New Full Frame Sony DSLR the A900

With the announcement at PMA of a Full Frame DSLR, expected by the end of the year, everyone in the industry thought, Well they will show it and have specs, maybe a working model. Not actually have it on shelf's. Well they proved at least me wrong. Looking very much like it did at PMA and having that big 24mp sensor with sensor-shift (in camera stabilization)
This Camera is showing that Sony is serious about wanting to be in the top 3 and fast. Unlike Samsung who announced the same at PMA, Sony is kicking butt at least in producing bodies, lenses and system accessories. Though Pentax is still clinging to #3 with the help of Samsung, how much longer will Sony still be an outsider looking in to the top 3? I will comment later on the camera market showdown, stay tuned.

For now here is the Press release:

SONY UNVEILS FIRST FULL-FRAME ALPHA DSLR MODEL

SAN DIEGO, Sept. 9, 2008 — Sony is introducing its full-frame α (alpha) DSLR-A900 camera, aimed at serious photo enthusiasts looking for traditional SLR performance with the added benefits of digital photography.

It is designed to deliver ultra-fine picture quality with the world’s highest resolution, 24.6-megapixel, 35 mm full-frame CMOS sensor and fast image processing with a new dual BIONZ® processing engines. The camera is also the first to have a body-integrated image stabilization system for a full-frame sensor with Sony’s SteadyShot® Inside anti-shake system.

One look at the camera’s distinctive pentaprism and nostalgic body design will evoke its full-frame optical performance. It features a bright, clear optical viewfinder with 100% field of view coverage that would impress even film photography loyalists.

“The α (alpha) DSLR-A900 introduction solidifies Sony’s position as a leading camera manufacturer that can meet the demands of serious enthusiasts,” said Phil Lubell, director of digital camera marketing at Sony Electronics. “It represents the best in sensor and image processing technologies and offers enhanced functions, performance and reliability so photographers can push their creativity to the limit.”

Ultra-Fine Images As The Human Eye Perceives Them

The camera’s Exmor™ CMOS sensor delivers the photographic expressive power of wide angles and perspective that only a 35 mm full-frame sensor can offer, and is designed to take advantage of the resolving power of high-precision α (alpha) lenses. Its high pixel count and large size provide enhanced image detail and a wider dynamic range for natural color reproduction and subtle tonal gradations.

The sensor is produced using proprietary Sony planarization technologies to ensure an ultra-flat surface across the entire imaging area. Instead of a single analog/digital convertor, the sensor uses over 6,000 on-chip, column-parallel A/D converters to convert analog signals to noise-resistant digital signals at the earliest possible stage. The result is reduced noise and high-speed transfer of data.

Image processing gets a boost in speed and power from the application of two BIONZ image processing engines. Large amounts of data captured by the 24.6-megapixel sensor can be quickly processed to achieve a fast shooting response. Additionally, this dual BIONZ processing system applies advanced noise reduction algorithms producing images of exceptional quality and detail, especially at high ISO sensitivities.

World’s First Anti-Shake System for a Full-Frame Sensor

The camera’s newly-developed, body-integrated SteadyShot Inside unit achieves an anti-shake effect equivalent to shutter speeds faster by 2.5 to 4 stops. This new unit provides stabilization for Sony, Minolta and Konica-Minolta wide angle, large-aperture lenses, which is difficult for lens-integrated systems.

State-of-the Art Optical Performance and Responsiveness

The ultra-bright viewfinder with 100% field of view coverage and 0.74x magnification enables accurate framing and preview. It features a high-power condenser lens, an eyepiece with high reflective-index glass, and a multi-layer, anti-reflective coating on every optical surface to deliver its extraordinarily bright and accurate view.

Additionally, the focusing screen is user-replaceable, with additional L-type (grid pattern) and M-type (super spherical acute matte) screens sold separately.

The camera’s newly-developed autofocus system consists of nine wide-area sensors with 10 assist points for improved tracking of moving subjects. A center dual cross sensor comprised of two horizontal and two vertical line sensors as well as a dedicated f/2.8 sensor are included to achieve greater precision, especially when using fast-aperture lenses.

