to create a monochromatic, high-contrast image from a recorded
image Auto Picture mode to automatically select one of the eight
shooting modes for the optimum result 12 digital filters to add
distinctive visual effects to recorded images Digital Wide function to
compose an extra-wide-angle image (equivalent to an image taken with
an approx. 21mm lens in 35mm format) from two images MediaImpression
2.0 for PENTAX image viewing, editing and filing software included
(compatible with latest operation systems, such as Windows 7 and Mac
OS X 10.6) * Wireless remote operation is not available when shooting
under water.

PENTAX and Optio are trademarks of HOYA CORPORATION.
ArcSoftⓇ, and its logo are either the registered trademark or
trademark of ArcSoft Inc. in the United States and/or other countries.
This product supports PRINT Image Matching III. PRINT Image Matching
enabled digital still cameras, printers and software help
photographers to produce images more faithful to their intentions.
Some functions are not available on printers that are not PRINT Image
Matching III compliant.
Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
Print Image Matching is a trademark of Seiko Epson Corporation.
The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
Eye-Fi, the Eye-Fi logo and Eye-Fi connected are trademarks of Eye-Fi, Inc.
Windows is a registered trademark of Microsoft Corporation in the
United States and other countries.
Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries.
HDMI, the HDMI logo and High-Definition Multimedia Interface are
trademarks or registered trademarks of HDMI Licensing LLC.
All other brands or product names are trademarks or registered
trademarks of their respective companies.
Design and Specifications are subject to change without notice.

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