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Friday, October 5, 2012

Hasselblad Bron Inc. Announces Shoot NYC, a Professional Photography Forum

EDISON, NJ–October 4, 2012– Hasselblad Bron Inc. is proud to announce that New York City will be the host of Shoot NYC, a professional photography forum held on October 25 and 26, 2012 at the Terminal Building located at 608 West 28th Street New York, New York.

The event, originally established in NYC four years ago, has spread internationally. Shoot NYC is an exciting and informative forum based on the premise of building a photographic community. In addition to a wide range of free professional photography seminars, industry leaders broncolor and Hasselblad will help you learn how to harness and integrate the market's most advanced photographic tools into your business, improving both your photography and your bottom line. Top industry professionals will host workshops and hands-on seminars in an array of subjects, whether you’re interested in fashion, portraiture, commercial, stock or repro. 
This event is ideal for professional photographers, photo assistants, advanced students, or any imaging professional that would like to learn about the latest products and techniques being used in the digital capture market.

Event will be held at: Terminal Building, 608 West 28th Street New York, New York. 10 AM - 8 PM
For more information, go to
Twitter and Facebook will be used heavily to promote this event.  Provided below are the Twitter and Facebook pages for our sponsors and speakers, so that you have access to the most current information.
Event, Partners and Sponsors:

1. Shoot NYC: @shootNYC ,
2. Hasselblad Bron Inc. : @hasselbladbron ,
3. Hasselblad Americas: @hassyusa ,
4. Lucie Foundation: @luciefoundation,
5. Calumet: @calumetphoto,
6. Digital Photo Pro: @digitalphotopro,
9. Adorama: @adorama,
9. Resource Magazine: @resourcemag,
10. Photoshop:
11. Lightroom: @lightroom,
11. Santa Fe Photographic Workshops: @SFWorkshops,
12. Fotocare: @FotoCare,
13. ASMP NY Chapter: @asmpny,
                  National: @asmp,


1. Kawai Matthews: @kawaimatthews,
2. Bryan Hughes: @bryanhughes, @photoshop,
3. Lara Jade: @larajade_,
4. Rick Friedman: @
5. Aurelie Jezequel:
6. Alexandra Niki:
8. Ryan Enn Hughes: @ryanennhughes
9. Arash Moallemi: instagram: arashmoallemi
10. Lindsay Adler: @lindsayadler,
11. David Robin: @eyetide,
12. John Harrington: @APANational,
13. Michael Grecco: @michaelgrecco,
14. Ghada Khunji:
15. Viktoria Sorochinski:
16. Andre Rowe: @andrerowe
17. Peter Stig: @hassyusa ,
18. Ove Bengston: @hassyusa ,

Please find below the seminar schedule for Shoot NYC:
Seminar Schedule

  Thursday, Oct 25
10:30AM - 12:00PM

Ghada Khunji and Viktoria Sorochinski - Sponsored by LUCIE

Join New York-based photographers Ghada Khunji and Viktoria Sorochinski in conversation. Both have been recognized by the Lucie Foundation's sister-effort, International Photography Awards, and will share their projects, discussing their individual approaches to being working photographers.
10:30AM - 12:00PM
Rick Friedman -
Location Lighting Workshop

Join us in viewing some of the iconic and award  winning images Rick Friedman has produced. Hear some of the anecdotal stories from behind the scenes.

Rick will show some of his images from his "Location Lighting Workshops" and demonstrate how the photographs were created, using speedlights, studio strobes and Sunbounce.   Rick Friedman has been a photojournalist for over 30 years.  His work has produced over 75 book and magazine covers and has been in hundred of magazines around the globe.
12:15 PM - 1:45 PM

John Harrington - Sponsored by APA National
Licensing, Your Copyright & Negotiations

Before you've signed the contract with a client, you've had to negotiate fees, and the language that grants them the rights to your creative efforts. Ambiguity in your licensing language a problem? You'll learn how to implement the Picture Licensing Universal System (PLUS) within your contracts (and metadata) so that everyone is on the same page about what rights were (and were not) granted. Also, a simple 3-step process for registering your copyrights will be shown.

