New FILM cameras from Fuji!

Instax 210 Instant Film Camera

Fujifilm’s newest commercial grade instant camera and the successor to the popular Instax 200.

Price: $91.99

Availability: Instax 210 is available now

Instax Mini 25 Instant Film Camera

Fujifilm’s Instax Mini 25 Instant Film Camera produces vivid credit-card sized instant prints using Fujifilm Instax Mini Instant Film.

Price: $124.99 for the Instax Mini 25

Availability: Instax Mini 25 will be available in Q2 2010

Instax Mini 7s Instant Film Camera

Also for consumers, the chic Instax Mini 7S which was introduced last fall is an instant film solution equipped with high end Fujinon optics and four selectable shooting modes.

Price: $95.99 for the Instax Mini 7s

Availability: The Instax Mini 7S is available now

GF670 Professional medium format camera

The GF670 Professional medium format folding film camera is ideal for professional photographers interested in film photography.

Price: $2,199

Availability: GF670 will be available in Q2 2010

New Fuji FinePix Lineup

FinePix AV100 & AX200

Designed specifically for the novice digital camera buyer and consumers seeking an affordable, user-friendly upgrade to their current digital camera.

Price: The AV100 will be $99.95 and the AX200 will be $109.95.

Availability: March 2010

FinePix JV100, JX250, JZ300 & JZ500

Designed for the consumer who wants an “easy-to-use” camera, the J-series have slim, compact designs with features designed to make taking great pictures as simple as can be.

Price: The FinePix JV100, JX250, JZ300 and JZ500 will be $129.95, $159.95, $199.95 and $249.95 respectively.

Availability: March/April 2010

FinePix Z70

Description: The FinePix Z70 is the successor to the widely popular style-cam, the FinePix Z37.

Price: $149.95

Availability: February 2010

FinePix XP10

The new FinePix XP10 marks the first in a new category of super-tough, digital cameras that’s waterproof, shockproof, freezeproof and dustproof.

Price: $199.95

Availability: February 2010

FinePix Z700EXR

The FinePix Z700EXR is the first in a new class of EXR touch screen digital cameras.

Price: $279.95

Availability: March 2010

FinePix F80EXR

The FinePix F80EXR is a compact digital camera combining intuitive use with the most advanced features, including Fujifilm’s award-winning EXR technology.

Price: $299.95

Availability: April 2010

FinePix S1800 and FinePix S2550HD

Sporting massive 18x FUJINON optical zooms, the FinePix S1800 and FinePix S2550HD are two new additions to the FinePix S-Series super-zoom line.

Price: The FinePix S1800 will be $229.95 and the FinePix S2550HD will be $249.95.

Availability: The FinePix S1800 is available in February 2010, and the FinePix S2550HD will be available in March 2010.

FinePix HS10

The FinePix HS10 is for serious photographers seeking the versatility and performance of a D-SLR system without the bulk or expense. Included in its large feature set is triple image stabilization combining a mechanically stabilized back illuminated complementary metal oxide semiconductor (BSI CMOS) sensor with high ISO sensitivities and advanced multi-frame digital stabilization for total anti-blur protection.

Price: $499.95

Availability: April 2010

New Olympus STYLUS TOUGH-8010 and STYLUS TOUGH-6020

New Olympus Stylus Tough Cameras Dare To Go Where Other Point-And-Shoots Fear To Tread

World’s Fiercest Shockproof, Waterproof, Crushproof, Freezeproof Cameras Capture Your Life Even Better with 14 Megapixels, HD Video, AF Tracking and In-Camera Creative Features

CENTER VALLEY, Pa., February 2, 2010 – Olympus Stylus Tough cameras already are world-renowned for being shockproof, waterproof, crushproof and freezeproof powerhouses. Now, the images they capture are virtually “delete-proof” because the new STYLUS TOUGH-8010 and STYLUS TOUGH-6020 deliver amazing images thanks to new technologies, including 14 megapixels, High-Definition (HD) video and powerful 5x wide-angle optical zoom lenses. These cameras not only endure more than any other cameras, they also capture images as vivid as the adventures you live.

“Because life’s an adventure you need a camera that’s tough enough to make the trip with you,” said Nadine Clark, product manager, Olympus Imaging America Inc. “When you’re on the move, AF Tracking keeps the subject in focus, in-camera creative features give artistic freedom and sharp HD video ensures that your adventures will be more memorable than ever before.”

HD Videos and HDMI Control for a Home Theater Experience
Both new Stylus Tough cameras shoot gorgeous 720p HD videos using a one-touch button, so you’ll always capture the scene. Playback also is a breeze. Gone are the days of friends and family huddling around a camera’s LCD to see the pictures you just snapped. Now, you’ll be the hit of the party or any family function when you proudly display your brilliant images and videos on any high-definition television (HDTV). Simply connect the camera to an HDTV with an HDMI™ cable, which can be purchased separately at any consumer electronics store. With HDMI Control, you can use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your favorite couch.

AF Tracking for Domestic and Wild Life
Whether you’ve got a surfer or skier in your sites, AF Tracking technology locks your subject in focus. It continuously adjusts focus and brightness whether you or your subject is moving, and is perfect for unpredictable situations such as photographing young children. Additionally, the new “Pet Mode” was specifically designed for animal lovers.

Express Your Inner Artist with Magic Filter
In-camera creative features debuted on Olympus E-System cameras last year. Similar technology, called Magic Filter, has been developed for the new Stylus Tough cameras. The Magic Filter enables the user to enhance and customize images as they’re being captured. This translates into more fun and flexibility as customization is no longer limited to using expensive and time-consuming computer software.

The new Magic Filter includes:

* Pop Art – Enhance and saturate colors to create vivid, high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s;
* Pin Hole – Reduce the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center;
* Fish-Eye – Emulate the wide angle of a fish-eye lens by taking extremely wide, hemispherical images and magnifying the center of the frame; and
* Drawing – Turn your image into a sketch outline for children to color.

Nothing Can Shock These Tough Cameras
The STYLUS TOUGH-8010 can withstand a 6.6-foot drop and the STYLUS TOUGH-6020 can survive a 5-foot drop thanks to the Stylus Tough series’ shock-absorbing technology, which minimizes the impact on the lens and circuitry. The STYLUS TOUGH-8010 can also withstand 220 pounds of crushing pressure. Throw it into your bag and go; don’t worry about it being handled badly during the trip.

