Now your new Hasselblad could cost 22% less

18/05/2012 The cost of owning one of the world’s most coveted high-end cameras has just been dramatically reduced, following the launch of a landmark global marketing initiative by Hasselblad.

The makers of the world's most advanced camera system have announced plans to cut the cost of ownership on a number of models - including a massive 22.9% off the entry-point H4D-31 (with 35-90mm lens) and 20.59% off the company's 'ultimate photography tool', the 60 megapixel H4D-60 camera.