12:15 PM - 1:45 PM
Lindsay Adler -
Geek out! 5 Unique Broncolor Tools, 5 Kick-Ass Images

Photographer geeks unite! We all love playing with unique photo tools, and broncolor has some incredible one-of-a-kind light modifiers that give us specialized and unusual effects. Fashion photographer Lindsay Adler will share some her favorite unusual modifiers, and utilize them to make some high-impact images!

2:00PM - 3:00 PM
Bryan O'Neil Hughes
Lightroom 4 and Photoshop CS6 for photographers

Bryan O'Neil Hughes, Senior Product Manager, Photoshop, will take you through the most current, time-saving workflow via Lightroom and Photoshop CS6.  In this presentation, Bryan will show how these two products combined will dramatically accelerate your post-production while delivering control never before available.

2:00PM - 3:00 PM
Ryan Enn Hughes & Arash Moallemi
Building a set step by step

Join Ryan Enn Hughes and Arash Moallemi as they discuss their journey in Photography and Motion Pictures, and demonstrate how to build flexible lit photo set from start to finish.

Ryan and Arash will then demonstrate various approaches to building a lit photo set, using both flash and HMI lighting. They will explain how lighting can be used to achieve different aesthetic effects, both with male and female subjects, and how one can quickly alter current lighting set-ups to create multiple looks within a tight timeframe.
This is a valuable demonstration for anyone interested in using creative lighting to improve his or her next photo shoot.
3:45PM - 5:15 PM
Alexandra Nikki & Aurelie Jezequel - Resource Magazine
Survival guide for the Crew-less Photographer

With more than thirty years of combined industry experience, photography producer Aurelie Jezequel and prop stylist Alexandra Niki share their “Survival guide for the Crew-less Photographer". Whether you’re the victim of a small budget, or someone calls in sick at the last minute, avoiding panic and knowing how to compensate for those missing in action can make or break a shoot, not to mention, spare your own sanity. As co-founders of Resource Magazine,  Aurelie and Alex have been serving the photography community at-large with sage advice, inspiring encouragement, and practical tips since 2007. Join them for their Hands-On presentation and surprise guests!

3:45PM - 5:15 PM

David Robin - Sponsored by Santa Fe Photographic Workshops
Lighting Dramatic Portraits

Award-winning portrait and beauty photographer David Robin, whose clients have included Levi Strauss & Co., Gap, Sony, Coca-Cola, American Express, BMG, Blue Note, and PolyGram Records, explains and demonstrates his techniques for achieving meaningful portraits, covering the gamut of editorial, beauty, advertising, and journalism. In this workshop, David aims to briefly decode the mysteries of portraiture and review techniques, through live demonstration, to help participants consider their own unique voice and style.

5:30PM - 6:00 PM
Lara Jade -
The Business of Photography

With the rise of digital media recognition in today's industry, every photographer should consider the ways in which online marketing can work within their marketing strategy and stay ahead of the game. In this seminar, I will be referencing my own personal journey, and giving tips on business success, networking and how to expand your business worldwide.
Friday, October 26th
10:30AM - 12:00PM
Peter Stig and Ove Bengtson
A Hasselblad insight on the H5D

Ove Bengtson, Product Manager for the H camera system, and Peter Stig, Director of Professional Camera Products, will give you an insight in the new H5D camera including:
- what's behind the new H5D design
- what does the photographer gain from this
- functionality of TrueFocus II and Immediate Focus Confirm
- H camera lens system keeps growing: and for a good reason.
- H5D camera configuration, a great tool when working with rental cameras
10:30AM - 12:00PM
Kawai Matthews -
Shooting Musicians 101: Basic Creative Lighting Techniques to Shoot Music Artists

If you're looking to add a little excitement to your portrait photography, there's nothing like shooting a music artist to get your creative energy running wild.  Most music artists look for photographers that can come up with "outside of the box" ideas and concepts to help them communicate the vision for their music.  You become partners in creating a look that helps them stand out, so it opens up your lighting playground.  Kawai has photographed music artists like Kanye West, Janelle Monae, Little Dragon, The Shys, Snoop Dogg, Ice Cube, Quest Love, Queen Latifah, Melanie Fiona, Common and many more.
12:15 PM - 1:45 PM
Bryan O'Neil Hughes
Photoshop CS6 for photographers

