Valhalla
Fujifilm continues to be a market leader to photographers searching for a total imaging solution. With its award-winning, innovative products, Fujifilm offers a total experience from high quality capture to crisp output in a variety of formats.
At the expo, Fujifilm will showcase several new products including the FUJIFILM X-E3 ultra-compact mirrorless camera, and the FUJINON XF80mmF2.8 R LM OIS WR Macro and FUJINON GF45mmF2.8 R WR lenses. Fujifilm is also excited to announce that the new, INSTAX SHARE™ SP-3 SQ square format printer, will be on exhibit in addition to the INSTAX® SQUARE SQ10 camera. The FRONTIER-S DX100 printer will also be featured at the booth with on-site demonstrations of event photography and printing.
The show will feature several Fujifilm-hosted professional photographer lectures at the booth including speakers who have trusted their photography to X Series, GFX and INSTAX. For the full speaker schedule, please visit www.FujifilmPPE.com.
New X Series camera, XF and GF lenses offer outstanding image quality, enhanced handling
The FUJIFILM X-E3 is a rangefinder style mirrorless digital camera with outstanding image quality and enhanced handling in an ultra-compact body. Featuring the latest 24.3MP X-Trans CMOS III image sensor and the X-Processor Pro high-speed image processing engine, the X-E3 is equipped with a newly designed image recognition algorithm that is able to track moving subjects half the size, or moving twice as fast as previous models. The X-E3 supports both Full HD and 4K video recording and has a start-up time of just 0.4 seconds, shooting interval of 0.25 seconds, shutter time lag of 0.05 seconds and autofocus speed as fast as 0.06 seconds. The first X Series model to feature Bluetooth® low energy wireless communication, the interchangeable lens camera X-E3 provides photographers with enhanced connectivity, offering the ability to pair the camera with a smartphone or tablet for easy transfer of pictures via the free FUJIFILM Camera Remote application.
The FUJINON XF80mmF2.8 R LM OIS WR Macro Lens is a lightweight, mid-telephoto macro lens designed to deliver the very best results from Fujifilm’s unique X-Trans CMOS sensor. Capable of achieving high quality macro shots, the XF80mmF2.8 R LM OIS WR Macro
features an optical construction of 16 elements in 12 groups, including one aspherical lens, one Super ED lens and three ED lenses. As the first in the X Series interchangeable lens series to have a 1.0x magnification factor, the XF80mmF2.8 achieves high resolving power and beautiful bokeh, making it a perfect lens for capturing stunning macro images.
The FUJINON GF45mmF2.8 R WR, the sixth interchangeable GF lens to be added for the FUJIFILM GFX 50S medium format mirrorless digital camera system, is perfect for street and documentary photography. Taking advantage of the mirrorless system’s structure, the G Mount has a short flange back distance of just 26.7mm that reduces the back focus distance as much as possible to prevent vignetting and achieve edge-to-edge sharpness. Equipped to provide the highest image quality while reducing aberrations, the GF45mmF2.8 R WR features Nano GI coating to suppress ghosting and flare and is designed to be weather and dust resistant capable of operating in environments as cold as 14°F/-10°C.
Guests will be able to test the latest and greatest in Fujifilm mirrorless technology at the booth through our on-site PPE 2017 Loaner Program, including the new X-E3 mirrorless camera, XF80mm Macro lens and GF45mm lens in limited quantities. Visit www.FujifilmPPE.com or Fujifilm’s Booth #537 to learn more.
Fujifilm will offer a PPE 2017 Check and Clean area for X Series and GFX bodies and lenses, free of charge for existing system owners. Visit Fujifilm’s Booth #527 for full program details. Guests to the Fujifilm booth will also experience the majesty of large, beautiful fine art prints that will display images shot on X Series and GFX cameras, and printed on Fujifilm photographic papers.
New square format products allow for greater creativity, artistic expression
For the first time, show attendees will get to touch and try the newly launched next generation INSTAX SHARE™ SP-3 SQ printer. Designed for smartphone and instant picture lovers, this printer lets users wirelessly print out their best pictures in high quality onto INSTAX SQUARE film, which provides great artistic potential. Featuring a sleek design, square format film and crisp image quality, the new SHARE Printer SP-3 prints images smoothly and quietly in just 13 seconds. An updated SHARE mobile app also comes with new templates allowing for greater creativity, such as “My Template,” where users can add text to photos and “Collage Template,” where users can print up to 9 photos on a single sheet. With the new “Hashtag Print” feature, people can even access Instagram directly through the app and select images under their chosen hashtag, making it easy to locate the pictures they want and print them with ease.
Also on display at the booth will be the INSTAX SQUARE SQ10, a sophisticated square format hybrid instant film camera released earlier this year that combines digital imaging technology with square film prints. Using a new INSTAX SQUARE Film format that delivers exceptional image quality with numerous artistic expressions, the SQ10 takes the image quality of INSTAX to the next level allowing everyone to add a creative, artistic flare to their photography.
The SQ10 features a sleek design, ease of use and allows users to shoot in various modes with several filters for outputting creative and trendy square photos. Ten different color filters, saturation and dramatic vignetting effects can be adjusted for truly artistic pictures. Users can then share these pictures with friends and family, get creative and craft personalized gifts, or make a collage with images of all their friends. The possibilities with INSTAX are endless!
Personalized print products for every occasion
Fujifilm knows that the best way to take advantage of its high quality printing materials and stylish value-added products is by taking, printing and displaying pictures. Visitors at the booth will be able to view and try a variety of personalized print products. Fujifilm will also demonstrate on-site printing with the FRONTIER-S DX100 printer, which will be on display at the booth.
Igniting passion and bringing the joy of photography to people’s lives
Fujifilm is committed to creating a Photo Renaissance, a rebirth of the enjoyment of photography. Join us October 26 - 28 to ignite your passion and discover new ways of capturing and printing images that suit your every need!
For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2017, the company had global revenues of $21.5 billion, at an exchange rate of 108 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
All product and company names herein may be trademarks of their registered owners.
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