Nik Software Announces Acclaimed Snapseed Mobile App for Tegra-powered Android Tablets

Revolutionary photo app changes the way people enhance and share photos 

Las Vegas, NV (Photo Marketing Association, Consumer Electronics Show)—January 10, 2012—Leading photography software developer Nik Software (www.niksoftware.com) today announced Snapseed® for Android tablets. Snapseed elegantly combines Nik Software’s professional photography tools with its award-winning interface and technology. The new version of the acclaimed photo enhancement and sharing app will be initially compatible with NVIDIA® Tegra®-powered tablets running Ice Cream Sandwich (Android 4.x). To learn more and watch videos, visit www.snapseed.com.

“We’re very pleased to bring Snapseed to the Android tablet market,” said Michael J. Slater, President and CEO of Nik Software. “Offering Snapseed for Android tablets is a great opportunity for more users to experience the fun and creativity of photo editing and sharing. We worked with NVIDIA to make Snapseed fast and responsive for Android users everywhere.”

Neil Trevett, Vice President of Mobile Content at NVIDIA added, “Snapseed delivers a photo experience that’s enormously capable, incredibly responsive, and initially available only on Tegra-based tablets. Our teams have worked closely to ensure that the app fully harnesses Tegra’s power and efficiency to provide a magical experience.”

Nik worked with NVIDIA to bring Snapseed to Android, opening the magic of photo enhancement and sharing to millions of Android users. Anyone can create amazing photos with Snapseed by using its innovative filters and tools like Grunge, Vintage and Drama to make any photo look extraordinary. Nik’s revolutionary U Point technology enables precise selective enhancements to change lighting, color and more by simply touching and swiping the screen. Side-to-side gestures enhance the brightness, contrast or saturation of only the object selected, blending the effect naturally throughout the image.

Snapseed offers powerful tools that inspires and enables anyone to create amazing photos. High quality results are now fast, fun, and easy. Using Snapseed, anyone can capture, enhance, edit, email and share their photos via social networks in just a few seconds.

Key Features  
Tune Image—Quickly correct photos taken in difficult lighting situations, create depth and vibrancy with Ambience, or adjust White Balance, Saturation, Contrast and more  
Auto Correct—Automatically analyzes your photo and adjusts color and exposure, or you can use gestures to add or reduce the enhancements  
Selective Adjust—Make precise selections and enhancements in seconds with Nik Software’s revolutionary U Point technology
Tilt-Shift—Creates a narrow in-focus area designed to simulate depth of field, common in a Miniature Scene look
Details—Enhances details with traditional sharpening as well as Nik Software’s unique Structure control found in the professional Nik Software product line
Crop & Straighten—Rotate or straighten with simple touch controls and select from a variety of standard aspect ratios while cropping  
Grunge—Explore styles and textures without limits and give photos a totally unique look
Drama—Add custom effects to a photo which range from subtle enhancements of textures to wildly creative and artistic effects  
Vintage—Nine unique nostalgic films, plus controls like saturation, textures and vignettes make any photo look like a vintage color film photo from the 50’s, 60’s or 70’s
Frames—Add unique borders to photos by choosing styles and textures
Black and White—Give photos a classic look with this darkroom-inspired filter. Select styles, grain, vignettes, and more for a perfectly nostalgic look  
Sharing—Email photos or share on Facebook and Flickr  

Compatibility, Pricing and Availability Snapseed for Android Tablets will be available on NVIDIA Tegra 2 or 3-based tablets running Ice Cream Sandwich (Android 4.X). Snapseed will be available in early 2012 in English at the Android App Store for $4.99 or the equivalent in other currencies.  

About Nik Software Nik Software, Inc. develops award-winning desktop and mobile software solutions and technologies for the professional digital imaging and consumer photography markets. Established in 1995, Nik Software has become the recognized leader in digital photographic products and technologies, including its patented U Point® technology. The company’s products have won over 100 top industry awards for quality and innovation, including iPad App of the Year in the App Store Rewind 2011 for Snapseed. Earlier in 2011, the company earned the prestigious International TIPA award for Best Photo Software for its Complete Collection of professional photography products, which includes Color Efex Pro, HDR Efex Pro, Sharpener Pro, Silver Efex Pro, Viveza, and Dfine. For more information, visit www.niksoftware.com