Point-Dunk-and-Shoot Cameras
Stylus Tough cameras perform as well under water as they do on land because their lightweight, stainless steel and aluminum exteriors are matched with interior rubber gaskets and O-rings to seal out the elements. The STYLUS TOUGH-8010 can dive to 33 feet under water, while the STYLUS TOUGH-6020 can be submerged to 16 feet under water. The inclusion of four preset underwater scene modes make these cameras perfect for taking photos while scuba diving, snorkeling or simply having worry-free fun in the pool. They can also capture HD movies with audio even under water – perfect for schools of fish or kids jumping into the water. The cameras feature a water-repellent lens coating to prevent water droplets from forming on the lens, enabling you to get crystal-clear shots no matter how wet the shooting environment.

14 Megapixels at 14 Degrees Fahrenheit
Whether you’re cruising the Alaskan ice highway in a snowmobile or building a snowman in your backyard, both new Stylus Tough cameras can still perform when the temperature dips well below freezing (14 degrees Fahrenheit; -10 degrees Celsius) and offer a 14-megapixel image sensor to enable consumers to achieve consistently sharp and vivid images when producing large-format prints or cropping/enlarging a portion of an image. Stylus Tough cameras continue to enable you to capture great high-resolution images in freezing situations where most traditional cameras would fail.

Wide-Angle Optical Zoom Captures It All
Both new Stylus Tough cameras feature a 5x wide-angle optical zoom (28-140mm equivalent in 35mm photography) so that even more of the subject makes it into each shot – perfect for underwater photography or capturing the group around the ski lodge’s fireplace. The lens does not protrude from either of the camera’s bodies, protecting them from harsh conditions.

Fight the Blur with Dual Image Stabilization
Dual Image Stabilization combines two technologies – mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization – to provide one powerful anti-blur solution for capturing great images whether the photographer or the subject is moving. Olympus’ mechanical Sensor-Shift Image Stabilization keeps images sharp by adjusting the internal image sensor to compensate for camera movement, even in low-light conditions when shutter speeds are slower. Additionally, Digital Image Stabilization captures the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject.

Hit Them with Your Best Shot: Tap Control
The Stylus Tough series cameras can be controlled with a simple tap on their top, back or sides, which is made possible thanks to their internal 3D accelerometer that detects the direction of the force on the camera’s body. In adverse climates Tap Control ensures fast adjustment of settings even if you are wearing gloves that make pressing traditional buttons nearly impossible.

Can’t Hide with Face Detection!
Portrait and group shots make family reunions live beyond the short event, and with Face Detection you’ll capture even the shyest relatives. The STYLUS TOUGH-8010 and STYLUS TOUGH-6020 both detect up to 12 faces within the frame and automatically focus and optimize exposure to capture sharp, brilliant portraits and group shots. Thanks to the unrivaled durability of the Stylus Tough series cameras, you’ll capture amazing photos even if your next family reunion is at a national park, a water park or a ski slope!

Tough Cameras, Not Tough to Use
Skating at night? You won’t be the last one on the ice thanks to Intelligent Auto Mode. It automatically identifies what you are shooting (i.e., Portrait, Night + Portrait, Landscape, Macro and Sports) and adjusts the camera’s settings to capture the best quality results. First-time users can jump into this quick and hassle-free feature that does the thinking for them and produces incredible images.

Broaden Your Horizons with In-Camera Panorama
You take your Stylus Tough camera to places where you want to capture as much of the scene as you can. In-Camera Panorama mode makes it easy by capturing three images and stitching them together to create one amazing panoramic picture. Simply press the shutter button and slowly pan across a panoramic scene. The second and third images will be captured automatically and stitched together with the first image – resulting in one seamless panorama-size picture. To create the ultimate panoramic picture, consumers can use the OLYMPUS [ib] software to stitch up to 10 images together. Great panaroma proof that you conquered the mountain summit.

Advanced HyperCrystalTM III LCD
HyperCrystal III displays twice as bright as previous LCDs so that you can see the details more clearly, even in direct sunlight. The technology is offered in a 2.7-inch LCD on both the STYLUS TOUGH-8010 and STYLUS TOUGH-6020.

LED Illuminator
An LED Illuminator on the Stylus Tough cameras works like a mini-flashlight on the front of the camera to enhance focus and exposure for macro shooting – great for underwater close-ups where light is scarce. The LED illuminator also works in conjunction with Bright Capture to help illuminate your subject when taking low-light portraits.

TruePic™ III Image Processor
Olympus developed its exclusive TruePic III image processor for the demanding performance of digital SLR (single lens reflex) cameras. Olympus’ enhanced TruePic III Image Processor produces crystal-clear photos using all the pixel information for each image to deliver superior picture quality with more accurate colors, true-to-life flesh tones and faster processing speeds. TruePic III also captures crisp, clear images at high ISO settings, which are traditionally associated with increasing image noise or producing grainy photos.

Smart Charging for Active Lifestyles
The two new cameras offer internal USB charging for extreme portability and durability. Using the camera’s USB cord, the camera plugs directly into a computer’s USB port or the provided AC adapter to charge the battery. It minimizes the need to open the battery compartment door, and helps ensure the watertight gaskets maintain your camera’s durability.

OLYMPUS [ib] Software and In-Camera Manual
All Spring 2010 digital compact cameras, including the Stylus Tough series, will offer the new OLYMPUS [ib] integrated photo browsing and organizing software. The new software includes photography workflow, browsing, editing and unique photo organizing functions.

You can organize your photos by person with automatic face recognition technology, by place with a GPS base mapping function or by event; all information will be tagged in each photo’s data. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for image bridging, image browsing and image brightening. The new software will be available for Windows operating systems only.

The STYLUS TOUGH-8010 and STYLUS TOUGH-6020 will come equipped with the instruction manual saved on the camera’s new internal memory. This translates into easily referencing instructions while shooting on the go. The internal memory also enables in-camera image playback in an organized fashion. Eliminating a paper or CD-Rom instruction manual is part of Olympus’ ongoing environmental commitment to conserve natural resources and reduce its carbon footprint.

SD Compatibility
Olympus’ new Spring 2010 digital compact cameras offer SD capability for up to 32 gigabytes of capacity.

Underwater Housing for Extreme Dive Adventures
When the action moves from snorkeling to diving, take your Olympus digital camera with you. The PT-048 underwater case has been specially customized for the STYLUS TOUGH-8010 and STYLUS TOUGH-6020 cameras and is waterproof down to a depth of 40 meters (approximately 130 feet). This case is perfect for capturing fascinating underwater photography. Our housings provide complete control of photo functions, such as zoom and flash modes.

Availability
The STYLUS TOUGH-8010 and STYLUS TOUGH-6020 will be available in February 2010. They include: wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-Ion rechargeable battery, manual, warranty card and OLYMPUS [ib] software on the camera.

