Bron Imaging Group Announces Shoot LA, a Professional Photography Forum

 

Bron Imaging Group and Hasselblad are proud to announce that Los Angeles will be the host of Shoot LA, a professional photography forum held on April 28, 2012 at Smashbox Studios in Los Angeles.

The event, originally established in NYC, is an exciting and informative forum based on the premise of building a photographic community. In addition to a wide range of free professional photography seminars, industry leaders Broncolor and Hasselblad will help you learn how to harness and integrate the market's most advanced photographic tools into your business, improving both your photography and your bottom line. Top industry professionals will host workshops and hands-on seminars in an array of subjects, whether you’re interested in fashion, portraiture, commercial, stock or repro.

This event is ideal for professional photographers, photo assistants, advanced students, or any imaging professional that would like to learn about the latest products and techniques being used in the digital capture market.

Infinitely Wide

Carl Zeiss presents the new Distagon T* 2,8/15 super wide angle lens 

OBERKOCHEN, 16.03.2012. 

Carl Zeiss brings out a new super wide angle lens in May 2012. The super wide angle Distagon T* 2,8/15 will be available with an EF (ZE) or F bayonet (ZF.2). With an extra-large angle of view of 110 degrees in combination with a fast f/2.8 aperture, the lens enables the features for dramatic perspectives and performance demanded by the most ambitious landscape and architectural photographers. With a unique ability to capture events in a natural and extraordinary manner, it is also an ideal companion for advertising, journalism and commercial photography.

Thanks to the extreme angle of view of the lens, the fore- and background can be creatively emphasized in landscape and architecture photography. These applications will also benefit from the large depth-of-field, which provides a wide range of image sharpness from close-up up to infinity. With a close focus of 0.25m (10”) – combined with a wide angle view – photographers can work in tight spaces, while also allowing focus on close-up details. Distortion is extremely well controlled, producing naturally proportioned photographs which are not typical of many other super wide angle lenses. "With the Distagon T* 2,8/15, Carl Zeiss sets the standard in super wide angle photography," says Dr. Michael Pollmann, Consumer Lenses Program Manager in the Camera Lens Division of Carl Zeiss AG. "Even at full aperture it achieves outstanding detail rendition and opens up room for extremely imaginative design."