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Wednesday, November 9, 2011


Comprehensive Campaign Showcases High End Design, Outstanding Performance and Quality Features to TV, Print and Internet Audiences

FUJIFILM North America Corporation announced that the company will launch a highly visible multi-media digital camera advertising campaign for the 2011 holiday selling season. The new campaign highlights the innovative global Fujifilm brand as it again focuses on the professional digital camera business and broadly showcases its award-winning FUJIFILM X100, plus the all-new FUJIFILM X10, the FinePix F600EXR, and family of long-zoom digital cameras.

The advertising campaign consists of Network television, outdoor media, national print and online media buys including the re-launch of Fujifilm’s website, that were developed to address the unique benefits of each camera highlighting their superb image quality, design, performance and features for a wide range of photographers.

“Fujifilm has an incredible line up of digital cameras for the 2011 holiday season that deliver unsurpassed performance and value to a wide range of consumers and professional photographers, and we want to showcase these products in every way possible,” said Manny Almeida, vice president & general manager, FUJIFILM North America Corporation. “We are very proud of the design, exceptional image quality and ease of use that our digital cameras offer, and we are excited for all of the memories that they will capture.”

On Television: “Bungee” Puts Viewers in The Action
The new “Bungee” campaign commercial showcases Fujifilm’s line of long zoom digital cameras with the all new FinePix F600EXR compact point and shoot taking center stage – the bungee jumping scene puts the camera’s power and zoom capabilities on full display.

The “Bungee” commercial will air beginning November 13 and during sweeps week, through the end of December on the most popular and highly rated television shows and NFL and College Football games.

Outdoor Media
The new “Bungee” commercial will also run in New York’s famous Times Square during the most heavily trafficked season, from November through January.

At the 2012 Consumer Electronics Show (CES) in Las Vegas, Fujifilm will continue its campaign outdoors with a large 40’ by 27.5’ sign located at the entrance to the Las Vegas Convention Center at Paradise and Convention Way featuring the expansion of the premium X-series camera line.

In Print
The award-winning FUJIFILM X100 and the all-new FUJIFILM X10 with its sophisticated retro-design will see extensive print advertising campaigns featuring their beautiful style, features and range of possibilities. The print campaign will be widespread and will appear in magazines and newspapers that focus on technology, luxury goods and advanced photography.

Full page ads for the FUJIFILM X100 and FUJIFILM X10 will also run in The New York Times Magazine on November 20, December 4 and December 11.

On the Internet
To extend the reach of the advertising campaign to as wide an audience as possible, Fujifilm will also launch a comprehensive Internet campaign to create high impact impressions that take advantage of rich online media with custom ads and video. Specifically, the FUJIFILM X100 and X10, along with the advanced FinePix F600EXR long zoom compact digital camera, will have online advertising running from November through December on top photography, technology, news, sports and entertainment websites.

To view the “Bungee” video, visit:

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit, or go to to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit

* At an exchange rate of 86 yen to the dollar.

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