Canon U.S.A. Announces the Highly Anticipated EOS 5D Mark III Digital SLR Camera
Featuring Improved Image Quality, a 61-Point High Density
Reticular AF, Six fps High-Speed Continuous Shooting and Enhanced HD
Video Recording Features
LAKE SUCCESS, N.Y., March 2, 2012 – On the 25
th
anniversary of its world-renowned EOS System, Canon U.S.A., Inc., a
leader in digital imaging solutions, is proud to announce its latest
model, the new EOS 5D Mark III Digital SLR Camera. Positioned between
the extremely popular EOS 5D Mark II and Canon's top-of-the-line
professional EOS-1D X model, the EOS 5D Mark III delivers superb image
quality, thanks to a new 22.3-megapixel full-frame Canon CMOS sensor, a
high-performance DIGIC 5+ Imaging Processor, a 61-point High Density
Reticular Autofocus (AF) System and six frames-per-second (fps)
continuous shooting speed. Building upon the trailblazing success of the
EOS 5D Mark II, the EOS 5D Mark III also incorporates enhanced video
features for professionals in the fields of cinematography, television
production and documentary filmmaking, including better noise reduction,
longer recording times and a built-in headphone jack for audio
monitoring. The EOS 5D Mark III is Canon's answer to hundreds of
thousands of advanced amateurs and emerging professionals looking for a
compact, high-quality camera system to help them achieve their artistic
vision, whether it be through still or video imagery. The EOS 5D Mark
III introduction coincides with Canon's 25
th anniversary
celebration of the EOS camera system. Canon's award-winning EOS system
first debuted in March of 1987 with the introduction of the EOS 650 SLR
camera and three EF lenses.
"We are extremely excited to announce the highly
anticipated follow-up to our EOS 5D Mark II, a camera which has been
called a 'game-changer' in most professional photography and videography
circles. The EOS 5D Mark III will carry on that tradition, delivering
better and more advanced features, helping our customers achieve
excellent image quality for stills and video," stated Yuichi Ishizuka,
executive vice president and general manager, Imaging Technologies and
Communications Group, Canon U.S.A.
The EOS 5D Mark III inherits many features from Canon's recently
announced flagship DSLR, the EOS-1D X, including a DIGIC 5+ Imaging
Processor and a high-performance 61-point High Density Reticular AF
array with up to 41 cross-type points and five dual cross-type points
available, depending on the lens in use. The enhanced processing power
enables fast continuous shooting of up to six fps, exceeding the speed
of the EOS 5D Mark II model by more than 50 percent, and with improved
weather resistance the EOS 5D Mark III is a serious option for sports
and wildlife photographers.