PDN and Kodak Launch Animal Photo Contest to Benefit Animal Welfare Groups

NEW YORK, NY – October 14, 2009 – Photo District News (PDN) and Kodak announced today the launch of Best Friends: The Ultimate Animal Photo Contest, which celebrates the art of pet and animal photography while also raising money to help endangered and mistreated animals throughout the world. The contest is now accepting paid online submissions from amateur photographers, with part of the proceeds going to three animal and wildlife protection groups.

www.bestfriendsphotocontest.com
“Pets and animals tend to be among the most popular of all subjects for consumer photography,” said Kodak’s Audrey Jonckheer, one of the contest judges. “Animals give us a huge reason to smile and countless opportunities to use all sorts of photography tools – video cameras, digital cameras, film and printers - to capture those wonderful moments. Kodak is delighted to provide some of our most sought-after products to the contest winners and we can’t wait to see the images that start pouring in.”



Participants are invited to log on to www.bestfriendsphotocontest.com and submit their photos for any of four categories: Domestic Animals, Wildlife Animals, My Pet and Me, and Animal Humor. A portion of each $12 entry fee will be donated to the contestant’s choice of one of three non-profit animal welfare groups: The American Society for the Prevention of Cruelty to Animals (ASPCA), Best Friends Animal Society, and Kids Saving the Rainforest.



“Combining our love for animals with photography is a great way to highlight how much our furry family members mean to us,” said Jo Sullivan, the ASPCA's Senior Vice President of External Affairs. "Aside from expressing love for our pets, we hope these images will also encourage and inspire people to help endangered, mistreated and homeless animals.”



Submissions will be accepted through Tuesday, December 22, 2009. Winners in each of the four categories will be selected by a panel of photography professionals. One Grand Prize winner and four other first place winners will receive selection of prizes from Kodak, including the new Kodak Zi8 Pocket Video Camera; a Kodak ESP 5250 All-in-One printer; Kodak EasyShare Z980 Digital Cameras, and Kodak Professional Tri-X, T-Max or Portra film. Winners will also gain admission and exposure at the PDN PhotoPlus Expo 2010 in New York.



“This contest will be a fun and creative opportunity for participants to connect their passions for animals and photography,” said Lauren Wendle, VP/Publisher of Photo District News. “More important, we’re proud to use the power of photography to bring attention to the aid of animals that need it the most.”



Contestants and non-contestants are also invited to log on and vote for the weekly “People’s Choice Award.” The photographer whose image earns the most “people’s choice” votes at the end of each week will win a PDN prize bag including ten Kodak Single Use Cameras and more. The winning photographer’s photo will also be published in our online gallery, along with the nine other winners.



For more information on the contest, its sponsors and partners, please visit http://www.bestfriendsphotocontest.com.



About PDN

Since 1980, Photo District News has been the #1 source of information on the professional photography industry, delivering unbiased news and analysis, interviews, and portfolios of the latest photographic work. The award-winning monthly magazine published by Nielsen Business Media delivers the information photographers need to survive in a competitive business – from marketing and business advice to legal issues, photographic techniques, new technologies, and more. For more information, please visit www.pdnonline.com.



About Kodak
As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus. More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery --join today at www.kodakgallery.com.


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NEW Fotolia Add-in for Microsoft Office 2007

Creative Freedom with new Fotolia Add-in designed exclusively for Microsoft Office 2007 Applications

NEW YORK, NY, October 14, 2009 – Fotolia, LLC is releasing a new add-in ribbon for Microsoft Word 2007 and Microsoft PowerPoint 2007 that gives customers easy access to an enormous library of easy-to-search, high-resolution images and vectors. The Fotolia ribbon provides instant image solutions to complement personal and professional projects. The downloadable ribbon is available on Fotolia.com and features controls that allow users to login, view accounts and search Fotolia’s library of over 7-million high-resolution files without leaving their Microsoft Office document.




Hovering over search results lets users preview the image. A simple double click inserts a free comp of the image into the document, allowing customers to try before they buy. Once members see a photograph, vector or illustration they are interested in, they can purchase it while still in their document by selecting download and the appropriate size and license.



