$199
PHOTO+ Membership Gives Attendees Free Access to All Platform Classes,
Discounts on Plus / Master Classes and Photo Walk for Incredible
Hands-On Learning Experiences
New York – January 31, 2018 – The Wedding and Portrait Photography Conference + Expo
(WPPI) continues to be one of the most anticipated events in the
photographic industry, and the most comprehensive and effective way to
learn the latest skills and techniques from renowned industry experts
and educators. This year’s lineup of Master, Plus, and Platform classes,
along with a wide range of Photo Walks and networking events will cover
every aspect of photography and how to run a successful photography
business.
Participating in this year’s WPPI Conference + Expo has never been more cost effective. All PHOTO+ members receive a free
Full Platform Pass to WPPI. The pass includes access to all platform
classes, the 3-day Expo, Launch Pad and the Live Print, Album, and
Filmmaking Judging event. This translates to an immediate savings
of $75 on the purchase of a Full Platform Pass ($275) along with
numerous other membership benefits. PHOTO+ members also receive a $70
discount on PLUS classes and a $50 discount on Master classes as well as
all Photo Walks. Non-members can sign up for PHOTO+ membership
($199.99) during the WPPI registration process.
In
addition to the theatre-style Platform Classes, a new and expansive
schedule of Plus and Master Classes are also available for anyone
interested in smaller, hands-on learning experiences. For attendees
interested in learning while shooting outside the classroom, WPPI is
offering a wide range of Photo Walks throughout the conference. Photo
Walks typically occur before or after official conference hours so
attendees can maximize their schedule and fully participate in
conference sessions.
“We
have an incredible lineup of new and expanded seminar tracks at this
year’s WPPI featuring the world’s best educators coming together to
share their knowledge and experiences as working professionals,”
explains Theresa Raffetto, Conferences Director for WPPI and PhotoPlus
Expo. “And with PHOTO+ members accessing all Platform classes for free,
learning has never been more affordable. Our lineup of Plus and Master
classes, along with numerous Photo Walks will fill every day of the
expo with unique and informative learning opportunities.”
The
following is a sample of some of the classes, seminars, and photo walks
attendees can participate in during the conference and expo. For a
complete lineup of conference classes and special events, visit WPPIExpo.com.
WPPI Orientation
Sunday, February 25 – 9:00 – 10:00 a.m.
Islander Ballroom
There
is a lot to see and do at WPPI 2018 with activities spread out over
four days and we don’t want you to miss a thing! Whether this is your
first time at WPPI or you’re a seasoned veteran, we want to kick WPPI
off right and help you take advantage of the greatest resource the
conference offers: each other. The WPPI Morning Orientation will be led
by author and Creative Director Stefan Mumaw who will share all the
conference information you’ll need for the week. Stefan makes
orientation entertaining and fun with laughs, giveaways, and prizes.
During the short time together he will challenge your creative skills
while making sure you meet someone new in the process.
PLATFORM Classes
A Platform Class is
a 90-minute, theatre-style session that prepares you for everything
from becoming a better photographer to running a successful and
profitable business, and so much more. Learning tracks include Boudoir,
Business & Marketing, Inspirational/Motivational, Lighting &
Posing, Maternity/Newborn, Photo Booth, Portrait, Sports/Action,
Technical & Design, Wedding, and Workflow. A Full Platform Pass
provides access to over 50 Platform classes. Platform Classes are
offered on a first-come, first-served basis so it strongly suggested
arriving at least 15 minutes early for the classes you wish to attend.
Sunday, February 25 – 12:00 noon – 1:30 p.m.
PC07 Getting More Clients (Sponsored by Panasonic)
William Innes
Getting
new clients is hard. Getting the type of clients you want to work with
is even harder. William Innes will discuss all the traditional ways to
market and advertise and help identify strategies that provide the
greater value and success. The secret is how to get people talking about
your brand. If you are just starting your business or looking for ways
to expand, this is one seminar you do not want to miss.
Monday, February 26 – 8:30 – 10:00 a.m.
(PC19) Photographer’s Guide to Marketing & SEO
Dawn Davis / Julie Roth Novack
Join
Dawn Davis and Julie Roth Novack, as they share digital marketing
strategies to build your brand and drive qualified leads. Dawn, the
“Master of Frugal,” will share her foolproof ways to market your
business to success on a limited budget. Learn to attract the client
that appreciates you as an artist and doesn’t want to run your business.
