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Tuesday, January 10, 2012

Nik Software Brings Snapseed to the Mac

Popular photo editing and sharing app available soon on the Mac App Store 

Las Vegas, NV (Photo Marketing Association, Consumer Electronics Show)—January 10, 2012—Leading photography software developer Nik Software ( today announced Snapseed® for the Mac. Snapseed is an innovative photo enhancement and sharing app with a powerful suite of imaging filters and tools for anyone, anywhere to transform any image into an extraordinary photo. Designed exclusively for the Mac and available now on the Mac App Store, this new version of Snapseed combines Nik Software’s professional photography tools with its award-winning interface to deliver a powerful new photography app to Mac users.

“We’re thrilled with the success and worldwide recognition of our popular mobile app and are excited to bring the Snapseed experience to Mac users for the first time,” said Michael J. Slater, President and CEO of Nik Software. “By bringing Snapseed to the Mac App Store, we’re able to quickly extend our reach to a worldwide audience of creative amateur photographers while offering our existing mobile users the fully-featured Mac experience they’ve been asking for.”

Anyone can create amazing photos with Snapseed by using its innovative filters and tools, including the company’s revolutionary U Point technology which enables precise selective enhancements to be made to any area of a photo.

Snapseed for the Mac is even faster and more powerful, combining filters, textures, and other enhancements, in real-time. One-click adjustments quickly and automatically improve photos. Filters like Grunge, Vintage, Tilt & Shift, and Drama can give any photo a new look. Snapseed is a new generation of photography software that inspires everyone to enjoy photography. High quality results are now fast, fun, and easy. With this new version of Snapseed, users can capture, enhance, edit, and share their photos via social networks, email and even print in just a few seconds. A video showcasing the power and fun of Snapseed can be viewed at  

Key Features  
Tune Image—Quickly correct photos shot in difficult lighting situations, create depth and vibrancy with Ambience, or adjust White Balance, Saturation, Contrast and more  
Auto Correct—Automatically analyzes your photo and adjusts color and exposure, or you can use the sliders to add or reduce the enhancements  
Control Points—Make precise selections and enhancements in seconds with Nik Software’s revolutionary U Point technology  
Tilt-Shift—Creates a narrow in-focus area designed to simulate depth of field, common in a Miniature Scene look Details—Enhances details with traditional sharpening as well as Nik Software’s unique Structure control found in the professional Nik Software product line  
Crop & Straighten—Rotate or straighten with simple slider controls and select from a variety of standard aspect ratios while cropping  
Grunge—Explore styles and textures without limits and give photos a totally unique look  
Drama—Add custom effects to a photo which range from subtle enhancements of textures to wildly creative and artistic effects  
Vintage—Nine unique nostalgic films, plus controls like saturation, textures and vignettes make any photo look like a vintage color film photo from the 50’s, 60’s or 70’s
Frames—Add unique borders to photos by choosing styles and textures  
Black and White—Give photos a classic look with this darkroom-inspired filter. Select styles, grain, vignettes, and more for a perfectly nostalgic look  
Sharing—Share photos on Facebook and Flickr, email photos, and print them using your home printer  

Compatibility, Pricing and Availability Snapseed is compatible with Mac OS 10.6.8 and 10.7.2 and later. Snapseed will be available in 2012 on the Mac App Store for $19.99 or the equivalent in other currencies.  

About Nik Software Nik Software, Inc. develops award-winning desktop and mobile software solutions and technologies for the professional digital imaging and consumer photography markets. Established in 1995, Nik Software has become the recognized leader in digital photographic products and technologies, including its patented U Point® technology. The company’s products have won over 100 top industry awards for quality and innovation, including iPad App of the Year in the App Store Rewind 2011 for Snapseed. Earlier in 2011, the company earned the prestigious International TIPA award for Best Photo Software for its Complete Collection of professional photography products, which includes Color Efex Pro, HDR Efex Pro, Sharpener Pro, Silver Efex Pro, Viveza, and Dfine. For more information, visit

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