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Thursday, October 22, 2009


One-on-one quick clinics and free resources to help photographers
rethink their websites and grow their businesses online

New York, NY, October 22, 2009 - PhotoPlus Expo Booth #172 - PhotoShelter (, the leader in websites and online tools for serious photographers, will be hosting a series of in-booth activities at the PhotoPlus Expo to help photographers demand more business support and direct results from their websites.

Photographers are invited to visit PhotoShelter's booth (#172) for a comprehensive yet quick, 39-point website evaluation. These sessions will help photographers' assess their progress in adopting proven Internet marketing tactics to generate new website visitors and turn them into paying clients. A PhotoShelter website is not needed to participate. Specifically, the checkup will explore:

* SEO - Is the website optimized to drive new traffic through search engines?
* User Experience - Do features and designs align with what photo editors and commercial image buyers find most important?
* Analytics - Is the photographer using tools to monitor and learn from visitors' traffic patterns?
* Call to Action - Does the website stimulate real action - whether commerce, deeper engagement, or social/viral sharing?

Image: from Photoshelter

The website checkups will be based on insights from PhotoShelter's extensive free research reports for photographers - - including the 2009 What Buyers Want Survey, the SEO Cookbook for Photography Websites, and Google Analytics for Photographers. Takeaway insights and PhotoShelter's 39-point website checkup can also be found in SHIFT/RELOAD, a mini-magazine PhotoShelter produced for PhotoPlus. For photographers not attending PhotoPlus, SHIFT/RELOAD can be downloaded here:

Also at PhotoPlus, several accomplished PhotoShelter photographers will be available to demonstrate how they use PhotoShelter to power their websites, online marketing, e-commerce and client image delivery. Participants include sports photographers Brad Mangin and Ed Mulholland, photojournalists Robert Caplin & David Brabyn, architecture, interiors & gardens specialist Stacy Bass, and concert photographer Chris Owyoung PhotoShelter representatives will also share details on recent partnerships with Graph Paper Press for easy WordPress blog integration, and TinEye, the reverse image search engine by Idée.

"PhotoShelter is at the center of a changing philosophy on photographers' websites," said CEO Allen Murabayashi. "Photographers are rapidly moving away from the strictly "portfolio" style, flash-only websites of the past decade, and more toward "business tools" that support online image sales, search engine optimization, social marketing, and deeper, engaging user experiences. PhotoPlus provides a great opportunity for us to showcase our thought leadership in this area."

Murabayashi will appear on a PhotoPlus panel - "Tools for Selling Stock Direct" - at 1:15 PM on Thursday, October 22.
About PhotoShelter

PhotoShelter is the leader in portfolio websites, photo sales and archiving tools for photographers.

Over 50,000 photographers worldwide use PhotoShelter to power their success online, with customizable website templates, searchable galleries, e-commerce capabilities, and bulletproof image storage. Photographers can create a professional PhotoShelter website in under five minutes, or customize PhotoShelter to power their existing website. A true solution designed to make the business of photography easier to manage - PhotoShelter offers security, global accessibility, and advanced marketing tools so photographers can make their images work harder for them. To join our community, visit

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