Don't Miss the Biggest Event in the Photography Industry!

The PhotoPlus Expo Begins Thursday
Jacob K. Javits Convention Center, New York City - October 22-24, 2009

Don't Miss the Biggest Event in the Photography Industry!

The greatest photographers and imaging experts
If you haven't already signed up for any of our 100+ conference sessions, you can do so now. Sessions are individually priced, so you can attend just one or as many as you want and save with bundled pricing. Check out the complete list and select the conference sessions that are right for you. Conference sessions are filling up fast, so be sure to register now before you get shut out!

Thousands of New Products
Exhibitors are introducing thousands of new products at the show. This is your best opportunity to see what every manufacturer and service provider in the industry has to offer and to get a preview of what will be introduced in 2010. Click here to see what companies will be at the show with new products. Get a sneak preview before the big crowds arrive with a Gold Pass!

Don't miss the hottest party in town on Thursday, Oct 22 at the Hammerstein Ballroom! The PhotoPlus Expo Bash is the one and only Expo event presented by PDN and features live music, special prizes and open bar for the 1st hour! Click here to buy your ticket now and save $10 – price is $35 on-site.

Purchase your Gold Pass or PDN PhotoPlus Expo Bash ticket and be entered to win one of these great prizes:

• 25 Books from Ted Dillard's Pipeline Series by Lark Books retail value $30
• PDN grab bags
• Four $125 gift certificates for Black & White photographic printing (Resin Coated Printing up to 20" in Width)
• A $100 gift certificate to IL Punto Ristorante
• $50 gift certificate to the Russian Tea Room

Exhibit Hall Hours

Thursday, October 22 9am - 10am Preview for Gold Expo Pass/Conference Attendee Badge Holders only 10am - 5 pm Exhibit Hall Open

Friday, October 23 9am - 10am Preview for Gold Expo Pass/Conference Attendee Badge Holders only 10am - 5pm Exhibit Hall Open

Saturday, October 24 10am - 4pm Exhibit Hall Open

Register now for the biggest event in the photography and imaging industries!

Remember Live Coverage for P3 N&R will start Friday as Brendan and Mel cruse threw all the cool new stuff!

NEW: Lexar Image Rescue 4

Lexar Image Rescue 4 Delivers Enhanced Image Recovery Capabilities for Photographers Shooting with Any Memory Card

New Features on Award-Winning Software Include One-Step Recovery Process, Automatic Updates to Ensure Continuous Compatibility, and Expanded Language Support


Key Features:

· Provides valuable peace of mind for photographers

· Recovers lost or deleted images and videos

· Compatible with any memory card format from any manufacturer and all mass storage compliant card readers

· Includes one-step interface for fast image recovery

· Automatic updating capability helps users stay current with new camera RAW files and computer operating systems

· Supports multiple languages, including English, Japanese, French, German, Italian, and Portuguese

· Includes easy secure deletion feature to completely clear memory card



Fremont, CA, October 20, 2009 -- Lexar Media, a leading global provider of memory products for digital media, announced today the launch of Lexar® Image Rescue™ 4 software, the newest version of Lexar’s popular image recovery software. Image Rescue 4 enables photographers to recover most lost or deleted images and videos from any memory card form factor, from any manufacturer, and is compatible with all mass storage-compliant card readers. New features on the award-winning software include an easy-to-manage one-step recovery interface, automatic updates to ensure the software’s compatibility with new RAW images and operating systems, and expanded language support. For additional information about Lexar Image Rescue 4 software, visit http://www.lexar.com/software/image_rescue4.html.



“For professional and hobbyist photographers alike, the thought of losing any important pictures or videos is a nightmare,” said Jeff Cable, director of marketing, Lexar Media. “With its extensive recovery capabilities, Image Rescue 4 software is a powerful yet simple tool to help get those files back, and preserve special memories or assignments that might otherwise have been lost forever. The latest version of Image Rescue software will provide a friendlier user interface, support multiple languages and help photographers around the world recover their lost images and videos, regardless of which brand or type of memory card they use, providing valuable peace of mind to both professionals and consumers alike.”



Lexar Image Rescue 4 software is compatible with PC and Mac® operating systems, and supports multiple languages, including English, Japanese, French, German, Italian, and Portuguese. When recovering an image, the award-winning software scans every sector of a memory card and automatically reports any errors. The software also allows photographers to perform low-level formatting of their cards, enabling them to restore the card’s factory settings.