U.S. Pricing
STYLUS TOUGH-8010 Estimated Street Price: $399.99 (U.S.)
STYLUS TOUGH-6020 Estimated Street Price: $299.99 (U.S.)

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

* Digital Cameras
* Professional Digital SLR Imaging Systems
* Related Underwater Products and Accessories
* Digital and Microcassette Recorders
* Digital Media
* Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder. ©2010 Olympus Imaging America Inc.

UNIFIED COLOR TECHNOLOGIES LAUNCHES MAC VERSION OF ITS ACCLAIMED HDR PHOTOSTUDIO SOFTWARE

The Only High Dynamic Range Software Capable of Editing and Rendering Images in the Full 32-Bit Color Scheme Extends Its Creative Toolbox to Mac Users


South San Francisco, CA – February 2, 2010 – Unified Color Technologies (http://www.unifiedcolor.com), the experts in high dynamic range imaging (HDR), today announced that its hallmark software application, HDR PhotoStudio, is now also available for Mac operating systems. Powered by Unified Color’s next-generation color model, Beyond RGBTM, HDR PhotoStudio is the only solution capable of creating realistic-looking HDR images that unlock the full range of color as perceived by human vision.




HDR PhotoStudio provides photographers with complete control over the colors within an image and a comprehensive toolbox to address the effects of merging multiple exposures, while simultaneously improving workflow. Available for immediate download through http://www.unifiedcolor.com, the Mac version of HDR PhotoStudio is being offered for an introductory price of $99.00 throughout the month of February, which represents a savings of over $50.00.



“In response to requests from photographers, we are excited to introduce HDR PhotoStudio to the Mac faithful,” said Alfred Zee, CEO of Unified Color Technologies. “With HDR PhotoStudio, Mac users can finally produce full-color HDR images that they envision, without concern that their dynamic range or colors will be clipped or shifted by applications constrained by traditional narrow gamut color models. With our technology, photographers can unlock the full color spectrum while preserving a realistic look and feel to their images.”



HDR PhotoStudio’s unique 32-bit floating-point technology and Beyond RGB color space is the only HDR-capable software which can accurately depict and edit all the colors the human visual system can recognize. Most other offerings are forced to reduce image quality to bring an HDR photo into a color range it can manage, often losing image data and clipping the full scope of colors in the process. While the current evolution of HDR photography has been dominated by oversaturated and unnatural-looking images, mainly due to these software limitations, HDR PhotoStudio enables photographers to unlock their complete photographic vision enables by creating the most true-to-life look for HDR images.



About HDR PhotoStudio



HDR PhotoStudio also offers a comprehensive tool set that addresses some of the common difficulties in HDR photography, including Unified Color’s unique halo reduction slider to fight the notorious haloing problem of HDR images, a patented HDR noise reduction technique, the unique Veiling Glare adjustment designed to cut down on the image haze from compounding lens glare, a Color Tone Equalizer allowing simultaneous management of saturation in six basic color channels, and a customizable recipe button to save macros.



HDR PhotoStudio supports Unified Color’s native BEF file format which enables the most efficient HDR image compression in the industry so photographers can easily manage and archive the large resulting files. An included BEF-converting Photoshop plug-in, enables the finalized HDR image to then be applied to a Photoshop project. HDR PhotoStudio also supports the RAW files from all the major camera manufacturers as well as TIF, JPEG, BMP and OpenEXR formats.



For more information on HDR PhotoStudio or to download a free trial, go to the Unified Color website at http://www.unifiedcolor.com/.



System Requirements

Intel Macintosh 2.5 GHz dual core CPU with 2GB minimum RAM (4GB is recommended) running Mac OS 10.5.x (Leopard) or Mac OS 10.6.2 (Snow Leopard).



About Unified Color

Unified Color Technologies is redefining the capabilities of visual technology with a unique color system that powers the next-generation of high dynamic range (HDR) imaging devices and software. A significant improvement over current industry standards, Unified Color’s new Beyond RGBTM color model presents a versatile color platform which is able to map a much larger color space encompassing the full human visual spectrum including colors found in nature and man-made light sources. Beyond RGB is available for licensing to digital imaging companies looking for a competitive market advantage. Powered by the Beyond RGB color model, the company’s flagship HDR PhotoStudio has set a new industry standard for creating, depicting and editing the most realistic HDR images. More information about Unified Color can be found at http://www.unifiedcolor.com.



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New Nikon CoolPix Cameras

NIKON UNVEILS NEW COOLPIX DIGITAL CAMERA LINEUP FOR 2010 FEATURING SUPERIOR PERFORMANCE, STYLISH DESIGN AND INNOVATIVE TECHNOLOGY

Nikon Continues To Lead Innovation by Offering CMOS Image Sensor, Super Zoom and HD Movie Capabilities in a Broad Range of Color and Style Options

MELVILLE, NY (Feb. 2, 2010) – At the forefront of product innovation and market firsts, Nikon Inc. today introduced seven new COOLPIX compact digital cameras, marrying performance and design for an enhanced user experience. Building on the success of the COOLPIX brand, Nikon continues to lead innovation in game-changing categories, including the introduction of a CMOS sensor and 26x optical zoom lens into the flagship Performance Series with the new COOLPIX P100. Because of the growing popularity of content-generation and High Definition (HD) video, Nikon has equipped five of its new COOLPIX cameras with HD movie capabilities, making creating and sharing memories fun and easy. A hallmark of the COOLPIX line, Nikon offers elegantly designed compact cameras in vibrant must-have colors to suit personal style, including the new COOLPIX S8000, COOLPIX S6000, COOLPIX S4000, COOLPIX S3000 and COOLPIX L22. Additionally, the new COOLPIX L110 offers 15x super zoom and HD video recording with stereo sound and easy shooting versatility.
Highlights of the COOLPIX P100 include:

· 10.3 Megapixels and a 26x Optical Zoom-NIKKOR ED Glass Lens (27mm wide-angle to 678mm super-telephoto)

· Full HD Movies (1080p) with stereo sound and HDMI connectivity

· Backside illumination CMOS Sensor enables high-speed continuous shooting, exceptional low light quality and advanced performance

· Available in March 2010 for $399.95 in Black

Highlights of the COOLPIX S8000 include:

· 14.2 Megapixels and a 10x Optical Zoom-NIKKOR ED Glass Lens (30mm wide-angle to 300mm telephoto)

· Huge, Bright 3.0-inch high-resolution VGA (921,000-dot) Clear Color Display

· HD Movies (720p) with HDMI connectivity

· Available in February 2010 for $299.95 in Black, Red, Champagne Silver, or Bronze