Julie will share 5 easy ways to earn traffic and leads through smart
SEO strategies.
Tuesday, February 27 – 8:30 – 10:00 a.m.
(PC44) All Sports All the Time (Sponsored by Canon)
Terrell Lloyd
Terrell
Lloyd, an official photographer for the San Francisco 49ers, will give
you a first-hand look at the exhilarating and challenging world of
professional sports photography. Football, basketball, baseball,
gymnastics, swimming, track and field, each sport presents their own
unique photographic challenges with regards to lighting and speed. He
will provide insights and pointers on how to choose and use the right
cameras and lenses to truly capture the essence of the sport, whether
shooting at a major sporting event or any youth sporting venue.
Wednesday, February 28 – 8:30 – 10:00 a.m.
(PC62)
Start To Finish: How To Master An Entire Portrait Session! Preparing
for, Shooting, and Delivering a Photography Session That Sells
Tamara Lackey
In
this new program, Tamara Lackey delivers her top tips compiled from 15
years of shooting (and consistently selling) portrait sessions. Join
Tamara as she takes you through every stage of a typical photography
session, along with behind-the-scenes videos illustrations.
Wednesday, February 28 – 3:00 – 4:30 p.m.
Photoshop-Off (Sponsored by Adobe)
TBD / Rocco Ancora
For the first time ever, WPPI is pleased to present Photoshop-Off,
featuring two of the industry's most celebrated photographers and
digital artists— Kristi Sherk and Rocco Ancora. Join the fun and
learning as Kristina and Rocco go head-to-head when they take the same
image and, in a limited amount of time, create post production magic in
front of a live audience. Attendees will be able to see what both are
producing but neither photographer can see what the other is doing.
Hosted by Tony Hewitt, Photoshop-Off promises to be a fun and educational highlight at WPPI this year.
PLUS Classes
A PLUS Class is
a one-day, intimate and intensive learning experience. Limited to 25
participants per class, you’ll experience classroom learning through a
2-3 hour presentation followed by hands-on training. All sessions are
taught by a world-class photography instructor.
Monday, February 26 – 8:00 a.m. – 2:00 p.m.
(PLUS09) Cinemagraphs: Biggest Trend in Digital Content Creation
Joe Switzer / Kristin Rolla / TJ Gaylord
Learn
how to shoot and edit mind-blowing cinemagraphs in only four hours and
separate yourself from other photographers and filmmakers. The top
brands in the world have only recently started using cinemagraphs so the
timing is perfect to start offering your clients video services. Participants should bring a camera and tripod.
Monday, February 26 – 8:00 a.m. – 2:00 p.m.
(PLUS 07) The Standard Headshot for Today’s Market (Sponsored by Finao)
Lori Patrick
These
days everyone can use a headshot. It is a way to become known in your
community and lead to more substantial work Lori Patrick will explore
how to market for headshots, along with portfolio presence. Lori also
shares her camera settings for different scenarios and discuss various
posing and expression techniques during a live demonstration. Other
topics will include lighting setups (studio and on location kits and
background choices that need to be made for clients best representation.
Tuesday, February 27 – 8:00 a.m. – 2:00 p.m.
(PLUS13) Finding Your Style
Tony Hewitt
In
a competitive industry, we are all looking for the edge that will help
us stand out from our competitors. Whatever genre you photograph, your
personal signature and style is something that cannot be copied.
Understand and recognize the value of your personal style, explore how
to expand and share that style, and then challenge yourself to take it
to the next level.
Wednesday, February 28 – 8:00 a.m. – 2:00 p.m.
(PLUS24) Lighting Boudoir and the Conceptual Nude (Sponsored by Interfit)
Jennifer Emery
Boudoir
photography is not about putting your subject in alluring wardrobe and
snapping a photo. You need to think about the concept and theme of your
shoot. How will you light and pose your client to flatter them best? And
what sets your photography apart from all the others offering boudoir
photography? Jennifer Emery gets participants up to speed with easy
lighting techniques that will take them to the top of their game and
drive additional business. Jennifer will draw lessons from her recently
published book The Nude, Conceptual Approaches to Fine Art Photography.
MASTER Classes
A Master Class is
a focused two-hour, hands-on session limited to 50 participants that
provides a detailed learning experience. Master Class tracks cover a
wide variety of vital photography and filmmaking topics.
Monday, February 26 – 1:00 – 3:00 p.m.