Downloadable Lexar Image Rescue 4 software is included with the purchase of any Lexar Professional CompactFlash® (CF) and Secure Digital High Capacity (SDHC™) memory cards, and can also be purchased online at www.lexar.com.



Follow us online!

Twitter: www.twitter.com/lexarmedia

Facebook: www.facebook.com/LexarMedia



About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.



For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.



Lexar. When Memory Matters.™



About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.



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©2009 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, Image Rescue, and When Memory Matters are trademarks of Lexar Media, Inc. Micron, Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other brand or product names are trademarks or registered trademarks of their respective holders.

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Nikon Podcast #26: Big Freeze Proprietor Robert Latorre Discusses the Possibilities of the D700

Host Mark Ellwood and guest Robert Latorre discuss the technology behind the Big Freeze motion-freezing rig and how the Nikon D700 makes it possible.

Nikon Podcast #26: Big Freeze Proprietor Robert Latorre Discusses the Possibilities of the D700

Host Mark Ellwood and Big Freeze proprietor Robert Latorre discuss how the D700 makes it possible to freeze time, space and motion from multiple angles in the Big Freeze Rig. The rugged and professional D700 makes it possible for Latorre to capture a 360-degree image of anything, from celebrities on the red carpet to a stunning, unique perspective for television commercials.

Listen and subscribe to this podcast in iTunes by clicking here.

For all other RSS readers, click here.

Lexar Media to Provide Consumers with Valuable Savings on Popular Adobe Photo and Video Editing Software

Lexar Media to Provide Consumers with Valuable Savings on Popular Adobe Photo and Video Editing Software


Lexar Media to Offer Adobe Software Rebates and Value-Added Software Trials with All Speed-Rated Memory Cards


At a Glance:

· Lexar Professional, Platinum II, and Full-HD Video memory cards will include promotional offers of up to $100 towards the purchase of complete software programs

· 30-day trials of popular Adobe software offered with Lexar Professional, Platinum II, and Full-HD Video memory cards

· Software offerings include: Adobe® Photoshop® Lightroom® 2, Adobe Photoshop Elements 8, and Adobe Premiere® Elements 8

· Enhances photo and video editing capabilities

· Significantly improves post-production experience



Fremont, CA, October 20, 2009 -- Lexar Media, a leading global provider of memory products for digital media, today announced an agreement with Adobe to provide consumers with special discounts on popular photo and video editing software to enhance customers’ digital workflow experience and post-production capabilities. Lexar® Professional, Platinum II, and Full-HD Video memory cards will offer customers 30-day free trial software and rebate savings on popular Adobe photo and video editing tools. These new value-added offerings from Adobe will provide Lexar customers with special offers on award-winning editing software to maximize their post-production experience and enhance photos and videos captured on their Lexar memory cards. For additional information about the new Adobe offerings from Lexar, visit www.lexar.com.



“Our aim is to provide our customers with complete, end-to-end photography solutions to maximize their digital experience from capture to production, and enhance the photos and videos that matter most to them,” said Jeff Cable, director of marketing, Lexar Media, Inc. “Advanced and reliable editing software is essential in the post-production process and Adobe’s award-winning offerings are among the best in the industry. We are excited to offer Lexar customers free value-added trials and promotional offerings for high-caliber editing software from a company like Adobe.”



All Lexar Platinum II CompactFlash® (CF), and Platinum II and Full-HD Video Secure Digital High Capacity (SDHC™) and Memory Stick Pro Duo™ memory cards will offer:

· Free 30-day trial of the popular consumer photo-editing program, Adobe Photoshop Elements 8

· Free 30-day trial of the best-selling consumer video-editing software, Adobe Premiere Elements 8

· Promotional offer for $30 off the purchase of the complete Adobe Photoshop Elements 8 software

· Promotional offer for $30 off the purchase of the complete Adobe Premiere Elements 8 software



All Lexar Professional CF memory cards, speed-rated at 600x, 300x, and 233x, as well as Professional 133x SDHC memory cards will offer:

· Free 30-day trial of Adobe’s popular digital photography workflow solution, Adobe Photoshop Lightroom 2 software

· Free 30-day trial of the popular consumer photo-editing program, Adobe Photoshop Elements 8 software

