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Tuesday, October 25, 2011


 For Thousands of Dollars Less, Image Mechanics Offers a Product for Safer, Maintenance-free, Off-Line Data Storage

Co-Founder and Inventor of F.O.A.M., Michael Grecco, Presents at PhotoPlus Expo

SANTA MONICA, Calif. Image Mechanics  is lightening your data load! The company today announced an ingenious alternative to cumbersome, expensive storage technology. F.O.A.M. (File Offline Archive Management). The F.O.A.M. insert can safely store up to 24 bare hard drives (18 within the smaller unit). Using inexpensive 1.5 or 2 terabyte hard drives, the product can provide 48 terabytes of half-cost storage – saving users in-excess of $4,800.

“As a professional photographer, I amass a large amount of data,” said Michael Grecco, co-founder, Image Mechanics. “As a small business owner, I can’t justify the cost of multiple RAID devices. The F.O.A.M. product lets me store my data off-line, in a locked file cabinet.”  

F.O.A.M. is safer than traditional methods of storage in three distinct ways. First, designed to fit into small and large file cabinet drawers, or bankers filing boxes, F.O.A.M. can be easily locked up. Secondly, the product is made from specially designed closed cell, anti-static, foam that protects your drives from static electricity and shock. Lastly, hard drives are constantly spinning and generating tremendous heat. This ultimately degrades the lifespan of the storage mechanisms and makes long term archiving unreliable – a peril no one with this amount of data can afford to risk. F.O.A.M. is entirely offline, saving the hard drive from unnecessary damage.

Michael Grecco, co-founder of Image Mechanics, and inventor of F.O.A.M. will be speaking on two occasions at the PhotoPlus Expo in New York City later this month. His panels, Licensing: Putting Money in Your Pocket, and Lighting & the Dramatic Portrait can be searched at the following link: Michael is available onsite for interviews, and will feature samples of F.O.A.M., by appointment only. Qualified press can schedule an appointment by contacting:   


To download photos of the product, please visit the following link: .
For more information on F.O.A.M. products, become a fan on Facebook at, or visit

About F.O.A.M.

F.O.A.M. is a breakthrough product for digital data storage. It delivers safe, reliable and inexpensive storage that can be easily secured in a locked file cabinet, closet or safe. With sizes that can accommodate 18 or 24 hard drives, F.O.A.M.’s specially designed closed cell, anti-static foam protects your drives from static electricity and shock.

About Image Mechanics
Image Mechanics is an industry leader providing state of the art still and motion digital capture to photographers, cinematographers, videographers, producers, agencies and editors. With simultaneous West Coast and New York City capabilities, Image Mechanics custom computer imaging programs deliver effective digital infrastructures to capture, perfect and store each and every shot. From image capture and editing, to data recovery and storing, Image Mechanics works to perfect its client’s vision. The company’s impeccable reputation is due to superior service, elite tech and creative team, and 100% client identity discretion.

About Michael Grecco
For over a quarter century, photographer Michael Grecco has been creating images and making impressions. From advertising to editorial, Grecco’s dynamic work is continually raising the photographic bar. Michael’s advertising clients have included NBC/Universal, GE, Pfizer, HBO, Kodak, ABC, IBM, and Yahoo!, among others. His editorial client list is extensive as well as he regularly shoots for ESPN, Wired, Time, Entertainment Weekly, Esquire, Premier and MAXIM.

Michael is a frequent speaker with Hasselblad worldwide. He has appeared on the television news show Extra and is the photography expert for the KNBC News.

His short list of awards includes multiple International Photography awards, numerous Photo Design awards, The AR 100, New York and Los Angeles Art Directors Clubs, The Maggie Awards and Creativity kudos. He was also recently elected National Vice President of the Advertising Photographers of America.

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