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Thursday, March 3, 2011

New President at Jill-e

Jill-e Designs Co-Founder Gail Backal Named President
Appointment Follows Significant 2010 Expansion, Anticipates 40% Growth in 2011

The Board of Directors of Jill-e Designs, creator of sturdy, stylish camera and carry bags for today’s technology-rich, on-the-go lifestyle, has selected company co-founder Gail Backal as the company’s new President, it was announced this week.

The Board’s decision was unanimous.  Ms. Backal will lead the company as it extends its product selections and markets from its core focus on professional-quality camera bags to fashionable, functional carry bags for a variety of customers – photography lovers, business & leisure travelers, busy mothers, creative professionals, college students, savvy fashionistas – and a variety of uses.

The company said it expects to see growth in excess of 40 percent this year after achieving significant expansion in 2010.  That expansion included establishing new company headquarters in Orlando, laying the groundwork in Europe for a comprehensive distribution network, hiring several senior managers and making dramatic, well-received additions to its product portfolio.

Upon the announcement, Gail Backal commented, “I am honored to serve as President of Jill-e Designs, and I look forward to leading this exciting young company into a future filled with opportunity.”

About Jill-e Designs
Jill-e Designs, llc designs and sells “extraordinary” carry bags for anyone looking for bags with style and flair as well as sturdiness and functionality.  There are bags for women and men, professionals and consumers, and all are well-suited for securely transporting today’s popular high-tech devices as well as personal belongings.

These bags incorporate padding, organizers and other protective features found in the best professional camera bags – but they’re created from materials like leather and suede, designed with the creativity of stylish purses and sophisticated carry bags, and available in a variety of head-turning colors.  All bags by Jill-e Designs keep the user’s camera equipment and fragile electronic devices safe, and they look terrific doing it.

Jill-e Designs offers its products via its web site – – and through a worldwide network of retailers, catalog houses, specialty photo dealers, and photo and retail web sites.  For more information about the company, its products and its distribution network, contact Jill-e Designs by phone at 1-888-HI-JILLE (445-4553), or online at


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