New Olympus OM-D E-M10 Mark III

CENTER VALLEY, Pa., August 31, 2017 — Olympus’ new OM-D E-M10 Mark III is a compact, lightweight, easy-to-use interchangeable lens camera that offers the performance and image quality of the OM-D® lineup to the snapshooter looking to expand their photography. The OM-D E-M10 Mark III includes best-in-class image stabilization compensation performance and the same TruePic VIII Image Processor used in Olympus’ acclaimed flagship OM-D E-M1 Mark II camera. This combination delivers high-quality images even in situations when camera shake typically causes blur, such as night scenes or handheld telephoto shooting.

Consumers looking to step up from their smartphone camera to an interchangeable lens system will instantly benefit from the OM-D E-M10 Mark III’s 5-Axis Image Stabilization. With an image stabilization system built into the camera body, it can provide blur-free images no matter which lens is attached, and can also record crisp, shake-free handheld 4K videos in cinemalike quality.

The camera is compact and lightweight to easily be taken anywhere to capture and share standout, like-worthy images on social media. Designed for ease of use, both in form and functionality, the grip rests nicely in the hand, and buttons and dials are thoughtfully positioned for effortless operation. The body is equipped with a variety of features for different shooting styles and situations, including a high-resolution electronic viewfinder, a tilting rear LCD monitor with touch controls similar to a smartphone and a built-in flash.

First-time interchangeable lens camera users benefit from four shooting assist modes to capture brilliant images right out of the box. The intelligent AUTO Mode detects the shooting scene, subject, camera movement and light transmitted through the lens, then automatically chooses the optimal settings. The other assist modes include Scene Mode (SCN), Advanced Photo Mode (AP), and Art Filter Mode (ART), each of which appear on the mode dial alongside AUTO Mode for easy access.

The Touch AF shutter, which now takes advantage of 121 autofocus points, allows users to choose the precise area of focus and trip the shutter simply by touching the LCD screen. Continuous AF (C-AF) Mode maintains focus on moving subjects when the shutter is pressed halfway.

The OM-D E-M10 Mark III is equipped with built-in Wi-Fi®, which can be used in conjunction with the Olympus Image Share (OI.Share®) app to easily connect to a smart device and wirelessly transfer images for quick editing and uploading to social media.

Pricing and Availability

The Olympus OM-D E-M10 Mark III will be available in a black and silver body or black body beginning in late September with an estimated street price of $649.99 USD/$799.99 CAD (body only) and $799.99 USD/$999.99 CAD (M.Zuiko 14–42mm EZ Lens kit). For a complete list of specifications, visit the Olympus website: http://getolympus.com/digitalcameras/omd/e-m10-mark-iii.html.

Main Features

In-body 5-Axis Image Stabilization can deliver blur-free, high-quality images in any scene

The OM-D E-M10 Mark III is equipped with high-performance in-body 5-Axis Image Stabilization and the same TruePic VIII Image Processor used in the acclaimed flagship model OM-D E-M1 Mark II. These technologies combine to give users of all levels a camera that delivers improved performance in low-light shooting conditions and beautiful, blur-free images and movies in any shooting scene without using a tripod. Best-in-class, built-in compensation performance (four shutter-speed stops) provides pin-sharp photos with high image quality, even in situations where camera shake is prevalent, such as night scenes and dim indoor conditions, and when using a telephoto lens. This powerful image stabilization system also enhances video capability, providing beautiful, shake-free handheld 4K movies.

Compact premium OM-D design

The OM-D E-M10 Mark III has a sophisticated, compact and lightweight body that can easily be brought along on any adventure. The camera is optimized for ease of use, with an easy-to-hold grip, and buttons and dials designed for easy operation. The camera is equipped with a variety of features for different shooting styles and situations, including a high-resolution electronic viewfinder, a tilting LCD screen with touch operations similar to a smartphone, and a built-in flash.

Four shooting assist modes for entry-level users

The OM-D E-M10 Mark III is equipped with four shooting assist modes so that first-time interchangeable lens camera users can shoot with ease. AUTO, Scene (SCN), Advanced Photo (AP), and Art Filter (ART) Modes appear on the mode dial for easy access.

