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Thursday, December 13, 2018

The Sigma Holiday Sale Is Back!

Nothing makes gift giving as enjoyable as special prices on award-winning Sigma lenses and accessories; get the lens you’ve always craved or surprise a fellow shooter with the perfect present.  
Ronkonkoma, NY – December 13, 2018 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, has brought back its popular holiday sale, offering instant savings of up to $150.00 on its most sought-after Art and Contemporary lenses and accessories. The promotion comes shortly after Sigma’s successful Black Friday sale and allows even more photographers to make their wishes come true this holiday season. The offer spans for over three weeks and into the New Year, beginning today, Thursday, December 13th, 2018 through Monday, January 7th, 2019, exclusively at authorized Sigma dealers in the US and This promo is subject to availability and cannot be combined with other offers.

Sunday, December 9, 2018

Hands-on with the Orangemonkie Foldio Studio

A Pop-Up, Self-Lit Product Photography Studio for Professionals and Amatuers/Enthusiasts Alike

The OrangeMonkie Foldio Studio, with the optional Halo Bar Lights, is an easy-to-use pop-up style studio for quickly creating quality product photos with minimal camera equipment. With this set-up, the user is easily able to get bright, well-lit images for online sales using only a cellphone camera. The set up is also usable for more sophisticated camera if desired.

Magnetic connectors that
hold the Foldio Studio together

Foldio Studio, courtesty

First impressions of the studio are that of a thoughtful and impeccable design and structure. It is easy to assemble, easy to put away, doesn't require a lot of space to store, and can be ready to shoot out of in minutes. The structure of the studio is stable and durable, it stays steady and in place, and exhibits no danger if disassembly or tipping over. The magnetic buttons that hold the entire assembly together are strong and showed no tendency to spontaneously let go of their connection.

Monday, November 19, 2018

Black Friday Camera Bags up to 50% Off

Our friends at Think Tank Photo just announced their Black Friday Specials.  It will put its popular Airport Advantage Plus rolling camera bag on sale at 50% over Black Friday weekend. In addition, several of its most popular camera bags will be on sale at 40% starting on Black Friday and through December 2nd.  And don’t forget, by using our special Web link when ordering, you will receive a free gift and free shipping on top of the discounts!*

The Airport Advantage Plus rolling camera bag is designed specifically for traveling photographers. By it complying with international carry-on size and weight requirements, you can keep your most valuable gear safe and near you when flying.

On sale at 40% through December 2nd are Think Tank’s Spectral shoulder bags, UltraLight backpacks, Signature shoulder bags, Sidepath backpack, and Multi-Mount holsters. The UltraLight backpacks are the lightest weight photo backpacks on the market. The Signature shoulder series are designed for wedding and other event photographers who seek a more elegant and discreet shoulder bag.

Sunday, November 18, 2018

Hands-On with the Viltrox Mount Adapter

Third-Party Lens Adapter Performs on Features and Image Quality

There are many lens adapters on the market currently, that all basically do the same type of job: connect a lens to a camera for which it is not originally intended. The Viltrox Mount Adapter takes things one step beyond. Not only does this adaptor allow for the mounting of standard sized DSLR lenses onto mirrorless cameras, it will also increase the maximum aperture of that lens. In this particular case, an f/4 lens was able to be shot opened up to f/2.8.

Wednesday, November 14, 2018

LumeCube Air Launches Today

Check out this video with LumeCube's Trevor showing us the hot new LumeCube air at PhotoPlus Expo 2018.  We knew all about it but couldn't share until now.  Small enough to hang out in your pocket, it provides instant light when you need it.

Go to for more information.

Friday, November 2, 2018

Sigma Shipping 3 new lenses in their Global Vision Line

  Sigma Ships Three New Global Vision Lenses
Sigma 105mm F1.4 Art in Sony E-Mount, Sigma 56mm F1.4 Contemporary and Sigma 40mm F1.4 Art are available this November
Ronkonkoma, NY – November 2, 2018 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, today announced pricing and availability of two brand new lenses announced at Photokina – Sigma 56mm F1.4 DC DN Contemporary ($479 USD) and Sigma 40mm F1.4 DG HSM Art ($1399 USD). In addition, Sigma is now shipping the Sony E-mount version of its “Bokeh Master” – Sigma 105 F1.4 DG HSM Art ($1599 USD).

Key Features and Benefits
Sigma 56mm F1.4 DC DN Contemporary
This brand new Sigma 56mm F1.4 DC DN Contemporary lens completes the Sigma large-aperture series of portable wide-angle, standard and telephoto prime lenses in Micro Four Thirds and Sony E mounts, including Sigma 16mm F1.4 DC DN Contemporary and 30mm F1.4 DC DN Contemporary. Featuring compact design, light weight and outstanding image quality offered in Sigma’s Contemporary line, this latest lens stuns with a beautiful bokeh effect and the amount of brightness expected from F1.4 lenses even in the mid-telephoto range for cropped sensor cameras. In addition, this lens is characterized by smooth and quiet autofocus ideal for video shooting. Compatible with the Sony E mount Fast Hybrid AF, it also achieves precise AF tracking. By using the face recognition or eye AF functions of the camera, focus will continuously be on the face or the eye even if the subject moves during the shoot.