· Free 30-day trial of the best-selling consumer video-editing software, Adobe Premiere Elements 8 software

· Promotional offer for $100 off the purchase of the complete Adobe Photoshop Lightroom 2 software (CF 600x)

· Promotional offer for $50 off the purchase of the complete Adobe Photoshop Lightroom 2 software (CF 233x and 300x, and SDHC 133x)

· Promotional offer for $30 off the purchase of the complete Adobe Photoshop Elements 8 software

· Promotional offer for $30 off the purchase of the complete Adobe Premiere Elements 8 software



“Photographers and videographers worldwide trust Lexar to capture and protect their most valuable photos and videos,” said Kevin Connor, vice president of product management for Professional Digital Imaging at Adobe. “Many of these users turn to Adobe for their post-production editing requirements and this new offering will help provide a complete solution for their digital imaging and video needs. We are excited to be working with an innovative memory provider such as Lexar to provide our customers with high-performance products to suit their digital lifestyles.”



Beginning in November, these new offerings and promotions with Adobe will be available on participating Lexar Professional, Platinum II, and Full-HD Video CF, SDHC and Memory Stick PRO Duo memory cards. Lexar products are available for purchase online at www.lexar.com.



For more information about these Adobe offerings, visit http://www.adobe.com/products/photoshop/family/.



Follow us online!

Twitter: www.twitter.com/lexarmedia

Facebook: www.facebook.com/LexarMedia



About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.



For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.



Lexar. When Memory Matters™.



About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.



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©2009 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Micron, Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Adobe, Lightroom, Photoshop, and Premiere are registered trademarks of Adobe Systems Incorporated. Sony and Memory Stick PRO Duo are trademarks of Sony Corporation. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other brand or product names are trademarks or registered trademarks of their respective holders.

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Leica S2 Delayed Shipping

The Leica S-System has attracted tremendous attention among photographers since it was first introduced at Photokina 2008. Since the announcement, incoming orders have been much higher than expected.

Leica’s commitment to perfection is unwavering and attention to detail is ever-present. In order to manage the higher demand, Leica AG has therefore decided to adapt the S-System production lines to a higher daily output without compromising quality. However, this cannot be done during a running production and this intricate process calls for further testing and optimization at various stages. Therefore, Leica AG will postpone the start of serial production the S-System.

First deliveries will be made in the 2nd week of January 2010.


First samples of the S2 with final firmware will be showcased in New York during the Photo Plus East show (October 22 - 24, 2009). Interested parties are invited to experience a hands-on demonstration of the S2 during the trade show at the Leica booth (#636).

About Leica Camera AG:

Leica represents a union of craftsmanship, technology and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet.

Throughout the world, Leica enjoys recognition and customer loyalty, because of its achievements in the photography industry and its uncompromising pursuit of high-quality standards. Leica products are appreciated by discerning clientele; the hand-crafted designs are fabricated with unmatched mechanical and optical precision and yet they have an extraordinary aura that can evoke feelings and emotions. For more than 150 years, Leica has maintained a tradition of precision manufacturing and consistent innovation, which have steadily reinforced its preeminent worldwide reputation.

For additional information, please visit the company’s website (www.leica-camera.com).

New Canon CANON EOS-1D MARK IV

INTRODUCING THE ULTIMATE MULTIMEDIA IMAGING SOLUTION: THE NEW CANON EOS-1D MARK IV DIGITAL SLR CAMERA





The EOS-1D Mark IV Features a Completely Redesigned 45-Point Autofocus System, Fast 10 fps Continuous Shooting, 16-Megapixel Resolution, Outstanding ISO Sensitivity, and Full HD Video Recording at Selectable Frame Rates




LAKE SUCCESS, N.Y., October 20, 2009 – Canon U.S.A., Inc., a leader in digital imaging, is proud to introduce the next evolution in the EOS 1D series of cameras: the Canon EOS-1D Mark IV Digital SLR camera. The EOS-1D Mark IV is a high-speed multimedia performance monster with a 16-megapixel Canon CMOS sensor, Dual DIGIC 4 Imaging Processors, and 14-bit A/D data conversion, all at 10 frames-per-second (fps), with the widest ISO range Canon has produced to date. This new camera also features 1080p Full High-Definition video capture at selectable frame rates packaged in Canon's most rugged and durable professional camera body.