“Connecting Fotolia’s online image library directly to Word and PowerPoint is a great productivity win for our customers,” said Rob Ashby, Group Manager for Office.com. “The add-in’s use of the ribbon makes finding and using the right images fast and easy, without customers having to leave their work.”



Fotolia is making huge strides in the online photography and image industry. Founded in 2005 in New York City, the company quickly expanded to 12 countries and represents portfolios of some of the most respected agencies and artists. A commitment to providing high-quality, affordable images expanded the relationship with Microsoft, which offers a free collection of Fotolia images and illustrations to Microsoft Office customers through Microsoft Office 2007.



“Using the ribbon enabled Fotolia to increase the services we offer to over 1.3 million members by creating an easy, integrated experience,” says Garth Johnson, Fotolia Executive Vice President, North America. “Now, Microsoft Word 2007 and Microsoft PowerPoint 2007 users have instant in-document access to Fotolia’s library of over 7-million royalty-free images and the best licensing options in the business.”



-more-



Purchasing images from Fotolia through Microsoft Word 2007 and Microsoft PowerPoint 2007 using the add-in is easy: select the size of the image or graphic and a standard or extended license option. Only Fotolia offers standard and extended licensing with every image purchase, and the licenses are free of seat restrictions and run limits.



Once the image is downloaded into the user’s document, users are free to use the Fotolia file with no limit on time, copies or geographical placements. Images on Fotolia are truly royalty-free.



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Editorial note: screenshot image available for publication on http://www.fotolia.com/ribbonimage

Credit Fotolia, LLC for use of images on this site.



Over 1.3 million people prefer Fotolia, LLC for affordable, royalty-free images, graphics and HD videos. With the introduction of the Infinite Collection, Fotolia became the first worldwide microstock organization to offer both crowd-sourced and professional images on one site. Founded in New York City in 2005, Fotolia spans the globe with websites in 10 languages and offices in 12 countries. With over 7,000,000 images to choose from, find it on Fotolia. www.fotolia.com

UNIBIND LAUNCHES MYBOOK COLLECTION FOR PROFESSIONAL PHOTOGRAPHERS

Just Staple, Peel & Stick -- Photographers Create Instant 4”x6” Photo Albums for Weddings, Special Events, Promotional Gifts, & Portfolios

October 14, 2009, Alpharetta, GA — Peleman Industries, Inc. www.myunibind.com, manufacturer of the award-winning Unibind high-quality binding, lamination and presentation product line, announced today the new MyBook Collection kit for photographers at PhotoPlus, held at the Javits Center in NY, October 22-24, 2009. MyBook Collection is a low-cost, easy way for photographers to quickly make portable 4”x6” photo books for wedding and special event photography. Perfect as a promotional gift or portfolio giveaway for prospective clients, all a professional photographer needs is the MyBook Collection and a stapler to make instant photo albums in just minutes with no heavy, expensive equipment or messy glues!




The MyBook Collection kit makes it easy to create beautiful photo albums in just a few seconds. Priced at only $5.99, the kit comes complete with a custom designed 4”x6” book cover, 2 end sheets, an easy-to-use assembly guide and a free matching mailing envelope. MyBook Collection features a wide variety of colors, themes and designs to choose from to fit any occasion, from baby, graduation, anniversary, holiday, to thank-you notes and professional albums -- the MyBook Collection has it all to please photographers and their customers.



Great Wedding Party Giveaway Gift for $5.99 – Fits in Purse or Pocket



A great wedding or party take-away gift for $5.99, the MyBook Collection kit works with any 4”x6” photo of any type of paper (up to 10 sheets). Quick and easy to create, photographers can even produce on-the-spot photo albums that easily fit in a purse or coat pocket, so party guests will feel comfortable taking the party photo albums home.



Pro Photographer Promotional Mailers



With its enclosed envelope, MyBook Collection can also be used as a promotional mailer for photographers to send mini photo portfolios to prospects to give them a visual example of the photographer’s work.



MyBook Collection is extremely easy to assemble -- just staple, peel and stick:

· Print 4”x6” photos on any type of paper.

· Staple photos with the included end sheets.

· Place photos in the MyBook Collection photo book.

· Peel and secure photos in the book.



