NEW FUJIFILM X-E3 Mirrorless Camera

FUJIFILM ANNOUNCES NEW ULTRA-COMPACT X-E3 WITH 4K VIDEO, TOUCHSCREEN, UPGRADED AF TRACKING AND BLUETOOTH CONNECTIVITY; NEW FUJINON XF80MMF2.8 R LM OIS WR MACRO LENS

Latest development of the X Mount Lens Roadmap unveiled; new Firmware Updates for FUJIFILM X-Pro2, X-T2, X100F and X-T20 coming soon

Valhalla, N.Y., September 7, 2017 – As a leader in advanced digital camera technology, FUJIFILM North America Corporation today announced the new FUJIFILM X-E3 rangefinder style mirrorless digital camera with outstanding image quality and enhanced handling. The X-E3 features the latest 24.3MP X-Trans CMOS III image sensor and the X-Processor Pro high-speed image processing engine, along with a new image recognition algorithm in an ultra-compact body.

Also announced today is the new XF80mmF2.8 R LM OIS WR Macro Lens, the first 1.0x magnification mid-telephoto macro lens in the X Series lineup of interchangeable lenses. The lens features a focal length equivalent to 122mm (in the 35mm format) and a maximum aperture of F2.8 for beautiful bokeh.

Exceptional Autofocus Tracking and High-Speed Response

The FUJIFILM X-E3 features a large phase detection autofocus (AF) area and provides photographers with enhanced tracking performance for moving subjects. Equipped with a newly developed image recognition algorithm, the X-E3 is able to track moving subjects half the size, or moving twice as fast as previous models.

New FujiFilm GF45mmF2.8 R WR Lens

Valhalla, N.Y., September 7, 2017 – FUJIFILM North America Corporation today announced the new FUJINON GF45mmF2.8 R WR, a highly versatile wide angle lens. The GF45mmF2.8 R WR lens has a focal length equivalent to 36mm (in the 35mm format) and a maximum aperture of F2.8. With its compact and lightweight design weighing just 490g, this lens is perfect for street and documentary photography.

The new GF45mmF2.8 R WR is the sixth interchangeable GF lens to be added for the FUJIFILM GFX 50S medium format mirrorless digital camera system. Taking advantage of the mirrorless system’s structure, the G Mount has a short flange back distance of just 26.7mm that reduces the back focus distance as much as possible to prevent vignetting and achieve edge-to-edge sharpness. As with all GF Lenses, the GF45mmF2.8 R WR is a professional quality lens capable of reproducing rich tones and unique colors.