A Look at the Zhiyun Tech Weebill Stabilizer

The Weebill, lightweight stablizer for mirrorless cameras, will help you create smooth, stable video footage.  The wireless HD image transmission technology will let you frame and shoot from any angle and view.

Tamron's 28-75mm Wins Lucie

Tamron Wins the Lucie Technical Award for Best Medium Range Zoom: 28-75mm For Full-Frame Sony Mirrorless Cameras

4th Annual Lucie Technical Awards Winners Celebrated at Ceremony Held During Photo Plus Expo in NYC
Tamron was honored with its second Lucie Technical Award for its new 28-75mm F/2.8 Di III RXD (model A036) - the company's first full-frame mirrorless lens designed with the compact form-factor of the Sony mirrorless camera line-up in mind. The fourth annual Lucie Technical Awards, an initiative of the Lucie Foundation, announced the 2018 winners during the PhotoPlus Conference + Expo at the Jacob K. Javits Convention Center in New York. The Lucie Technical Awards Advisory Board is responsible for determining the winners. These professionals all share a passion for creating extraordinary imagery through innovative technology. The awards are presented by the Lucie Foundation and hosted by PhotoPlus Conference + Expo, with sponsorship from The Imaging Alliance. This endeavor greatly expands the scope of the Lucie Awards' mission.

DNP introduces LUXURY MEDIA!

The Photo Imaging Division of DNP Imagingcomm America Corporation (DNP IAM) is pleased to introduce LUXURY MEDIA, available for use in DNP’s DS620A and DS820A dye-sublimation printers!

The Metallic and Silver Pearl media allows photographers and photo professionals to take their output options to the next level. These stunning prints will immediately provide them with an impressive way to differentiate their business and wow their customers.

Luxury media prints rich blacks and has exceptional sharpness, depth, clarity, richness of color, and the overall appearance of metallic prints is beauty on paper in its purest form.

The ultra-bright and metallic look of these prints is great for black and white photos, landscapes, fine art, wedding pictures, and so much more! Both color and black and white photos have a dazzling metallic finish. Your images will appear as though they’re being lifted right off the paper.

The new Metallic media accentuates eye-popping color for vibrant images — bringing out the bright energy and detail of sports and wildlife images, landscapes, sunsets, cityscapes, and much more.

Thursday, November 1, 2018

FreeVision Smartphone Camera Stablity with an Amazing Twist

We checked in with FreeVision to hear about their smartphone and action camera stability with gimbal and IntelliTrace.  Watch the video to see it in action. 

Sigma's 60-600mm now shipping!

Sigma Ships Its “Safari & Sidelines” Lens Master
Sigma 60-600mm F4.5-6.3 DG OS HSM Sports is available today for $1999 USD in Sigma, Canon and Nikon camera mounts
Ronkonkoma, NY – November 1, 2018 – The world's first 10x optical zoom telephoto lens with a tele end of 600mm, Sigma 60-600mm F4.5-6.3 DG OS HSM Sports, is now available through the authorized Sigma dealer network. Making its debut at Photokina 2018, this absolute all-rounder is a great one-lens solution for nature & wildlife, sports & action, and creative photography.
Optical Design to Meet the Most Stringent Needs of Professional Photographers
Incorporating 25 elements in 19 groups, including three FLD (“F” Low Dispersion) and one SLD (Special Low Dispersion) glass elements, this lens boasts maximum correction of magnification chromatic aberration encountered in hyper-telephoto shooting, offering both high resolution and consistent edge-to-edge performance throughout the entire zoom range. Its intelligent OS featuring the latest algorithm delivers an image stabilization effect of four stops. In addition, when shooting at the focal length of 200mm, the Sigma 60-600mm F4.5-6.3 DG OS HSM Sports can also be used for telephoto macro photography, with a maximum magnification ratio of 1:3.3, thanks to its high rendering performance.

Tuesday, October 30, 2018

Tokina at PhotoPlus Expo 2018

Check out what's new with Tokina at PhotoPlus Expo 2018

Instax by FujiFilm at PhotoPlus Expo 2018

We catch up with Instax by Fujifilm to find out what's new in the world of instant film.  They have expanded the line of these immensely popular cameras.  You can now have a digital+film option!

Tamron at PhotoPlus Expo 2018

Marc with Tamron talks to us about their new award winning lenses at PhotoPlus Expo 2018.  

Feisol at PhotoPlus Expo 2018

Feisol makes some of the world's best and lightest tripods. At PhotoPlus Expo 2018 they showed us their tiny but mighty mini travel tripod that weighs next to nothing but can hold a hefty 16 pounds.  This year there is also a version with a ball head.