(MC23) Create Anything with a Greenscreen Photo Booth (Sponsored by Photobooth Supply Co).
Catalina Bloch
Master
the essentials of greenscreen activation. This course will teach you
everything you need to know about greenscreen activations including,
lighting, acquiring images, layouts and interactive greenscreen.
Wednesday, February 28 – 8:00 – 10:00 a.m.
(MC50) Shooting and Processing Amazing Drone Images
Colin Smith
In
this session, attendees will learn about the new rules of composition
and how to use their flying machines to their fullest potential. Learn
how to shoot panoramas and more, as well as the best approach for
shooting video with Colin's 3-step formula. From there participants move
into the magical worlds of Adobe Photoshop, Lightroom, and Premiere Pro
to finalize the masterpiece.
Wednesday, February 28 – 3:30 – 5:30 p.m.
(MC67) Beyond Senior Portraits
Jared Hernandez
Jared
Hernandez walks participants through the process of adding a photo
booth to their senior portrait portfolio which will generate print
sales, additional revenue and advertising opportunities. Expanding your
offerings across seasons means that your clients become a source of
renewable income. From proms to Sweet Sixteen, senior portrait
photographers have access to a lucrative addition to their business –
the photo booth.
FILM Classes
Film
and video production continues to grow in popularity, and necessity,
among wedding and portrait photographers. WPPI has put together an
expansive list of seminars and classes to help attendees learn how to
begin offering film and video services as well as how to expand these
creative services already in place.
Monday, February 26 – 2:30 – 4:30 p.m.
(FILM3) Turning the Personal Project into Commercial success (Sponsored by Tamron)
Andre Costantini
Whether
you are chronicling the life of a child, following celebrities of
international acclaim, witnessing the serenity of nature or putting
yourself in front of the camera they can all be ways to get your
business growing. In this session, learn different ways to create new
business from events that interest you.
Tuesday, February 27 – 9:00 – 11:00 a.m.
(FILM4) Filmmaking for the Wedding Photographer
Jose Ortiz
Join
Jose Ortiz as he explains and demonstrates the coordination, skills and
techniques needed to film wedding events. Ortiz will show how to be
more efficient in your workflow and discuss different situations of the
entire wedding day shoot and how to quick solve any unexpected issue.
PHOTO WALKS
Photo Walks are
exclusive 90-minute shootouts limited to 25 people each that focus on
teaching participants to sharpen their observation and composition
skills while shooting alongside an industry leader. Each Photo Walk will
incorporate the leader’s unique skillset, including off-camera
lighting, posing, gear and lens selection and so much more.
Monday, February 26 – 8:30 – 10:00 a.m.
(PW03) Editorial Anywhere (Sponsored by Miller’s Lab)
Hiram Trillo
South Pacific Ballroom F
Learn
how to work out in the open day or night and under the pressure of an
editorial shoot. This photo walk will demonstrate how to quickly set up
situations for a fashion editorial shoot when time is not on your side.
Tuesday, February 27 – 8:30 – 10:00 a.m.
(PW21) Getting Started with Off-Camera Flash (Sponsored by Nissin)
Joe Brady
South Pacific Ballroom F
Getting
your flash off-camera is the greatest step you can take to create the
best light on your subjects. This photo walk covers the how-to, when and
why to make it happen quickly and easily. Topics covered will include
TTL and Manual Flash, High Speed Sync and how and where to place your
lights for the most beautiful results.
About WPPI
The
WPPI Wedding and Portrait Photography Conference + Expo is the premier
industry event for photographers and now, filmmakers, specializing in
the creative and business aspects of wedding, portrait photography and
filmmaking. Each year, over 13,000 professional and imaging
professionals attend WPPI to learn new techniques from industry leaders,
build new relationships to help grow their business, experiment with
new products from major manufacturers to improve productivity, and to
use Vegas as a backdrop while expanding skillsets and portfolios.
The WPPI Wedding and Portrait Photography Conference + Expo is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors
and occupy more than 6.9 million NSF of exhibition space. We have been
recognized with many awards and accolades that reflect our industry
leadership as well as the importance of our shows to the exhibitors and
attendees we serve.
More information about WPPI can be found at http://www.wppionline.com
# # #
Additional information and a complete schedule of seminars and activities are available online at wppionline.com.
Website: http://www.wppionline.com
Facebook: https://www.facebook.com/
Twitter: https://twitter.com/RFWPPI
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