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Monday, February 22, 2010

PMA Live: Kodak's new 4x5 Film video

PMA Live: Interview with Bruce Pechman

"The Muscleman of Technology"

PMA Live: Sony Cameras Imterview

PMA: New Sigma Lenses and Glass Tech

PMA: New Sigma Cameras overview Video

I got Lensbaied @ PMA 2010

Thanks to Craig Strong over at the Lensbaby booth for this cool photo

Olympus Named A “Most Innovative Company” By Fast Company Magazine

Olympus Ranked Ninth in Consumer Electronics Category

CENTER VALLEY, Pa. – February 22, 2010 – Olympus has been named one of FAST COMPANY magazine’s “Most Innovative Companies” in the publication’s annual feature. Olympus was ranked ninth in the “Consumer Electronics” category.

To create the “Most Innovative Companies” list, FAST COMPANY’s editorial team analyzed information on thousands of businesses around the world. FAST COMPANY looked beyond revenue growth and profit margins to identify companies with creative models and progressive cultures – to define the many forms of innovation that exist across the business landscape.

“We are honored to be selected by FAST COMPANY as one of the world’s most innovative companies,” said F. Mark Gumz, president and chief executive officer, Olympus Corporation of the Americas. “This recognition affirms our continued commitment to providing quality products and innovative solutions.”

The publication stated, “Canon has long held sway in everyday imaging and technology, but Olympus has become the category leader. One winner: an entire line of shockproof, waterproof, point-and-shoot cameras that can be dropped from 5 feet, submerged to 33 feet, frozen to 14 degrees Fahrenheit, and stomped on by your Ansel Adams wannabe toddler.”

Olympus introduced its first tough camera in Spring 2006, and continues to lead the category with its seventh-generation Stylus Tough products, including the recently announced STYLUS TOUGH-8010, STYLUS TOUGH-6020 and STYLUS TOUGH-3000. Stylus Tough series cameras are shockproof, waterproof, crushproof and freezeproof. They provide worry-free durability whether you want a lifeproof camera for every day adventures – particularly those with kids – or demand the superior ruggedness needed for extreme expeditions.

Olympus continues to be an innovator, developing new technologies to expand the frontiers of digital photography and leading where others have followed. Proof that Olympus enables consumers to capture it all.

FAST COMPANY’s “Most Innovative Companies” issue (March 2010) is on newsstands now, and is online at:

About Olympus
Olympus is a precision technology leader, designing and delivering innovative solutions in its core business areas: Medical and Surgical Products, Life Science Imaging Systems, Industrial Testing Instruments and Cameras and Audio Products.

Olympus works collaboratively with its customers and affiliates worldwide to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:

* Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
* Advanced research, clinical and educational microscopes and clinical digital imaging systems;
* Industrial research, engineering, test, inspection and measuring instruments; and
* Digital cameras and voice recorders.

Olympus serves the healthcare field with integrated product solutions and financial, educational and consulting services that help customers to efficiently, reliably and more easily achieve exceptional results. Olympus develops breakthrough technologies with revolutionary product design and functionality for the consumer and professional photography markets, and also is the leader in gastrointestinal endoscopy and clinical and educational microscopes. For more information, visit

FAST COMPANY is an award-winning monthly magazine, Web site, and digital distribution platform that covers the business of innovation like no other media source. Editor Robert Safian was named AdWeek's Editor of the Year in 2009., under the auspices of executive editor Noah Robischon and publisher Christine Osekoski, has tripled traffic and revenue year over year. FAST COMPANY is owned by Joe Mansueto, founder and owner of Morningstar, a leading provider of independent investment research.

PMA: Lenspen Interview video

New Lenspen Products at PMA

PMA Live: Lensbaby 6th Birthday party

Cupcakes And Crazy Hats w/ Sam the CEO of the company

PMA: Fuji Instax video

Pentax K7 Silver

New Pentax K7 in Silver, Limited edition

MUSEO® Fine art expands product line

With Museo fuse and MUSEO Foto fuse Pressure-Sensitive Adhesive Papers

SOUTH HADLEY, Mass., February 22, 2010 – Museo® Fine Art, the preeminent brand of digital fine art media from InteliCoat Technologies®, a world leader in the manufacture of coated paper, film and specialty substrates for digital imaging applications, today announced the introduction of Museo Fuse and Museo Foto Fuse adhesive-backed matte and glossy inkjet papers. Ideal for photographers, advertising agencies, design professionals and art schools, Museo Fuse and Foto Fuse combine professional quality paper with a pressure-sensitive adhesive, enabling easy mounting and eliminating the need for toxic sprays that are harmful to the environment – all while increasing the productivity and cost effectiveness of everything from photography applications to packaging prototypes.

“As a photo hobbyist and design professional, I’ve been looking for years for an inkjet paper that offers the perfect combination of superior color reproduction, texture and ease-of-use,” said Drew Haygeman of Phase 2 Design. “Museo has nailed it with the eco-friendly Museo Fuse and Foto Fuse products. The crisp, bright color reproduction is so vivid, you can see every detail, and each paper is permanent-adhesive-backed, so you can just peel and mount. It’s a must-have where quality, bottom-line profitability and clean air are important.”

