Perfectly Clear® Fall Launch 2010 offers One Touch Photo Perfection to iPhone and Photoshop Users

New Perfectly Clear ® iPad App, Next Generation iPhone App and
Upgraded Photoshop Plug-in Produce Stunning I mages!

Perfectly Clear® Fall Launch 2010 offers One Touch Photo Perfection to iPhone and
Photoshop Users

NEW YORK CITY, New York (28 October, 2010) –– Not satisfied with your digital picture? Don’ t
discard it – correct it! Digital images that are underexposed, lack contrast, contain “ false” colors or even
have an artificial lighting color cast can all be revitalized to their inherent brilliance with a single touch on
your iPhone, iPad or computer using Perfectly Clear® from Athentech Imaging. Praised by professionals
and consumers alike, the resulting “ Real Color” pictures can be saved, viewed, shared or printed without
any degradation.


iPhone and iPad apps

The improved iPhone 2.0 app, developed from the award-winning1 iPhone 1.2 app, now offers a robust
and powerful noise reduction feature that eliminates the graininess so often associated with iPhone images
creating a great picture every time. Coupled with our patented corrections that are easy to use this app
will make you proud of pictures captured with your iPhone, and encourage you to share or upload them
for others to see. Perfectly Clear® iPhone is currently available as an online download via the Apple
iTunes App Store for US$2.99 with optional noise reduction for US$1.99 at http://www.athentech.com/
iPhone.html, Purchasers of earlier versions can upgrade their application at no cost.

At Photo Plus Expo in New York, Athentech Imaging will be demonstrating the NEW Perfectly Clear
iPad application, that boasts the unique Perfectly Smooth correction designed to render flawless skin
tones. Only one “ touch” is needed to produce incredibly smooth skin, wrinkle and blemish free for a great
look. In addition to all the award winning Perfectly Clear® corrections available on the iPhone, the iPad
also has contains the powerful Skin Tone Correction to ensure proper skin tones, has four new presets
with the ability to create your own, and has been re-engineered to create astonishing pictures on the “ Big
Screen.” You will love how amazing your images display in the higher resolution screen on the iPad.
Perfectly Clear® iPad is in the review process by Apple Inc. and a separate press release will be issued
when available. The price will be US$5.99.

Athentech Imaging Fall Launch Page 1

“ Perfectly Clear® is all about creating the best-looking image possible – automatically – to perfectly
preserve the photographer’ s memory of the event,” said Athentech Imaging President Brad Malcolm.
“ We‘ ve been thrilled by the large number of people who are using Perfectly Clear® to turn their ordinary
digital camera and camera phone images into extraordinary keepsakes that they want to save and share with
others”

New Photoshop® Plug-I n

The new Photoshop® Perfectly Clear® Plug-in builds on the award winning2 1.0 version. v1.5 contains
lots of exciting and powerful new features, such as powerful 32 and 64 bit processing engines, smarter
sharpening, incredibly efficient memory management, and works with layers and even selections. It
is compatible with CS3, CS4, CS5 and Elements 8 and is available for PC or MAC. Now with a new
improved user interface, you can turn your photos into masterpieces easily and quickly. A free trial version
of Photoshop® Perfectly Clear® Plug-In is available at http://www.athentech.com/Plugin.html, with the
full-featured version at US$199.

“ Our Perfectly Clear® Photoshop Plug-In creates a world in which the user can enjoy the fun and
excitement of taking great photos, without the burden of spending hours trying to edit them and fix them,”
Athentech President Brad Malcolm said. “ They’ re utilizing ‘ smart’ algorithms that do something even
better than simply edit photos – they actually correct their photos, with one click – automatically. This
is fundamentally changing the typical Photoshop workflow and image preparation process. Typically,
the automatic correction time is 2 seconds, compared to 5-7 minutes taken by Adobe experts for manual
correction, and most users have stated that they prefer the instant correction.”

PRESS M EM BERS

For more details on the Perfectly Clear corrections and to download a free trial version, go to:
www.athentech.com/media.html . Members of the press and imaging industry analysts can request a
license code for the Photoshop® Perfectly Clear® Plug-In 1.5 that permits the use of the application for an
indefinite period of time.

Athentech Imaging will be demonstrating these applications in our booth during the 2010 PDN PhotoPlus
Expo at the Jacob K. Javits Convention Center, NYC (booth 385), on October 28-30.

About Athentech® I maging I nc.

Athentech® Imaging Inc. is an entrepreneurial, privately held company headquartered in Calgary, Alberta,
Canada. The company is involved in three industries and markets: digital imaging, signal processing (for
medical applications), and earth sciences. For more information, please visit http://www.athentech.com.

1 . Winner of the 2010 DIMA Vision Award as one of the year’ s most distinctive, one-of-a-kind
digital imaging products.

2 . Perfectly Clear® Photoshop Plug-In winner of PMA Pro Photographer Hot Pick award in 2010

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Athentech and Perfectly Clear are registered trademarks of Athentech Imaging Inc. Any other corporate
names and trademarks in this document are the property of their respective companies.