Brendan Interviews Erin Manning, Video work by Michael Welch, Edited by Brendan/P3
Sunday, February 21, 2010
PMA Live: Hands on Fuji GF670
Hands on with the New FujiFilm (120 film) Medium format 6c7/6x6 format GF670
Canon Mark IV at the Sperbowl
In random other non PMA News:
CANON'S FLAGSHIP EOS-1D MARK IV DSLR CAMERA CAPTURES ITS FIRST MAJOR SPORTING EVENT: SUPER BOWL XLIV
LAKE SUCCESS, N.Y., February 19, 2010 – The excitement of Super Bowl XLIV was viewed by millions, making it the most watched program in American television historyi. Several professional photographers captured every moment of the action using Canon's latest professional digital SLR camera, the EOS-1D Mark IV. With initial camera shipments beginning less than 6 weeks before the game, Super Bowl XLIV was the first major sports event where professional photographers had an opportunity to see for themselves how the EOS-1D Mark IV camera would perform. After the game, Canon U.S.A. chose to interview four of these professional photographers regarding their use of the EOS-1D Mark IV camera and from their comments, it is clear that for these photographers, the EOS-1D Mark IV camera aced its first big test.
"Shooting at Super Bowl XLIV with the EOS-1D Mark IV was a night-and-day improvement compared to previous EOS models. It blew them all away. The 1D Mark IV exceeded my expectations quite a bit," said Daniel Powers, staff photographer, Gannett Co., Inc.
The EOS-1D Mark IV is designed to be the multimedia camera of choice for professionals across all photographic disciplines, with a new 45-point autofocus system, a 16-megapixel Canon CMOS sensor, Dual DIGIC 4 Imaging Processors, and 14-bit A/D data conversion, all at up to 10 frames-per-second (fps), with the widest ISO range Canon has produced to date. "Overall, in my opinion, the EOS-1D Mark IV is the best camera Canon has put out so far. I would have no hesitation recommending it," said Scott Audette, a contract photographer who covered Super Bowl XLIV for Reuters.
The camera's ability to quickly track and maintain sharp focus on subjects helped to produce some amazing results for Super Bowl photographers. The EOS-1D Mark IV Digital SLR camera's new autofocus system features 45 selectable AF points including 39 high-precision cross-type focusing points along with a newly redesigned AI Servo II AF predictive focusing algorithm capable of tracking fast moving Super Bowl athletes or other moving subjects accurately at speeds up to 10 frames per second. "Ever since I've been shooting with it, I find that I'm able to get entire sequences of sharp images instead of just individual frames. That's a huge improvement," remarked Tom Hauck, of Tom Hauck Photography, who photographed the Super Bowl on assignment for ESPN the Magazine. "The autofocus and tracking are razor sharp. After the NFL Wildcard Playoff game I was submitting 10 to 12 shot sequences all in crisp focus."
Professional photographers must rely on their equipment for their livelihood and capturing the fast action of the biggest football game of the year is a daunting task. We are proud that select professional photographers shooting for major media companies, have shown us the confidence and trust to rely on the EOS-1D Mark IV camera to shoot such a prestigious event," stated Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A.
Each photographer that Canon interviewed had used the camera at various sporting events over the past several weeks and their reported results were exemplary. "I've used the camera in daylight and evening shoots, from professional sporting events to collegiate auditoriums and I got great results regardless of the lighting conditions," remarked Powers. Ronald Martinez, staff photographer, Getty Images, had similar sentiments: "The AF tracking is excellent in all the lighting conditions I've experienced, ranging from football and basketball to hockey and press conferences. The 1D Mark IV camera's AF system grabs the subject very quickly and stays with it. It's been very dependable."
"The AF tracking was spectacular. It reacted very quickly and never skipped a beat, even when subjects were close to the camera and moving fast. One thing that impressed me was the fact that the AF tracking performed just as well at the Super Bowl, which was a night game, as it had a couple of weeks earlier at a day game that I had shot in Green Bay," stated Powers. When asked about the tracking performance of the EOS-1D Mark IV at the Super Bowl, Audette had a similar reaction: "It just works. Over 90 percent of my shots were tack sharp."
Each photographer commented on the EOS-1D Mark IV's new AI Servo II predictive AF performance. Hauck stated, "I noticed that the 1D Mark IV holds focus much better than other cameras I've used when another subject temporarily blocks the main subject. Because of this improvement, my sequences were consistently sharp." Martinez commented: "I knew I had the shots I needed as soon as I took them. I didn't even have to review them on the LCD. I just handed the memory cards to my runner and kept on shooting."