Bryan O'Neil Hughes, Senior Product Manager, Photoshop will take you through a tour of Photoshop CS6's tools made just for photographers and retouchers.  The enhancements shown will save time, add polish and bring a new level to your photography.
12:15 PM - 1:45 PM
Lindsay Adler -
1 Modifier, 5 Ways: The Beauty Dish

A beauty dish is an amazing tool for creating a variety of lighting solutions for portrait, beauty and fashion photography. This one modifier can be utilized to create drastically different effects. Fashion photographer Lindsay Adler will show you the beauty dish used 5 ways for 5 great images!

2:00PM - 3:00 PM
Beth Taubner -
How to Distill your Brand, Expand, and Opening New markets

Frequently photographers reach a point in their careers where they are strongly interested in vastly increasing their reach and the markets they would like to work in. Every market has its own needs and expectations, and can require a different approach. For example, regional or British marketing or advertising might be more cerebral, or sentimental. Different segments of the US advertising or editorial market have specific conventions and needs as well. You must know how to tailor your message and materials to new markets while staying true to your brand. "One size fits all" simply does not work.

This interactive talk will help you to identify your brand, and to learn how to analyze new markets in order to create successful marketing messages and campaigns that will bring you more attention and work.
2:00PM - 3:00 PM

Michael Grecco -
Lighting and the Dramatic Portrait

The difference between an ordinary photograph and a truly striking portrait lies in the photographer’s ability to pierce the obvious and reveal the intimate nature of the subject. The play of available angles, light and shadow, soft shapes and hard lines are tools to create not just a photo, but a work of art. In this demonstration, you will add these tools to your camera bag. Michael will explain his techniques for creating light and shadow and will demonstrate how he creates his stylistic and dramatic images. He will explain his specialty lighting, and show you the setups he used to create the striking signature looks for this new work. The last few minutes of this seminar will be a Q&A.
3:45PM - 5:15 PM
Kawai Matthews -
Photo Career Bootcamp: Guerrilla Marketing & Strategies for the Photographer on a Budget

For those of you with big marketing budgets, this seminar isn’t for you! But if you’re a bootstrapping photographer that wants the secrets to marketing without a budget – keep reading. Grab your notebook and spend a power-hour with Kawai, learning quick, easy and FREE ways to market and grow your creative business. Get excited and get ready to turbo boost your marketing strategies and increase your bottom line.

3:45PM - 5:15 PM
Andre Rowe
Six Must Have Light Shapers and Why

Andre Rowe will share a few examples of the creative uses of many of the available broncolor light shaping modifiers. He will provide a demonstration showing a comparison in the midst of a live shoot for the audience to see. We will explore what makes the PARA 88 a must have tool in your lighting system as well as play with other lightshapers that you may not of given strong attention to. Andre will also address questions and invite audience participation. Andre is fashion and commercial photographer based out of Miami.

He travels the country not only for work, but also for the purpose of educational seminars.

About Hasselblad Bron Inc.
Hasselblad Bron Inc. is a newly formed company comprised of two of the camera industry’s leading distributors – Bron Imaging Group, Inc. (  and Hasselblad USA Inc. ( The two companies merged their U.S. operations in April 2012 with the mission of providing serious photographers with the world’s best photography equipment. The company is committed to the art and technology of photographic expression and strives to provide the best tools of the trade for amateur to professional photographers. In addition to Hasselblad cameras, Hasselblad Bron Inc. provides a full range of world-class tools such as a diverse line of light reflectors and modifiers, broadcast- and cinema-quality continuous lighting systems and more. The company tests the quality of all of its products, including the Sun Sniper straps, in its 3,000-square foot studio at its headquarters in Edison, New Jersey. Hasselblad Bron Inc. is the U.S. distributor of Sun Sniper, Broncolor, California Sunbounce, Foba, Kobold and Visatec photographic equipment. For more information, please visit:

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