Monday, October 29, 2018

ORANGEMONKIE's Foldio Studio and Foldio360 Smart Turntable

Orangemonkie's Marketing Manager Andrew demonstrates the Foldio Studio and their new Foldio 360 Smart Turntable.  Easily create stunning 360 images of your products with Orangemonkie.

Sunday, October 28, 2018

Nikon Gives an Overview of the Z6 at PhotoPlus Expo 2018

Brendan caught up with Nikon for an overview of the Z6, going over its features and how it differs from the Z7.

Brevité Showcases Backpacks at PhotoPlus Expo 2018

Definitely "cooler than your dad's camera backpack," Brevité talks about their True North line of bags.

Lensbaby at PhotoPlus Expo 2018

Original Lensbaby creator Craig shows Brendan the new Sol 45. This lens has adjustable bokeh blades to create varying effects in the out-of-focus areas of your images.  Watch the video and check out for more information

LIVE at Photo Plus Expo 2018 with VUZE by Humaneyes

Jim Malcom of Humaneyes Technology shows us the Vuze XR Dual VR Camera.  It shoots VR180 and 360° in 5.7k. If you pre-order now you can get a special bundle: The Vuze XR camera, a 360° underwater Housing, a 64GB microSD card, and free global shipping for $439 (valid until Nov 4).

Saturday, October 27, 2018

LIVE from Photo Plus Expo 2018 with Sigma Photo

Brendan catches up with Sigma Photo to learn about all the new lenses announced at Photokina earlier this year.  The expanded lineup gives photographers a creative edge across several camera makes.  Check them out at

LIVE from Photo Plus Expo with Canson Infinity

Canson Infinity talks about their Certified Print Lab Programme.  Photographers and artists can now have their work commercially printed on Canson Papers.  See for more infornation.

Friday, October 26, 2018

LIVE with Parrot at Photo Plus Exp

A close up look at the Parrot Anafi, a compact folding drone that features a gimble head that will allow the camera to shoot straight up and side to side, as well as zoom.

Preview of the New Ricoh GRiii Camera

Jodi Palm of Ricoh shows P3 News and Reviews the history of the GR camera and the up and coming GRiii.  Upgraded features and a touchscreen make it better than ever.

LIVE with Vanguard at Photo Plus Expo2018

Vanguard showcases two of their TIPA award winning products at Photo Plus Expo2018.  Check these out and more at

Thursday, October 25, 2018

BenQ SW240 24in monitor overview

We get a Hands-On overview with BenQ and their latest 24 inch monitor. Perfect for any photographer or graphic designer on a budget with an MSRP of only $399

Live with Lume Cube at Photo Plus Expo 2018

We caught up with Lume Cube to check out the latest accessories for their compact lighting units.  As a bonus, LumeCube generously provided a loaner light for the shooting of video and stills.  Check them out at!

Chuck Westfall Technical Education Award

First ever Chuck Westfall technical education award presented at the Lucie Technical Awards 2018


October 25, 2018 (New York, NY) - The fourth annual Lucie Technical Awards, an initiative of the Lucie Foundation, announced the 2018 winners, during the PhotoPlus Conference + Expo,, at the Jacob K. Javits Convention Center, in New York. The Lucie Technical Awards Advisory Board is responsible for determining the winners. These professionals all share a passion for creating extraordinary imagery through innovative technology. The awards are presented by Lucie Foundation and hosted by PhotoPlus Conference + Expo, with sponsorship from The Imaging Alliance. This endeavor greatly expands the scope of the Lucie Awards’ mission.

Live from #PPE2018 and the 4th annual Lucie Technical Awards

It has been a long first day at PDN PhotoPlus Expo 2018 but we have had fun. The show attendance seems to have gotten off to a slow start, but it has led to some great insights. The Lucie Awards were great with some suprising results (results coming soon) and a very touching award in memory of photography pioneer Chuck Westfall.
Check out our Facebook for videos and more!

Live from PhotoPlus Expo 2018 starts TODAY! #PPE2018

We are happy once again to bring you LIVE coverage from the largest consumer photography expo, starting today!!
Your hosts will be Melanie Beus and Brendan Cavanaugh, streaming photos, video and text from the show floor to our various outlets here, FacebookInstagramTwitter and YouTube.

We would also like to welcome onboard out newest contributor Shunbao Wang,  who will be helping with our coverage at the show and beyond with our Chinese friends and photo companies in China!

Wednesday, October 24, 2018

ZEISS to show new Lenses and ZX1 at #PPE2018


(HAWTHORNE, New York  – October 23, 2018) – ZEISS is exhibiting stunning new products at PhotoPlus Expo in New York City from Thursday, October 25th through Saturday, October 27th, 2018. ZEISS will be showcasing a new member of the Batis family of lenses, the Batis 2/40CF, and their new generation ZX1 camera at Booth #1029.