It also offers high-speed continuous shooting of 24.6 megapixel images at five frames per second. A newly-designed mirror box features a unique parallel-link mirror mechanism that moves on two horizontal axes to accommodate both 100% viewfinder coverage and the body-integrated image stabilization system without increasing the camera’s size. The mirror box also has a new moving magnet actuator, a high-powered coreless motor for a faster shutter charge, and a magnet catcher to minimize mirror bounce and light refraction within the box.

Versatility to Unleash Creative Possibilities

The model’s innovative intelligent preview function takes the guesswork out of setting up a shot and the hassle of taking multiple shots to achieve a desired effect.

After pressing the depth of field preview button, the camera “grabs” a RAW preview image which is processed and displayed on the LCD screen. You can then fine tune white balance, determine the best level and effect of dynamic range optimization, adjust exposure compensation and check histogram data, all before you actually take the picture. Preview images are not recorded on the camera’s memory card, thus saving capacity.

Other key features aimed to expand creative options include the Dynamic Range Optimizer (DRO) with five levels of user-selectable correction as well as DRO bracketing for enhanced scene analysis and graduation optimization. EV bracketing with ±2EV range makes it easy to create high dynamic range composite images.

Thirteen creative styles can be selected to enhance images and then fine-tuned by customizing contrast, sharpness, zone matching and other parameters, while 3 user-programmable memories provide instant access to as many as 26 different mode settings.

Powerful RAW file processing control is put in the photographer’s hands with the included Image Data Converter SR3 software that delivers faster file processing speeds, easy adjustment of image parameters, Dynamic Range Optimization and a new Peripheral Illumination function that compensates for corner light fall off.

With the camera’s HDMI output and Photo TV HD mode, your creative output can be enjoyed on a compatible HD television. This mode brings the look of actual printed photography to the television, by fine-tuning such image parameters as sharpness, gradation and color.

Comfort in Your Hands

Its construction features rugged, lightweight magnesium alloy with moisture-resistant, rubber seals for buttons and dials, an anti-static coating to prevent dust adherence to the imager, and a high-endurance shutter rated for more than 100,000 release cycles.

It has a 3-inch, Xtra Fine LCD screen (921K) makes it possible to check focus and image quality with accuracy. It incorporates an easy-to-see display with a quick navigation menu to easily access common functions without interrupting your creative flow. A backlit LCD panel sits on top of the camera and displays key settings.

System Expansion with New Accessories

The A900 camera will be accompanied with an array of accessories like the recently-announced Sony HVL-F58AM flash unit with its innovative Quick Shift Bounce system, powerful performance with a guide number of 58, and wireless auto flash ratio control.

The Sony® VG-C90AM vertical grip offers the same ease of operation when shooting vertically as horizontally, with its button layout and low-position shutter-release button. It also houses two InfoLITHIUM® batteries (sold separately) for longer shooting and playback.

The DSLR-A900 body will be available in November for about $3,000 along with related accessories. All will be available at authorized dealers, at military base exchanges, Sony Style retail stores (www.sonystyle.com/retail) and at sonystyle.com. Online pre-orders begin online on Sept. 10.

PhotoPlus LIVE

P3 News and Reviews will be LIVE at the PhotoPlus Photo Expo this coming October. Though we will only be there 1-2 days, the show is not as big as PMA, but we will be getting all the hands-on we can with all the new Photokina Announced products like the D90, 50D, A900 etc.

This will be Brendan's 9th time attending the show and the first run of this new site for Live-Reporting, here is hoping it will be another great one!

Live=as fast as we can type, photo and send it in from the show floor.

Nikon D90 DSLR

The first DSLR to have a Video recording mode. Yup you now have a DSLR that can take anything from a fisheye to a 600 F4 and not only make great stills, but capture real video with almost unlimited options. A new 12.3mp sensor and the D3/300/700's high res 3" LCD along with the user-friendly layout of the D40/60 line make this camera hard to beat in its class.

