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Tuesday, October 2, 2012

Hasselblad Announces the HTS1.5 Tilt/Shift Adapter Available in the U.S. Market.

Edison, N.J., October 2, 2012  
Today Hasselblad announced that the HTS1.5 Tilt/Shift Adapter is once again available for purchase in the U.S. market place.

 In 2011 the Hasselblad HTS1.5/ Tilt/Shift adapter was removed from the U.S. market only pending litigation involving a patent infringement claim. Hasselblad is pleased to announce that the legal process has been concluded in favor of Hasselblad. As a result the HTS1.5 Tilt/Shift adapter is immediately available for purchase in the U.S. market. Hasselblad Bron, Inc. President and CEO Michael Hejtmanek commented

“Today was a good day for Hasselblad and for photographers across the United States. The courts have decided that the patent infringement lawsuit preventing the sale of the Hasselblad Tilt Shift Adapter (HTS) is without merit. We are really excited to again be able to provide selective focus and perspective capabilities with the HTS adapter. We think that this adapter is an important component in the toolkit of any product, architectural, or landscape photographer. We are proud of our innovative R&D team and are happy that the courts sided with Hasselblad on this issue.”

 Complete product details can be found on the Hasselblad website at

 About Hasselblad Bron Inc.

 Hasselblad Bron Inc. is a newly formed company comprised of two of the camera industry’s leading distributors – Bron Imaging Group, Inc. ( and Hasselblad USA Inc. ( The two companies merged their U.S. operations in April 2012 with the mission of providing serious photographers with the world’s best photography equipment. The company is committed to the art and technology of photographic expression and strives to provide the best tools of the trade for amateur to professional photographers. In addition to Hasselblad cameras, Hasselblad Bron Inc. provides a full range of world-class tools such as a diverse line of light reflectors and modifiers, broadcast- and cinema-quality continuous lighting systems and more. The company tests the quality of all of its products, including the Sun Sniper straps, in its 3,000-square foot studio at its headquarters in Edison, New Jersey. Hasselblad Bron Inc. is the U.S. distributor of Sun Sniper, Broncolor, California Sunbounce, Foba, Kobold and Visatec photographic equipment. For more information, please visit:

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