The Batis family of lenses have a longstanding reputation of being lightweight with fast autofocus and close focusing distance. The ZEISS Batis autofocus lenses are specially developed for mirrorless, full-frame sensor cameras from Sony. ZEISS’ new Batis 2/40 CF has a 40-millimeter fixed focal length, making it ideal for close-ups. In addition, its close focusing distance of just 24 centimeters (9.4 inches), combined with its moderate wide-angle imaging the Close Focus lens (CF) is incomparable for varying landscapes. Additionally, the high micro contrast and initial aperture of f/2 can perfectly depict individual objects.

New Luxurious Lineup of Leather Camera Bags from Cecilia

If your looking for a new camera bag but are tired of the same old nylon looking ones, this more upscale line from Cecilia may be what your after. Made from and/or trimmed with Leather and styled to fit your outfit these bags aim to shine in the world of functional yet not so fashionable gear bags. We can't wait to get our hands on them at PhotoPlus Expo 2018, look for our live coverage starting tomorrow! #PPE2018

Press Release Below:

Cecilia Announces Luxurious Lineup of Leather and Leather-trimmed
Camera Backpacks and Camera Messenger Bags

Customizable, light-weight bags set to debut at Photo Plus Expo in New York.

Mamaroneck, NY USA — October 22, 2018 — Cecilia, an American company with over 160 years of heritage in the leather industry and driven by a passion for high quality products for photo and everyday use, today announced an all-new lineup of camera backpacks and messenger bags. They will be introduced at the Photo Plus Expo consumer photography show held at the Jacob Javits Center beginning October 25, 2018. Named for world renowned cartographers to engender a spirit of exploration and adventure, the new bags will be available in black or chestnut full-grain cowhide or durable cotton canvas with rich leather appointments.


Featuring the latest X Series and GFX mirrorless digital cameras, instax instant cameras, printing solutions and photo paper products

Valhalla, N.Y., October 24, 2018 – FUJIFILM North America Corporation will showcase its comprehensive range of new and innovative products at the PhotoPlus International Expo (Booth #537) from October 25 – October 27, 2018 at the Jacob Javits Center in New York City.

At the expo, a variety of products will be featured including the new rangefinder-style FUJIFILM GFX 50R medium format mirrorless digital camera, FUJIFILM X-T3 mirrorless digital camera, and newest additions to the XF Lens lineup. Also on display in the booth will be mockups of the GFX 100 Megapixel concept model and lenses recently added to the XF and GF Lens Roadmaps. In addition, the new instax SQUARE SQ20, instax SQUARE SQ6 and SQ6 Taylor Swift Edition will be showcased in the booth, as well as photofinishing products including the GetPix Kiosk and FRONTIER-S DX100 printer, and quality photo paper products including Fujicolor Crystal Archive Paper and the newly announced Fujicolor Crystal Archive Professional Paper Maxima.

The show will feature several Fujifilm-hosted professional photographer lectures at the booth including speakers who have trusted their work to X Series and GFX, instax and the DX100 printer. For the full speaker schedule, please visit

Tuesday, October 16, 2018

The fourth annual Lucie Technical Awards at PPE 2018

October 16, 2018 (Los Angeles, CA) - The fourth annual Lucie Technical Awards, an initiative of the Lucie Foundation and sister program of The Lucie Awards, announces the 2018 finalists. Winners will be announced at the awards ceremony on Thursday, October 25, 2018, at 6:30 pm, during PDN PhotoPlus Conference + Expo,, at Jacob Javits Convention Center in New York City, immediately following the cocktail reception at 5:30. The awards are presented by Lucie Foundation and hosted by PhotoPlus Conference + Expo, and the cocktail reception is sponsored in part by The Imaging Alliance. These awards honor the most innovative products from the past year, and the innovators who have shaped the industry. PhotoPlus Conference + Expo runs from October 25-27 at the Jacob Javits Convention Center in New York City. Free RSVP here:

“Since its inception 4 years ago, I’ve had the pleasure of contributing to the success of The Lucie Technical Awards. I want to acknowledge the Lucie Foundation for their creativity in bringing these awards to, not only the highest levels of the industry, but also to the consumer, thereby extending accessibility to our entire community. In addition, I’m pleased to say this year we honor one of our industry’s finest, by offering the Chuck Westfall Technical Education Award. This is such an appropriate addition to the event and will be a highlight for me,” states Bob Rose, Editor-At-Large, at PDN and Assistant Professor in the Photographic Sciences department at RIT.

