,
INCLUDING XCD 1,9/80, HASSELBLAD’S FASTEST LENS EVER
Increasing
the capabilities of the X1D-50c mirrorless medium format camera,
Hasselblad adds three new lenses to its XCD lens family, including the
XCD 1,9/80, with the largest
aperture of a Hasselblad lens ever, the XCD 2,8/65 and the XCD 2,8/135
telephoto lens with X Converter 1,7. The three new lenses and one
dedicated teleconverter expand the XCD family to nine different focal
lengths.

The
XCD 2,8/65 is the ideal standard lens in any X System photographer’s
kit. With a 50mm full frame equivalency, it’s designed to achieve the
‘normal’ focal length and mimic
the human field of view. Thanks to its f/2,8 maximum aperture and 0.5 m
(20 in.) minimum focus distance, the XCD 65mm is the versatile option
for street, travel and general photography.
Growing
the telephoto range, the XCD 2,8/135 and X Converter 1,7 expand the
reach of Hasselblad’s X1D-50c. Available as both a paired kit or as a
stand-alone lens, the XCD 135mm
and dedicated teleconverter have been designed as a cohesive unit to
ensure no decrease in image quality when the teleconverter is used.
Without the teleconverter, the XCD 135mm has an aperture range of 2,8-32
and a field of view similar to 105mm lenses on
full frame cameras and features a minimum focus distance of 1 m. With
the X Converter 1,7, the lens’ focal length grows to 230mm (178mm full
frame equivalent) with a f/4,8 maximum aperture and minimum focus
distance of 1.05 m. The telephoto focal length is
ideal for portrait, outdoor, and landscape photographers looking to
document details and subjects with stunning image quality.

The XCD 80mm, XCD 65mm and the XCD 135mm lenses are now available for pre-ordering and will begin shipping in December 2018.
The XCD 80mm lens has an MSRP of €3,990, $4,845, £3,690, JPY¥ 576,000 (excl. VAT) / CNY¥ 38,500 (incl. VAT).
The XCD 65mm lens has an MSRP of €2,290, $2,750, £2,090, JPY¥ 331,000 (excl. VAT) / CNY¥ 22,100 (incl. VAT).
The XCD 135mm lens has an MSRP of €3,390, $4,050, £3,090, JPY¥ 489,000 (excl. VAT) / CNY¥ 32,700 (incl. VAT).
The
XCD 135mm lens with X Converter 1,7 has an MSRP of €3,990, $4,845,
£3,690 , JPY¥ 576,000 (excl. VAT) / CNY¥ 38,500 (incl. VAT).
For full specs, sample images and more info, please visit:
ABOUT HASSELBLAD
Founded
in 1941, Hasselblad is the leading manufacturer of medium format
cameras and lenses. Made in Sweden, Hasselblad cameras are renowned for
their iconic ergonomic design,
uncompromising image quality and Swedish craftsmanship. For over half a
century Hasselblad cameras have captured some of the world’s most
iconic images – including the first landing on the moon - and helped
shape the way we look at the world through genuine
photographic artistry. Trusted by NASA and used by the greatest
photographers in the world, Hasselblad continues to create products with
uncompromising image quality that inspire.
The
Hasselblad H Camera System with its professional lens family and unique
advancements is widely acknowledged as the most comprehensive digital
camera system of its kind available
today. Hasselblad was the first to launch the fully integrated medium
format camera system incorporating the latest in CMOS sensor technology.
In 2016 Hasselblad launched the H6D, a technological feat with an all
new electronic platform, delivering superior
craftsmanship and image quality. Later the same year, Hasselblad
introduced the world’s first compact mirrorless digital medium format
camera – the X1D. Hasselblad’s X1D sensor benchmarked the highest score
in the history of DxO Mark’s independent testing.
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