A 170 gsm premium matte inkjet paper with a permanent pressure-sensitive adhesive and a release liner, Museo Fuse is designed to capture fine details and bold, vivid colors while providing easy handling during the mounting process. Its matte, textured stock is ideal for photography that requires a more subtle finish. Museo Foto Fuse, an adhesive-backed resin-coated photobase with a gloss finish, is coated with a universal ink receptive coating that provides photo quality results and instant dry times on aqueous, thermal and piezo inkjet printer systems, with dye or pigment inks. Foto Fuse provides an almost liquid color and texture to reveal the most intense color and vivid detail that is hard to come by.

“We are committed to continually building upon Museo’s market leading digital offerings for the professional, semi-professional, and pro-sumer photographers, designers, and artists who we service,” said David Williams, Sales & Marketing Manager for Museo Fine Art. “With the introduction of Museo Fuse and Museo Foto Fuse, we’ve added an adhesive solution featuring the same excellent image quality of our other offerings – all without the need for toxic, messy adhesive sprays. We’re confident that it will quickly become a top choice for photographers, design professionals, advertising agencies and art schools worldwide.”

Balancing the latest in technological innovation with a tradition of the fine paper-making and the desire to simplify the work flow without the mess or the inhalation hazard (or the use of ozone depleting spray propellants), Museo Fuse and Foto Fuse are the first pressure-sensitive offerings in the Museo family of digital media. Both Fuse and Foto Fuse will be available in March in 13” X 19” sheets. List price for these media are between $2.33 to $4.08/sq ft.

For more information about Museo Fuse or Foto Fuse, visit or To learn more about other offerings from Museo Fine Art, visit

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PMA LIVE: Kodak hasnew 4x5 film!

Ektar 100 will now be in 4x5 and 8x10 size (color neg film)

PMA Live: Lowepro

Cool new Passport Sling bag. And more coming soon

PMA: New Nikon Coolpix Video

Video Overview with Nikon on the New Coolpix's

PMA Live: Day 2

PMA: New Nikon Lenses Video

Overview of the new Lenses from Nikon at PMA

PMA: MUSEO® wins DIMA award

MUSEO® Fine art Silver Rag™ Wins digital IMAGING Marketing association (DIMA) DIGITAL PRINTER SHOOT-OUT AWARD AT PMA 2010

Silver Rag Recognized by DIMA for the Third Time in the Past Four Years

SOUTH HADLEY, Mass., February 22, 2010 – Museo® Fine Art, the preeminent brand of digital fine art media from InteliCoat Technologies®, a world leader in the manufacture of coated paper, film and specialty substrates for digital imaging applications, today announced that its Museo® brand Silver Rag™ was honored with the “Media, 8.5-by-11 inches” category award in the 15th Annual DIMA Digital Printer Shoot-Out Awards. Judged in a controlled lighting environment at the headquarters of GTI Graphic Technology using D50 light temperature, the DIMA Digital Printer Shoot-Out Award winners were announced at this week’s PMA 2010 International Convention and Tradeshow.

“It is a great honor that the Digital Imaging Marketing Association has yet again recognized Museo Silver Rag with this prestigious award,” said David Williams, Sales & Marketing Manager for Museo Fine Art. “The fact that Silver Rag has claimed top honors for the third time in the past four years speaks volumes about its superior quality. With the look and feel of traditional fiber based (Baryta) photo paper and being optimized for pigmented inks, Museo Silver Rag brings out the best in black & white and color images, and delivers high Dmax and superior tonal range.”

Featuring a first-of-its-kind coating and 100% cotton furnish, the 300 gsm Museo Silver Rag combines the semi-gloss look of a traditional air dried fiber print with the feel of a fine cotton paper and image quality rivaling market leading photo quality inkjet papers. Crafted to archival standards, Silver Rag paper is ideal for fine art photographic printing, including gallery exhibitions, limited edition prints, portraits and sepia prints. Additionally, Silver Rag contains no optical brighteners to ensure outstanding long-term base color stability, and is crafted in the U.S.A. to meet the demanding Library of Congress and ISO standards for permanence.

For more information on Museo Fine Art papers from InteliCoat Technologies, visit

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PMA: Olympus Teams With Harley-Davidson®

Olympus Launches Limited-Edition Harley-Davidson® Accessory Cases

CENTER VALLEY, Pa., February 22, 2010 – Olympus is offering new limited-edition black leather accessory cases sporting silver studs, buckles, chains and the iconic Harley-Davidson motorcycle brand in four distinct styles. With our Harley-Davidson® edition accessory cases, you can take your camera, PDA, GPS, MP3 or cell phone wherever you go.

“Olympus consumers live active lifestyles and demand quality products,” said Nadine Clark, product manager, Olympus Imaging America Inc. “Whether you’re a two-wheeled novice, a seasoned road warrior or just enjoy the look, the new Harley-Davidson accessory cases are for you.”

Olympus continues to be an innovator, developing new technologies to expand the frontiers of digital photography and leading the pack where others have followed. Proof that Olympus enables consumers to capture it all. The limited-edition leather accessory cases will be available in February 2010.

Journalists interested in receiving more information about the new partnership or Olympus products can contact Jeff Hluchyj, Mullen Public Relations, 617-226-9939 or

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

* Digital Cameras
* Professional Digital SLR Imaging Systems
* Related Underwater Products and Accessories
* Digital and Microcassette Recorders
* Digital Media
* Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit:

* All trademarks mentioned herein are the property of their respective holder. ©2010 Olympus Imaging America Inc.

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