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Wednesday, January 5, 2011

CASIO LEVERAGES CES 2011 TO USHER IN NEW ERA IN DIGITAL IMAGING


 The Casio TRYX® Boasts Radically New Form Factor and Raises Bar for Style and Innovation

LAS VEGAS, NV
, January 5, 2011 ― Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today unveiled TRYX®, a revolutionary new camera that will allow consumers to stand out and be noticed. Strikingly different than any other camera or camcorder on the market today, TRYX impresses with a distinctive, variable frame design which knows no bounds. With TRYX, consumers can do more and be prepared to capture their photographic lives in ways they were never able to before.

“TRYX truly is a remarkable camera and its announcement is a defining moment for Casio,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “Unlike anything the industry has ever seen, TRYX brings unparalleled innovation and versatility straight to consumers’ hands with a radical new design. This is a camera which was designed specifically to meet the needs of the creative and connected consumer, looking for a unique digital imaging experience and a camera to compliment their lifestyle and personality.” 


Tricked-Out Design
Thanks to its super thin (.59-inches thick), variable frame design, TRYX can adapt to fit the user’s preferred shooting style or to help them capture an image from just about any angle or in any environment. Users can hold the camera horizontally, in a traditional point-and-shoot style to capture still images or flip out the rotating, three-inch, touch-screen LCD and swivel the body to experience countless other positions. The frame rotates 360-degrees and can be adjusted so that the body can act as a tripod, allowing TRYX to stand on its own, or the LCD screen can be rotated up to 270-degrees so that users can perfect their own self portrait and see themselves in the frame. Users can even flip out and rotate the body so that the camera can hang from a hook, doorknob or other surface. The Casio TRYX’s body can also be adjusted so that users can record full-HD, 1080 video (30fps) with the traditional feel of a dedicated camcorder, either in a left‑or right-handed grip or use it vertically, like a pocket camcorder.

High-Speed and High-Performance
In addition to its good looks, the Casio TRYX also boasts an equally impressive feature set. At the heart of the camera is a 12.1 megapixel back-illuminated CMOS sensor which will help capture stunning images thanks to its enhanced sensitivity and low-light performance. The TRYX’s CMOS sensor is also coupled with dual core processors as well as Casio’s state‑of‑the‑art  EXILIM® ENGINE HS, which add significant processing speed and enhance the overall imaging experience. Together, they power many of the camera’s unique creative functions, including High Dynamic Range (HDR) imaging, High-Speed SR Zoom, and slow‑motion video.

Expressing One’s Creativity
TRYX is fully-loaded and packed to the brim with a full range of functions, such as Slide Panorama and slow-motion video recording, which users can take advantage of to boost their creativity and truly express themselves through images. With Slide Panorama, users can effortlessly capture 360-degree panoramic images, and with slow-motion video, users can record events that are ordinarily too fast for the eye to see, at speeds up to 240 fps (432x320). TRYX also incorporates Casio’s revolutionary HDR-ART technology, which gives users the ability to effortlessly transform any photo from ordinary to extraordinary, all with just the touch of a button. HDR-ART works by combining continuous shots with differing exposures and performing highly-precise image analysis to locally change the contrast and level of color saturation. Users can select from three different processing levels to suit their artistic tastes and produce results that are guaranteed to impress.

Empowering the Fingertip
Housed within TRYX’s rotating, three-inch LCD screen (460K pixels / 3:2 aspect ratio) is the camera’s intuitive touch-screen interface which puts all camera controls right at the user’s fingertip. Through the touch-screen LCD, users can activate TRYX’s touch-shutter, which can focus on an area or subject in the frame and capture the photo, just by touching the screen. TRYX’s advanced self-timer can also be activated using the touch-screen LCD. Featuring a clever little twist, the self-timer can be triggered using the camera’s built-in motion sensor. Users can configure the self-timer using their finger to designate an area in the frame on the LCD where TRYX needs to monitor for motion. When motion is detected in the specified area, the self-timer will be triggered, enabling users to take pictures of themselves or allowing them time to get in the photo with a group of friends after placing the camera in just about any location, whether it be hanging it from a wall or setting it on a tabletop.

Ultra-Wide Angle Lens Makes it Easy
Taking a self-portrait, group shot, or an image of a landscape is typically a hassle with a standard lens and narrow focal length. With a standard lens, consumers are forced to sacrifice what they can actually capture, as they can’t fit exactly what they want in the frame. That’s no longer an issue with TRYX, as the camera offers an impressive, ultra-wide-angle, 21mm lens. With such a wide-angle lens, users can fit more of their desired scene into the frame, ensuring that they’ll be able to capture their own image as well as the background they’re in front of, or even a large group of family and friends.