The crowning achievement of Canon's 1D Mark IV Digital SLR is its new autofocus system that starts with 45 AF points including 39 high-precision cross-type focusing points capable of tracking fast moving athletes or wildlife accurately at speeds up to 10 frames per second. With greater subject detection capability than ever before plus a newly redesigned AI Servo II AF predictive focusing algorithm, the Canon EOS-1D Mark IV camera sets new standards for autofocus performance among professional digital SLRs. Whether shooting for the six o'clock news or the front page, the EOS-1D Mark IV Digital SLR is the quintessential camera to freeze fast-moving action with high-speed stills or capture stunning HD video with dynamic color and image quality. To accompany the new EOS-1D Mark IV Digital SLR camera, Canon is also announcing a new accessory, the WFT-E2 II A wireless file transmitter providing photographers with a wide range of professional digital connectivity options.

"Canon works hard to be the imaging leader in all our business endeavors. This goal has fueled our innovation and R&D efforts to engineer the most advanced autofocus system Canon has ever produced. We are proud to announce the camera that will deliver the ultimate in imaging quality to professionals working in all areas of multimedia imaging, whether it's action photography, photojournalism or HD video and cinematography," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The Canon EOS-1D Mark IV camera will intrigue professional photographers in virtually every category from photojournalism and sports through nature, wedding, portrait and fashion to commercial, industrial and law enforcement. What makes the EOS-1D Mark IV camera different from its predecessors, in addition to numerous focusing system and image quality improvements, is its exceptional Full HD video capture capability. With this new level of functionality, the 1D Mark IV Digital SLR is destined to appeal not only to professional still photographers but also to a diverse market of professional videographers and filmmakers who are looking for exceptional Full HD video quality, amazing low-light performance, outstanding portability and a level of durability unheard of in most HD video cameras in this price range.

New 45-Point Autofocus System
The new EOS-1D Mark IV Digital SLR camera features Canon's most advanced Autofocus system to date. It is equipped with a newly developed 45-point AF sensor featuring 39 high-precision cross-type AF points, and an all new AI Servo II AF mode that gives still photographers the power and performance to track and focus a fast-moving subject at speeds up to 10 frames per second. With more than twice as many cross-type focusing points as the EOS-1D Mark III and a new AF sensor construction that improves performance in low light and with low contrast subjects, the EOS-1D Mark IV has greater subject detection capabilities than any previous EOS model. To complete the range of AF improvements, Canon has developed a new AI Servo II AF predictive focusing algorithm that significantly improves responsiveness and stability by making better decisions on focus tracking in a variety of shooting conditions.

Amazing High ISO Performance
Wedding and event photographers shooting in low light without the benefit of a flash can take advantage of Canon's widest ISO range and highest performance ever. The EOS-1D Mark IV camera's ISO speed settings range from 100 up to 12,800 in 1/3 or 1/2 stop increments with ISO Expansion settings of L: 50 for bright light or H1: 25,600, H2: 51,200, and H3: 102,400 for even the most dimly lit situations. Photographers and documentary filmmakers working in available light will be impressed by the low-noise image quality of the 1D Mark IV, capturing amazing still images and video footage even at speed settings as high as ISO 12,800. High ISO, low light still images are further enhanced by Canon's adjustable High ISO Noise Reduction feature, now a default setting in the camera.

The EOS-1D Mark IV, EOS HD Video Powerhouse
Over the past year, Canon's EOS HD Video technology has changed the way users capture 1080p HD video and opened new doors for multimedia journalists and Hollywood cinematographers alike with full manual exposure control, selectable frame rates, and interchangeable lenses on some of the largest and most sensitive image sensors on the market. Canon continues this innovation trend with the new EOS-1D Mark IV Digital SLR with Full HD capture and full manual exposure control, plus selectable frame rates on an all-new APS-H-sized image sensor that's similar in size to a Super 35mm motion picture film frame. The large sensor allows filmmakers to achieve shallow depth-of-field just as cinematographers have traditionally done using much higher-cost motion picture equipment.