Sigma to show new lenses at PDN PhotoPlus Expo 2018

Sigma Captures PDN PhotoPlus Expo 2018 With Hot New Lens Lineup
Making their debut in the US, Sigma spotlights its newest Global Vision lenses: 28mm F1.4 Art, 40mm F1.4 Art, 56mm F1.4 Contemporary, 70-200mm F2.8 Sports and 60-600mm F4.5-6.3 Sports; Sigma Pros to offer engaging presentations and interactive talks throughout the show
Ronkonkoma, NY – October 16, 2018 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, will showcase its expanded Sigma Global Vision lineup, which includes the following five groundbreaking lenses: Sigma 28mm F1.4 DG HSM Art, Sigma 40mm F1.4 DG HSM Art, Sigma 56mm F1.4 DC DN Contemporary, Sigma 70-200mm F2.8 DG OS HSM Sports and Sigma 60-600mm F4.5-6.3 DG OS HSM Sports, at the upcoming PDN PhotoPlus Expo 2018 held at the Jacob Javits Convention Center in New York City from October 25-27, 2018 (booth 837). “In terms of innovation, it’s been a landmark year for Sigma and we are excited to share with attendees these incredible new lens models,” states Mark Amir-Hamzeh, president of Sigma Corporation of America. “Each Sigma lens line is crafted with distinctive capabilities that facilitate the ultimate in artistic expression. Our Art lenses stand out with unsurpassed optical excellence, while the Sigma Sports lens line offers high customization and robust features for challenging shooting conditions. The versatile Contemporary lens family delivers superior performance in a compact and lightweight form factor. Our new Global Vision lens introductions reflect Sigma’s continuous innovation and we look forward with great anticipation to the extraordinary images Sigma photographers will capture.” 

Thursday, October 4, 2018

Live from PhotoPlusExpo Coverage

We are happy once again to bring you LIVE coverage from the trade show floor at PDN PhotoPlusExpo in NYC October 25th and 26th your hosts will be Melanie Beus and Brendan Cavanaugh, streaming photos, video and text from the show floor to our various outlets here, Facebook, Instagram, Twitter and YouTube.

Wednesday, September 26, 2018

New instax SQUARE SQ20 from FujiFilm

Fujifilm launches new Hybrid Instant Camera
“instax SQUARE SQ20”

- Catch and print the best moment and enjoy dynamic photos in a stylish square format
September 25, 2018
FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that it will launch “instax SQUARE SQ20” (SQ20) compatible with square format film as a new addition to the instax series of instant camera line, which allows users to enjoy on-the-spot photo printing. The SQ20 will be available on October 20, 2018. The SQ20 has added a new feature of “Motion Mode” which can print the best moment of moving subjects easily for enjoying dynamic photos, in addition to the characteristic features of image editing and processing. The stylish and easy-to-hold design allows you to take it anywhere, ensuring you never miss a precious moment.
Fujifilm introduced the instax SQUARE SQ10 in May 2017, the first model equipped with a digital image sensor and digital image processing technology. Its diverse image-editing and processing capabilities and its high image quality have made the SQ10 very popular among people around the world, as a square-format instant camera for creative photography.
The SQ20 inherits the basic functions of SQ10 and offers a wide variety of additional functions that allow you to enjoy both taking and printing photos. A new function called the “Motion Mode” allows you to take a video (max 15 seconds) of children or pets, and then easily pick and print your favorite moment of them. The new filter “Sequence” of the Motion Mode can take dynamic and dreamy photos adding sequence effect to the image.

Tuesday, September 25, 2018

Fujifilm unveils GFX 100Megapixels Concept

-Concept for a new flagship model capable of producing world-leading image quality with the world's highest* 102 million pixels image sensor
-A new GFX Series medium format mirrorless digital camera incorporating large sensor approximately 1.7 times the size of full-size 35mm image sensor
-Fully satisfies a diverse range of customer needs with high functionality including high-speed/high-precision autofocus, built-in image stabilization features, and 4K video shooting capability

September 25, 2018
FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the GFX 100Megapixels Concept, the concept of flagship model currently under development as a new addition to the GFX Series - a medium format mirrorless digital camera series incorporating a large sensor approximately 1.7 times the size of a full-size 35mm image sensor** (43.8mm x 32.9mm.)
[GFX 100Megapixels Concept]
The concept is to create Fujifilm's flagship model with highest performance and innovative features fully capable of meeting the diverse needs of professional and high amateur photographers. It incorporates the world's highest* 102 million pixels image sensor which is larger than 35mm full size sensor, realizing world-leading image quality with Fujifilm's proprietary color reproduction technology accumulated over many years and ground-breaking mobility.

(1) Achieves world-leading image quality and superior mobility by incorporating the Fujifilm G Format Image Sensor with the world's highest* 102 million pixels


Costa Mesa, US- 25th September 2018- BenQ, the global leading innovator in displays, will be bringing colors you can trust to this year’s PhotoPlus Expo in New York, the ultimate event for photographers of all levels. BenQ’s team of experts will be based at stand 567, where they’ll be showcasing the extensive range of color accurate monitors for photographers, alongside exciting presentations from BenQ Ambassador and wedding photographer Art Suwansang.