Applications for MyBook Collection:

· Professional Photography Mini-Portfolios

· Wedding Albums

· Promotional Giveaways

· Baby Shower Albums

· Guest Books

· Graduation Party Photo Books

· Vacation Photo Books

· Pet Photo Albums

· Honeymoons Memory Books

· Children’s Sports Books

· Children’s Art Books

· Self-Publishing

· Business Presentations

· Poetry Books

· Story Books

· Scrapbooks



The MyBook Collection includes a 4”x6” book cover (holds up to 10 sheets of any kind of paper), 2 clear plastic end sheets, a mailing envelope, and Assembly Guide. It is available immediately priced at $5.99 at select Target stores and at www.myunibind.com. For more information, see http://www.mybookcompany.com.



About Peleman Industries



Founded in 1939, Peleman Industries Inc is a privately held manufacturer of Unibind-branded binding, laminating and presentation products. With its worldwide headquarters in Puurs, Belgium, the company opened its U.S. operations in Alpharetta, GA. in 1999. Today, Unibind products are distributed on six continents in more than 100 countries. For more information, visit www.peleman.com or www.unibind.com.

PHOTOPLUS EXPO

UNIBIND BOOTH # 1128

NIikon's new micro : AF-S DX 85mm f/3.5

NIKON’S NEW AF-S DX 85mm f/3.5 MICRO NIKKOR LENS ENABLES FURTHER CREATIVITY WITH SOPHISTICATED TECHNOLOGY AND DESIGN FOR CLOSE-UP PHOTOGRAPHY

MELVILLE, N.Y. (Oct. 14, 2009) – Nikon Inc., today introduced the new medium telephoto AF-S DX Micro NIKKOR 85mm f/3.5G ED VR lens designed specifically for extreme close-up photography, yet perfectly suited for portrait, nature, and general imaging as well. Focusing as close as 0.9 ft., this new 85mm Micro lens allows photographers to capture breathtaking close-up images with life-size reproduction ratios up to 1:1, helping to ensure that even the subtlest of subject detail is reproduced faithfully. The new 85mm Micro NIKKOR lens, in conjunction with Nikon DX-format digital SLR cameras, renders a picture angle equivalent of approximately 127.5mm (in the 35mm or FX-format), providing a natural perspective along with a desirable and practical lens-to-subject working distance.




“Nikon is proud of its strong reputation for designing and producing some of the world's finest close-up lenses, delivering faithful and consistent color reproduction, stunning sharpness and beautifully balanced contrast,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon, Inc. “The introduction of the AF-S DX 85mm Micro lens further broadens the Micro NIKKOR family and answers a call from serious nature and portrait photographers, generalists and on-line auction specialists seeking superior close-up shooting performance, affordability and versatility."

The NIKKOR Advantage
Specifically engineered for use with Nikon’s assortment of DX-format D-SLRs, the new 85mm Micro NIKKOR lens incorporates a variety of Nikon-exclusive features and technologies including Nikon's Silent Wave Motor technology (SWM), Extra Low Dispersion (ED) glass and an Internal Focusing (IF) design. While optimized for DX-format D-SLRs, this lens is also compatible with Nikon FX-format D-SLRs when used in their DX crop mode. In addition, dramatic close-up perspectives can be captured in beautiful High Definition video with digital SLR cameras like the Nikon D5000, D90, and new D300s.

This lens also incorporates the benefit of Vibration Reduction (II) Image Stabilization technology, which gives photographers the ability to shoot at shutter speeds up to four stops* slower than would otherwise be possible, while dramatically reducing the image blur caused by camera shake in handheld photography. Nikon VR image stabilization is specifically engineered for each lens into which it is incorporated, ensuring optimum image stabilization benefit. And, unlike camera body-based approaches to image stabilization, Nikon lens-based VR also stabilizes the camera's viewfinder image, making composing and capturing images and movies less fatiguing.

Nikon’s Silent Wave Motor (SWM) provides fast, quiet and accurate autofocus performance and Nikon’s Internal Focusing (IF) design further enhances AF performance, while also allowing photographers to manually focus quickly and smoothly. Additional benefits to Internal Focusing include the elimination of both front lens element rotation and changes in lens length during focusing. A constant lens length improves balance and overall handling, while doing away with front element rotation makes the use of front-mounted accessories such as polarizers or the Nikon Wireless Close-up Speedlight System much more convenient.

