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Wednesday, May 4, 2011

DDLAB hosts FREE Webinar on Marketing Photographs Fri May 6th

Harness the POWER OF COUPONS and Convert them into CASH!

Space is limited.
Reserve your Webinar seat now at:

Picture Day Photography, Action Photography, On-site or Online, Weddings and Portrait Studios: coupons have replaced the standard business card or flyer as the “Marketing Tool of Choice” by delivering “an incentive to purchase”.
In this marketing seminar, we will demonstrate several ways to implement strategies: from how to design, print and deliver your marketing message for all fields of photography. Spend 45 minutes with us and we promise you will not only see the power of coupons, but how simple and powerful your PSP Marketing System is to use.

Title: Harness the POWER OF COUPONS and Convert them into CASH!
Date: Friday, May 6th, 2011
Time: 11:00 AM - 12:00 PM EDT

Create your own colors: BASF and X-Rite break new ground in color coating of tablets

A new system using X-Rite's ColorEye XTH instrument for color measurement and BASF's Kollicoat® IR Coating Systems for formulations allows pharmaceutical companies to quickly and easily determine tablet colors and create coating recipes.

REGENSDORF, Switzerland -- May 4, 2011 – BASF and X-Rite Inc. now offer an easy-to-handle on-site approach to color coating tablets by combining X-Rite's ColorEye XTH handheld spectrophotometer for color measurement with BASF's Kollicoat® IR Coating Systems. The ColorEye XTH determines the precise colors of  tablets that are then easily translated into BASF's Kollicoat IR Coating Systems recipe, matching the desired color shade perfectly. This collaboration is part of the ongoing trend towards immediate availability of results without any outsourcing activities.

"This unique, systematic and easy-to-apply approach to color matching draws on the expertise of both BASF and X-Rite to provide a solution that responds to the specific challenges faced by pharmaceutical formulators today. This solution goes beyond anything else currently available," says Dr. Kathrin Meyer-Böhm, Pharma Ingredients and Services, BASF SE. Within minutes the color of a tablet can be determined by ColorEye XTH and translated into a Kollicoat IR Coating Systems recipe that can be formulated easily on-site. This approach replaces complex logistic processes and ensures that in-house formulation knowledge remains confidential.

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