jill-e designs at photokina Will Show New Bags, Seek New Distributors Growing Maker of Sturdy, Stylish Camera Bags Out to Establish Firm European Foothold
ORLANDO, September 7, 2010 – A growing jill-e designs, well established in North America and widely known around the world, has set its sights on the European market and will attend photokina – September 21-26 in Cologne, Germany – for the expressed purpose of establishing a broad-based retail presence there, the company said today.
A concerted effort to identify and develop relationships with key European distributors will be complemented by an exhibit of the latest in fashionable, functional camera and carry bags for today's tech-dependent, on-the-go lifestyle – including a collection of classy new clutches, a pair of female-friendly back packs and a brand new jack™ day bag for men. jill-e designs will display a variety of its head-turning bags throughout photokina in Hall 4.1, Booth D-10a.
“As so often happens, consumer interest is ahead of the market, and that’s the case with our bags. The number of ‘hits’ that we’re getting from Europe on our web site, which has been growing steadily, proves that,” said Jill Wight, President of jill-e designs. “Our challenge today, and the challenge for the European market, is to satisfy the demand for our products in Europe by creating an efficient distribution channel and a healthy, broad-based retail network that puts jill-e designs as close to as many people as possible in as many European countries as possible. We’re laying the foundation for that network now, and we’ll build on that foundation during our time at photokina.”
Since spring, White said, jill-e designs has been working with an imaging industry consultant in Europe to identify and connect with key dealers and distributors. “As an extension of these efforts, we’re available to chat with other possible partners during photokina,” she said. “The goal is to establish formal, reliable, mutually beneficial relationships with prospective partners in the major European markets. In the upcoming weeks and months we’ll build a network that serves the demand of consumers throughout Europe. And along with that, we’ll take steps to create an even broader public awareness of our brand to support our new European partnerships.”
Visitors to the jill-e designs booth will have an opportunity to see an extensive sampling of the company’s stylish, rugged, versatile, lightweight camera and carry bags – a portfolio that’s recently been enlarged with the addition of a new jack™ day bag for men, as well as a trio of high-fashion clutches and a pair of durable, imaginatively decorated backpacks “right-sized” for the female frame. Plus, everyone who stops by the jill-e designs booth during the show will receive a jack™-branded Spudz (lens cleaning cloth) as a “thank you.”
“All of our quality camera and carry bags are made expressly for today’s technology-rich, on-the-go lifestyle,” Wight said. “They do much more than just transport your equipment and belongings – they make a fashion statement that enhances your creative credentials and your personal image. All bags by jill-e designs keep your electronic devices safe and secure – and they look terrific doing it!”
About jill-e designs
jill-e designs Inc. – owned and run by women – designs and sells “extraordinary” carry bags for photography lovers, video enthusiasts, business & leisure travelers, busy mothers, scrapbookers, college students, savvy fashionistas – anyone looking for bags with style and flair as well as sturdiness and functionality. There are bags for women and men, professionals and consumers, and all are well-suited for today’s popular high-tech devices as well as personal belongings. The bags incorporate padding, organizers and other protective features found in the best professional camera bags – but they’re created from materials like leather and suede, designed with the creativity of stylish purses and sophisticated carry bags, and available in a variety of head-turning colors. Bags by jill-e designs keep the user’s fragile electronic devices safe, and they look terrific doing it.
jill-e designs offers its products via its web site – www.jill-e.com – and through a worldwide network of specialty photo dealers, retailers, catalog houses and photo web sites. For more information about the company, its products and its distribution network, contact jill-e designs at 1-888-HI-JILLE, or info@jill-e.com.
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