AF tracking was not the only improvement Hauck noticed. "I have been taking advantage of Canon's new orientation-linked focus point selection feature. I've got the 1D Mark IV set for center focusing in horizontal orientation, and two points above center for vertical orientation. The camera switches automatically as I turn it, which really makes for a convenient feature when you're shooting fast action."
Hauck summed up his overall impression of the camera while photographing a pinnacle play in the game's ultimate outcome: "I was in the end zone using a 500mm lens on the Mark IV for the game defining interception and I aimed at the cornerback and started firing as he jumped the route. Once the camera locked on, he remained in focus as he ran the full 70 yards to the end zone. Even as other players came horizontally into frame in an attempt to tackle him, the camera never lost focus. When he cut back, breaking free and getting closer, I rotated the camera from horizontal to vertical without taking my hand off the shutter and even the shots taken while turning the camera remained tack-sharp. I don't believe I have ever fired a consistent 68 shot burst of a single play like that before and produced so many perfectly focused shots."
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number four in the computer industry on Fortune Magazine's World's Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
# # #
PMA Live: Nikon
http://press.nikonusa.com/2010/02/nikon_releases_two_highly_anti.php
PMA Live: Hiti p110s
PMA Live: Lenspen
SONY OFFERS NEW DIGITAL IMAGING ACCESSORIES THAT MAKE GETTING THE BEST SHOT UNDER WATER A SNAP
ANAHEIM, Calif. (PMA #2220), Feb. 21, 2010 – From taking photos of sea turtles just beneath the water’s surface to recording your first dive down to a beautiful coral reef, the new additions to Sony’s line of Cyber-shot® camera and Handycam® camcorder accessories ensure that you’re always ready to capture special underwater moments.
Cyber-shot Fashion and Function
Help protect the recently announced TX5 Cyber-shot certified waterproof camera with the new LCS-THQ soft carrying case. The case, which was specially designed for the world’s thinnest and smallest certified waterproof digital still camera with touch screen, is made of water repellent silicon material and features small holes to help keep the device dry and clean inside for added protection. Available in April for about $25, the sleek case comes in white and is equipped with a useful built-in carabineer.
Another smart and stylish way to help keep your new TX5 safe is by using the STP-FSA floating strap. Simply place the underwater strap around your wrist when diving and the camera, which can operate in depths up to 10 feet for about one hour, will stay within reach. Not only will it help the device remain in your grip while active in the water, it has a reversible design featuring black on one side and bright orange on the other side for easy visibility. The strap will be available in April for about $30.
Protection for Camcorders On-the-Go
Sony’s new sports packs for select Handycam camcorders will enable eye-popping photography and video of both marine life and life at the pool down to 17 feet. The SPK-CXA and SPK-HCF sports packs consist of hard-plastic housings that shield the camera from moisture, like rain and snow, and particles, like dust and sand. They can be submerged for underwater video capture while snorkeling or swimming, as well as record audio with built-in stereo microphones. The SPK-CXA features a compact design with stylish detail and is available now for about $300, while the SPK-HCF is a little larger for a wider range of compatibility and is available now for about $280.
All-Purpose Accessories
From the great outdoors to the family room, Sony offers shutterbugs and videographers everything they need to get the perfect shot, including new underwater housing devices, high-definition (HD) lenses and output cables, tripods and accessory packs for sports and outdoor enthusiasts, as well as a full line of high quality cases and camera bags. These new products will be on display along with Sony’s wealth of post-shooting options including DVDirect® recorder, photo printers and digital photo frames.
Lensbaby Turns 6 - Birthday Giveaway
Lensbaby's 6th Birthday is February 22nd and to celebrate we are giving away a treasure trove of photo gifts generously supplied by our friends in the photo industry. We are grateful to have enjoyed the support of so many passionate photographers who have embraced our lenses as a way to express their creative vision. Now is our chance to give a little back!
To thank you and to help us stay in touch we are throwing a big social media birthday bash. The Grand Prize will be a Lensbaby Composer plus all 6 Optic Swap Optics - one for each year of our life. In addition, lucky participants will get fabulous photo gifts donated by our friends including Bay Photo, Digital Photo Academy, Focal Press, Hoodman, Joby, Kubota Image Tools, Lenspen, Plywerk, Nasty Clamps, SmugMug, Tamrac, Trek-Tech and others.
There are 7 ways to enter, and you get one raffle ticket for each way you enter giving you many chances to score a birthday present. Enter now through March 5th. We'll announce winners in mid March.
