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Tuesday, February 16, 2010

XritePhoto.com: The Online Source Of Color Management Tips, Tricks & Technologies For Pro & Peer Photographers

All-new Virtual Community Site For Every Level of Photographer Features Robust Learning Segments & Webinars – Plus Fun-filled Extras Such As Test Your Color IQ

Grand Rapids, MI – February 15, 2010– X-Rite (NASDAQ: XRIT), Incorporated, the world leader in color management, measurement and communication technologies, recently launched XritePhoto.com. Designed for photographers as both a color resource center and online community, the all-new website offers anyone involved in digital photography a robust and interactive learning resource, as well as a fun place to learn, explore, and exchange ideas as they relate to color.

A virtual showcase for every level of photographer and interest, XritePhoto.com is designed to provide easy access to tips, tricks, tools and technology about color management, and the impact color has on the digital workflow. A good example is the online color IQ test, an easy way for photographers to learn how well they see color by dragging and dropping color chips into order according to hue. The site offers an instant test score, and is easy to share and pass along to colleagues and friends.

“We created XritePhoto.com as a true community resource where every photographer can access all things color. Visitors can participate in our blog, test their color vision, sign up for a webinar, access our color experts, view educational videos, learn from our Coloratti pro community, or enter on-going contests, “ states X-Rite’s Strategic Marketing Director, Photo Liz Quinlisk.

A Virtual Community For All Things Color

The community feel of XritePhoto.com comes from those who populate it, including many of the top shooters working today. Dubbed the X-Rite Coloratti, these pros are longtime supporters and implementers of color managed workflows. The all-new site invites interactive participation from around the world, with multilingual landing pages, local-language webinars, and locally held events. In addition to the online color IQ test, other user-friendly tools that combine to create a robust learning environment include:

· A blog that offers the perfect forum for idea and information exchanges, as well as finding color workflow techniques that make color simple.

· “NTK - Need to Know” PDFs on popular color topics such as technical “know how” from the experts.

· Educational and Inspirational videos on photography and product usage from pro photographers.

· Palette creation tools to easily create and share color palettes.

· Pages dedicated to the hottest trends, tips and technologies including:

o Important issues like “the importance of monitor calibration,”

o Key resources like “printer settings,” and

o X-Rite Color Expert Support.

· Easy product selection for “at a glance” comparisons.

· In-depth product information, including related reviews, promotions and “where to buy”

About X-Rite
X-Rite is the global leader in color science and technology. The company, which includes color industry leader Pantone Inc., develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services.

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New short film shot with the Pentax K7

Very cool, looks like pentax may be after some 5dMark2 market



New Nikon Lenses: 16-35mm f/4 VR and 24mm f/1.4

NIKON RELEASES TWO HIGHLY ANTICIPATED WIDE ANGLE NIKKOR LENSES DESTINED TO BECOME PHOTOGRAPHER FAVORITES
The Ultra-Wide 16-35mm f/4 VR and Ultra-Fast 24mm f/1.4 Lenses Provide Photographers With New Perspectives and Creative Versatility
MELVILLE, N.Y. (Feb. 8, 2010) – Nikon Inc. today announced two new lenses for professional and enthusiast photographers that epitomize NIKKOR leadership in optical excellence. The highly anticipated AF-S NIKKOR 24mm f/1.4G ED lens is engineered to meet the demand for an ultra-fast professional lens for wide angle applications, while the AF-S NIKKOR 16-35mm f/4G ED VR offers Nikon’s widest FX-format focal range with VR, offering additional versatility to a broad range of photographers.
“The 16-35mm f/4 VR and 24mm f/1.4 are two new lenses designed to address the needs of an ever-expanding number of Nikon FX-format photographers, delivering dramatic perspectives, amazing clarity, contrast and color when capturing stills or HD video,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc. “Customers that choose these new lenses will experience excellent image quality and sturdy handling, which is made possible through our commitment to excellence and expert NIKKOR engineering.”