Optical construction consists of 14 elements in 10 groups, while the addition of an ED (Extra-low Dispersion) glass element minimizes chromatic aberration, enhancing the lens’ ability to deliver stunning, high-contrast images with accurate and well saturated colors. A rounded nine-blade diaphragm opening allows out-of-focus background or foreground scene information to appear more naturally blurred.

Price and Availability
The AF-S Micro NIKKOR 85mm f/3.5G ED VR II lens is scheduled to become available at Nikon authorized dealers beginning early December 2009 at an estimated selling price of $529.95.** For more information, please visit www.nikonusa.com. This new lens, along with Nikon’s entire line of photographic, optical and digital imaging solutions, including the recently announced D3S, will be on display at the Nikon booth (#501) at the PhotoPlus Expo in New York, from Oct. 22 to Oct. 24, 2009.

About the NIKKOR brand
Featuring a comprehensive assortment of FX and DX-format lenses and focal lengths, from the new ultra-wide 10-24mm to the super-telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

*As determined in Nikon performance tests
** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

New Nikon D3s : now with video!

THE IMAGING EVOLUTION CONTINUES: THE NIKON D3S ILLUMINATES NEW LEVELS OF POWER AND PERFORMANCE FOR PROFESSIONAL PHOTOGRAPHERS

Nikon Once Again Redefines Possibilities with D-SLR Photography with Six-Figure ISO Sensitivity for Stills and Video While Enhancing Overall Performance

MELVILLE, N.Y. (Oct. 14, 2009) – Today, Nikon Inc. announced the FX-format D3S D-SLR, providing professional photographers with a powerful tool that redefines the boundaries of digital SLR versatility, while maintaining the strength of superior image quality and high speed performance inherited from the groundbreaking D3. The D3S enables not only new opportunities in low-light photography, but also provides photographers with added shutter speed and aperture freedom with a base ISO sensitivity range from ISO 200 to a remarkable 12,800. Additionally, expanded ISO equivalent settings up to a staggering 102,400 are available, enabling photographers to create images previously thought impossible.



The Nikon D3S builds upon the success of the Nikon D3—the professional digital SLR that set new standards for D-SLR performance and utilizes a newly designed, Nikon original 12.1-megapixel FX-format CMOS sensor that also integrates its amazing low-light ability to High Definition (HD) video, creating a uniquely capable multi-media tool to meet the needs of a changing imaging landscape.

“When the Nikon D3 was released, it ushered in a new era of professional digital imaging. Today, the D3S will further reinforce Nikon’s leadership role in the photographic industry as a pioneer in performance-driven technologies that will again break once-rigid picture-taking barriers,” said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. “The ruggedly constructed D3S was engineered to address the real-world needs of professional photographers and provides them with a tool that, when combined with their skills, delivers stunning images in a broad range of shooting conditions and assignment requirements.”

Creative Vision Beyond the Human Eye
The Nikon D3s, with a base ISO sensitivity from ISO 200 to 12,800 makes it possible to capture previously impossible images—image opportunities which were often ignored because of low light levels. Now, in even more demanding lighting conditions, photographers can select expanded sensitivity settings of ISO equivalent 25,600, ISO equivalent 51,200 and an incredible ISO equivalent sensitivity of 102,400 which reveals detail in extreme low-light environments that challenge even the human eye’s ability to discern subject content. In addition, a setting of ISO equivalent 100 is provided.

This industry-first, groundbreaking ISO sensitivity range will make the D3S the camera of choice for photographers who typically face extreme lighting challenges, such as indoor or nighttime sports, spot news, wedding receptions and ambitious nature photography. This broad ISO sensitivity also affords the ability to shoot at faster, action-stopping shutter speeds. D3S shooters will enjoy a major advantage in any situation where light is limited and the use of supplemental lighting is not an option. For the photojournalist, even the highest ISO setting delivers image quality to satisfy the needs of offset printing.