The seven ways to win:
- Retweet our Birthday tweet,
- Follow SeeInANewWay on Twitter,
- Become a fan of our Facebook page,
- Sign up for our newsletter,
- Join the Lensbaby Studio Forum,
- Become a contact of our Flickr page,
- Or visit our booth #1133 at PMA.
Good luck, and thank you for your support during our first 6 years!
Lensbaby® Showcases Two New Optics at PMA 2010
New additions to the Lensbaby Optic Swap System
expand a photographer’s creative possibilities
http://www.lensbaby.com/
Anaheim, CA (February 20, 2010) PMA Booth #1133 – Lensbaby showcases today at PMA 2010 two new additions to the Lensbaby Optic Swap System – the Fisheye Optic and Soft Focus Optic. Each optic is available for use with the Lensbaby Composer® and Muse®*. In addition, the Soft Focus Optic is compatible with the new Lensbaby Control Freak™.
“With the introduction of these optics, Lensbaby is moving beyond the realm of selective focus to offer photographers a Creative Effects SLR lens system, with 6 different optic options. The Fisheye and Soft Focus Optics, unlike earlier Lensbaby optics, do not feature a sweet spot of focus,” said Craig Strong, Lensbaby President and Co-Founder. “The Fisheye Optic transforms a Lensbaby Composer into a fun fisheye lens and the Soft Focus Optic creates images that are overall soft and diffused, much like a classic Imagon portrait lens. The Lensbaby Optic Swap System now offers three selective focus optics and three optics that provide even more options for creative photography.”
About the Lensbaby Fisheye Optic
The Lensbaby Fisheye Optic allows photographers to turn their Lensbaby Composer or Muse into a fisheye lens by swapping out the installed optic and dropping the new Fisheye Optic into the lens. This optic’s six element multi-coated optical design features an ultra-wide 12mm focal length capable of capturing a 160 degree fisheye angle of view from infinity all the way down to one-inch from the front of the lens.
The Lensbaby Fisheye Optic features a system of interchangeable aperture disks, with possible aperture settings ranging from f/4 to f/22. To change the aperture, users unscrew the top element of the Fisheye Optic and replace the aperture disk using the included Aperture Tool.
Due to the extremely wide angle field of view, photographers who use a full-frame camera will generally see a black circle around almost the entire image, and smaller APS-sized sensor shooters will see black at the corners of their images. This black edge is typical for standard fisheye lenses. However, the Lensbaby Fisheye Optic features a creative lens flare effect that causes the edge areas that would ordinarily be black to glow with color whenever there are bright light sources in the image. The Fisheye Optic lens flare effect is particularly apparent when shooting with a full frame camera.
The Fisheye Optic is different than previous Lensbaby optics, with a much flatter field of focus than the Double Glass, Single Glass, and Plastic Optics. The images created by the Fisheye Optic are sharp throughout the image at darker apertures. While the Fisheye Optic creates some edge blur at brighter apertures, it does not feature the Sweet Spot of sharp focus and dramatic blur that are trademarks of the Double Glass, Single Glass, and Plastic Optics. Instead of bending the lens, photographers typically will point their Lensbaby straight ahead to achieve a classic fisheye look.
The Lensbaby Fisheye Optic is available for $149.95 (MSRP).
*A special adapter is required to use the Fisheye Optic with the Lensbaby Muse. The Fisheye Optic is not recommended for use with the Lensbaby Control Freak.
Fisheye Optic Product Specs:
• Focal Length: 12mm
• Six element multi-coated optical design
• f/4 optic with aperture disks that range from f/5.6 to f/22
• Focuses from one inch to infinity
• Removable disk aperture system
• To change aperture, unscrew top element of Fisheye Optic and remove with Aperture Tool. The aperture disk sits atop the bottom element
• Special adapter must be purchased for use with Muse. The Fisheye Optic is not recommended for use with the Control Freak
About the Lensbaby Soft Focus Optic
The Lensbaby Soft Focus Optic works with Lensbaby’s Creative Effects SLR camera lenses, the Composer, Muse and Control Freak. Images created with the 50mm focal length Soft Focus Optic feature a soft and diffused appearance. The Soft Focus Optic’s multi-coated optical glass doublet creates a much flatter field of focus than previous Lensbaby optics, making this optic well-suited for a variety of soft focus applications. This new optic does not have the Sweet Spot of sharp focus and dramatic blur outside of that spot created by the Double Glass, Single Glass, and Plastic Optics. The Soft Focus Optic features Lensbaby’s magnetic disk aperture system. In addition to the standard round aperture disks for f/2 to f/22, the Soft Focus Optic also comes with three special soft focus multi-hole apertures that combine one large opening over the optic's sharp center with small openings over the optic's soft edges. This hole pattern creates a sharp underlying image with a soft overlay. Users can stack the soft focus apertures together or with standard Lensbaby apertures to vary the amount and appearance of the softness. In addition, the multi-hole apertures have the ability to create out-of-focus highlights that take on the shape of the aperture holes, further enhancing creativity. When using the Soft Focus Optic, photographers typically point the lens straight ahead to achieve a classic soft focus look.
