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Thursday, February 9, 2012

Sigma USA new name and lower pricing for SD1

Sigma Corporation of America announces new name, pricing for flagship SD1 camera
DSLR takes Foveon technology creator’s name, undergoes manufacturing improvements to reduce price
 
Ronkonkoma, NY, Feb. 8, 2012 – In a personal letter to the company’s loyal customers, Sigma Corporation CEO Kazuto Yamaki today announced that, starting next month, Sigma’s 46-megapixel SD1 DSLR will be renamed the SD1 Merrill in honor Richard “Dick” Merrill, the late co-creator of the Foveon X3 Direct Image Sensor technology. The otherwise unchanged DSLR will also be sold at a lower price that reflects new efficiencies in the camera’s production. 
 
The SD1 Merrill will be sold for approximately $3,300 MSRP in the United States.
 
Today Yamaki wrote:
 
 

Closer encounters with new SONY 500mm Lens


Rugged, pro-focused SAL500F40G lens from Sony for A-mount SLT and DSLR cameras
    SAL500F40G
  • Longest-ever focal length G Lens from Sony
  • Bright F4.0 aperture for superior light gathering
  • Nano AR Coating on optical surfaces for flawless still images and HD video
  • Compatible with SteadyShot INSIDE featured in all α cameras
  • New SSM drive circuit for quick, accurate autofocus
  • Rugged dust- and moisture-resistant design: ideal partner for SLT-A77
  • Enhanced handling and operability

Serious photographers can pull distant subjects closer with a powerful new 500mm (equivalent to 750mm with APS-C camera) super-telephoto lens from Sony.
The SAL500F40G is ideal for sports, wildlife and demanding imaging applications that require extreme magnification with uncompromised optical performance.
The SAL500F40G is the longest fixed focal length G Lens from Sony to date. Whether you’re shooting detail-packed stills or Full HD video, you’ll enjoy frame-filling close-ups with flawless resolution. With a bright F4.0 maximum aperture, its excellent light gathering power allows the use of faster shutter speeds to broaden shooting opportunities.

Ricoh Pentax Camera Re-Organization


Re-organization of Imaging Systems Business including Digital Camera Business
 Ricoh Company, Ltd. (President and CEO: Shiro Kondo, hereinafter Ricoh) announces an organizational change to its imaging system business including security system business and consumer digital camera business.
Since October 1, 2011 when PENTAX RICOH IMAGING COMPANY (President:Zenji Miura, hereinafter PRI) was established, Ricoh managed its global imaging system business under two brands, RICOH and PENTAX. Specifically RICOH brand digital cameras were designed, developed and sold by Personal Multimedia Product Company (hereinafter PMMC), an internal organization of Ricoh, while PENTAX brand digital cameras were designed, developed and sold by PRI.


Kodak Focuses Consumer Business On More Profitable Growth Opportunities

Plans to phase out dedicated capture devices business  

ROCHESTER, N.Y., February 09 -- Eastman Kodak Company (the “Company”) (OTB: EKDKQ.PK) announced today that, as a result of its ongoing strategic review process and commitment to drive sustainable profitability through its most valuable business lines, it plans to phase out its dedicated capture devices business – comprising digital cameras, pocket video cameras and digital picture frames – in the first half of 2012. Kodak will instead expand its current brand licensing program, and seek licensees in these categories. Following this decision, Kodak’s Consumer Business will include online and retail-based photo printing, as well as desktop inkjet printing.

Kodak has contacted its retail partners, and is working closely with them to ensure an orderly transition. Kodak will continue to honor all related product warranties, and provide technical support and service for its cameras, pocket video cameras and digital picture frames.

“For some time, Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets. Today’s announcement is the logical extension of that process, given our analysis of the industry trends,” said Pradeep Jotwani, President, Consumer Businesses, and Kodak Chief Marketing Officer.

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