Retail concept debuts in North America with inaugural location grand opening May 2nd - 3rd
Allendale, NJ (March 30, 2012) – Leica Camera Inc., the legendary German camera and sport optics brand, announces the debut of its new retail concept in North America with the opening of the Leica Store Washington DC. Located at 977 F Street, NW, in the heart of downtown Washington, DC's Penn Quarter, the store will feature the entire Leica photography and sport optics product portfolio. Serving as a gateway into the world of Leica Camera, the Leica Store Washington DC will celebrate an official grand opening on Wednesday, May 2nd and Thursday, May 3rd.
“Perfect
for Leica enthusiasts, professional photographers and new customers
alike, the Leica Store Washington DC creates a completely immersive
experience into the world of photography,” said
Roland Wolff, Director of Corporate Retail at Leica Camera Inc. “Leica
Camera has always represented the best in German engineering and the
special culture of the picture. We
are now able to offer a complete showcase for our products and services
as well as a creative setting for our customers, bringing this central
mission to life in a new way.”
A unique lifestyle destination, the Leica
Store Washington DC will provide customers the opportunity to discover
the art of photography with a retail space, a photography gallery
featuring exhibitions shot with the Leica portfolio and a studio set up to demonstrate the exceptional performance of the Leica S-System. Keeping
in line with Leica Camera’s commitment to increasing the enjoyment of
photography and deepening photographic knowledge, the Leica Store
Washington DC will also be an ideal setting for the immensely popular
Leica Akademie workshops. In addition, the store will be
designated as an S2 Pro Dealership and provide specialized
demonstrations, consultations and support for professional photographers
utilizing this revolutionary digital camera system. A knowledgeable and
enthusiastic team of retail and photographic professionals will deliver
expert information and advice to create the finest customer experience.
To
celebrate the grand opening of the Washington, DC location, Leica
Camera will host programming throughout a two-day event May 2nd - 3rd
which includes workshops highlighting Leica’s product portfolio, a
cocktail hour for professional photographers and an official opening
ceremony showcasing the new setting to invited guests. The gallery space
will feature an exhibition by internationally
acclaimed Photojournalist Peter Turnley. As part of a new Leica Lecture
Series, Turnley will present “Peter Turnley: Moments of the Human
Condition” on May 2nd. Attendees of this lecture will not
only view Turnley’s iconic photographs but also hear the stories behind
the images that have shaped views of world history from the fall of the
Berlin Wall and the 1989 revolutions in Eastern Europe to the
devastation at Ground Zero on September 11, 2001 and most recently, the
turning point in the Egyptian Revolution.
Leica Stores complement an extensive dealer network and serve to further grow the brand in North America. At present, Leica Camera has confirmed two additional store locations in the United States slated to open later this year, Leica Store New York SoHo and Leica Store Miami. Additionally, the
company’s store-in-store concept will continue to expand with the Leica
Boutique in Rancho Mirage, CA (located at Camera West) and Leica
Boutique in Richmond, British Columbia, Canada (located at Broadway
Camera).
The
Leica Store Washington DC will be open seven days a week and provides
customers with the opportunity to schedule private appointments.
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