The more than 50 Canon EF lenses compatible with the EOS-1D Mark IV give videographers incredible creative options, including an impressive selection of large-aperture professional L-series primes as well as zoom lenses, macro, Tilt-Shift and Fisheye optics. The Canon EOS-1D Mark IV allows for three video recording resolutions - 1080p Full HD and 720p HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio. The camera will record Full HD at 1920 x 1080 in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); and 720p HD or SD video recording at either 50p or 60p (59.94). SD video can be recorded in either NTSC or PAL standards. Sound is recorded either through the internal monaural microphone or via optional external microphones connected to the stereo microphone input. The camera also provides an in-camera video editing function allowing users to remove the start or ending of a video clip directly in the camera to eliminate unwanted footage and speed up post-production.

Image Quality and Performance
The heart of the EOS-1D Mark IV camera's outstanding image quality is a newly developed 16.1-Megapixel CMOS sensor featuring Canon's latest and most advanced proprietary technologies. These technologies include improved photodiode construction to enhance dynamic range and gapless microlenses that are positioned closer to the photodiodes for improved light gathering efficiency. The transmissive quality of the color filter array has been enhanced to improve sensitivity. Canon has also upgraded the sensor circuitry to improve noise reduction before the image data is exported from the CMOS sensor to the rest of the image processing chain.

With 60 percent more pixels than the EOS-1D Mark III, the EOS-1D Mark IV Digital SLR employs Dual DIGIC 4 Image Processors with approximately six times the processing power of DIGIC III for full 14-bit A/D conversion at 10 fps. High-speed continuous shooting up to 121 Large JPEGs is possible using a UDMA CF card. This camera also features three RAW shooting modes for versatility with Full RAW (approx. 16 million pixels), M-RAW (approx. nine million pixels), and S-RAW (approx. four million pixels). Three additional JPEG recording formats (M1, M2 and Small) are also available.

The 14-bit per channel conversion facilitated by the dual DIGIC 4 Processors provides smoother tonalities in final images capturing all 16,384 distinct tones in each channel (red, green and blue) at the full 10 fps frame rate. RAW images shot on the new Canon EOS-1D Mark IV use the entire 14-bit space when converted to 16-bit TIFF files in Canon Digital Photo Professional (DPP) software, which is supplied with the camera at no extra charge. The 14-bit A/D conversion is also the foundation for Canon's Highlight Tone Priority feature that takes maximum advantage of the camera's extensive dynamic range to preserve detail in highlight areas of the image. Canon's new EOS-1D Mark IV Digital SLR also features an improved white balance algorithm making colors more accurate when shooting under low color temperature light sources such as household tungsten lamps.

The EOS-1D Mark IV Digital SLR features Canon's Peripheral Illumination Correction function which corrects darkening that can occur in the corners of images with most lenses when used at their largest apertures. When activated, it is automatically applied to JPEG images and video clips as they are shot. For RAW images, it can be applied in DPP software.

Other new features include a large three-inch solid structure Clear View II LCD screen with 920,000 dot/VGA resolution and a wide 160-degree viewing angle for enhanced clarity and more precise color when reviewing images and shooting video. The new in-camera copyright information feature helps professionals secure control over images by setting copyright data directly into the camera and appending that information to each image file in the Exif metadata. Additional features include a fluorine coating on the Low Pass Filter to further repel dust and enhance the EOS Integrated Cleaning System.

Minimize Post-Production with Enhanced Canon Auto Lighting Optimizer
Action photography truly is all about speed, capturing a fast subject with fast focusing and fast frame rates. However, all this speed might be wasted if it is slowed down by lengthy post-production procedures to adjust image quality. The EOS-1D Mark IV Digital SLR helps reduce post-production work with a powerful new Auto Lighting Optimizer (ALO) system. When enabled, Canon's ALO automatically adjusts the image for optimal brightness and contrast on the fly during in-camera image processing, reducing clipped highlights while keeping shadowed areas as clear and detailed as they actually appear. By optimizing brightness and contrast in-camera, Canon's ALO system significantly reduces the need for post-production image optimization, and gives photographers image quality they can take directly to press. Demanding professional photographers who tested ALO clearly stated that this one feature will reduce their post-production image optimization process by more than 75 percent. Canon's ALO works with both RAWi and JPEG images as well as video recording.

