
SEOUL, Korea – February 21, 2011 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced five innovative new lenses for its NX camera system. The new lenses bring more premium innovation to the range, featuring class-leading technology such as a premium portrait lens and lenses for movie capturing, opening new creative avenues for NX users to explore.
All of the lenses are compatible with Samsung’s unique i-Function system, which helps users create powerful effects easily through quick and convenient controls. The new launches, along with the five lenses released in 2010, mean that there are now 10 high-performance lenses available for the NX system, making this one of the most comprehensive ranges available in the Compact System Camera (CSC) market. Samsung’s new lenses have been created to allow users to maximize the potential of their NX system cameras, achieve professional-looking results and enjoy taking photos whatever their level of photography experience.