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Tuesday, March 1, 2011

Lensbaby's New "Sweet 35 Optic"

Lensbaby® Introduces its First 35mm Optic with 12-Blade Adjustable Aperture
The Sweet 35 selective focus optic has the sweetest spot of all

Portland, OR – March 1, 2011 – Lensbaby, manufacturer of award-winning Creative Effects SLR camera lenses, announces the addition of the Sweet 35 Optic to its Optic Swap System. The Sweet 35 Optic, a 35mm selective focus optic with an internal 12-blade adjustable aperture, creates a Sweet Spot of sharp focus that photographers can move around the photo by tilting their Lensbaby lens. The Sweet 35 Optic boasts the widest focal length of any selective focus Lensbaby optic, features close-focus capabilities, and is available now for use with the Lensbaby Composer®, Muse®, Control Freak™ and Scout lenses.

Departing from its interchangeable magnetic aperture system, Lensbaby has created its first optic with an adjustable aperture.  With the Sweet 35, photographers can quickly and seamlessly change the aperture from f/2.5 through f/22, simply by rotating the dial on the front of the optic. The aperture opening is what controls the size of the Sweet Spot of sharp focus, giving photographers the ability to see the Sweet Spot change through the lens, without missing a moment.  

NEC PA301W display, raises the bar

 "NEC is hitting a much, much higher target with the PA301W display. The NEC isn’t a consumer display. It is designed for those graphics pros who want the best, especially for color critical work... NEC has upped the stakes with its high performance PA301W, announced today. This display is extremely color accurate and precision calibrated and it has numerous unusual features. For example, you can run picture-by-picture to see the image in two different color spaces at the same time, to see how real-time edits on the computer will translate to final output. Hard core graphics pros will be impressed." -Lawren Markle  Tech Image (for NEC Display Solutions )


Dual DisplayPort Connectivity, ICC Profile Emulation
Available in 30-Inch Desktop for Graphics Professionals

CHICAGO - March 1, 2011 - NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announced today the 30-inch MultiSync® PA301W-BK display and PA301W-BK-SV display with SpectraViewIIT calibration software and sensor.

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