Highlights of the COOLPIX S6000 include:

· 14.2 Megapixels and a 7x Optical Zoom-NIKKOR ED Glass Lens (28mm wide-angle to 196mm telephoto)

· Quick response, fast start-up and high speed performance

· HD Movies (720p) with HDMI connectivity

· Available in March 2010 for $249.95 in Champagne Silver, Red, Black or Bronze

Highlights of the COOLPIX S4000 include:

· 12.0 Megapixels and a 4x Optical Zoom-NIKKOR Glass Lens (27mm wide-angle to 108mm telephoto) for incredibly sharp, clear images throughout the zoom range

· Touch Panel operation on huge, bright 3.0-inch high-resolution LCD

· HD Movies (720p) with sound

· Available in March 2010 for $199.95 in Champagne Silver, Black, Red, Pink or Plum

Highlights of the COOLPIX S3000 include:

· 12.0 Megapixels and a 4x Optical Zoom-NIKKOR Glass Lens (27mm wide-angle to 108mm telephoto)

· 2.7-inch LCD and ISO 3200 Capability

· 4-way VR Image Stabilization System

· Available in March 2010 for $149.95 in Plum, Black, Blue, Champagne Silver, Green or Orange

Highlights of the COOLPIX L110 include:

· 12.1 Megapixels and a 15x Optical Zoom-NIKKOR Glass Lens (28mm wide-angle to 420mm super-telephoto)

· 3.0-inch high-resolution HVGA (460,000-dot) Clear Color Display with anti-reflection coating

· HD movies (720p) with Stereo Sound and Sports Continuous Shooting

· AA-battery power

· Available in February 2010 for $279.95 in Black or Red

Highlights of the COOLPIX L22 include:

· 12.0 Megapixels and a 3.6x Optical Zoom-NIKKOR Glass Lens (37mm wide-angle to 134mm telephoto)

· Incredible 3.0-inch LCD and ISO 1600 Capability

· Easy Auto Mode with Scene Auto Selector, which automatically selects one of six scene modes

· AA-battery power

· Available in February 2010 for $129.95 in Red, Black, Blue or Champagne Silver

NIKON UNVEILS NEW COOLPIX DIGITAL CAMERA LINEUP FOR 2010 FEATURING SUPERIOR PERFORMANCE, STYLISH DESIGN AND INNOVATIVE TECHNOLOGY

Nikon Continues To Lead Innovation by Offering CMOS Image Sensor, Super Zoom and HD Movie Capabilities in a Broad Range of Color and Style Options



MELVILLE, NY (Feb. 2, 2010) – At the forefront of product innovation and market firsts, Nikon Inc. today introduced seven new COOLPIX compact digital cameras, marrying performance and design for an enhanced user experience. Building on the success of the COOLPIX brand, Nikon continues to lead innovation in game-changing categories, including the introduction of a CMOS sensor and 26x optical zoom lens into the flagship Performance Series with the new COOLPIX P100. Because of the growing popularity of content-generation and High Definition (HD) video, Nikon has equipped five of its new COOLPIX cameras with HD movie capabilities, making creating and sharing memories fun and easy. A hallmark of the COOLPIX line, Nikon offers elegantly designed compact cameras in vibrant must-have colors to suit personal style, including the new COOLPIX S8000, COOLPIX S6000, COOLPIX S4000, COOLPIX S3000 and COOLPIX L22. Additionally, the new COOLPIX L110 offers 15x super zoom and HD video recording with stereo sound and easy shooting versatility.

“These latest Nikon COOLPIX cameras reflect the easy-to-use technology in compact and stylish cameras that consumers have come to expect from Nikon,” said Bo Kajiwara, director of marketing, Nikon Inc. “With new features such as HD movie and long-zoom shooting capabilities, these COOLPIX cameras empower consumers with powerful, yet easy-to-use features that also serve as an expression of personal style.”

The Nikon COOLPIX cameras incorporate Nikon’s world-class NIKKOR lenses, delivering accurate detail and brilliant color, as well as Nikon’s EXPEED™ digital image processing concept, which helps to ensure high-quality pictures with stunning color and sharpness. A new enhancement in select camera models is Advanced Flash Control, which creates a more natural-looking appearance in low-light settings. Other COOLPIX features include Vibration Reduction (VR) Image Stabilization, which minimizes blur that may appear in pictures, even in low-light or unsteady conditions while shooting handheld; and Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly. Also, the new Night Landscape Mode found in the P100 combines a series of consecutive shots into a single, clearer image with low noise when photographing at night. Adding to the overall functionality, many of the new models sport an easily accessible video record button to make recording movies a one-step process. To make sharing images and HD video fun and easy, many of the new COOLPIX cameras also feature enhanced HDMI connectivity.

New COOLPIX P100 Digital Camera Features 26x Super Telephoto-Zoom Lens and CMOS Technology for Shooting Versatility

Nikon continues its commitment to high performance in the compact digital camera category, offering photo enthusiasts ultra long-zoom capabilities, high-speed action and shooting versatility in a compact body. New to the COOLPIX line, the P100 is the first Nikon COOLPIX camera to incorporate a 10.3-megapixel backside illumination CMOS sensor, which enables high-speed shooting at 10 frames per second (fps) at full resolution and exceptional image quality even when shooting in low-light settings. Other functions benefitting from the lower noise and exceptional image quality of the new CMOS image sensor include an in-camera high dynamic range (HDR) function, which merges images of the same scene to achieve a single image with a broader range of tonal detail.

Additionally, a Night Landscape Mode combines a series of consecutive shots taken into a single image, with reduced noise. An expansive 26mm wide-angle to 678mm super-telephoto 26x Optical Zoom-NIKKOR ED glass lens brings users closer to the action, which can be utilized while capturing Full HD movies (1080p) with stereo sound recording. The P100 also features a high-speed Sport Continuous Mode for shooting up to 120 fps (1.1 MP) and a pre-shooting cache to help ensure users never miss a shot.

Additional COOLPIX P100 features include: 3.0-inch vari-angle 460,000-dot Clear Color Display LCD; Electronic Viewfinder; 5-way hybrid VR Image Stabilization System for crisp, blur-free photos; Mode Dial; Active D-Lighting; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System.

The P100 will be available in March 2010, and retails for $399.95 MSRP.