When in AUTO Mode, the camera detects the shooting scene, subject, lighting, and movement of the camera and subject to automatically select the optimal settings to allow anyone to capture blur-free, pin-sharp photos, even in dimly lit indoor situations. In Scene Mode, users can touch one of six shooting environments, each displayed on the LCD monitor, to activate the ideal settings. The Advanced Photo Mode opens up users of all levels to popular photography techniques, such as nighttime Live Composite and Multiple Exposure. Bleach Bypass is a new filter in Art Filter Mode that reproduces the silver retention method used when developing film. Type I produces a glossy look, like shining silver metal, and Type II produces a nostalgic look reminiscent of old film.

High-speed AF performance with touch operation to capture any subject

The OM-D E-M10 Mark III is equipped with high-speed AF to instantly focus on fast-moving subjects and capture beautiful, sharp images.

When using the Touch AF Shutter, users can simultaneously focus and release the shutter by simply touching on the tilting screen the area they want to focus on. The camera features 121 AF points that cover most of the image area, allowing you to easily focus on the subject. It is equipped with Face Priority AF and Eye Priority AF to ensure sharp focusing on the face or eyes of the person closest to the camera. Also available is C-AF for continuous focusing on moving subjects, and up to 8.6 frames per second high-speed sequential shooting for capturing split-second expressions.

Built-in Wi-Fi for easy smartphone connection and sharing

The OM-D E-M10 Mark III is equipped with built-in Wi-Fi that can be used in conjunction with

the Olympus Image Share (OI.Share) app to easily connect to a smart device and wirelessly transfer images and video for quick uploading to social media. Simply scan the QR code displayed on the camera’s screen with a smart device to pair the devices. A smart device can also be used as a remote trigger for shooting group photos and for adding GPS information to photos displayed on a map to indicate where they were captured.

Other Features

Shortcut Button for easy menu navigation

The new Shortcut Button on the left-hand side of the camera instantly displays the setting menu most relevant to the current shooting mode so that users can quickly change settings. For example, users can press the Shortcut Button while shooting in Scene Mode to quickly switch to another shooting environment.

Easily accessible settings and adjustments

Settings are assigned to the four arrow pad buttons on the back of the camera, including ISO, flash, drive and focus settings, which can be activated with the press of the corresponding icon. Two customizable function buttons can be programmed with one of 11 different functions, such as Digital Tele-Converter for instant activation with one button press. Two dials on the upper section of the body can be used to change settings and make adjustments on the fly.

Optional Accessories

Genuine Leather Body Jacket, CS-51B

This new genuine leather body jacket is customized for the OM-D E-M10 Mark III. It helps protect the camera body from scratches and enhances the look of the camera with its genuine leather texture. Color options include black and brown. The genuine leather shoulder strap CSS-S109LL II and genuine leather lens cover LC-60.5GL (both currently available) make it easy to create a coordinated look for the camera.

Sales Outline: Available Accessories

Product Name	MSRP	Anticipated Availability Date
Genuine Leather Body Jacket, CS-51B (Black/Brown)	$49.99 USD $54.99 CAD	September 15, 2017
Genuine Leather Lens Cover, LC-60.5G (Light Brown/Brown/Black/White)	$59.99 USD $59.99 CAD	Currently available
Soft Camera Case, CS-44SF (Black)	$53.99 USD $53.99 CAD	Currently available
Multipurpose Case, CS-50SF (Black/Beige)	$29.99 USD $38.99 CAD	Currently available
Genuine Leather Shoulder Strap, CSS-S109LL II (Light Brown/Brown/Black/White)	$49.99 USD $49.99 CAD	Currently available
Genuine Leather Strap, CSS-S119L (Black/Brown)	$79.99 USD	Currently available
Shoulder Strap, CSS-P118	$49.99 USD $49.99 CAD	Currently available
Genuine Leather Hand Strap, CSS-S110 LS (Brown/Black/White)	$29.99 USD $29.99 CAD	Currently available
Large Eyecup, EP-16	$22.99 USD $22.99 CAD	Currently available
Camera Bag, CBG-8	$73.99 USD $73.99 CAD	Currently available
Quilted Case, CS-43	$29.99 USD $29.99 CAD	Currently available
Wrapping Cloth, CS-35	$29.99 USD $24.99 CAD	Currently available
Automatic Opening Lens Cap, LC-37C	$8.99 USD $8.99 CAD	Currently available
Rechargeable Lithium Ion Battery, BLS-50	$64.99 USD $79.99 CAD	Currently available
Rechargeable Lithium Ion Battery Charger BCS-5	$69.99 USD $69.99 CAD	Currently available

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