Art has a strong background in computer technology and is committed to bringing his extensive knowledge and experience to the field as a teacher and lecturer. During the expo, Art will give presentations on how the various BenQ SW PhotoVue series monitors benefit his color editing and how the monitor series became central to all of his color critical tasks. From smaller screens to larger digital billboards, Art will demonstrate how you can achieve accurate color no matter the monitor size and how he uses BenQ displays in studio photography sessions to provide color accurate proof onsite. Be sure to join him for his talks to learn about how the BenQ SW series of displays can benefit your own work and color workflow. Titled ‘BenQ: Color with confidence’, Art will be presenting daily from 11:00 AM.

Three New XCD Lenses From HASSELBLAD


Increasing the capabilities of the X1D-50c mirrorless medium format camera, Hasselblad adds three new lenses to its XCD lens family, including the XCD 1,9/80, with the largest aperture of a Hasselblad lens ever, the XCD 2,8/65 and the XCD 2,8/135 telephoto lens with X Converter 1,7. The three new lenses and one dedicated teleconverter expand the XCD family to nine different focal lengths.

The XCD 1,9/80 represents a major milestone for Hasselblad with an impressive f/1,9 aperture, Hasselblad’s largest lens aperture, offering an extremely shallow depth of field and light-gathering ability. Thanks to Hasselblad’s optical design expertise and rigorous calibration standards, the XCD 80mm boasts superior optical surface precision, avoiding poor bokeh results or out of focus highlights often seen in high aperture lenses with aspherical surfaces. The lens’ distinct twin motor drive provides quick autofocus performance, while offering a precise manual focus experience. Maximizing the artistic potential of X1D image makers for a stunning shooting experience with a field of view similar to 63mm on a full frame system, it is especially suitable for portrait, nature and product photography with its ability to produce pleasing bokeh through excellent subject isolation and shallow depth of field.

Sigma Unveils Five New Global Vision Lenses

Sigma’s 28mm F1.4 DG HSM Art, 40mm F1.4 DG HSM Art, 56mm F1.4 DC DN Contemporary, 70-200mm F2.8 DG OS HSM Sports, and 60-600mm F4.5-6.3 DG OS HSM Sports will make their public debut at Photokina 2018
Cologne, Germany – September 25, 2018 – Sigma today announced five new Sigma Global Vision lenses shown for the first time at the 2018 Photokina expo in Cologne, Germany from September 26th-29th in Hall 4.2 on Stands B020, B028I and C029. From wide-angle to hyper-telephoto, the new Sigma Global Vision introductions arrive as some of the most anticipated lenses in the industry, further facilitating artistic expression for photographers.

Sigma 28mm F1.4 DG HSM Art
The new Sigma wide-angle model stands out with its thoroughly corrected magnification chromatic aberration and sagittal coma flare, as well as completely minimized distortion thanks to its optical design. It features water- and oil-repellent coating on the front lens element and its overall dust- and splash-proof structure ensures excellent performance even in the most challenging shooting conditions. The high-speed AF, thanks to the HSM (Hyper Sonic Motor) with an updated algorithm, captures the perfect moment instantly. Available in Sigma, Nikon, Canon and Sony E camera mounts, this lens is a great contender for street photography, as well as shooting landscapes and night skies.
Full technical specifications are available here: Pricing and availability will be announced later.

Thursday, September 20, 2018


JOBY TelePod series now is complete to support cameras and mobile devices, delivering versatility and stability to today’s content creators.     

Upper Saddle River, NJ – September 20, 2018 JOBY, creator of award-winning mounts, stands and grips designed to elevate the potential of the latest mobile and imaging devices, announces the launch of their full line of TelePod products. The TelePod Mobile, TelePod 325 and TelePod PRO Kit telescoping tripods join the already well-known GripTight PRO TelePod in empowering the next generation of storytellers to elevate their creativity.    

Designed for the needs of today’s vloggers, photographers and videographers, the TelePod series delivers maximum versatility with the ability to function as a handgrip, monopod, elevated stand or tripod. With dedicated solutions for both mobile and camera, the TelePod provides users the ability to capture content from new perspectives, taking creativity to the next level.   

Tuesday, September 18, 2018

New Emergency Camera Rain Covers from Think Tank Photo

Think Tank Photo Releases Emergency Camera Rain Covers  for Quick Deployment in Severe Weather

Santa Rosa, Calif. – With Think Tank Photo’s new Emergency Rain Covers, photographers need no longer be caught off guard by bad weather. The Emergency Rain Covers are a simple, compact solution for protecting photo gear from sudden downpours or dusty conditions. These seam-sealed rain covers can be quickly and easily deployed when outdoor conditions change.