World renowned NIKKOR technologies play an essential role in the design of these two new lenses, and both feature Nikon’s exclusive Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance. The optical construction of both lenses also utilizes precision Nikon ED glass elements along with multiple aspherical elements to suppress chromatic aberrations resulting in sharp, high contrast images. Additionally, Nikon’s proprietary Nano-Crystal Coat minimizes instances of internal “ghosting” and flaring, further ensuring exceptional image integrity.
The 24mm f/1.4G ED Lens
Perhaps one of the most hotly anticipated lenses in recent memory, the new AF-S NIKKOR 24mm f/1.4G ED lens blends a natural yet versatile 24mm perspective with an ultra-fast f/1.4 aperture to expand an existing collection of well over 60 NIKKOR interchangeable lenses. The f/1.4 maximum aperture allows photographers to shoot handheld in low light and provides dramatic separation between subject and a softened background. In a wide variety of photographic situations, both FX and DX-format shooters will enjoy the benefits of extra-bright f/1.4 viewing, superb image quality and the
dramatic perspectives afforded by a picture angle of 84 degrees (61 degrees when mounted on a DX-format body).
The 16-35mm f/4 VR Lens Brings a New Perspective to VR
The new AF-S NIKKOR 16-35mm f/4G ED VR lens is an ideal lens for enthusiasts and professionals craving a constant maximum aperture and ultra-wide angle zoom versatility with the benefits of Nikon’s Vibration Reduction (VR) II image stabilization. As the widest FX-format NIKKOR zoom lens with VR, users can realize the ability to shoot up to four shutter speeds slower than otherwise possible, expanding low light shooting opportunities and contributing to dramatically sharper handheld photography and video capture. Nikon VR II image stabilization technology is engineered specifically for and optimized to function most effectively for each lens, ensuring optimum performance. Whether joining the growing ranks of FX-format photographers or using the Nikon DX-format, photographers will appreciate the perspectives possible when shooting architecture, interiors, landscapes and more.
Pricing and Availability
The versatile, wide angle AF-S NIKKOR 16-35mm f/4G ED VR is scheduled to be available in late February 2010 at Nikon Authorized Dealers with an estimated selling price of $1259.95*. The ultra-fast AF-S NIKKOR 24mm f/1.4 G ED lens will be available in late March 2010 for estimated selling price of $2199.95*. For more information, please visit www.nikonusa.com.
About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super-telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.
About Nikon Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations. For more information, dial (800) NIKON-UX or visit, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.
*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.
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THE NEW CANON REBEL T2i

DIGITAL SLR TAKES ASPIRING PHOTOGRAPHERS BEYOND THE STILL WITH ADVANCED VIDEO FEATURES
The Family Camera is Back, Introducing the EOS Rebel T2i Featuring a Large 18-Megapixel CMOS Sensor and Full HD Video Recording with Selectable Frame Rates up to 30 fps

LAKE SUCCESS, N.Y., February 8, 2010 – Canon U.S.A., Inc., a leader in digital imaging, today introduced the new flagship model for the Company's highly popular Rebel DSLR line: the Canon EOS Rebel T2i Digital SLR camera. Today's photo enthusiast is looking for a camera that will grow with them as they learn, and that is a perfect description of the new EOS Rebel T2i Digital SLR camera. Retaining all of the traditional characteristics that have made the EOS Rebel series beloved by entry-level photographers and an industry best-seller, the new Rebel T2i succeeds in bridging the gap between an entry-level camera and a true pro-sumer camera.

The Rebel T2i Digital SLR camera includes a variety of new features for photographic assignments as varied as grabbing that action shot from the sidelines or creating memorable family portraits, including: 3.7 fps shooting, an ISO range of 100-6400 (expandable to 12,800), a 63-zone Dual Layer Metering System, and Canon's DIGIC 4 Imaging Processor. There are some moments in our lives where video helps capture the moment better than a still image, and the Rebel T2i offers the best of both worlds with Full HD 1080p video as well as 18-megapixel still images. The Rebel T2i DSLR continues Canon's industry-leading trend in Full HD DSLR video capture with manual exposure control, selectable frame rates and a new external microphone input. There is also a new feature for standard definition recording, Movie Crop, which provides an approximate 7x additional zoom with no loss of image quality when shooting SD quality video.



"There is no question that HD video is the biggest trend in DSLR technology and because of this we are seeing the creativity of still photographers transferring to the moving image. Still photographers are using the various lenses and accessories they are already familiar with to create amazing video footage," stated Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. "Taking that HD video quality and putting it in the hands of entry-level photographers with cameras like our new EOS Rebel T2i, we are seeing a new generation of creative digital artists emerge."

