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Sunday, January 8, 2012

Tiffen Shines At CES 2012 With Lowel-Ligh​t

Simple-to-use Lowel-Light Blender and Ego systems deliver professional results for amateur photographers and videographers

Las Vegas, NV – January 8, 2012 – The Tiffen Company, a leading manufacturer and distributor of award-winning accessories for the still imaging, video, motion picture and broadcast markets, is showcasing Lowel® Light's Blender™ and Ego® systems at the 2012 International Consumer Electronics Show (CES) at booth 31133. Lowel-Light, the Academy Award–winning world leader in location lighting for film and video and the developer behind the revolutionary Blender and Ego systems, has been manufacturing the world's leading lighting for more than 50 years. "The Blender and Ego systems offer easy and intuitive lighting solutions that are ideal for avid photographers and videographers who want professional-looking results quickly and affordably," comments Duane Sherwood, Director of Communications, Lowel-Light Manufacturing, Inc. "Both are very simple to use; just about anyone who understands photography and video concepts will understand how to use Blender and Ego."

The Lowel Blender
Developed in conjunction with cinematographer Tom Robotham, the Lowel Blender LED Light is an easy-to-use lighting solution, ideal for mixed-source environments and run and gun–style video productions. Compact, the Lowel Blender is powered by AC as well as a host of professional battery connections. Users adjust the tungsten and daylight color dimmers until they match the ambient light of the location. Highlights of the Lowel Blender include:

• Twin sets of 5000k Daylight and 3000k Tungsten LEDs, with rotary dimmer controls for each on the back of the fixture • The lamp head's compact size (4" x 3" x 3"; 10 cm x 7.6 cm x 7.6 cm) makes it small enough to fit on a pistol grip or compact light stand
• Powered by AC, Camcorder Battery Sleds, or conventional 12V connections
• A set of front diffusers for variable softening and diffusing of the blended output

Complete specifications for the Lowel Blender lighting system can be found at

The Lowel Ego
The Lowel Ego is a revolutionary tabletop fluorescent digital imaging light. Fast and easy to use, the Lowel Ego creates a beautiful soft light quality, ideal for taking digital tabletop shots. Originally designed for the eBay® seller who needed attractive photos of collectibles, the Lowel Ego has also become popular with food photographers. It's an effective alternative to conventional light tent systems that limit the size of objects and the angle in which users can shoot from. Its high CRI daylight flo lamps provide accurate color rendering for better quality images. The forward-thinking Lowel Ego design allows users to light objects on a background sweep or in a real-world context such as a dining table with a place setting.

Complete specifications for the Lowel Ego can be found at

About Lowel-Light 
Lowel lighting equipment is primarily used in professional digital video and digital photography, as well as film-based photographic production. Although Lowel-Light is considered the worldwide standard for location lighting, the company also makes equipment designed specifically for TV studio production and video conferencing applications. Lowel lights, controls, mounts and kits are designed and built for rugged, dependable use, ease of operation and portability. For an informational overview, go to

About Tiffen
Tiffen has been a leading manufacturer of photographic filters, lens accessories, software, and camera accessories for the consumer/professional imaging and the motion picture and broadcast television industries for over 70 years. The company has a rich history of innovative product design, superior optical consistency, and unparalleled quality. Tiffen has been recognized for its product and engineering excellence, earning two Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts & Sciences, as well as an Emmy® Award from the Academy of Television Arts and Sciences. Today, the company offers a wide range of products, which include: Tiffen® filters, Steadicam® camera stabilizing systems, Lowel® light, Listec™ teleprompters, Tiffen Dfx® digital imaging software, Domke® bags, Davis & Sanford® tripods, Zing® camera covers, Stroboframe® flash brackets, Saunders® professional trimmers, and Kodak Wratten® filters. Tiffen continues to enhance its reputation as a leading imaging accessory manufacturer through aggressive growth in the image-making accessory industry.

For more information on Tiffen, please visit:
Tiffen is a registered trademark of The Tiffen Company. All other trademarks and products mentioned herein belong to their respective owners.

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