The covers are designed to fit both DSLR and Mirrorless cameras and are available in two sizes to accommodate a range of full-frame lenses. The Emergency Rain Cover – Small protects a 16–35mm f/2.8, a 14–24mm f/2.8, a 24–105mm f/4, or a 24–70mm f/2.8 lens. The Emergency Rain Cover – Medium protects a 24–70mm f/2.8 or a 70–200mm f/2.8 lens.

Upgraded Hydrophobia Rain Covers from Think Tank Photo

Think Tank Photo’s Upgraded Hydrophobia Rain Covers
Provide the Optimum in Severe Weather Protection

Santa Rosa, Calif. – With Think Tank Photo’s upgraded Hydrophobia rain covers, stormy weather will never again prevent photographers from getting “The Shot.” These popular rain covers feature waterproof construction that protects camera gear from downpours and dusty conditions. The Hydrophobia V3.0 rain covers are available in five sizes to fit DSLR cameras and the Sony full-frame mirrorless systems, and a variety of lenses.

The Hydrophobia D 24–70 V3.0 Rain Cover for DSLR camera bodies and the Hydrophobia M 24–70 V3.0 Rain Cover for Sony full-frame mirrorless camera bodies fit a 24–70mm f/2.8, a 24–105mm f/4, a 16–35mm f/2.8, or a 14–24mm f/2.8 lens. The Hydrophobia D 70–200 V3.0 Rain Cover for DSLR camera bodies and the Hydrophobia M 70–200 V3.0 Rain Cover for Sony full-frame mirrorless camera bodies fit a 24–70mm f/2.8, a 70–200mm f/2.8, a 80–400mm f/5–6.3, or a 100–400mm f/5–6.3 lens. The Hydrophobia DM 300–600 V3.0 Rain Cover for DSLR and Sony full-frame mirrorless camera bodies protects a 150–600mm f/5.6–6.3, a 300mm f/2.8, a 400mm f/2.8, a 500mm f/4, a 600mm f/4, a 200–500 f/5.6, or a 200–400 f/4 lens.

Tuesday, September 11, 2018

Sigma Adds Three New Lenses to Its Cine Lens Lineup

Brand new introductions to the FF High Speed Prime Line – 28mm T1.5 FF, 40mm T1.5 FF and 105mm T1.5 FF – will be debuted at IBC2018

September 11, 2018 – Sigma Corporation is pleased to announce the development of three new Sigma Cine lenses in the FF High Speed Prime Line: 28mm T1.5 FF, 40mm T1.5 FF and 105mm T1.5 FF. With these additions, the FF High Speed Prime Line now includes ten lenses covering 14mm to 135mm and T1.5 to T2, giving cinematographers even more options to empower their artistic expression and take their cinematic vision to the next level.
Available for test-shooting at the 2018 IBC Show in Amsterdam from September 14-18, 2018, attendees are welcome to visit the Sigma booth 12.D64 to get hands-on with the new cine lenses.

Monday, September 10, 2018

Think Tank Photo’s New “Lens Case Duo”

Provides Enhanced Camera Lens Protection

Santa Rosa, Calif. –  Being a photographer is about getting to the right location at the right time — which can often be challenging.  To help photographers protect their lenses from the rigors of travel, Think Tank Photo has just released the Lens Case Duo series of six quick-access, dual-opening padded lens cases.  A zippered lid and side opening is a unique feature compared to other lens cases.
    With the Lens Case Duo, photographers can protect their delicate lenses while transporting them in rolling cases, backpacks or shoulder bags.  These cases can then be converted into a modular system for quick access in a bag or on a belt. A shoulder strap is included for the six larger sizes: Lens Case Duo 5, Lens Case Duo 10, Lens Case Duo 15, and Lens Case Duo 20, Lens Case Duo 30, and Lens Case Duo 40.  Two exterior stretch pockets provide space for a lens cap or a cleaning cloth. Soft zipper protectors and a plush lining protect sensitive and expensive lenses from scratches. All sizes come in black and green.

Thursday, September 6, 2018

Fujifilm launches new mirrorless digital camera “FUJIFILM X-T3”

[Photo]FUJIFILM X-T3 / X-T3 with Vertical battery grip (VG-XT3) X-T3
September 6, 2018
FUJIFILM Corporation (President: Kenji Sukeno) will launch “FUJIFILM X-T3” (X-T3) as the latest model in the X Series known for superior image quality with proprietary color reproduction technology. The camera will be launched on September 20, 2018.
Compact and lightweight X-T3 packs newly-developed back-illuminated 26.1MP X-Trans™ CMOS 4*5 sensor and the X-Processor 4 image processing engine, which boasts the processing speed approx. 3 times faster than that of current models*, to achieve the highest level of image quality and AF accuracy in the history of the X Series. The ability to track a moving subject has also been improved with blackout-free burst-mode capability**. Its extended video recording capability meets the needs of professional videographers, supporting 4K/60fps 10-bit video recording*4 for the first time in the world*** with rich and smooth tonality.
In 2012, Fujifilm launched the FUJIFILM X-Pro1, a mirrorless digital camera featuring an image sensor and an image processing engine developed in-house. Since then, the company has pursued greater image quality and mobility, introducing evolved models one after another to pioneer the high-end mirrorless digital camera market. The X-T3, to be launched this time, is a fourth-generation model in the X Series with newly-developed image sensor and image-processing engine.