Lights, Rebel, Action – EOS HD Video
Canon's EOS HD video capture has helped spark a major movement in digital imaging, empowering still photographers with the ability to experiment, learn and capture stunning high-definition video through a variety of creative lenses. Continuing this imaging revolution, the new EOS Rebel T2i puts entry-level photographers on the frontline equipped with all the latest EOS HD video features including full HD video at 1920x1080 resolution, selectable frame rates, full manual exposure control and the visual options of interchangeable lenses. Manual video exposure control provides novice filmmakers with the image control they are accustomed to in a still camera, all while shooting professional-level cinematic video. Professional photographers utilize creative lighting, adjustable depth-of-field and a variety of lenses to create powerful still images and video footage, and these are exactly the tools that the new Rebel T2i gives to budding photo and video enthusiasts. Adding a new professional-level feature for EOS cameras, the Rebel T2i includes an Auto ISO function that works in all Creative Zone exposure modes including Manual where users can set a limit to the highest ISO the camera will use, enabling them to retain the lighting and look they desire for a scene. By setting an Auto ISO range, videographers can retain dark shadow areas and avoid blowing out highlight areas in a scene while still retaining the benefit of automatic ISO adjustments. The Rebel T2i DSLR captures video in both NTSC (National Television System Committee) and PAL (Phase Altering Line) standards at selectable frame rates including Full HD 1920 x 1080 at 30 (29.97), 25 or 24 (23.976) fps, and HD 1280 x 720 or Standard Definition 640 x 480 quality video, at 60 (59.94) or 50 fps.

For easier video recording operation and familiar functionality for beginners, the Rebel T2i's autofocus can be operated before or during video recording by pressing the shutter button half-way down in video mode. Another feature debuting in the Rebel T2i is Canon's new Movie Crop mode, where the user can achieve 7x magnification when shooting SD video for a significantly increased "telephoto" effect. Unlike the digital zoom feature found in many compact digital cameras, Canon's new Movie Crop mode actually crops the image directly from the CMOS sensor at full SD resolution to preserve maximum image quality and provide additional zoom power. The new Movie Crop feature is especially helpful for achieving extra full resolution zoom power when filming youth sports, such as a child running to the furthest end of a field. For better sound quality when shooting video, the Rebel T2i DSLR includes an external stereo microphone jack, a first for an EOS Rebel model, in addition to its built-in monaural microphone. These audio and video features supplement a tremendous range of additional must-have video features in an entry-level Digital SLR camera.

For enhanced viewing pleasure and easy video sharing at home, the HDMI video-out capability of the Rebel T2i DSLR includes a new Consumer Electronics Control (CEC) compatibility which allows users to play back still or video files on a CEC-compliant HDTV, using the TV remote to control the camera when connected via HDMI interface.

Camera Feature Set
The EOS Rebel T2i DSLR features a newly developed 18-million-pixel Canon CMOS imaging sensor providing outstanding resolution and light sensitivity for amazing poster-sized prints with fine detail and stunning color. The camera exhibits exceptional low-noise performance incorporating many of the same technologies used to reduce noise in professional cameras such as the EOS 7D. The Rebel T2i camera's basic ISO range is an amazing 100~6400, and via a Custom Function, it can be extended to ISO 12,800. The outstanding ISO range combined with its noise reduction technology allows the Rebel T2i to capture outstanding low-light pictures at events such as candlelit birthday celebrations or recitals where flash photography may be prohibited.

The camera provides 3.7 fps continuous shooting for still photos, making it the fastest shooting Rebel model to date and enabling users to capture that great image of a little leaguer's first swing. The camera features Canon's proprietary iFCL 63-zone dual-layer metering system offering intelligent Evaluative metering with much finer segmentation than any previous EOS Rebel model. The new Rebel T2i also has an expanded ± 5 EV exposure compensation range allowing for much more versatility when shooting in extremely bright or dark environments; or when shooting HDR (high dynamic range) images.

The Rebel T2i DSLR includes a number of professional-level user-selectable Canon image processing features to enhance the image quality of in-camera JPEG files, and to tag RAW images for processing later through Canon's Digital Photo Professional software (included with the camera). These features include Canon's Auto Lighting Optimizer to enhance shadow detail and add contrast to "flat" scenes, Highlight Tone Priority adding up to one stop of detail in bright highlight areas, Peripheral Illumination Correction for automatic correction of vignetting, High ISO Noise Reduction with four user-selectable settings, and Long Exposure Noise Reduction applied to exposures one second or longer. These Canon image enhancements provide new photographers with professional quality automatic image correction on JPEG files right out of the camera.

