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Wednesday, May 17, 2017

Sony Introduces Two New Wide-Angle Full-Frame E-Mount Lenses

New FE 16-35mm F2.8 GM Wide-Angle Zoom Lens
SAN DIEGO, May 17, 2017 /PRNewswire/ -- Sony Electronics, a worldwide leader in digital imaging and the world's largest image sensor manufacturer, has today announced two new additions to their growing lineup of full-frame E-mount lenses.  
The new lenses include the FE 16-35mm F2.8 GM large aperture wide-angle zoom lens (model SEL1635GM) and the FE 12-24mm F4 G ultra wide-angle zoom lens (model SEL1224G).  The FE 16-35mm F2.8 GM lens brings the incredible high-resolution and beautiful bokeh of Sony's flagship G Master series to a wide 16-35mm focal length for exceptional landscapes, cityscapes, portraits and more, while the 12-24mm F4 G, Sony's widest full-frame E-mount lens to date, offers a dynamic new perspective for all Sony E-mount shooters.  In total, Sony's full-frame E-mount lens lineup now covers from ultra-wide 12mm to super-telephoto 800mm (with teleconverter) focal length range.

The new FE 16-35mm F2.8 GM wide-angle zoom joins the acclaimed FE 24-70mm F2.8 GM and FE 70-200mm F2.8 GM OSS to round out Sony's lineup of F2.8 large aperture zoom lenses.  Equipped with a variety of Sony's most advanced lens technologies, it is the first wide-angle G Master model, making it ideal for an extensive variety of shooting situations - landscapes, architecture, close up portraits, sports, action and much more.  It is also exceptionally lightweight and compact, maximizing portability and usability.

The new lens features exceptional corner-to-corner sharpness, with an optical design that includes five aspherical elements, two of which are Sony's original XA (extreme aspherical) elements that reduce aberration and delivers the ultimate resolution throughout the entire zoom and aperture range.   The front XA element on the FE 16-35mm F2.8 GM is the largest XA element ever produced, ensuring optimum quality.  Additionally, two ED (Extra-low-Dispersion) glass elements keep chromatic aberration to a minimum while maximizing resolution, and Sony's original Nano AR coating suppresses internal reflections to ensure excellent image contrast and clarity.

The lens features a near circular aperture shape at all settings, and the combination of the aforementioned XA element with its 11 blade aperture design produces images with sharply focused subjects and beautifully defocused backgrounds or "bokeh".  It also has two DDSSMs (Direct Drive SSM) that compose a floating focusing system and ensure that AF acquisition is speedy and quiet, making it an ideal choice for shooting still images as well as movies.

Red River Paper's Palo Duro Etching Sets the Bar High for Fine Art Inkjet Media

100% Cotton Rag and OBA-Free, New Paper Renders Beautiful Warm Tone Whites / Deep Blacks with a Hint of Texture to Create Look and Feel of Traditional Fine Art Prints from the Darkroom

Dallas, TX - May 17, 2017 - Red River Paper is introducing a new fine art paper that will impress the most discerning photographic purists, fine art collectors, and museum curators. Palo Duro Etching is a natural white paper made from 100% cotton rag that presents the classic look of a fine art photographic print produced in the darkroom. It is an ideal paper for nature / landscape photographs, rich black-and-white images, artwork reproductions, and gorgeous skin tone reproductions. Completely free of acids, lignins, and OBAs, Palo Duro Etching will receive high marks for its museum quality and archival stability.

“Our new Palo Duro Etching paper is one of the finest photo papers we have ever produced,” explains Drew Hendrix, owner of Red River Paper. “From its subtle-textured surface and quality ‘feel,’ to rendering warm natural tones and deep rich blacks, Palo Duro Etching will satisfy even the most critical eye.”

Palo Duro Etching meets all the critical demands of art galleries, museums, and collectors. Made from 100% cotton fiber, the paper is free of any additives including chemicals or optical brighteners (OBA) to create the look and feel of darkroom-quality prints that won’t fade or discolor over time.

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