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Monday, February 21, 2011

NEW FILM! Kodak Portra 160


Kodak Continues to Bring New Professional Films to Market with KODAK PROFESSIONAL PORTRA 160 Film
ROCHESTER, N.Y., Feb. 21, 2011- (Virtual Press Office) – Eastman Kodak Company (NYSE:EK) today introduced the new KODAK PROFESSIONAL PORTRA 160 Film, featuring a significantly finer grain structure in a 160-speed color negative film. The new KODAK PROFESSIONAL PORTRA 160 Film incorporates Kodak’s Advanced Cubic Emulsions to achieve this finer grain. Like the new KODAK PROFESSIONAL PORTRA 400 Film, KODAK PROFESSIONAL PORTRA 160 Film also employs KODAK VISION Film technology and Antenna Dye Sensitization in the magenta emulsion layers. Photographers can trust the new KODAK PROFESSIONAL PORTRA 160 Film to deliver exceptional skin tones, the hallmark of the KODAK PROFESSIONAL PORTRA Film family. Kodak showcased the new film today at the annual WPPI trade show in Las Vegas, NV.

“As filmmaking technology evolves, we continue to seek ways to improve our films to better serve the professional film shooter,” said Dennis Olbrich, General Manager, Film, Paper and Output Systems, and Vice President, Film, Photofinishing and Entertainment Group, Eastman Kodak Company. “Kodak is leading the way, delivering innovative product improvements designed to optimize scanning and enlargement in today’s workflow.”

With the new KODAK PROFESSIONAL PORTRA 160 Film, photographers looking for ultimate quality now have an unmatched portfolio from which to select, including the recently announced KODAK PROFESSIONAL PORTRA 400 Film and the award winning KODAK PROFESSIONAL EKTAR 100 Film. Together, this new family of KODAK Color Negative Films offers an extraordinary palette of color, speed, latitude and unmatched fine grain for superior performance in every shooting situation.

“I found the versatility of the new PORTRA 160 film simply astounding. So many elements of it make my job easier. The latitude has freed me up to approach each shoot uniquely,” said Ryan Muirhead, a professional photographer based in the United States. “The new PORTRA 160 is also a dream to scan. Everything I love about photography takes place behind a camera; everything I hate about photography takes place behind a computer. With this new film, using the proper exposure, I often find myself cutting Photoshop out of my workflow. As a result, I spend more time shooting and less time editing - priceless.”

The new KODAK PROFESSIONAL PORTRA 160 Film will be available in 35 mm, 120/220, 4x5 and 8x10 sheet format, beginning March 2011. It replaces the existing KODAK PROFESSIONAL PORTRA 160NC and 160VC Film offerings on a stock turnover basis.

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