Verbatim® Unveils Color Splashed Store ‘n’ Go® SuperSpeed USB 3.0 Portable Hard Drives

Stylish Windows- and Mac-compatible portable hard drive stores, backs up and transfers data up to 10x faster than UBS 2.0 – now in Caribbean Blue and Hot Pink Charlotte, NC, July, 28 2011 – Verbatim, the global leader in data storage technology including portable hard drives, USB flash drives, CDs, Blu-ray discs and memory cards, has added a splash of color to its SuperSpeed USB 3.0 portable hard drive offerings with two new eye-popping options: Caribbean Blue and Hot Pink.

“As a pioneer in data storage solutions, we’ve made it our goal to deliver what our customers crave without sacrificing a thing,” said Charles Klinker, Verbatim’s Director of Marketing, HDD Products. “Whether it’s faster transfer speeds, more reliable back-up capabilities, or sleek aesthetics, we deliver on all fronts, and this compact USB 3.0 hard drive is no exception!”

This compact 500GB hard drive not only impresses users with its lightning fast transfer speeds and its ability to reliably back-up and transfer files anytime, anywhere – but also seduces the visual senses for users looking get the best of the best in both form and function. It’s the perfect way to save, store and share your favorite videos, photos, music and more. Plus it doubles as a colorful accessory to any outfit.
Compatible with all USB ports, this sleek portable hard drive includes Nero BackItUp & Burn Essentials software that provides full system backup and restore functions, the ability to schedule automatic backup by date/time and an encrypted backup option with password control.

Additional optional software includes the Green Button software software that offers three sleep/suspend settings to save energy when the drive is not in use and Formatter Software that software to easily change the format of the drive from FAT32 to NTFS or HFS+, offering maximum flexibility to a wider scope of users.

Product Features and Specifications:
• Caribbean Blue and Hot Pink
• SuperSpeed USB 3.0
• 100% compatible with all USB ports
• High-capacity storage: 500GB
• Nero BackItUp & Burn Essentials software
• Green Button software allows user to save energy when not in use
• Industry-leading 7-year limited warranty
Verbatim’s 500GB Store ‘n’ Go USB 3.0 portable hard drives are available at Verbatim.com for just $99.99.

Swing Into Action! Olympus Unleashes The Highly Anticipated PEN E-PL3 Camera Featuring Tilting LCD And The New VF-3 Electronic Viewfinder

Price and Availability Announced for Compact PEN E-PL3 Camera That Delivers Maximum Flexibility, Innovation and Amazing Image Quality for All; New Accessory Viewfinder Expands Your Point of View

CENTER VALLEY, Pa., July 27, 2011 – Imaging enthusiasts will rejoice knowing that they can finally get their hands on the desirable Olympus PEN E-PL3 – a powerful camera designed for photographers craving a portable camera with pro quality and point-and-shoot simplicity. The PEN E-PL3 is an interchangeable lens camera offering a sleek, metal body packed with versatile controls and lenses with professional image quality.

Available in September, the Olympus PEN E-PL3 will be sold at the affordable price of $699.99 and will deliver amazing image quality and lightning fast speed for brilliant still images and high-definition (HD) video. It will ship bundled with either a wide-angle zoom M.Zuiko 14-42mm lens (28mm-84mm equivalent), optimized for fast autofocus (AF) and silent AF operation, or the M. Zuiko 17mm ultra-compact and portable wide-angle pancake lens (34mm equivalent).

The PEN E-PL3 is a member of the Olympus PEN family of compact system cameras that also includes the new E-P3 and E-PM1. Designed to help innovation seekers capture and share their unique visions, the Olympus PEN E-PL3 combines pro quality with the portability of a point-and-shoot and features found on bulkier DSLR-type cameras.

Olympus also expands the power of its PEN Micro Four Thirds system family today with the introduction of the compact VF-3 Electronic Viewfinder. Attractively priced at $179.99, the VF-3 easily attaches to Olympus PEN models with an accessory port, as well as the Olympus XZ-1 for eye-level convenience.

Packs a Powerful Punch in a Small PackageThe E-PL3 offers something for everyone. Packed with the technology and image quality normally found in a DSLR, it’s the size of a small, portable point-and-shoot camera and can easily travel with you. Its 3-inch, tilting high-resolution LCD screen helps you see high above the crowd to capture amazing stills and HD video of live performances, sports events and more. Easily move to eye-level to capture superb detail of children at play or even lower to the ground to record baby’s first steps or a pet soundly sleeping. Never worry about missing a spontaneous moment because the E-PL3 shoots at 5 frames per second.

Smith-Victor Introduces New Photo and Video Lighting Kits to Appeal to the Imaging Needs of Today’s Photographer

Bartlett, Ill. (July 26, 2011)— Smith-Victor, a leading manufacturer of photographic lighting equipment and accessories, is unveiling a full line of new photo and video lighting kits to address the changing trends in the imaging industry. These latest kits represent the next generation of the Smith-Victor line and will help simplify product choices for both dealers and consumers. The kits will be available this month.
“The mass appeal of DSLR cameras is spreading among family memory keepers and other types of photographers, and is no longer just within the domain of the pro or pro-sumer. These new users are creating a substantial investment opportunity in aftermarket DSLR accessory sales,” said Bob Higgins, sales and marketing manager of Promark International, manufacturer of Smith-Victor products. “Our new lighting kits give camera dealers comprehensive offerings from both a product and an inventory standpoint. Each kit is designed for specific imaging applications and will help take the guesswork out for the consumer looking for lighting equipment and for the dealer that is stocking it,” he pointed out.
The new Smith-Victor kits include the FlashLite 110i, FlashLite Monolight and Quartz Halogen series. Each kit was specifically designed to meet current photographer’s photo or video lighting needs. “The FlashLite 110i kits are ideal for the photographer who has just purchased their first DSLR. We have great products where a beginner can start with an entry level system and then develop with that system, adding accessories as their shooting skills grow,” Higgins said.