Thursday, August 30, 2018



The Redesigned Nikon D3500 is the Most Portable Entry-Level Nikon DSLR Ever and the Easiest Way to Capture the Moments that Matter Most

MELVILLE, NY (AUGUST 30, 2018) – Today, Nikon unveiled the new Nikon D3500, a compact, entry-level DSLR that makes capturing the world easier and more convenient than ever. The 24.2-megapixel D3500 features an updated CMOS image sensor and Nikon EXPEED image processor to capture sharp details and vivid colors, and is packed with easy-to-use features that help first-time DSLR users start capturing better photos and video right away.

“The Nikon D3500 is ideal for consumers who are looking to easily capture the kinds of images that their smartphone simply cannot match, and share them seamlessly with family and friends,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The D3500 reaffirms our commitment to releasing convenient DX-format DSLR options for those just discovering photography.”

Tuesday, August 28, 2018

Nikon Z-series presentation slideshow

Photos by P3 News of a slideshow on the new mirrorless Z7 and series presentation by Nikon.

Thursday, August 23, 2018

New Nikon Z Mount Mirrorless System

Nikon Introduces the New Nikon Z Mount System, and Releases Two Full-Frame Mirrorless Cameras: the Nikon Z 7 and Nikon Z 6

Melville, NY – Nikon Inc. is pleased to announce the release of the full-frame (Nikon FX–format) Nikon Z 7 and Nikon Z 6 mirrorless cameras, as well as NIKKOR Z lenses, featuring a new, larger-diameter mount to enable the next generation of ultimate optical performance.

Mirrorless Reinvented
The new Nikon Z mount system is comprised of mirrorless cameras and compatible NIKKOR Z lenses and accessories. This system has been realized through the pursuit of a new dimension in optical performance. It has inherited Nikon’s tradition of quality, superior imaging technology, intuitive operability and high reliability, all innovated from its digital SLR cameras.

At the heart of the Z mount system is the new, larger-diameter mount, which unlocks further possibilities of lens design. The Z mount system will offer a variety of high-performance lenses, including the fastest lens in Nikon history, with f/0.951. Additionally, the new mount adapter will enable compatibility with NIKKOR F mount lenses, adding to the range of choices for photographers.

The letter “Z” represents the culmination of Nikon’s relentless pursuit of ultimate optical performance, and a bridge to a new chapter. It is about redefining possibilities to provide image makers with tools to pursue greater creativity.

Nikon will expand the value of mirrorless cameras through the pursuit of a new dimension in optical performance, and by upholding Nikon’s tradition of quality while responding to the evolution of imaging technology. By providing image makers with stimulating new products, Nikon will continue to lead imaging culture.

Friday, August 17, 2018

New Hasselblad Adapter Available

Hasselblad bridges its legacy and future with the new XV Lens Adapter, providing compatibility for the X1D-50c mirrorless medium format camera to the large range of V System lenses.

Hasselblad’s iconic V System of cameras and lenses are closely linked to the heritage of many professional image makers. With the new XV Lens Adapter, Hasselblad extends the X1D-50c to the full line of C, CB, CF, CFI, CFE, F and FE lenses; each lens functions solely with the use of the X1D-50c’s electronic shutter feature. With over sixty lenses with focal lengths from 30 to 500mm in the V System, the XV Lens Adapter represents expansion of the X System and capabilities of the world’s most compact digital medium format camera.

The sleek new adapter joins Hasselblad’s other available lenses and accessories for the X System of cameras. Currently, five native XCD Lenses from 21mm to 120mm are available along with support of Hasselblad’s HC/HCD and XPan Lenses.

The XV Lens Adapter is available now for purchase with a MSRP of €199 / $249 / £179 /JPY¥29,000 (excl. VAT) / CNY¥2499 (incl. VAT).

Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Made in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and Swedish craftsmanship. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon - and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

Wednesday, August 1, 2018

Think Tank Photo and MindShift Gear Announce Merger

Combined company will drive premium camera bag innovation

Think Tank Photo Inc. (“Think Tank”) and MindShift Gear LLC (“MindShift”), innovators in premium camera bag design, today announced the merger of the two companies, creating an integrated product suite for professional and advanced photographers. The merger is effective today, and the companies have immediately combined their business operations.

The combined company will be privately held and operate under the Think Tank brand. MindShift will continue as a distinct product line for outdoor photography bags and accessories. Doug Murdoch, Think Tank's founder, president, and lead designer, will continue as Chairman of the Board and president of the combined company. Corporate headquarters will remain in Santa Rosa, CA.

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