From Press release:

NIKON D90 DIGITAL SLR ANSWERS THE CALL FOR CREATIVE FREEDOM WITH ADVANCED FEATURES THAT BENEFIT ALL LEVELS OF PHOTOGRAPHERS

It's All You Need: The 12.3 Megapixel Nikon D90 D-SLR Premieres with the New
18-105mm VR Lens to Give Photographers Superb Image Quality, Live View Shooting, Nikon’s Scene Recognition System, and HD Movie Clip Recording

MELVILLE, N.Y. (Aug. 27, 2008) – Nikon Inc. today announced the D90, a digital single lens reflex (SLR) camera that redefines the creative boundaries of digital photography allowing photographers to easily create stunning still images and High Definition (HD) movie clips with sound—with the same camera. A host of Nikon core technologies were leveraged to develop the D90’s scope of versatility, calling on years of photographic and optical expertise. Whether consumers are graduating from an advanced compact digital camera or are a seasoned D-SLR enthusiast, the Nikon D90 emphasizes brilliant image quality and versatility with its exclusive advanced Scene Recognition System, intuitive creative controls, blazing fast performance and the industry-first ability to create HD movie clips at 720p in the new D-Movie mode.

Inspired by Nikon’s acclaimed flagship DX-format digital SLR camera, the D300, and building on the success of the wildly popular D80, the D90 delivers stunning image quality. The CMOS image sensor and 12.3 effective megapixels combined with Nikon’s exclusive EXPEED™ image processing system deliver outstanding images with fine details, smooth tones, brilliant colors and low noise across a broad ISO range.

Photographers are able to easily compose stunning images using the Live View Mode on the large 3-inch 920,000-dot high-resolution LCD screen. The 11-point auto focus (AF) system utilizes Nikon's exclusive Scene Recognition System and Face Detection to help make the best shot in a variety of environments. Matched with the new versatile AF-S NIKKOR 18-105mm Vibration Reduction (VR) image stabilization lens, and a burst rate of up to 4.5 frames per second, photographers can confidently capture fast action and precise moments as they unfold. Also helping to ensure no memory is missed, the D90 offers fast handling with a power-up time of a mere 0.15ms and split-second shutter response measuring just 65ms, eliminating the frustration of pictures lost to shutter lag.

“The D90 delivers incredible imaging performance and control, setting a new standard for its class. This marriage of outstanding still image performance and HD movie clip capacity represents the dawn of a new age for D-SLR cameras. The D90’s handling characteristics and long list of features are sure to deliver the photographic experience that Nikon photographers have come to expect from Nikon engineering,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. “Everyone at Nikon is especially eager to see the myriad of ways that imaginative D90 photographers will explore the world of cinematic 24fps HD video through the eyes of NIKKOR optics.”

Legendary Image Quality
For shooting in a variety of lighting conditions, the D90 has a wide sensitivity range of ISO 200 to 3200 (expandable to Lo 1 ISO 100 and Hi 1 ISO 6400) to deliver incredible low-noise images. The camera also employs an Image Sensor Cleaning function that works to free image-degrading dust particles from the sensor’s optical low-pass filter, helping to ensure spot-free images.

The new D90 companion lens, the AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR provides a versatile focal length, and the benefits of Nikon Vibration Reduction (VR) image stabilization technology. Nikon VR reduces the image blurring effects of camera shake allowing photographers to shoot hand-held at as many as 3 shutter speeds slower than would otherwise be possible*, assuring dramatically sharper images, even in challenging lighting conditions.

Borrowed from Nikon's professional line of digital cameras, the D90 is the most affordable camera to include Nikon's Scene Recognition System and adds newly-developed advanced Face Detection technology. The intelligent Scene Recognition System interprets color and brightness information of each individual shot from the 420-pixel RGB sensor, and applies changes to AF, auto exposure and auto white balance. The D90 can also detect up to five faces using the new Face Detection system, producing flattering portraits with astounding definition and accuracy. While in playback mode, simply press the zoom button and portraits captured with Face Detection can be immediately magnified to ensure proper focus on the subject and faces are displayed on the LCD screen within brackets for easy reference and subject tracking.

The D90 benefits from Nikon’s comprehensive digital image processing engine, EXPEED, which provides smooth tones, rich colors and defined image details, as well as enhanced processing performance. Additionally, Nikon's exclusive 3D Color Matrix Metering II helps to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating each scene, input data from the system's sensor is automatically referenced against an internal database of over 30,000 scenes derived from actual photographs to calculate correct exposure values. To push the creative boundaries even further, Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing.