Rugged Reliability
Canon has taken every measure to ensure that the EOS-1D Mark IV Digital SLR camera has the highest degree of weather resistance in the EOS line. The 1D Mark IV camera incorporates a wide range of design features that enhance its durability and reliability for professional assignments. For example, the 1D Mark IV's body, chassis and lens mount are completely weather-resistant and 76 gaskets and seals surround all buttons and seams. The body covers and internal chassis, including the mirror box, are constructed with magnesium-alloy, one of the strongest and rigid metals available for its weight. For added strength, the lens mount is constructed with stainless steel. In fact, when used with Canon's Speedlite 580EX II and/or most current L-series lenses, the entire camera system remains fully weather resistant, so professionals can concentrate on getting the shot instead of worrying about protecting their gear.

New Wireless Connectivity
Canon is announcing the availability of the new WFT-E2 II A* wireless file transmitter exclusively for the EOS-1D Mark IV Digital SLR camera. The WFT-E2 II A wireless transmitter is an extremely small and versatile device that offers professional photographers a wide range of digital connectivity options including IEEE802.11a/b/g and Ethernet, ideal for commercial and studio work. In addition to adding the ability to connect to wireless networks over 802.11a, the new WFT-E2 II A adds a wealth of new professional features to the photographer's tool kit. The new Camera Linking feature allows a single photographer to simultaneously fire up to 10 cameras remotely; and the updated WFT Server mode lets you remotely use Live View, control settings, and fire the EOS-1D Mark IV over the internet from anywhere in the world using a standard Web browser or many Web-enabled smart phones. Additionally, geotagging is now possible via Bluetooth, using compatible GPS devices to append coordinate data to the images.

Pricing and Availability
The Canon EOS-1D Mark IV Digital SLR camera is scheduled to be delivered to U.S. dealers in late December, and will be sold in a body-only configuration at an estimated retail price of $4,999.00ii. Final pricing and availability for the Canon WFT-E2 II A wireless file transmitter will be available later this year.

Canon Digital Learning Center
Online visitors and Web surfers are encouraged to browse the Canon Digital Learning Center and take advantage of the various educational resources that Canon has to offer for novices and advanced photographers alike. The Canon Digital Learning Center provides a schedule for a wide variety of Live Learning classes across the country with renowned photographers as well as online resources and tips. The site also features online tutorials for beginners and professionals to learn their way around a digital SLR camera and inkjet printer and unlock the full creative control of digital photography. To learn more about each program and register, please visit: www.usa.canon.com/canonlivelearning

About Canon U.S.A., Inc.
Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number four in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

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† Based on weekly patent counts issued by the United States Patent and Trademark Office

* This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained.

Specifications and availability are subject to change without notice.
All referenced product names, and other marks, are trademarks of their respective owners.
i When processed in Canon Digital Photo Professional software.
ii Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.

NEW Lexar 600X CF cards

Lexar Introduces Professional 600x CompactFlash Memory Card to Enhance Professional Digital Photography Experience

CompactFlash Memory Card from Lexar Media Boasts High-Speed Performance and Reliability for Improved Digital Workflow


Key Features:

· Offers guaranteed minimum sustained write speed capability of 600x (90MB/s) when paired with a UDMA 6 enabled device

· Outstanding performance, reliability, and compatibility

· Includes valuable, downloadable software with the purchase of the card

· Significantly reduces workflow when paired with the new Lexar® Professional ExpressCard™ CompactFlash® reader

· Available in capacities of 8GB, 16GB, and 32GB



Multimedia Elements:

· Lexar Image Gallery

· Supporting Product Info



Fremont, CA, October 20, 2009 -- Lexar Media, a leading global provider of memory products for digital media, today announced it will offer the Lexar® Professional 600x CompactFlash® (CF) card, a new memory card that provides enhanced speed and performance for professional photographers and advanced photo enthusiasts capturing high-definition images and videos on digital SLRs. The Lexar Professional 600x CF memory card will offer increased speed and performance, with a guaranteed minimum sustained write speed capability of 600x (90MB/s) when paired with a UDMA 6 enabled device. In addition, the Lexar Professional 600x CF memory card increases workflow with minimum sustained read speeds of 533x (80MB/s), or faster when paired with a UDMA 6-enabled reader such as the new Lexar Professional ExpressCard™ CompactFlash Reader. Available in 8GB, 16GB, and 32GB capacities, the Lexar Professional 600x CF card will significantly improve in-camera performance by rapidly clearing a camera’s buffer and making fast cameras even faster so photographers can keep shooting. In addition, increased image transfer speeds from card-to-computer will help reduce post-production time and enable shooters to focus on the business of photography. For additional information about the Lexar Professional 600x CF card or Lexar Professional ExpressCard CompactFlash reader, visit www.lexar.com.