The Lensbaby Soft Focus Optic is available for $89.95 (MSRP).
Soft Focus Optic Product Specs:
• Focal Length: 50mm
• Multi-coated optical glass doublet
• f/2 optic with aperture disks that range from f/2.8 to f/22
• Creates images that are overall soft and diffuse
• Much flatter field of focus than other Lensbaby optics. Suited for variety of soft focus applications such as portrait, landscape, urban, and botanical photography
• Magnetic disk aperture system
• Degree of softness can be controlled by changing the special apertures, or stacking them with regular Lensbaby aperture disks
• With the soft focus multi-hole apertures, bright, out-of-focus points of light take on the hole pattern's shape. Photographers can control this creative effect by using standard Lensbaby apertures or choosing a low contrast background.
About the Lensbaby Optic Swap System
The Lensbaby Optic Swap System now features six interchangeable optics that can be swapped in and out of Lensbaby’s Creative Effects SLR Camera lenses, the Muse, the Composer, and the Control Freak. Each optic creates a different type of creative image, giving photographers unlimited freedom to achieve their unique artistic vision. The Double Glass, Single Glass, and Plastic Optics have a curved field of focus that allows the photographer to control depth of field in a unique way by creating a Sweet Spot of sharp focus that is surrounded by beautiful blur. The other 3 optic options, Fisheye, Soft Focus, and Pinhole/Zone plate all feature a flat field of focus and create distinctive looks.
For more information about the new Lensbaby optics and the Lensbaby Optic Swap system, please visit www.lensbaby.com.
About Lensbaby
Lensbaby is a Portland, Oregon based manufacturer of award-winning Creative Effects SLR camera lenses. Lensbaby was launched in February 2004 by Craig Strong, a professional photographer and the inventor of the patented Lensbaby Creative Effects SLR lens system. Lensbaby sells to photographers all over the world through its website, www.lensbaby.com, by calling 877-536-7222 / 971-223-5662, at tradeshows, in leading photo retailers and through a growing global network of international distributors.
# # # #
New Sony Products at PMA
SONY HIGHLIGHTS ALPHA CONCEPT MODELS AND OTHER NEW DIGITAL IMAGING PRODUCTS AT PMA 2010
Images from Press event HERE
Video from event HERE
Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs an Exmor™ APS HD CMOS sensor, which provides full AVCHD video capability.
ANAHEIM, CALIF. (PMA #2220), Feb. 21, 2010 – Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs an Exmor™ APS HD CMOS sensor, which provides full AVCHD video capability.
New concept α products being shown include an ultra compact model with interchangeable lenses, additions to the α family (including a successor to the α700), along with new TX5 and H55 Cyber-shot® cameras, new printers and other accessories.
α DSLR Camera
In addition to the current DSLR-A230, A330, A380, A500, A550, A850 and A900 digital SLR cameras, the following concept camera bodies and interchangeable lenses will be exhibited. Current interchange lenses, including Carl Zeiss® and G lens products will also be on display.
* Concept model of an ultra-compact interchangeable lens digital camera system that packs the quality of a DSLR camera in an extraordinarily small body, along with interchangeable lenses
* Mid-range concept camera for advanced users (a successor to the α700) as well as concept mainstream models
* Prototype of a Super Telephoto Lens (500mm F4 G) with class-leading optical performance
* Prototype of a Distagon T 24mm F2 ZA SSM, new Carl Zeiss wide angle lens for superior shots of landscapes and sweeping vistas
Cyber-shot Digital Still Cameras
In addition to its α line of DSLR cameras, Sony will also showcase its new Cyber-shot digital still cameras. These models include the recently announced TX5 certified waterproof camera and H55 high-zoom, compact camera.