Big Pixels Equal Greater ISO Capabilities
The amazing low-light ability of the D3S, as well as its astounding image quality can be attributed in large part to the engineering behind the newly designed, Nikon original 12.1-megapixel FX-format CMOS sensor, which measures 36x23.9mm. While the pixel size and count that served the D3 were maintained to deliver the pinnacle of image quality, dynamic range, phenomenal tonal gradation and outstanding color, other aspects were engineered to add versatility through broader low-noise ISO sensitivity. Individual pixels measure a large 8.45 microns, which support enhanced sensitivity to light and other qualities leading to superior image fidelity. The D3S captures light and renders images in a way that no other Nikon camera has yet to achieve, with a higher signal-to-noise ratio and an unmatched dynamic range for both stills and HD video throughout its broadened ISO range.

The Nikon D3S adds the extra benefit of an Image Sensor Cleaning function to reduce instances of image degradation resulting from dust accumulation on the optical low pass filter (OLPF) in front of the image sensor. The OLPF oscillates at four specific frequencies to release particles that would disrupt image quality. Sensor Cleaning can be set by the user to cycle automatically when the camera is powered on, turned off, or on demand.

Share the Vision with D-Movie Creativity
Whether on the frontlines or sidelines, the amazing ISO range of the D3S can also be applied while recording HD video clips to give unprecedented low-light ability for movie clips. The refined D-Movie mode for the FX-format offers smooth 1280x720 video at a cinematic 24fps, with a new algorithm that severely reduces the phenomenon of “rolling shutter” typical to D-SLRs while panning. The motion JPEG codec allows for easy extraction of single frames from a video clip and the ability to save it as a JPEG file, while the 720p HD format eases storage, provides faster wireless transfers, and offers video files that are generally easier to use in the field. Photographers can also trim movie clips on the fly by revising the start and end points, and save the edited clip as a copy while maintaining the original. Additionally, the D3S features a built-in monaural microphone, augmented by a stereo microphone input, which is perfect for hot-shoe microphone mounting or the use of wireless microphones for interviews or spot news.

Photographers and film makers alike will appreciate the full aperture control from a wide f/1.4 to f/16, as the FX-format sensor renders low-noise movie clips with outstanding clarity, aided by the large selection of renowned NIKKOR lenses to produce a dramatic depth of field. High Sensitivity Movie Mode allows the utilization of the entire ISO range to capture otherwise hidden details in challenging lighting conditions, more effectively than cameras with smaller sensors. Now, users can benefit from available natural light for applications such as telling a story in a journalistic style in the field or to create a gritty film noir masterpiece without CGI post production. While recording, users also have the ability to control exposure, and will enjoy the added benefits of improved contrast-detect type AF while in Tripod Live View mode.

Performance and Features Defining Versatility
The emergence of the D3 in 2007 provided photographers with a unique fusion of ruggedness, speed, versatility and image quality—characteristics which the D3S now takes even further. Photographers are able to capture images at 9 frames per second (fps) in the FX-format or at up to 11 fps in the DX crop mode, while data is transferred through a 16-bit pipeline for optimal processing speed. Additionally, the buffer has been increased, enabling continuous bursts approximately twice that of the D3 in the JPEG, TIFF or NEF (RAW) formats. Files can also be captured in either 12- or 14-bit compressed or uncompressed formats to maintain the images data integrity. Photographers can also select the new 1.2x crop mode for a modest telephoto effect, while minimally impacting resolution, as photos are captured at approximately 8.4 megapixels (9 fps).

The D3S also features two UDMA compatible CompactFlash™ card slots that can be used for consecutive recording (overflow), simultaneous recording (backup), separating recording of RAW and JPEG files or even copying pictures between the two cards. One or both can also be designated for data-heavy D-Movie recording. Images can be displayed directly from the camera to a High Definition monitor using the camera's HDMI port and an optional cable.

The D3S features Nikon’s exclusive Multi-CAM 3500FX focus module, with 51 AF points, 15 cross type sensors and 36 horizontal sensors that easily track and lock onto moving subjects, delivering the same fast and accurate AF performance that helped make the D3 immediately successful. Users can select any of the AF points, making it easy to consistently attain accurate focus, frame after frame. Additionally, three AF-area modes – Single point, Dynamic-area AF and Auto-area AF – are available to maximize the use of the 51 focus points by selecting the most suitable one to match subject conditions. AF is also available in one of two Live View modes, including a phase detection handheld mode and a tripod mode. While in Live View, the graphic indication of a virtual horizon is also available, making it easier than ever to confirm camera orientation.