The Next Big Blockbuster
For the first time in digital SLR photography, Nikon introduces the addition of the D-Movie mode, allowing consumers to create their own HD movie clips (1280 x 720) with sound from their D-SLR camera. Photographers will appreciate the cinematic qualities that come from the 24fps frame rate, which matches theatrical film, whether producing vacation clips or creatively melding stills with video. Additionally, the large size of the D90’s DX-format sensor, combined with the optical superiority and broad selection of NIKKOR lenses, provides shooters with the ability to capture amazing perspectives not possible with typical camcorders. D-Movie clips also benefit from Nikon VR image stabilization, which is automatically activated during recording to aid the low-light capability that trumps many other hybrid devices. Users can record movie clips onto an inserted SD / SDHC card, created as Motion JPEG AVI files that are easily edited with widely available video editing software. The D90 also features an HDMI terminal, allowing viewing of both pictures and movies on High Definition televisions.

D90 Delivers Peak Performance
The D90's unprecedented start up time and imperceptible shutter lag derives from the same standards as the professional sports photographer choice, the Nikon D3. JPEG bursts can be shot as rapidly as 4.5 frames per second, allowing photographers to capture detailed action sequences or catch fleeting expressions that might otherwise be missed. Images are also processed and previewed rapidly at 120ms, which is less time than it takes to move an eye from the viewfinder to the screen. Users are also able to creatively stop the action with a maximum shutter speed of 1/4000 second or create long-time exposures down to 30 seconds.

Nikon's 11-point AF also offers best-in-class speed and performance, helping to ensure sharp focus at any focal length. Adopting a refined version of Nikon's advanced Multi-CAM 1000 AF Module, the AF system’s center area wide-frame operation adds inherent focusing options that will instill greater confidence in getting the desired shot. Single-point AF is suggested for static subjects, dynamic-area AF for moving subjects, auto-area AF for spontaneous shooting and 3D-tracking (11 points) AF for when changing the composition after focusing on a subject.

Push Creative Boundaries to the Limit
No matter the level of experience, the D90 makes high-quality photography fun and easier for a remarkably broad range of picture-takers. Users can enjoy complete control over all manual features or let the camera optimize settings automatically. For the camera novice and photography enthusiasts, the D90 puts all of the tools to explore new creative possibilities at their fingertips through the simple menu-driven interface. For those looking to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the Mode dial with Advanced Scene modes on the camera. There are many options when it comes to realizing creative vision, such as Picture Control settings to provide an assorted palette of color effects that optimize color, saturation and hue through user-selected choices of Standard, Neutral, Vivid, Monochrome, Portrait, and Landscape. Popular editing tools such as Nikon’s exclusive D-Lighting and image trimming, image overlay, and a wide assortment of color filters can also be applied to images after capture. The D90 also provides new options for in-camera image enhancement, including:

• Distortion Control: Adjusts lens aberration
• Straighten: Helps to correct linear inclination of an image for straight horizons and landscapes
• Fisheye Effect: In camera filter produces optical effects similar to a fisheye lens

Skillfully Capture Inspiring Images
The D90 has been engineered with the photographer in mind with an intuitive interface that places a variety of automatic and advanced features at the hands of the user. The camera is built to withstand the rigors of an urban excursion or backcountry safari while boasting an impressive shutter mechanism that is tested to 100,000 cycles for durability. Whether upgrading from a compact digital camera or already a seasoned hobbyist, the D90 D-SLR will help anyone take great pictures, thanks in part to the following new features:

• Battery life: New circuitry enhances power consumption, affording up to 850 shots in typical conditions on a single charge of the Lithium Ion battery (CIPA standard)
• Viewfinder: The bright viewfinder offers a luminous 0.94x magnification to more accurately compose images
• LCD screen: The high-resolution 920,000-dot, 3-inch LCD screen gives a 170-degree angle of view to make both composing and sharing easy and fun
• New playback function: Users can show their images in either four, nine or 72 thumbnail images, or use a new calendar format to easily find photos; users can also show their photos via Nikon's Pictmotion slideshow, including background music
• Built-in Flash: The built-in Speedlight offers a guide number of approximately 18/56 (ISO 200) and can wirelessly control up to two groups of Speedlights in full iTTL mode

Nikon System Legacy
The D90 also offers unprecedented compatibility with Nikon’s extensive selection of NIKKOR lenses, including DX NIKKOR lenses, which are designed for optimum performance with Nikon DX format digital SLR cameras. NIKKOR lenses offer legendary optical superiority and add to the D90’s ability to deliver outstanding images. Paired with the D90 is the new AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens, which provides a versatile 5.8x optical zoom and VR image stabilization, for even sharper handheld picture taking. This lens offers a 27-157.5mm focal length in 35mm equivalent, a one-lens solution that offers a broad focal range to let photographers get up close and personal to their subjects from a distance, or wide for breathtaking landscapes. The built-in Silent Wave Motor ensures quick and quiet AF operation, while an aspherical element and ED glass deliver high resolution, high contrast images with minimal chromatic aberration and distortion.

Photographers will also enjoy advanced functionality anywhere in the world with system accessories designed for the adventurous globe trekker. When used with the Nikon GP-1 GPS unit (available separately beginning November 2008), the D90 provides geotagging to images with latitude, longitude and altitude data imprinted on the images' metadata. Users can also prolong their adventure with the MB-D80 battery pack that accepts two EN-EL3e or six widely available AA-size batteries. Additionally, photographers can share and upload their images with a wireless interface optimized for the Eye-Fi™ wireless enabled SD card wherever there is a wireless network.

The D90 is also fully compatible with Capture NX2 software (available for purchase separately), Nikon’s highly versatile and elegantly simple new photo editing solution designed to help photographers tap into the full potential of NEF (RAW) images. Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX2 affords photographers the ability to use revolutionary control points.

Price and Availability
The D90 will be available throughout the United States beginning September 2008 at an MSRP of $999.95** for body only and $1299.95** for body and lens outfit that includes the new AF-S DX Zoom-NIKKOR 18-105mm f/3.5-5.6G ED VR lens. The GP-1 GPS unit will be available in November 2008, and pricing will be announced near the time of its delivery to the marketplace. For more information, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary of Nikon cameras. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*As determined in Nikon performance tests
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

New Canon EF-S 18-200mm f/3.5-5.6 IS Lens

New EF-S 18-200mm f/3.5-5.6 IS Lens
The new 18-200mm lens is consumer oriented, but has IS and is the latest for canon as most other companies have adopted something in this range, Perfect for a travel lens, but I prefer smaller faster zooms for day to day use.

From Press release:
Canon has answered the call from advanced amateur photographers looking for a solid all-around lens with the introduction of the new EF-S 18-200mm f/3.5-5.6 IS zoom lens. With an incredible focal length range equivalent to 29-320mm in the 35mm format, the new EF-S 18-200mm lens will make an excellent addition to any camera bag, and it gives shooters a great lens to capture both standard as well as telephoto images. The new lens features Canon's built in Optical Image Stabilization system which gives the equivalent effect of a shutter speed roughly 4 steps faster, for better image clarity, even in shaky shooting conditions. With a minimum focusing distance of 0.45m/1.5 ft. at all zoom settings, this new lens should prove to be ideal for those situations where swapping lenses isn't an option. An ideal complement to the EOS 50D SLR camera and all other EF-S compatible EOS SLR cameras, the EF-S 18-200mm f/3.5-5.6 IS lens is scheduled to be in stores this October at an estimated selling price of $699.00*.


About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2007†, with global revenues of $39.3 billion, is listed as one of Fortune's Most Admired Companies in America and is on the 2007 BusinessWeek list of "Top 100 Brands." To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/pressroom.

New Canon Eos 50D DSLR

Canon Has come out with their latest in the mid-range line with a 15mp workhorse. The new camera replaces the aging 40/30D that has been on the market for almost 2 years now. Over the past few years they have concentrated on the rebel and pro line letting the mid-range go a bit relying on their aging 5D as a mid-priced DSLR for the more serious user and small upgrades to their 30D to the 40D that wouldn't make most users upgrade.
Welcomed by Canon users is live view AF with face detection, 6.3fps and ISO 3200 (up to 6400 and 12800 user expandable) A big 3" High res LCD better "environmental sealing" and UDMA CF card support.

From Press Release:

Canon's New DIGIC 4 Image Processor Fuels the 15.1 Megapixel Resolution, Expanded ISO Range and Enhanced Noise Reduction of the New EOS 50D Digital SLR

LAKE SUCCESS, N.Y., August 26, 2008 – With the demand for digital SLR cameras reaching unprecedented levels, Canon U.S.A., Inc., a leader in digital imaging, is answering the call with the announcement of the next evolution in advanced amateur digital SLR photography, the EOS 50D Digital SLR Camera with 15.1 megapixel resolution and Canon's new DIGIC 4 image processor. Designed to offer extraordinary quality and image control for the advanced photographer with a passion for the art, the Canon EOS 50D Digital SLR camera includes an expanded ISO range, improved noise reduction, and in-camera photo editing features. Canon has loaded the EOS 50D camera with a number of enhancements and some trickle-down technology from Canon's professional Digital SLR cameras, as well as a new Creative Auto Mode (CA) that gives users more creative flexibility to make image setting adjustments conveniently without the need to be a photo expert.

Canon has built upon the success of the popular EOS 40D model - which will remain in Canon's line - with the EOS 50D Digital SLR camera. Expected to be the camera body of choice for advanced amateur photographers this holiday season, the Canon EOS 50D Digital SLR camera carries over the EOS 40D's 14-bit Analog-to-Digital conversion process for smooth tones, and also includes enhanced noise reduction, especially at higher ISO ranges which will help bring those romantic nighttime shots into greater focus and clarity. Capable of shooting 6.3 frames per second (fps), the EOS 50D Digital SLR camera is ideal for shooting everything from beautiful night landscapes to fast-action sports.

"Advanced amateur photographers blur the line between the hobbyist and the professional, looking for professional features and capabilities in their equipment that will allow them to capture that awe-inspiring image. Canon is constantly striving to provide these shooters with the most advanced imaging technology, like the new EOS 50D Digital SLR camera, to fuel their passion for photography, and help them achieve their creative potential," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

Improved Image Quality
The EOS 50D Digital SLR camera's 15.1-megapixel CMOS APS-C size image sensor has been improved thanks to the use of newly designed gapless microlenses over each pixel to reduce noise and expand sensitivity up to ISO 12800. The faster processing speed of the camera's DIGIC 4 image processor contributes to the fast 6.3 frame-per-second (fps) continuous shooting capability (for bursts of up to 90 Large/Fine JPEGs or 16 RAW images on a UDMA CF card), to give shooters the tools they need to capture that perfect moment in perfect clarity.

The Canon EOS 50D camera provides ISO speeds from ISO 100 up to ISO 3200 in 1/3-stop increments, along with two high-speed settings - H1 and H2 - of ISO 6400 and ISO 12800, respectively. Along with a wide ISO range, Canon gives shooters more tools to help maximize clarity and color. The EOS 50D Digital SLR camera offers multiple levels of noise reduction during high-speed shooting. Users can choose from one of four settings- Standard/Weak/Strong/None - to help reduce digital noise that can result from poor lighting conditions.

As part of the camera's internal image processing, the Canon EOS 50D Digital SLR camera conducts peripheral illumination correction, which automatically evens brightness across the image field, making an image of a blue sky even toned throughout, a function previously accomplished through post-processing software on a personal computer. Thanks largely to the DIGIC 4 processor, this automatic adjustment can be made in-camera during shooting with JPEG images or corrected in post-photoshoot processing with RAW images through Canon's Digital Photo Professional (DPP) software, which is supplied at no extra charge.

Helping to ensure each picture's subject is clearly visible, Canon's enhanced Auto Lighting Optimizer analyzes the brightness of subjects and automatically adjusts dark images so that they appear brighter, perfect for subjects in shade or in backlit situations. The Auto Lighting Optimizer on the EOS 50D Digital SLR camera has been updated not only to optimize images while they are being taken, but can also optimize images post-capture, during playback, to help ensure the subject of each image does not appear too dark. This is especially helpful when an amateur photographer uses the camera, because post-capture enhancement can help maximize image quality without the need of a computer.

A significant upgrade to the Canon EOS 50D camera is its large, clear 3.0-inch Clear View LCD screen which features 920,000 dot/VGA resolution, four times the pixel count of the EOS 40D camera's screen, for better clarity and color. To help show off those fantastic shots, the EOS 50D camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV. The EOS 50D recognizes the needs of today's photographers, and the faster processing speed of the DIGIC 4 processor helps support UDMA cards for faster writing of image files.

The camera is also equipped with a high-performance viewfinder featuring 0.95x magnification and the same high-performance Autofocus (AF) system as the EOS 40D camera with nine cross-type sensors for accurate target subject acquisition with lenses possessing maximum apertures of f/5.6 or faster and a high-precision diagonal center cross-type AF point that's effective with f/2.8 and faster lenses, helping photographers ensure better focus of their targets. The AF Microadjustment feature, originally introduced last year with the Canon EOS-1D Mark III professional digital SLR camera, has also been added to the EOS 50D for maximum control over focusing precision.

Canon Gets Creative For Advancing Amateurs
Canon is taking steps to give advanced amateurs more flexibility with a new "CA" Creative Full Auto setting on the EOS 50D Digital SLR camera's mode dial. This new setting goes a step beyond Full Auto, by allowing users to make adjustments before shooting while still in an Automatic mode, without needing to know the meaning of technical terms such as aperture, shutter speed, etc. In this mode, the camera menu on the back screen spells out options in common language for average photo enthusiasts, allowing them to "blur the background" or "lighten or darken the image." These easy-to-comprehend image options will help amateur photographers improve the shots they are capable of taking, while helping them learn new techniques. When in the new CA mode, users will be able to adjust flash settings, brighten or darken images, blur the background, set the camera's drive mode, and select a picture style directly on the camera's LCD screen.

Better Live View
For photographers who prefer to frame their shots using the camera's 3.0-inch Clear View LCD screen, Canon has improved the Live View function of the EOS 50D Digital SLR camera to include "Quick Mode AF," "Live Mode AF," and "Face Detection Live Mode AF" that detects up to 35 individual forward-looking faces for better focus and clarity when taking group or portrait shots. The camera's Quick Mode AF setting flips the mirror down and carries out regular phase-detection autofocus, while the Live Mode AF and Face Detection Live Mode AF use the camera's CMOS image sensor for contrast detection autofocus. Two detailed grid displays have also been added to Live View shooting as optional settings for easier composition.

Two Small RAW Formats
In addition to the RAW and JPEG image capture modes that photographers are accustomed to, the EOS 50D Digital SLR camera now offers more manageable resolution settings and file sizes with two sRAW recording formats, sRAW1 and sRAW2. At the sRAW1 setting, resolution is 7.1 megapixels with a file size that is approximately 25 percent smaller than a standard 15.1 megapixel RAW image. With the sRAW2 setting, resolution is 3.8 megapixels at less than half the file size of a standard RAW image, retaining all of the flexibility and creative possibilities associated with full-size, conventional RAW images. The EOS 50D is the first Canon Digital SLR that allows the use of RAW and sRAW settings in Basic Zone as well as Creative Zone shooting modes, even further improving the camera's flexibility.

EOS Integrated Cleaning System
The Self-Cleaning Sensor Unit for the Canon EOS 50D has also been upgraded and now includes a fluorine coating on the low-pass filter for better dust resistance. The Self-Cleaning Sensor Unit uses ultrasonic vibrations to shake dust particles off of the low-pass filter in front of the sensor each time the camera is powered up or shut down. The second part of the system includes a software component where sensor spots are mapped and saved as Dust Delete Data that is attached to the image file for removal during post processing using Canon's DPP software.

Pricing and Availability
The EOS 50D is compatible with the full lineup of Canon EF lenses as well as the Company's ever-growing line of affordable EF-S lenses created specifically for Canon Digital SLRs with APS-C size image sensors. The Canon EOS 50D Digital SLR camera is scheduled for October delivery and will be sold in a body-only configuration at an estimated selling price of $1,399.00*. It will additionally be offered in a kit version with Canon's EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated selling price of $1,599.00*.


About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2007†, with global revenues of $39.3 billion, is listed as one of Fortune's Most Admired Companies in America and is on the 2007 BusinessWeek list of "Top 100 Brands." To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/pressroom.