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Tuesday, April 24, 2012

Hasselblad USA and Bron Imaging Group announce agreement to merge U.S. operations

4/04/2012 Combined company will be known as Hasselblad Bron Inc.

Hasselblad USA Inc. (, the U.S. distributor of Hasselblad professional camera systems and Bron Imaging Group Inc.(, distributor of professional photographic equipment, today announced an agreement through which the two companies will merge their operations in the U.S., effective immediately, creating a combined company known as Hasselblad Bron Inc..

The combined company will leverage the strengths of two of the professional photo industry's leading distributors, and allow the sales, marketing and customer support divisions to provide higher levels of service. The transaction will combine Hasselblad USA and Bron Imaging's distribution channels and sales forces. Additionally, customer support, repair operations, marketing and administration will be combined into a single operation. The partnership is an expansion of an existing two-year marketing relationship between the companies, through which the companies worked closely together to develop their brands in the professional photography market.

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