To alleviate another kind of noise, the D3S also features a Quiet Shutter Mode which substantially reduces the sound of the camera’s mirror-down cycle, which is perfect for shooting in sensitive environments, such as movie sets, meetings, ceremonies, or while photographing wildlife.

Technologies Engineered for Professionals
The D3S’ speed and performance is the culmination of many Nikon core technologies including the latest generation of the EXPEED™ Image Processing System. The latest iteration of this system is specially designed to keep pace with the D3S’ blazing performance to provide amazing image quality, faster processing speeds and lower power consumption. This advanced system is able to achieve extremely precise color reproduction for a broad spectrum of hues, in addition to vivid saturation and smooth gradation. Nikon’s advanced noise processing function is engineered to minimize noise at all sensitivities and operate seamlessly without interfering with other image color parameters.

The D3S’ accelerated Scene Recognition System analyzes information from the 1,005-pixel RGB light sensor for use in auto exposure, auto white balance detection and autofocus calculations. The Scene Recognition System also assists autofocus by tracking subject position and automatically shifts the AF points used to match the subject’s movement within the frame.

Nikon's exclusive 3D Color Matrix Metering II assists in ensuring accurate exposures, even in the most challenging lighting conditions. Instantly evaluating each scene before capture, input data from the system's sensor is automatically referenced against an internal database of more than 30,000 images derived from actual photographs to calculate correct exposure values. Active D-Lighting (ADL), used in combination with 3D Matrix Metering II, helps to determine proper exposure, and creates realistic contrast while compensating for lost shadows and highlights. Photographers can also use ADL bracketing for up to five frames of ADL compensation.

To further enhance each photographer's expression of personal style, Nikon’s Picture Control System allows selection of Picture Control settings including Standard, Neutral, Vivid and Monochrome. Additionally, adjustment can be made to Picture Controls to image sharpening, contrast, brightness, saturation, hue and more. Photographers then have the flexibility to save up to nine personalized Picture Controls on camera and 99 additional Picture Controls externally.

Ready for Work
Engineered for real-world functionality, the D3S is ruggedly constructed with moisture, dust and shock resistance that has become a hallmark of flagship Nikon D-SLRs, while preserving the usability and ergonomics that allow the camera to remain an extension of the photographer’s vision. Attention to detail goes so far as to include a self-diagnostic shutter system that is tested to 300,000 cycles for maximum accuracy and longevity. Rigid and precise magnesium alloy construction and the familiar form factor of the D3 extend consistent Nikon system synergy.

A bright and accurate viewfinder provides 100-percent coverage with 0.7x magnification. The body also houses Nikon’s acclaimed 921,000-dot, 3.0-inch super density LCD monitor which is viewable up to 170 degrees, and is safeguarded by a tempered glass cover. Thanks to incredibly efficient internal circuitry, the D3S can capture up to 4200* shots per single charge of the camera’s Lithium-ion battery.

System Strength Withstands the Test of Time
The D3S is fully compatible with Nikon’s Creative Lighting System (CLS) affording photographers a mobile lighting solution that is easy to manage. D3S is also compatible with Nikon’s GP-1 GPS receiver to gather information such as latitude, longitude, altitude and (satellite) date of shooting. Photographers can shoot tethered via USB, or use the WT-4A wireless transmitter to send images wirelessly when speed and mobility are essential. D3S users will also enjoy the system strength bolstered by a comprehensive selection of NIKKOR interchangeable lenses—long heralded for their optical superiority.

Price and Availability
The Nikon D3S digital SLR is scheduled to be available at Nikon Authorized dealers beginning in late November 2009 at an estimated selling price of $5,199.95**. For more information, please visit www.nikonusa.com. Users can see the new D3S, along with Nikon’s entire line of photographic, optical and digital imaging solutions, including the recently announced new AF-S DX Micro NIKKOR 85mm f/3.5G ED VR lens, on display at the Nikon booth (#501) at the PhotoPlus Expo in New York, from Oct. 22 to Oct. 24, 2009.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

* Based on CIPA Standards
**Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time