The DIMA award-winning TX5, which can be used in depths up to 10 feet for up to one hour, is the world’s thinnest and smallest waterproof digital still camera with Optical SteadyShot™ image stabilization and touch-screen operation. Additionally, the 10.2 megapixel model is Sony’s first digital still camera with an “Exmor R” CMOS sensor that is also certified to be freeze-proof down to 14 degrees Fahrenheit, shockproof (up to about a 5-foot drop) and dust proof. The TX5 also offers outstanding low-light performance, high speed, Intelligent Sweep Panorama, 720p high definition video recording and in-camera Backlight Correction High Dynamic Range features.
The 14.1 MP H55 camera’s 10x optical zoom Sony G lens with 25mm (equivalent) wide angle is designed for shots from greater distances and of wider landscapes. Featuring 720p HD movie recording, the H55 model also offers Optical SteadyShot™ image stabilization to help reduce blur in photos without compromising image quality. It also adds Optical SteadyShot™ with Active Mode, which lets you shoot smoother movie footage even if you are walking while shooting.
Photofinishing Solutions and Digital Imaging Accessories
One retail photofinishing system and one professional printer along with four new digital imaging accessories will also be on display. The new PictureStation™ retail instant photo kiosk solution is simple to maintain while offering small to large-scale stores a cost-effective way to drive additional revenue. Event photographers will also want to take a look at the DIMA award-winning UP-DR80. Sony’s dye-sub printer is fully portable; with world-class speed and versatility professional event photographers need on the go.
Digital Imaging accessories include sports and marine packs, a floating strap (model STP-FSA) for the TX5 camera, a photo printer/frame, Party-shot™ automatic photographer, DVDirect® recorder, as well as a full line of fashionable and functional cases and camera bags for Cyber-shot cameras and Handycam® camcorders.
Handycam High-Definition Camcorders
As the leader in the high-definition camcorder category, Sony offers superior technology in its HD models, even at entry level. Now all 2010 HD Handycam models will feature the “Exmor R” CMOS sensor with a new algorithm to realize 2x faster "Quick AF,” Face Priority to prioritize a specified face for focus, color, exposure and Smile Shutter™ technology, and Highlight Playback for quick video slideshow generation. The new HD Handycam camcorder lineup will also offer iAuto, 60p output, and a new user interface, in addition to capturing content in full1920 x 1080 high-definition video recording at up to 24Mbps, the highest bit-rate offered by the AVCHD format.
The portfolio includes the top-of-the-line HDR-XR550V unit featuring a 240GB hard disk drive that holds up to 101 hours of HD video (LP mode) and a Wide Angle G-lens that captures approximately 2x larger shooting area than previous models. Sony improves Optical SteadyShot™ image stabilization with Active Mode by expanding the 3-Way Shake Canceling feature across the full zoom range - from wide to telephoto end, and adds a new feature called Golf Shot to the high end camcorders. This function renders two seconds of motion (golf swing) into a sequence of up to 22 still images. In addition, the camcorder can take 12-megapixel still photos and has advanced features including an assignable dial for manual control (Iris/Shutter/Exposure/WB//Focus/AE shift).
Also on display is the new HDR-CX150 Flash Memory Handycam camcorder offered in black and red. For around $550, this model can capture 3.1-megapixel still photos and includes 16GB of embedded memory, a Carl Zeiss® Vario-Tessar® 25X optical zoom lens, and SteadyShot® image stabilization with Active Mode — all in a compact design.
In addition to the hard disk drive or built-in flash memory, all of Sony’s new camcorders can record video and still images directly to Memory Stick PRO Duo™ media, Secure Digital (SD), or SDHC media card (all sold separately).
Images from Press event HERE
Video from event HERE
Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs an Exmor™ APS HD CMOS sensor, which provides full AVCHD video capability.
ANAHEIM, CALIF. (PMA #2220), Feb. 21, 2010 – Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs an Exmor™ APS HD CMOS sensor, which provides full AVCHD video capability.
New concept α products being shown include an ultra compact model with interchangeable lenses, additions to the α family (including a successor to the α700), along with new TX5 and H55 Cyber-shot® cameras, new printers and other accessories.
α DSLR Camera
In addition to the current DSLR-A230, A330, A380, A500, A550, A850 and A900 digital SLR cameras, the following concept camera bodies and interchangeable lenses will be exhibited. Current interchange lenses, including Carl Zeiss® and G lens products will also be on display.