New COOLPIX S8000 Digital Camera Boasts 10x Zoom, Ultra-High Resolution 3.0-Inch LCD Screen and Enhanced Creativity with Class-Leading* Slim Design

Built on the success of Nikon’s previous long-zoom compact cameras, the new 14.2-megapixel COOLPIX S8000 is the thinnest camera in its class*, featuring a powerful and versatile 10x (30mm to 300mm) telephoto Optical Zoom-NIKKOR ED glass lens to capture incredibly sharp, crisp images. Additionally, the S8000 has the ability to record HD movies (720p) at 30 fps with built-in stereo sound recording, and also features a 3.0-inch ultra-high resolution 921,000-dot Clear Color Display LCD for composing and sharing images or movies.

Allowing the user to enjoy more creative freedom with convenient in-camera functions, the COOLPIX S8000 features the Creative Slider, a fun new way to apply effects when shooting in Auto Mode. Brightness, saturation and hue can be adjusted using the Rotary Multi Selector, all while watching a real-time preview on the camera’s LCD monitor. The COOLPIX S8000 also features new functions to enhance image quality in dark settings, including Advanced Flash Control to enable users to create more natural-looking flash shots by utilizing higher ISO settings and faster shutter speeds in low light.

Additional COOLPIX S8000 features include: High ISO up to 3200; 4-way VR Image Stabilization System; ultra-fast start-up; Sport Continuous Mode up to approximately 3 fps for 45 frames (3 MP); Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and an ultra-stylish design.

The COOLPIX S8000 will be available in February 2010 for $299.95 MSRP in a choice of colors, including black, red, bronze and champagne silver.

The New COOLPIX S6000 Digital Camera Delivers Super Slim Design and Fast Response

The new COOLPIX S6000 blends style and performance into a compact, go-anywhere package. Measuring at only 25mm (approximately 1.0-inch) in depth, the COOLPIX S6000 is the thinnest in its class**. With a versatile 7x wide-angle Optical Zoom-NIKKOR ED glass lens, users can capture the action near and far. The COOLPIX S6000 includes a bright 2.7-inch 230,000-dot Clear Color Display LCD and the ability to record HD movies (720p) at 30 fps.

Additional COOLPIX S6000 features include: 14.2-megapixel resolution; ISO 3200; 4-way VR Image Stabilization System; Ultra-fast start-up (approx. 0.75 sec.); HDMI Connectivity; Sport Continuous Mode approximately 3 fps for 45 frames (3 MP); Advanced Flash Control; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a sleek design.

The COOLPIX S6000 will be available in March 2010 for $249.95 MSRP in a choice of colors, including champagne silver, black, red and bronze.

The New COOLPIX S4000 Digital Camera Combines Stylish Design with Intuitive Touch Controls

Integrating sleek design and intuitive touch operation, the new COOLPIX S4000 digital camera is all about the user experience. Whether it’s recording HD movies or exploring creative possibilities, the COOLPIX S4000 places the camera’s controls at the touch of a finger. The COOLPIX S4000 incorporates a new 3.0-inch, high-resolution touch-panel 460,000-dot Clear Color Display LCD which makes it easy to compose, review and share pictures. Advanced touch features include Touch Shutter, allowing users to select their subject with a single touch on the screen to adjust focus and exposure, and to automatically release the shutter, as well as Subject Tracking to automatically follow and focus on a subject selected by touching the screen.

The COOLPIX S4000 features 12-megapixel resolution; a 4x wide-angle Zoom-NIKKOR glass lens; ISO 3200; HD movie (720p); 4-way VR Image Stabilization System; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a sleek design.

The COOLPIX S4000 will be available in March 2010 for $199.95 MSRP in a choice of vibrant colors, including plum, champagne silver, pink, red and black.

New COOLPIX S3000 Style Setter in Sleek Design, Vivid Colors

Sleek design, eye-catching colors and innovative technology make the COOLPIX S3000 the ideal tool to express one’s personal style. Measuring at just 19mm (approximately 0.8 inches) in depth, the COOLPIX S3000’s stylish looks and color options make it a great camera for capturing and sharing memories on the go.

The COOLPIX S3000 features 12-megapixel resolution; a 4x wide-angle Zoom-NIKKOR lens; ISO 3200; 4-way VR Image Stabilization System; Subject Tracking; Scene Auto Selector Mode; Nikon’s Smart Portrait System and a colorful yet compact design.

The COOLPIX S3000 will be available in March 2010 for $149.95 MSRP and comes in a vivid array of colors, including orange, green, blue, plum, black and champagne silver.

New COOLPIX L110 Delivers Uncomplicated Awe-Inspiring Zoom

Optimized for action shots, high-powered zoom and simple operation, the COOLPIX L110 is equipped and ready to easily capture life’s precious moments up close or far away with stunning quality and clarity. The ideal choice for consumers seeking a fully-featured long zoom camera at a great value, the COOLPIX L110 achieves its versatility through its 15x Optical Zoom-NIKKOR glass lens. Covering a focal length from a wide 28mm to 420mm super-telephoto, the lens’ broad focal range can readily handle the task of capturing all of life’s events, including action shots at the kid’s soccer game or stunning landscapes from the family vacation. The COOLPIX L110 also features Sport Continuous Mode, allowing users to capture the best highlights from the stands or the sidelines. The power-efficient L110 digital camera can shoot approximately 840 still images or record seven hours*** of HD video with a set of four AA Energizer® Ultimate Lithium batteries, which are included with the L110. Nikon EN-MH2 Ni-MH rechargeable batteries, which are available separately, can also be used for rechargeable convenience.

Additional COOLPIX L110 features include: 12.1-megapixel resolution; 3.0-inch high-resolution 460,000-dot Clear Color Display LCD; HD movie (720p) with Optical Zoom and Auto Focus while recording video and a built-in stereo microphone; 5-way VR Image Stabilization System; Smart Portrait System; Scene Auto Selector.

The COOLPIX L110 will be available February 2010 for $279.95 MSRP and will be offered in black or red.

New COOLPIX L22 Digital Camera is Compact and Easy To Use at an Affordable Price

The COOLPIX L22 is the ideal camera for consumers who are looking to easily capture all of life’s memories at an affordable price, but without compromising performance. The COOLPIX L22 features 12- megapixel resolution for stunning image detail, a 3.6x Zoom-NIKKOR lens for creative compositional freedom, while a huge bright 3.0-inch 230,000-dot LCD screen makes sharing and composing photos enjoyable.

Additional COOLPIX L22 features include: 3-way VR Image Stabilization System; Smart Portrait System; Easy Auto Mode and can be powered by two AA-batteries or Nikon EN-MH2 Ni-MH rechargeable batteries which are available separately.

The COOLPIX L22 will be available in February 2010, for $129.95 MSRP and will be offered in various colors, including black, red, blue and champagne silver.



About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.



