Experience newly introduced Leica Camera products with Live Shoots, Leica Akademie Lectures and more October 25th – 26th
Allendale, NJ (October 12, 2012) – Leica Camera, the legendary German camera manufacturer, invites existing
and future Leica users to explore inspiration and creativity at its
essence with the Leica S-Studio experience. Taking place Thursday,
October 25th and Friday, October 26th, the Leica
S-Studio features the newly launched Leica S, a revolutionary tool that
sets new standards for medium format photography. The event marks the
first time the complete new Leica S-System, including products launched
at last month’s photokina Trade Show in Cologne, Germany, will be
showcased in the United States. All programming takes place at Milk
Studios in New York City (450 West 15th Street, New York, NY, 10011),
the city’s premiere photo studio that stands at the crossroads of
fashion, photography, art and media.
“We
want to enable Professional and Assistant Photographers as well as
Digital Techs to experience the power of the S-System first hand during
this event,” said Roland Wolff, Vice President of Marketing and
Corporate Retail at Leica Camera Inc. “With the Leica S taking center
stage, we look forward to providing visitors with an experience that can
only happen when a Leica is in hand. Combined with our presence at the
Javits Center’s PhotoPlus Expo, we are celebrating photography in fun
and inspirational ways.”
Highlighting
the vast array of photographic situations that the Leica S captures in
brilliant quality, three separate shooting situations occur throughout
the day: models showcasing the effortless elegance of Fashion Designer
Peter Som’s inspired designs, students from the Broadway Dance Center
demonstrating quick movements and high energy and a special performance
by a NYC based Indie Rock Band. Renowned New York Fashion Photographer
Morgan Miller, the S-Studio’s featured photographer, will attend from
1:00 PM – 3:00 PM each day, capturing images and offering insights into
his own photographic process. In addition to the recently launched Leica
S camera body, which features increased speed, imaging quality and
sensor sensitivity, the full portfolio of Leica S lenses will be on
hand, including the S-System CS Lenses and newly introduced Leica
Vario-Elmar-S 30-90mm f/3.5-5.6 ASPH.
ILFORD,
regarded for quality and innovation in print, will be present with a
Specialist available to make prints of the images shot at the S-Studio. In addition, several of Morgan Miller's images will be displayed on Ilfotrans courtesy of Illuminartus.
Appointments
can also be reserved with Leica S-System Specialists in advance to
ensure personalized instruction on the Leica S tailored to individual
needs and interests. Ongoing shooting sessions are slated to take place
if an advanced registration is not made.
The
world famous Leica Akademie is set to host sessions featuring the
flagship Leica M-System and Leica X2 on Thursday, October 25th and Friday, October 26th.
Designed to inspire while spurring creativity and encouraging
photographic exploration, the free programs are led by noted Street
Style Photographer and Blogger William Yan along with a knowledgeable
Leica instructor. Participants receive hands on time with these
legendary Leica cameras while shooting the urban landscapes along the
scenic High Line, a public park built on an historic freight rail line
elevated above the streets on Manhattan’s West Side. In addition, ONA
camera bags are available for loan throughout the workshops. These
premium accessories are designed to complement one’s life and personal
style. Since spaces for these workshops are very limited, participants
are required to register at rsvp@leicacamerausa.com.
The
entire Leica Camera product line is also being showcased at the
PhotoPlus Expo at the Jacob J. Javits Center (Booth 713) in New York
from Thursday, October 25th through Saturday, October 27th.
For those attending the PhotoPlus Expo, complimentary transportation
from the Javits Center will be available with a shuttle running from the
main entrance on 11th Avenue to and from Milk Studios on the half hour.
For additional details and a schedule of events, please visit http://us.leica-camera.com/
Further information regarding event partners can be found through the following links:
ILFORD
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Milk Studios
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ONA
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William Yan
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Illuminartus
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Morgan Miller
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About Leica Camera:
Leica
represents a union of craftsmanship, technology and experience. It is
at once an extension of art, knowledge and philosophy, providing a
state-of-the-art optical experience in a precision, hand-made
photographic instrument. Leica Camera has a simple mission: to provide
users with an incomparable experience, an instrument that defines an
unsurpassed heritage and sets a standard of excellence for the industry
to meet. www.leica-camera.com
About Milk Studios
Milk Studios is a premier, full service photography studio.
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