* Concept model of an ultra-compact interchangeable lens digital camera system that packs the quality of a DSLR camera in an extraordinarily small body, along with interchangeable lenses
* Mid-range concept camera for advanced users (a successor to the α700) as well as concept mainstream models
* Prototype of a Super Telephoto Lens (500mm F4 G) with class-leading optical performance
* Prototype of a Distagon T 24mm F2 ZA SSM, new Carl Zeiss wide angle lens for superior shots of landscapes and sweeping vistas
Cyber-shot Digital Still Cameras
In addition to its α line of DSLR cameras, Sony will also showcase its new Cyber-shot digital still cameras. These models include the recently announced TX5 certified waterproof camera and H55 high-zoom, compact camera.
The DIMA award-winning TX5, which can be used in depths up to 10 feet for up to one hour, is the world’s thinnest and smallest waterproof digital still camera with Optical SteadyShot™ image stabilization and touch-screen operation. Additionally, the 10.2 megapixel model is Sony’s first digital still camera with an “Exmor R” CMOS sensor that is also certified to be freeze-proof down to 14 degrees Fahrenheit, shockproof (up to about a 5-foot drop) and dust proof. The TX5 also offers outstanding low-light performance, high speed, Intelligent Sweep Panorama, 720p high definition video recording and in-camera Backlight Correction High Dynamic Range features.
The 14.1 MP H55 camera’s 10x optical zoom Sony G lens with 25mm (equivalent) wide angle is designed for shots from greater distances and of wider landscapes. Featuring 720p HD movie recording, the H55 model also offers Optical SteadyShot™ image stabilization to help reduce blur in photos without compromising image quality. It also adds Optical SteadyShot™ with Active Mode, which lets you shoot smoother movie footage even if you are walking while shooting.
Photofinishing Solutions and Digital Imaging Accessories
One retail photofinishing system and one professional printer along with four new digital imaging accessories will also be on display. The new PictureStation™ retail instant photo kiosk solution is simple to maintain while offering small to large-scale stores a cost-effective way to drive additional revenue. Event photographers will also want to take a look at the DIMA award-winning UP-DR80. Sony’s dye-sub printer is fully portable; with world-class speed and versatility professional event photographers need on the go.
Digital Imaging accessories include sports and marine packs, a floating strap (model STP-FSA) for the TX5 camera, a photo printer/frame, Party-shot™ automatic photographer, DVDirect® recorder, as well as a full line of fashionable and functional cases and camera bags for Cyber-shot cameras and Handycam® camcorders.
Handycam High-Definition Camcorders
As the leader in the high-definition camcorder category, Sony offers superior technology in its HD models, even at entry level. Now all 2010 HD Handycam models will feature the “Exmor R” CMOS sensor with a new algorithm to realize 2x faster "Quick AF,” Face Priority to prioritize a specified face for focus, color, exposure and Smile Shutter™ technology, and Highlight Playback for quick video slideshow generation. The new HD Handycam camcorder lineup will also offer iAuto, 60p output, and a new user interface, in addition to capturing content in full1920 x 1080 high-definition video recording at up to 24Mbps, the highest bit-rate offered by the AVCHD format.
The portfolio includes the top-of-the-line HDR-XR550V unit featuring a 240GB hard disk drive that holds up to 101 hours of HD video (LP mode) and a Wide Angle G-lens that captures approximately 2x larger shooting area than previous models. Sony improves Optical SteadyShot™ image stabilization with Active Mode by expanding the 3-Way Shake Canceling feature across the full zoom range - from wide to telephoto end, and adds a new feature called Golf Shot to the high end camcorders. This function renders two seconds of motion (golf swing) into a sequence of up to 22 still images. In addition, the camcorder can take 12-megapixel still photos and has advanced features including an assignable dial for manual control (Iris/Shutter/Exposure/WB//Focus/AE shift).
Also on display is the new HDR-CX150 Flash Memory Handycam camcorder offered in black and red. For around $550, this model can capture 3.1-megapixel still photos and includes 16GB of embedded memory, a Carl Zeiss® Vario-Tessar® 25X optical zoom lens, and SteadyShot® image stabilization with Active Mode — all in a compact design.
In addition to the hard disk drive or built-in flash memory, all of Sony’s new camcorders can record video and still images directly to Memory Stick PRO Duo™ media, Secure Digital (SD), or SDHC media card (all sold separately).
PMA Live: Sony New DSLR's and Lenses
viewfinder) and new lenses for both the compact "anytime-anywhere" and
the regular system including a nice 500mm f4 and a 24mm f2
Video coming soon.
PMA Live: New Sony DSLR & lenes
Subscribe to:
Posts (Atom)
