Photokina, the
largest photo trade show in the world, is the perfect opportunity to
view the work of the 2012 Hasselblad Masters with the publication
“Hasselblad Masters Book Vol. 3 Evoke.” And, for the first time,
photokina will exhibit on the “Boulevard of Competitions”, an
installation of photographs from leading international photography
competitions at photokina.
This year, as photokina commemorates its 62
nd
birthday, Hasselblad celebrates this year's Masters award winners with
the unveiling of the Hasselblad Masters Book Vol. 3 - a portfolio
collection of the work the award winners created during their tenure as
Hasselblad Masters interpreting the theme "Evoke." As part of the award,
the group of 11 photographers were provided with H4D cameras and lenses
to complete their project.
To find out more about the Masters winners 2012, please visit:
www.hasselblad.com/masters-2012