The EOS Rebel T2i digital camera includes a new enhanced 3-inch LCD monitor featuring 1.04 million dots with a wide 3:2 aspect ratio, wider than previous EOS models. The Rebel T2i camera's LCD monitor can display a full-screen video image utilizing the entire screen during playback. For maximum storage capacity the new EOS Rebel T2i Digital SLR camera is the first EOS model to support SDXC memory cards. With all the new and exciting features of the EOS Rebel T2i, the Rebel series continues to provide great Canon features such as Live View, a built-in pop-up flash, and the EOS integrated cleaning system, as well as compatibility with Canon EX-series Speedlites and Canon EF and EF-S lenses allowing users to fully explore multiple creative photographic possibilities. The new EOS Rebel T2i Digital SLR camera is also compatible with Canon's new BG-E8 battery grip and new RC-6 wireless remote control for both still images and video capture.

Pricing and Availability
The Canon EOS Rebel T2i Digital SLR camera is scheduled to be delivered to U.S. dealers in early March, and will be sold in a body-only configuration at an estimated retail price of $799.99. It will also be offered in a kit version with Canon's EF-S 18-55mm f/3.5-5.6 IS zoom lens at an estimated retail price of $899.99.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number four in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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36Pix Launches New Turnkey Solutions

To succeed in the school and event photography market, you need to follow the 3 basic Prints-e-Pals™:

With the new Prints-e-Pal™ solutions, 36Pix gives you the sales, eProofing, photography and workflow resources that boost revenue and make your green screen photography easier.

“We’re always looking for ways to simplify our customers’ workflow. With these new solutions, we’re giving them knowledge and resources that allow them to focus on taking great photos and maximizing sales instead of worrying about back office production,” said Robert Ste-Marie, President of 36Pix.

The Prints-e-Pal™ turnkey solutions include customized sales material and eProofing site; webinars and guides on the best green screen and school photography techniques; as well as complete order fulfillment through the DAPHNE® web-based workflow. 36Pix uses its expertise in the school and sport photography market to offer you proven programs that allow you to start with confidence.

New LaCie Rugged eSATA

LaCie Rugged eSATA: Mobile Storage for Fast Data Transfer

  • Power eSATA interface allows you to work faster

  • Rugged casing is ideal for protecting valuable data on the go

  • Up to 90MB/s through Power eSATA

  • Compatible with standard eSATA ports



Image Bank | Product Page

LaCie today announced the Rugged eSATA, the first mobile external hard drive on the market that features a Power eSATA interface. The Rugged eSATA offers major storage capacity and a cost advantage over eSATA SSD solutions, and is one of the only portable, bus-powered eSATA solutions on the market.

Bus-powered when connected to a USB-eSATA combo port, the LaCie Rugged eSATA combines superior transfer speeds of up to 90MB/s in a truly mobile form. The USB-eSATA combo interface, also known as Power eSATA, features a slightly different connector than eSATA and is frequently found on late-model laptops. The drive is also compatible with standard eSATA ports when the included USB power-sharing cable is connected.


"We are thrilled to integrate power eSATA technology into our best-selling Rugged mobile hard drive," said Anne-Sophie Marchand, Consumer Product Manager. "This solution brings dazzling transfer speeds to customers on the go, while still ensuring compatibility with standard eSATA and USB 2.0 connectors."

Housed in the award-winning Rugged casing designed by Neil Poulton, the LaCie Rugged eSATA features a unique scratch-resistant aluminum shell, internal anti-shock absorbers, and a shock-resistant rubber bumper to better protect files against everyday blunders.

Availability
The LaCie Rugged eSATA will be available in 500GB capacity through the LaCie Online Store, LaCie Reseller+ and LaCie Storage Partner starting at the suggested retail price of $159.99 (VAT included). For more information, visit www.lacie.com.

About Neil Poulton
Neil Poulton was born in Thurso, Scotland. A graduate in Industrial Design from Edinburgh University and Milan's Domus Academy, Poulton first came into public view in 1989 as the creator of "the ageing pens," pens made from a "living," wearing plastic that changes color and form with use. Today, Neil Poulton designs and develops best-selling, award-winning products for a variety of international clients including LaCie & Artemide. Since 1991, Poulton has lived and worked in Paris, France. www.neilpoulton.com

About LaCie
Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com

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