Tamron USA launches "Tamron lenses & how-to" app for Android™ and iPhone™

New App enables users to access how-to articles and videos, view the product line, engage through social media, and more.   Commack, NY, May 29, 2012 - Tamron USA Inc. announces the launch of "Tamron Lenses & How-To" app available exclusively for download to Android™ and iPhone™ devices. The app will serve as a handy how-to and Tamron product reference guide all on the convenience of your device. With much focus on the How-To aspect, this app will be especially useful for photographers who are out in the field shooting and would like a quick tip on how to create a better shot through the many articles and videos tailoring to specific situations and photographic environments. App users will also have exclusive access to special features on photographing our National Parks and iconic travel sites in the how-to article section starting mid-June. The app is available free of charge for iPad™ and iPhone™ at http://itunes.apple.com/us/app/tamron-lenses-how-to/id525544564?mt=8 and for Android™ devices at https://play.google.com/store/apps/details?id=com.moblico.tamron.

Mitsubishi Electric Adds 2 x 6” Multi-cut Function to CP-9550DW Professional Photo Printer

Irvine, CA – May 24, 2012 – Mitsubishi Electric Visual Solutions America, Inc. has announced a new free 2x6 Multi-cut Function driver upgrade for the CP-9550DW professional photo printer making the CP-9550DW a perfect solution for high-speed production, event and photo booth applications. 

“Our engineers have developed another profitable solution for our customers with the addition of the 2x6-inch Multi-cut Function to the CP-9550DW,” said James Chan, vice president of marketing, Mitsubishi Electric Visual Solutions America. “This feature fills a need in the event printing market because of increased demand for photo-booth style prints. The release of the free Multi-cut Function driver upgrade has expanded the versatility of the CP-9550DW to include photo booth applications.”

OLYMPUS INTRODUCES A NEW BRIGHT F1.8 MICRO FOUR THIRDS® ENS PERFECT FOR PORTRAITS AND CHALLENGING LIGHTING CONDITIONS

New M.ZUIKO DIGITAL™ ED 75mm f1.8 High-Grade Portrait Lens Enhances the Power, Performance and Versatility of Olympus OM-D and PEN® Compact System Cameras  

CENTER VALLEY, Pa., May 24, 2012 – Today, Olympus adds to the Micro Four Thirds family of lenses with the release of the M.ZUIKO DIGITAL ED 75mm f1.8 High-Grade Portrait Lens (150mm equivalent), a high-speed, single-focal-length telephoto lens that is optimized for studio, stage, indoor sports and portrait photography, encased in a high-quality, compact, stunning metal body.

The M.ZUIKO DIGITAL ED 75mm f1.8’s nine-blade circular aperture unit delivers beautiful defocused backgrounds, while the high-quality optical design keeps the subject in sharp focus. This is due to an advanced optical design that incorporates 10 lens elements in nine groups that make extensive use of special glass materials, including three ED (Extra-low Dispersion) elements to optimally correct aberrations. Each lens element is polished to an ultra-high level of working precision, only possible with the progressive techniques developed by Olympus master craftsmen, and carefully assembled to ensure maximum accuracy and reliability. Olympus’s exclusive ZERO (ZUIKO Extra-low Reflection Optical Coating) lens coatings are applied to the elements to reduce reflectance to a level that is half that of conventional coatings.

Now your new Hasselblad could cost 22% less

18/05/2012 The cost of owning one of the world’s most coveted high-end cameras has just been dramatically reduced, following the launch of a landmark global marketing initiative by Hasselblad.

The makers of the world's most advanced camera system have announced plans to cut the cost of ownership on a number of models - including a massive 22.9% off the entry-point H4D-31 (with 35-90mm lens) and 20.59% off the company's 'ultimate photography tool', the 60 megapixel H4D-60 camera.

FUJIFILM ANNOUNCES NEW WIDE CONVERSION LENS FOR THE FUJIFILM X100

Valhalla, N.Y., May 15, 2012 – FUJIFILM North America Corporation today announced an exciting new premium accessory for the award winning FUJIFILM X100 – a Wide Conversion Lens (WCL-X100) that will further enhance the exceptional photographic experience of using the FUJIFILM X100 digital camera. The new Wide Conversion Lens will not only maximize the FUJIFILM X100’s shooting versatility and performance, but it will also add to the stunning look and feel of the camera with its exacting design similarities. 

“We are extremely pleased to offer this new Wide Conversion Lens for the FUJIFILM X100, which has been enthusiastically received from the professional and advanced amateur photographic communities for its beautiful design and outstanding image quality,” said Go Miyazaki, division president, Imaging and Electronic Imaging Divisions, FUJIFILM North America Corporation. “Fujifilm is committed to giving photographers the premium tools that they need to achieve the best imaging results imaginable, and this new lens will allow the FUJIFILM X100 to exceed users’ expectations by opening up countless new shooting opportunities.”

FUJIFILM MAKES SHARING IMAGES EASY WITH THE ALL NEW RUGGED AND WATERPROOF FINEPIX XP170 DIGITAL CAMERA

New Wireless Image Transfer Lets Users Share Their Most Memorable Outdoor Images Faster Than Ever  

Valhalla, N.Y., May 8, 2012 – FUJIFILM North America Corporation today announced the launch of the all new waterproof FinePix XP170 digital camera that combines rugged protection and durability with a new innovative Wireless Image Transfer function that allows users to wirelessly connect to their smartphone or tablet and then upload images to the Internet for online sharing. The FinePix XP170 is the latest edition in Fujifilm’s bestselling line of waterproof cameras for three years in a row*.

Lensbaby Announces Availability of its Pro Effects Kit

Lensbaby bundles its most advanced offerings into a convenient kit fit to meet professional photographers’ needs  

Portland, OR – May 1, 2012 – Lensbaby announces today the availability of its Pro Effects Kit, which bundles the latest Lensbaby lens, optics & accessories, perfect for injecting creativity and uniqueness into a photographer’s portfolio. The Pro Effects Kit includes the Lensbaby Composer Pro with Sweet 35 Optic, the Edge 80 Optic, Macro Converters, Lens Cleaning Cloth and the Lensbaby System Bag.

This versatile kit provides a selective focus system solution for many types of photography, from portraits and weddings to landscape and commercial photography. By incorporating the Lensbaby creative effects lenses and optics, a photographer can add a new dimension to their shots in-camera.