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Monday, August 15, 2011


Tamron 60th Anniversary Model— the Easy to use, best-in-class resolution 18-270mm Di II VC PZD (Model B008) — wins EISA European Zoom Lens of the Year 2011 - 2012

August 15, 2011, Commack, NY — Tamron Co., Ltd., celebrating its 60th anniversary, announced that the European Imaging and Sound Association (EISA) has awarded its European Zoom Lens of the Year 2011-2012 to the Tamron 60th Anniversary Model 18-270mm F/3.5-6.3 Di II VC PZD (Model B008). This lens, which is the world’s most compact and lightest ultra-high-power 15x zoom lens, represents the sixth consecutive year that EISA has recognized Tamron, a leading manufacturer of optical equipment

Excerpt from the Award Citation of the EISA Jury
“This compact zoom lens is an excellent tool for travel photographers, who can now carry a single all-in-one zoom lens instead of the multiple lenses that would normally be needed to cover this range of focal lengths. Designed for the popular APS-C sensor format, it delivers a focal range that is suitable for anything from landscapes to wildlife photography. The lens is small and light, and the main zoom ring is comfortable and easy to operate. The maximum aperture at the wide-angle end is well suited for working in low-light conditions or when a shallow depth of field is required, and Tamron's new piezoelectric motor achieves near-silent autofocus.”

Fujifilm's digital camera FinePix X100 wins EISA "European Advanced Compact Camera 2011-2012" Award

EISA AwardFinePix X100
FUJIFILM Corporation (President and CEO: Shigetaka Komori) is delighted to announce that the award-winning FinePix X100 has been crowned "European Advanced Compact Camera 2011-2012" by judges at the esteemed European Imaging and Sound Association (EISA) awards.
Commenting about the award, EISA jury said: "The Fujifilm FinePix X100 advanced compact camera introduces an innovative new hybrid optical and electronic viewfinder, and is a very high-quality camera designed to be portable and always ready. The camera is ruggedly built, has a very sharp 23mm* F2.0 moderate wide angle lens that offers selective focus, and its APS-C CMOS sensor offers high image quality even under low-light conditions. As a near-silent camera with excellent manual and automatic shooting modes, the FinePix X100 stands out as a serious alternative to a compact system camera or a travel camera for the enthusiast and professional photographer."
  • * Equivalent on a 35mm camera: 35 mm

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