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Wednesday, December 21, 2011

OWC Mercury Aura Pro Express 6G SSD For 2010-2011 Apple MacBook Air Named Visionary Products Awards Finalist At Storage Visions Conference

December 21, 2011 Woodstock, IL -- Other World Computing (OWC®),
a leading zero emissions Mac® and PC technology company, announced today that its Mercury Aura® Pro Express 6G SSD was named a finalist in the Consumer Storage Device category of the Storage Visions 2012 Visionary Products Awards program.
The awards program, being held January 8, 2012, at the 11th annual Storage Visions™ Conference at the 2012 Consumer Electronics Show (CES) in Las Vegas, Nevada,
recognizes companies advancing the state of the art in storage technologies utilized in consumer electronics, the media and entertainment industries, and visionary
products for the digital content value chain.

OWC – The Industry’s Only MacBook Air Performance Upgrade Source
Since its introduction of the Mercury Aura Pro Express 3G SSD at the 2011 CES
show, OWC remains the only aftermarket performance upgrade source for the 2010-2011
Apple® MacBook® Air. Owners of 2011 MacBook Air models can use the Aura Pro Express
6G model, available in 120GB and 240GB capacities, to take advantage of the built-in
6Gb/s SATA data bus for peak, sustained data rates over 500MB/s, versus the factory
installed SSDs, which are limited by SATA Revision 2.0 (3Gb/s) capability.

2010-2011 MacBook Air owners can also choose from Mercury Aura Pro Express 3G
SSD models available in capacities up to 480GB (8x more capacity than factory
options) that deliver up to 68 percent faster performance than the factory SSD
in real world use.

Bus Powered Enclosures Re-task Factory SSD As External Drive
After upgrading to the higher capacity and higher performance of a Mercury Aura
Pro Express SSD, 2010-2011 MacBook Air owners can select from the OWC Mercury
On-The-Go™ or OWC Mercury Elite™ Pro mini bus powered enclosure solutions to
reuse the factory Flash SSD as a portable external drive.

Winner of Numerous Awards
In addition to being a finalist in the Storage Visions 2012 Visionary Products
Awards program, the Mercury Aura Pro Express has received numerous awards since
it was introduced last January, including being named a “Stevies Finalist” at
the American Business Awards, Macworld Best of Show, MacLife Best Mac Hardware, Best of Macworld, and Editor’s Choice.
“We are honored that the Mercury Aura Pro Express 6G was selected as a finalist
in this year’s Visionary Products Awards program,” said Larry O’Connor, Founder
and CEO, Other World Computing. “Besides our Mercury SSDs being the only performance
upgrade for the MacBook Air, our 6G SSD models enable 2011 MacBook Air owners
to take advantage of the built-in 6Gb/s bus and experience what well known tech
review site calls ‘staggering’ performance.”

For more information on the complete OWC Mercury SSD line, including expert benchmark
reviews, visit:  For more information
on the OWC catalog of over 2,900 performance upgrades and accessories, or for
reseller inquires, visit:

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