*Among compact cameras equipped with an optical zoom capable of zooming in at 10x or more as of January 15, 2010 (according to research conducted by Nikon Corporation).

**Among compact cameras equipped with an optical zoom capable of zooming in at 7x or more with wide-angle capability measuring 30mm (35mm format equivalent) or less as of January 15, 2010 (according to research conducted by Nikon Corporation)

*** Recording stops automatically after 29 minutes. This figure is based on Nikon Corporation testing standards and stated for recording at 250 C with AA size Energizer® Ultimate Lithium batteries. Actual results may vary greatly depending on factors that include differences in ambient temperature, and amount of zoom and autofocus operations used.



# # #

Olympus Introduces Two New Ultra-Compact And Lightweight M.ZUIKO Digital ED Lenses

Designed for Any Micro Four Thirds Camera, Including the New PEN E-PL1 Announced Today

CENTER VALLEY, Pa., February 3, 2010 – Olympus today announces two new additions to its Micro Four Thirds™ System lens lineup: the M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 (35mm equivalent 18–36mm) and M.ZUIKO DIGITAL ED 14-150mm F4.0-5.6 (35mm equivalent 28–300mm). Designed to maximize the performance advantages of the Micro Four Thirds System, the new lenses are significantly lighter and more compact – easily fitting in a jacket pocket.

The new lenses, made with ED (extra-low dispersion) glass for superior image quality, complement the design of the PEN® cameras, including the powerfully simple E-PL1, also announced today, making it the all-in-one package for consumers with any skill level, including those who are new to photography.



The Micro Four Thirds System standard meets the telecentric requirements of dedicated digital design. Light rays strike the imaging element nearly head-on for optimum edge-to-edge image reproduction. It also enables much more compact design than the Four Thirds System standard (or other interchangeable lens systems) because it reduces the outer diameter of the lens mount by 6mm, and the distance from the lens mount to the sensor (the flange back distance) by approximately half. As a result, M.ZUIKO DIGITAL Micro Four Thirds System lenses offer uncompromising professional quality for capturing both still-images and High-Definition (HD) videos, and the lenses are exceptionally compact to make capturing your life more fun.

The super wide-angle M.ZUIKO DIGITAL ED 9–18mm F4.0–5.6 zoom lens (35mm equivalent 18–36mm) offers a 100 percent angle of view, and overturns the rule that super wide-angle zooms have to be big and heavy. With a length of just 49mm and a weight of just 155g, it is less than half the size and 60 percent of the weight of the ZUIKO DIGITAL ED 9–18mm F4.0–5.6. With its wide angle of view, including background scenery in group photos is a snap, and it can be used to create unique images with a sense of dramatically exaggerated perspective.

The high-power wide-angle to telephoto M.ZUIKO DIGITAL ED 14–150mm F4.0–5.6 zoom lens is 65 percent smaller and 70 percent lighter than the comparable 10x ZUIKO DIGITAL ED 18–180mm F3.5–6.3, making it ideal for everything from portraits and indoor scenes to sports and landscape photography.

By maximizing the advantages of the Micro Four Thirds System design, compact size, low weight and amazing image quality, the two new lenses significantly expand the photographic potential of the system. The inner focusing mechanism uses a light, compact, single-element unit to enable exceptionally fast, quiet autofocusing for smooth, superior operating ease during still and video capture. The manual focusing mechanism is designed to offer a responsive feel and precise operation, enabling you an affordable, high-quality means to capture your life in stills or HD videos.

Both lenses offer quieter and more responsive AF performance, and provide professional image quality for capturing amazing still images and videos. They are compatible with all Micro Four Thirds System Olympus PEN cameras, and all other current and future cameras that comply with the Micro Four Thirds System standard. When mounted on an Olympus PEN camera, the lenses are stabilized thanks to the camera’s in-body Image Stabilization system and offer effective shake compensation at all focal lengths.

AVAILABILITY
The M.ZUIKO DIGITAL ED 9–18mm F4.0–5.6 will be available in early May, and the M.ZUIKO DIGITAL ED 14–150mm F4.0–5.6 will be available in early June 2010.

U.S. Pricing / Product Configurations
M.ZUIKO DIGITAL ED 9–18mm F4.0–5.6 Estimated Street Price: $699.99
M.ZUIKO DIGITAL ED 14–150mm F4.0–5.6 Estimated Street Price: $599.99

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

* Digital Cameras
* Professional Digital SLR Imaging Systems
* Related Underwater Products and Accessories
* Digital and Microcassette Recorders
* Digital Media
* Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder. ©2010 Olympus Imaging America Inc.

Introducing The Incredible Olympus PEN E-PL1

Simple Operation + High-Quality 12 Megapixel Images + HD Video + In-Camera Creativity + Interchangeable Lenses = Total Compact Multimedia Package

CENTER VALLEY, Pa., February 3, 2010 – The new Olympus PEN® E-PL1 is truly greater than the sum of its parts, with a surprisingly small camera body packed with technology normally found in bigger, bulkier and heavier professional Digital Single Lens Reflex (DSLR) cameras and High-Definition (HD) camcorders. This third-generation PEN is built for shutterbugs who always wanted better pictures and considered a DSLR, but were intimidated by the bulky size and complex interface. The new camera’s simple design and easy interface enable consumers to easily create amazing images never dreamt possible. It will make you wonder how Olympus managed to put all of these powerful features inside such a compact camera for only $599.99.

The E-PL1 equals an affordable and powerfully simple all-in-one package that travels with you to capture life in the high quality that your memories deserve.





http://olympusamerica.com/cpg_section/product.asp?product=1501

“Many of today’s consumers want a camera with the professional still image quality of a DSLR and HD video in a compact body that’s as easy to use as a point-and-shoot,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “Thanks in part to an image sensor that’s approximately eight times larger in size than what’s inside the average point-and-shoot camera, the E-PL1 delivers outstanding high-quality images. Add the flexibility of high-quality interchangeable lenses, the convenience of a built-in pop-up flash, in-camera creative features and technology designed to produce images effortlessly, and the E-PL1 is the total consumer-friendly, multimedia package.”

EASILY PEN YOUR STORY WITH A BRAND NEW PEN

This third generation of the Olympus PEN series combines powerful features in an easy-to-use package that will make capturing your life more fun. The new direct record button makes taking videos easier than ever and the new Live Guide functionality makes it simple to learn photography techniques without requiring the skills of a pro shooter.

