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Wednesday, February 28, 2018

New Bag from Lowepro at WPPI 2018

Lowepro introduces the M-trekker, a small bag that can be carried as a waistpack or a sling, carries your compact camera, a spare lens, or other accessories in a comfortable and accessible manner.  Look for it to hit your favorite retail outlet soon.

Sigma Talks about their new Lenses at WPPI 2018

P3 News and Reviews brought you the news of Sigma's new lens releases.  We caught up with them at WPPI to get an overview of the exciting new products.

Hands On with Three Hot New Sony Products

Sony created a lot of buzz at WPPI 2018 with the announcement of the release of their new a7iii mirrorless full-frame camera at the end of the first day of the expo.  P3 got a hands-on tour of the new camera along with a recently released lens, the 24-105, and their new flash, the GN60.  Check out the video below from the show floor.

Tuesday, February 27, 2018

Tracks-Meaningful Music for the Photo and Video Professional

Tracks, the worlds largest library of popular music, designed for photo and video professionals, licenses thousands of songs to use with your client's video or photo montage. Hottest hits to timeless classics, check out tracks to find just the music you are looking for.

7 new Sigma lenses for Sony E-Mount

SIGMA launches seven interchangeable Art prime lenses for Sony E-mount cameras with full-frame sensors

SIGMA Corporation is pleased to announce the upcoming launch of interchangeable lenses for the
Sony E-mount digital camera series with full-frame image sensors.  SIGMA will gradually introduce
the lenses as members of the Art line, which offers photographers the highest level of optical

While offering the same high-performance optical design as other lenses in the Art line, the new
Sony E-mount models will feature a newly developed control algorithm that optimizes the autofocus
drive and maximizes the data transmission speed. In addition, these lenses will be compatible with
Sony’s Continuous AF (AF-C) and high-speed autofocus, which are not addressed by SIGMA MOUNT
CONVERTER MC-11. Like the converter MC-11, the lenses will be compatible with in-camera image
stabilization and in-camera lens aberration correction, which includes corrections for peripheral
illumination, chromatic aberrations, and distortion. 

Sigma's new Macro 70mm F2.8 lens


Stunning resolution and clarity for a breathtaking visual experience—a razor-sharp macro lens joins the Art line 

1. Design prioritizing optical performance
2. Focus-by-wire system for comfortable and precise focusing
3. Compatible with Sony E-mount cameras with full-size sensors
4. Compatible with Canon Lens Aberration Correction
5. Compatible with SIGMA ELECTRONIC FLASH MACRO EM-140 DG (adapter required)
6. Compatible with SIGMA TELE CONVERTERS 
(Not available for Sony E-mount lens)

New Sigma “bokeh master” 105mm F1.4

SIGMA 105mm F1.4 DG HSM

Introducing the “bokeh master”—featuring incredible resolution and designed for full-frame sensors, this is the longest focal length of the Art line’s F1.4 lenses  
1. Optical system delivering unsurpassed F1.4 performance
2. Exceptional peripheral brightness
3. Professional specifications
4. Ease-of-use specifications
5. Compatible with full-frame Sony E-mount cameras
6. Compatible with Canon Lens Aberration Correction 

Monday, February 26, 2018

Hands on with the new Canon EosM50

Quick overview video by P3's Melanie Beus at WPPI of the new Canon Mirrorless EosM50 and its features.

Hands on overview of the Canon 470EX-AI Speedlite

Quick overview video by P3's Melanie Beus at WPPI of the new Canon 470EX-AI Speedlite and its features.

Video with the new Pentax K1II

Quick overview video by P3's Melanie Beus at WPPI of the new Pentax K1II and its features.

New Sony α7 III Mirrorless Camera

Sony stuns the camera world again with its $2000 24mp a7 III. It shares many features of its larger brother the a7R III like EyeAF, BSI Sensor and the same larger "Z" Battery. Its AF is based on the a9's with an impressive 93% frame coverage with 425 AF points and is said to be up to twice as fast as the older a7 II.

Full press release below and a movie from Sony on the new A7 III features:

Sony Expands Full-frame Mirrorless Lineup with Introduction of New α7 III Camera

Versatile New Model Combines all the Latest Imaging Technologies into a Compact Package
  • Newly Developed Full-frame 24.2MP[i] Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
  • Wide ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and 15-Stop[ii] Dynamic Range at low sensitivities
  • World Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AF
  • Continuous Shooting at up to 10 fps[iii] with either Mechanical Shutter or Silent Shooting[iv] and full Auto Focus/Auto Exposure tracking
  • 5-axis optical in-body image stabilization with a 5.0 step[v] shutter speed advantage
  • High Resolution 4K[vi] Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor
  • The longest rated battery life of any Mirrorless camera[vii] at 710 shots[viii] per charge
  • Upgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal and more

New Panasonic LEICA DG VARIO-ELMARIT 50-200mm / F2.8-4 lens

LEICA DG VARIO-ELMARIT 50-200mm / F2.8-4.0 ASPH. (H-ES50200)NEWARK, N.J., Feb. 26, 2018 /PRNewswire/ -- