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Monday, September 28, 2009

Schneider Kreuznach, Phase One, Mamiya Digital Imaging Cooperate to Drive Innovations in Medium Format Digital Lenses

Expanding Range of Lens Options for Pro Photographers
2009 — Schneider Kreuznach, Phase One A/S and Mamiya Digital
Imaging, Ltd. today announced that they are collaborating on design,
development, manufacturing, and delivery of superior quality,
precision digital lenses for the medium format camera systems used
by the world’s most discriminating professional photographers.
“Our vision of offering photographers freedom to choose from what is
best in photographic equipment is at the heart of our cooperation with
Schneider Kreuznach,” said Henrik Håkonsson, President and CEO of
Phase One. “We are committed to sharing expertise in digital imaging
technology with the world’s most respected companies to push the
limits of excellence for photographers.”

“We are pleased to contribute our optical expertise within a very
creative group,” said Dr. Josef Staub, Managing Director of Schneider
Kreuznach. “As we pioneer advancements in optical lens design, the
photographic market can look forward to new, extraordinary lenses.”
“Successful teamwork has already resulted in the world’s most open
medium format camera platform,” said Toshio Midorikawa, President of
Mamiya Digital Imaging. “Now we take another step, as we share our
manufacturing expertise with Schneider Kreuznach’s optical design
talents to benefit the world’s photographers.”
The first results of this collaboration are the 55mm, 80mm and 110mm
leaf shutter lenses designed for the Phase One 645DF and Mamiya
645DF cameras. The lenses can be ordered now and will start shipping
Q4, 2009.
About Mamiya Digital Imaging
Mamiya Digital Imaging is the digital successor to the reputable
Mamiya brand, an innovative company fresh with enthusiasm and
dedicated to continuing a legacy of excellence. Mamiya has
consistently been a fore-runner in medium format camera design, and
Mamiya lenses, manufactured following a tradition of precision and
quality, are celebrated world-wide. For the Professional Photographer,
it is the ultimate brand in photographic equipment.
Mamiya Digital Imaging is headquartered in Tokyo with two factories in
Japan, and has distributors in more than 100 countries.
For more information about products, visit the Mamiya homepage on
About Phase One
Phase One is the world’s leader in open-platform based medium format
camera systems and solutions. Phase One medium format cameras,
digital backs and lenses are designed to deliver superior quality image
capture and investment value. Phase One Capture One software helps
streamline capture and post-production processes for both medium
format and DSLR cameras. Phase One products are known for their
quality, flexibility and speed enabling pro photographers shooting in a
wide range of formats to achieve their creative visions without
Phase One is an employee-owned company based in Copenhagen with
offices in New York, London, Tokyo, Cologne and Shanghai.
For more information about the products, visit the Phase One Web site
About the Schneider Group
The Schneider Group specializes in developing and producing highperformance
photographic lenses, cinema projection lenses, as well as industrial
optics and
precision mechanics. The group comprises Jos. Schneider Optische
founded in Bad Kreuznach in 1913, and its subsidiaries Pentacon
B+W Filterfabrik (ISCO) (Göttingen ), Schneider-Optics (New York, Los
Schneider Bando (Seoul), Schneider Asia Pacific (Hong Kong) and
Optical Technologies (Shenzhen). The company’s main brand is
Kreuznach”. It has around 640 employees worldwide, with 335 based
in its
German headquarters. For years now the group has been a world
market leader in the area of high-performance lenses.
Phase One is a registered trademarks of Phase One A/S. Mamiya is a
registered trademark of Mamiya Digital Imaging Co., Ltd. Schneider-
Kreuznach is a registered trademark of Jos. Schneider Optische Werke

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