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Friday, May 20, 2011


Tamron's 60th Anniversary Telephoto Zoom Lens Delivers Both Best-In-Class Resolution And Easy Operation

May 19, 2011, Commack, NY — Optical equipment manufacturer Tamron Co., Ltd. (Headquarters: Saitama City, Japan / President and CEO: Morio Ono) , celebrating its 60th anniversary last year, has won Best Entry Level Lens at the TIPA Awards with its SP 70-300mm F/4-5.6 Di VC USD (Model A005) telephoto zoom lens for both full-frame and crop-sensor digital SLR cameras. This same lens has now won two of the top photography awards in Europe following the honor of receiving the European Zoom Lens 2010-2011 at the EISA Awards.
Tamron's SP 70-300mm Di VC USD telephoto zoom has been highly praised by editors and technical writers of Europe's top photography magazines for its best-in-class resolution and great ease of use.

Reason for Winning TIPA award
This premium, state-of-the-art, telephoto zoom lens supports full-frame and APS-C format digital SLR cameras. It includes many features that make it stand out even amongst other products in the telephoto zoom class. Built to exacting Superior Performance (SP) standards, it features Tamron's first application of an Ultrasonic Silent Drive (USD) for enhanced auto-focusing speed and responsiveness. The SP 70-300mm also incorporates Tamron's exclusive Vibration Compensation (VC) low-friction tri-axial image stabilization system to demonstrate impressive capabilities even in handheld, low light shooting.

TIPA Awards
These awards are presented each year by the Technical Image Press Association (TIPA) to top photo and imaging products. TIPA is made up of the chief editors and technical editors of 29 camera and imaging magazines from 13 countries including European countries, USA, Canada, China, South Africa, and Australia.  
About Tamron
Tamron is a recognized leader in the manufacture of precision optics offering a broad selection of meticulously engineered interchangeable lenses for professional photographers and photo enthusiasts. Founded in 1950, Tamron’s passion for innovation brought forth the groundbreaking development of mass-produced hybrid Aspherical elements, giving way to enormously popular compact, wide-range zoom lenses. Dynamic research and development , committed to advanced optical engineering, has produced a stream of award-winning Tamron lenses and defined the All-in-One zoom lens category, exemplified by 2010’s 18-270mm Di II VC PZD. Astonishingly compact and lightweight, this 15X zoom features proprietary VC (Vibration Compensation) technology, effectively counteracting image-degrading blur caused by camera shake along with a fast, quiet PZD (Piezo Drive) autofocus mechanism. Tamron lenses deliver a superb fusion of performance and value, enabling today’s high-resolution digital SLR cameras to perform at their peak.

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