“Photographers are constantly demanding more from their equipment, and an increase in image capture speeds paired with a decrease in image transfer times can mean the world to a professional shooter,” said Jeff Cable, director of marketing, Lexar Media. “The combined solution of our new Professional 600x CF card and Professional ExpressCard CompactFlash reader is the next step in CF memory technology and will provide photographers with the speeds and performance they need to capture the best shots and improve their imaging workflow. When shooting with newer cameras like the Canon EOS 7D, Canon EOS 5D Mark II, Nikon D3x or Nikon D300S, professionals can capture more images per second and hundreds of JPEG files without pausing to clear their cameras’ buffers.”


When paired with the new Lexar Professional ExpressCard CompactFlash reader, the Lexar Professional 600x CF card significantly improves the digital imaging workflow by accelerating the download of captured images to a destination computer. Designed for photographers on the go, the Lexar Professional ExpressCard CompactFlash reader is a portable, high-performance reader that requires no cables and connects directly to a PC or Mac® laptop computer’s ExpressCard slot. The durable reader is compatible with all UDMA and non-UDMA CompactFlash cards and supports read/write speeds up to 133MB/s (886x). The Lexar Professional ExpressCard CompactFlash reader comes with free, dedicated customer support, backed by a two-year limited warranty and will be available later this month. For additional information about the Lexar Professional ExpressCard CompactFlash reader, visit www.lexar.com.


“With the introduction of the Professional 600x line, Lexar is - for the first time in several years - producing a CompactFlash series for working photographers that provides class-leading read and write speeds,” says Rob Galbraith in a story published today on the Rob Galbraith Digital Photography Insights website. “In our test of the 600x 16GB card, it came out on top in several of the most popular digital SLRs - including the Canon EOS 7D - plus turned in the fastest card-to-computer transfer rates in FireWire 800 reader testing on the Mac and ExpressCard adapter testing in Windows.”


In addition to high speeds and high capacity options of the Lexar Professional 600x CF card, consumers also receive the reliability they have come to expect from Lexar. All Lexar memory cards are tested in the Lexar Reliability Lab, a facility with more than 800 digital cameras, to ensure quality, performance, and compatibility. Lexar performs this extensive testing in an effort to provide customers with a higher level of confidence, whether they are capturing once-in-a-lifetime memories, important events, or everyday occasions.



Customers can access Lexar’s Digital Photography website, a dedicated, online resource and tips destination (http://www.lexar.com/dp/), and can also leverage phone and live-chat tech support. Lexar provides these services and resources to customers to minimize the time required for troubleshooting card issues and to provide tools for photographers to optimize their shooting and focus on capturing great images.


“When taking photographs is your livelihood, having the most advanced, reliable equipment is essential. For years, I’ve trusted Lexar memory cards to protect my most valuable work," said Lexar Elite Photographer, Rick Sammon. "The new Lexar Professional 600x CF card and Professional ExpressCard CompactFlash Reader are the latest innovations in Lexar’s long history of industry-leading solutions for professionals and I look forward to integrating them into my workflow."



The Lexar Professional 600x CF cards will begin shipping on October 22 in 8GB and 16GB capacities. The cards will be available on Lexar.com and in specialty photo retailers and consumer electronics outlets including B&H Photo, Adorama, J&R Electronics, and many other authorized Lexar resellers. The Lexar Professional 600x 32GB CF card will be available in November. All capacities will include a limited lifetime warranty and free downloadable copy of Image Rescue™ 4, the latest version of Lexar’s award-winning image recovery software. In addition, the cards will offer exclusive, money-saving promotions from Adobe on popular photo and video editing products, including the latest versions of Adobe® Photoshop® Lightroom®, Adobe Photoshop Elements, and Adobe Premiere® Elements software.



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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.



For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.



Lexar. When Memory Matters.™



About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.



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©2009 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Micron, Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. Adobe, Lightroom, Photoshop, and Premiere are registered trademarks of Adobe Systems Incorporated. ExpressCard is a trademark of PCMCIA. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other brand or product names are trademarks or registered trademarks of their respective holders.

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