TRYX’s 21mm ultra-wide-angle lens is also outfitted with Casio’s state-of-the-art High-Speed SR Zoom technology. Significantly more advanced than traditional digital zooms, High-Speed SR Zoom captures multiple still images at high-speed and combines them to produce sharp and clear photos. Image quality can be maintained up to two times the range of the focal length.


Social Media Simplified
Casio also preloaded the TRYX with software that facilitates the uploading of images and video directly to the Internet, including many of today’s most popular social networking platforms such as Facebook, Flickr and YouTube. Users can simply select which photos and videos they would like uploaded from the camera beforehand, and upon connecting it to a computer, the files will automatically be sent to each specified destination.

The Casio TRYX will be available April 2011 for $249.99.


TRYX Specifications

TRYX
Number of Effective Pixels
12.1 megapixels(/million)
Image Sensor

1/2.3-inch high-speed CMOS(back-illuminated type)
Total Pixels
12.75 megapixels(/million)
File Format
Still Images
JPEG (Exif Ver2.3), DCF2.0
Movies
MOV format, H.264/AVC, IMA-ADPCM (monaural)
Built-in Memory
TBA
Recording Media
SD Memory Card, SDHC Memory Card, SDXC Memory Card compatible
Number of Recorded Pixels
Still Images
12M(4000x3000)3:2(4000x2656)
5M(2560x1920)VGA(640x480)
Movies
FHD : 1920 x1080(30fps) , HD1280x720(30fps)
HS : 432x320(240fps)
Recording Capacity

Still Images
SD Memory Card 1GB*1
TBA
Movies
Recording Time
TBA
SD Memory Card 1GB*1
TBA
Lens
Construction
5 lenses in 5 groups, including aspherical lens
F-number
F2.8
Focal Length

F=3.8mm
35mm-Film Equivalent
Approx. 21mm
Zoom Ratio
1.5X Single Frame SR Zoom, 2.0X High-Speed SR Zoom (10M),
4X digital zoom, 15.9X maximum digital zoom (in combination with HD Zoom, VGA size)
Focus
Focus Type
Contrast Detection Auto Focus
Focus Mode
Auto Focus, Macro, Infinity Mode
AF Area
Spot(Intelligent for Premium Auto)
AF Assist Lamp
None
Focus Range (From Lens Surface)
Auto Focus
Approx. 3"~Infinity
Macro
Approx. 3"~ 20"
Infinity Mode
Infinity
Manual Focus
None
Exposure Control
Exposure Metering
Multi pattern by CMOS
Exposure Control
Program AE
Exposure Compensation
-2EV to +2EV (in 1/3EV steps)
Shutter

CMOS electronic shutter
Shutter Speed*2
Auto
1/8 to 1/40000 second (not fixed)
Aperture
F2.8
White Balance
Auto WB, Daylight, Overcast, Shade, Day White Fluorescent, Daylight Fluorescent, Tungsten, Manual WB
ISO Sensitivity
(SOS*3)
Still Images
Auto/100/200/400/800/1600/3200
Movies
Auto
Other Functions
HDR, HDR ART, BEST SHOT,
Premium Auto, Motion Shutter, Slide Panorama
Self-Timer
10 seconds, 2 seconds, 210 seconds
Built-in Flash
Flash Mode
None
Flash Range
None
Monitor
3.0-inch TFT color LCD ( Super Clear LCD ), 460,800 dots (960 x 480) , Touch screen
Timekeeping Function
Date and Time
Recorded with image data
On-image Time Stamp Function
Yes
Auto Calendar
To 2049
World Time
162 cities in 32 time zones, City name, date, time, summer time
External connection terminal
USB port (Hi-Speed USB compatible), HDMITM*4 output(Micro/Type D) *5
Microphone
Monaural
Speaker
Monaural
Power Requirement
Rechargeable lithium ion battery (Built-in)
Battery Life
TBA
Dimensions
W × H × D
(CIPA Standards)
4.83” x 2.32” x .59”
Weight (CIPA Standards)
Approx. 5.54oz (Including Memory Card*1) /
Approx. 5.47oz (Excluding Memory Card )
Bundled Accessories
USB-AC Adapter, AC Power Cord, USB Cable, Strap







1           When using Panasonic Pro High Speed 1GB SD Memory Card.
2           May differ according to camera settings.
3           SOS: Standard Output Sensitivity.
4             HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
5           1080/50i output is not supported for PAL output using an HDMI™.
EXILIM and TRYX are trademarks or registered trademarks of CASIO COMPUTER CO., LTD.  YouTube is a registered trademark of YouTube, LLC. Any other company or product names are trademarks or registered trademarks of their respective holders.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit http://www.casiousa.com or http://pressroom.exilim.casio.com.

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Casio TRYX



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