New Direct Button for HD Movies
Recording HD movies with the E-PL1 is simple, thanks to an easy-to-reach red “direct button” (red record button) on the back of the camera body. If you’re about to snap a photo and you realize a video would capture the spirit of the scene even better, simply press the record button and instantly you’re capturing videos! Easily toggle back and forth between capturing stills and videos by using your index finger to press the shutter button or your thumb to press the red record button. Having the ability to shoot still images and videos opens up a world of imaging possibilities.

New Live Guide Sets the Scene Before You Shoot
The E-PL1’s new Live Guide interface simplifies great photography and gets the results you desire at the touch of a button. Want more vivid or muted color in your shot? Want warmer or cooler color? Want a brighter or darker subject, or a sharper or softer background? Or maybe you want to capture the fast-moving action of your subject with a little artistic blur, or perhaps freeze the action? Simply select Live Guide and press the up and down arrows on the back of the camera to slide through numerous photographic effects. Make adjustments and watch the LCD as the effects are made live – before the image is captured! Don’t worry about learning technical things like f-stops, shutter speed and white balance; jump right in by composing, adjusting exposure and more before the shot is taken.

Seeing the results before snapping the image ensures you are getting the shots you want, and it will change the way you photograph. Shooting Tips are also included with Live Guide, so you can leave the manual at home.

Automate Everything
Live Guide is just the start of automated technologies on the E-PL1 designed to free you up to focus on your subjects instead of focusing on your camera’s settings.

* 19 Scene-Select Modes: From portraits to sunset shots, the E-PL1 is equipped with 19 Scene-Select modes for effortless picture taking, including Fireworks, Sunset, Children, Macro and Panorama, to name a few. Capturing beautiful portraits is easy with the ePortrait Mode that enables you to smooth your subject’s complexion.
* Intelligent Auto (iAuto) Mode: When you don’t want to use the scene-select modes, the iAuto mode automatically identifies what you’re shooting and adjusts settings for you to capture the best result depending on the situation.
* Face Detection: Reduce the chance of blurred subjects in images by recognizing up to eight faces, tracking them within the image area, and automatically focusing and optimizing exposure for sharp portraits.
* In-Camera Panorama: Capture three images and stitch them together to create one amazing, seamless panoramic picture. Or use the included OLYMPUS [ib] software to stitch up to 10 images together for the ultimate panorama.
* iEnhance: With this mode the warm yellow and orange colors of a sunset are heightened to a dramatically lifelike color that’s truer to what you see with the naked eye. iEnhance can be used in any mode, and automatically engages when using iAuto to enrich color in any subject.
* Share: Just connect the camera to an HDTV with an optional HDMI cable and use your TV remote to control playback functions and navigate the camera’s menus from the comfort of your personal front-row seat. The E-PL1 records to SDHC (Class 6 recommended) media cards that can be plugged directly into many devices and accommodate large files, including videos.

New Powerfully Simple Pop-Up Flash
The E-PL1 is the first camera in the Olympus PEN series with a built-in pop-up flash that makes it easy to illuminate low-light subjects, reduce red-eye and fill in dark areas. The camera is also compatible with a range of optional external flashes, including the Olympus FL-36R and FL-50R, which can be controlled wirelessly by the E-PL1 so you can dynamically control lighting as your photography skills grow.

PRO-QUALITY IMAGES

How do professional photographers capture the stunning images you see in the pages of glossy magazines and coffee-table books? Talent matters, of course, but you also need the right equipment. Rest assured that the E-PL1 has everything you need to produce vibrant, professional-quality images: a large image sensor, in-body Image Stabilization, Imager Autofocus, the proven Olympus Dust Reduction System and the TruePic™ V Image Processor.

Big Sensor, Not a Big Body
At the heart of the E-PL1 is a large-size image sensor that’s the same sensor as the one inside the Olympus E-30 and E-620 DSLR models. The only difference between this sensor and what the pros use is that this big sensor is inside the much smaller body of the E-PL1. This high-performance 12.3-megapixel Live MOS image sensor (eight times larger than the average point-and-shoot camera sensor) delivers excellent dynamic range, accurate color fidelity, and a state-of-the-art amplifier circuit to reduce noise and capture fine image details in both highlight and shadow areas.

Stabilize All of Your Lenses
Instead of selling more expensive lenses that have image stabilization inside them, Olympus takes a different approach by having image stabilization built right into the body of the E-PL1. This means that any lens (Micro Four Thirds™, Four Thirds and any third-party lens) attached to the E-PL1 will deliver blur-free images thanks to three modes of In-body Image Stabilization that automatically compensate for camera shake, including in low-light situations or when shooting without a tripod. Since the PEN cameras are the world’s smallest interchangeable-lens cameras with image stabilization built inside the body, you can take the E-PL1 with you and capture great images, and it won’t weigh you down.

Track Your Subjects Wherever They Roam
The E-PL1’s Continuous Autofocus (C-AF) Tracking and Autofocus (AF) Target Registration locks your subject into focus and constantly adjusts focus and brightness whether you or your subject is moving. With this mode, a simple push of the shutter release enables you to keep moving subjects in focus – tracking them from left to right and from front to back – within the frame, automatically ensuring that even active subjects, like kids playing sports, are captured clearly.

The E-PL1’s Imager Autofocus in Live View enables you to compose, focus and capture the shot quickly and easily without ever taking your eyes off the camera’s large, 2.7-inch full-color, high-contrast HyperCrystal LCD for an easy, seamless viewing experience when shooting still images or videos. The LCD also provides a wide viewing angle of 176 degrees, which ensures that images can be composed from even the most obscure angles.

This Camera Leaves Others in the Dust
If you’re just starting out with a camera that has interchangeable lenses, you don’t have to worry about dust spots on your sensor ruining the perfect image every time you change lenses. Spend more time shooting with the E-PL1 and less time worrying about dust with the proven Olympus Dust Reduction System that produces spot-free photos with the exclusive Supersonic Wave Filter™, a patented ultrasonic technology that vibrates to remove dust and other particles from the front of the image sensor, capturing them on a special adhesive membrane every time the camera is turned on.

True-to-Life Color
The E-PL1’s Live MOS image sensor is complemented by Olympus’ TruePic™ V Image Processor, which produces clear and colorful photos using all the pixel information for each image to provide the best digital images possible. The image processor is noted for accurate natural color, true-to-life flesh tones, brilliant blue skies and precise tonal expression; it also lowers image noise in photos shot at higher ISO settings (ISO 100 to ISO 3200), enabling great results in low-light situations.

EASILY EXPAND YOUR CREATIVE HORIZONS WITH BUILT-IN EFFECTS

Express yourself with in-camera creative features. Professional images are rarely unedited images. Video and still image pros use computer-editing software to render their images with effects that set their shots apart from the pack. Olympus appreciates that you may not have hours to spend retouching your images at the computer, so the E-PL1 incorporates editing effects inside the camera to save you time. Whether you apply in-camera creative effects while shooting an image, or apply them later to images captured without the effects, all are inside the E-PL1, so you can achieve dramatic results on the go without a computer or editing software.

The E-PL1 has six in-camera Art Filters, including a new filter called Gentle Sepia. This filter gives your images and videos a soft, warm sepia cast similar to historical images from the early days of photography. The sepia tones are softer and the blacks are a true black, unlike traditional sepia images. The new filter joins Pop Art, Soft Focus, Pin Hole, Grainy Film and Diorama (the filter that makes everything look as small as the E-PL1).

With the E-PL1’s Multiple Exposure function available for still image capture, you are free to tell a visual story your way. The image capture options enable you to shoot one shot, then another and combine them in real time, or capture both shots separately and combine them within the camera later. Take a shot of your significant other, and overlay your self-portrait on top to figure out what your kids will look like. If you have kids already, overlay your kid’s face on top of a shot of his or her favorite cartoon character for laughs. Your ability to manipulate space and time makes this new creative multimedia device a veritable time machine.

You often can achieve greater photographic expression by framing a scene in a unique way. The E-PL1 provides four aspect ratios that serve as masks to frame your image to the desired proportions, including the standard 4:3 aspect ratio that is suited to an 8 x 10-inch enlargement; the 16:9 aspect ratio that will display beautifully on a widescreen television; and other popular aspect ratios, such as 3:2 and 6:6. The Multi-Aspect Shooting further expresses your creative vision when combined with in-camera Art Filters and Multiple Exposures.

With the E-PL1, you have your own living library of still images, HD video and audio to remix at your command. In playback mode, you can seamlessly mix stills and movies inside the camera to create a multimedia slideshow, and dub in one of three built-in dramatic background music options to provide a soundtrack for your cinematic creation. With so many creative options, there’s no limit to what you can create. Choose whether or not you want to play back just pictures, just movies or a combination; also control playing back the whole movie or just a clip.

OPEN SYSTEM EASILY GROWS WITH YOUR ABILITY

With a basic point-and-shoot camera, you get one lens built into the camera. One lens, that’s it. And it’s likely a small lens, which doesn’t allow a lot of light through to hit the image sensor. So, you may have a difficult time in low-light conditions. And without the option of adding more lenses, you’re limited to what that one point-and-shoot lens can do. The E-PL1 solves these issues by accepting a variety of lenses to maximize its functionality. Whether shooting still images or HD video, you can add everything from an extreme wide-angle fisheye lens to a super-telephoto lens for a wide range of expressive options.

The M. ZUIKO DIGITAL Micro Four Thirds lenses are designed to be more compact and portable like the E-PL1. Choose from the ED 14-42mm f3.5/5.6 zoom lens (28-84mm equivalent in 35mm cameras) sold with the E-PL1, the ED 17mm f2.8 lens (34mm equivalent), the new super wide-angle zoom ED 9-18mm f4.0-5.6 lens (18-36mm equivalent) or the high-power wide to telephoto zoom ED 14-150mm f4.0-5.6 lens (28-300mm equivalent).

If you want to have even more options, the MMF-2 Four Thirds System Lens Adapter makes the E-PL1 compatible with all Olympus ZUIKO Digital Specific™ lenses and other Four Thirds System lenses from Sigma, Panasonic and Leica. Olympus OM film-based lenses can be attached to the E-PL1 with the MF-2 OM Lens Adapter, and there are third-party adapters developed for lenses from most other manufacturers.

SOFTWARE AND ACCESSORY OPTIONS WHEN YOU’RE READY

The E-PL1 incorporates an accessory port for connecting the optional VF-2 live-finder, a detachable electronic viewfinder, or the new optional SEMA-1 external microphone adapter set (which includes the EMA-1 adapter, the ME-51S stereo microphone and a cord) for those who want to capture enhanced audio with any microphone that has a 3.5mm plug. These optional accessories easily slide into the camera’s accessory port and hot shoe.

Consumers who wish to hold the E-PL1 up to their eye rather than use the LCD will appreciate that the optional VF-2, which provides 1.15x magnification and a 100 percent field of view with sharp resolution, brightness and contrast. The viewfinder refreshes quickly to minimize image ghosting on fast-moving subjects. It also rotates up to 90 degrees to enable photographers to look down into it, which is useful when shooting subjects from challenging angles. The built-in diopter adjustment and high magnification offer easy viewing with and without glasses.

The E-PL1 offers OLYMPUS [ib] software that includes photography workflow, browsing, editing and unique photo-organizing functions. You can organize your photos by person with automatic face-recognition technology, by location with a Geotagging function or by event. You can easily view photos on an HDTV or on the camera’s LCD with the Photo Surfing or Slideshow functions. The name [ib] stands for image bridging, image browsing and image brightening. The software will be available for Windows operating systems only.

Underwater Housing for Aquatic Adventures
The new camera’s compact design makes it the perfect companion for all of your dive trips. The PT-EP01 underwater case has been specially customized for the Olympus E-PL1 and is waterproof to a depth of 40 meters (approximately 130 feet). With its durable, high-quality polycarbonate construction, this Olympus housing protects the camera from water while also cushioning it from knocks and bumps on land. The housing enables viewing from either the camera’s LCD screen or an optional electronic viewfinder. The flash connectors allow optional use of up to two UFL-2 underwater flash units via fiber optic cable. A nonremovable front lens port accommodates multiple Micro Four Thirds lenses.

New Exterior Design, Same PEN DNA
The E-PL1 streamlines the Olympus Micro Four Thirds PEN series form and is available in three new body colors, including Black, Champagne Gold and Slate Blue. Thanks to its compact size (4.51" W x 2.84" H x 1.63" D excluding protrusions) and light 10.4-ounce body, the E-PL1 won’t weigh you down when you’re on the go.

AVAILABILITY

The Olympus E-PL1 will be available in March 2010. It includes the E-PL1 Body, M. ZUIKO DIGITAL ED 14-42mm f3.5/5.6 Zoom, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS [ib] software CD-ROM, Manuals and Registration card.

U.S. Pricing / Product Configurations
E-PL1 Body with M. ZUIKO DIGITAL ED 14-42mm f3.5/5.6 Zoom Lens
Estimated Street Price: $599.99



ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

* Digital Cameras
* Professional Digital SLR Imaging Systems
* Related Underwater Products and Accessories
* Digital and Microcassette Recorders
* Digital Media
* Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder. ©2010 Olympus Imaging America Inc.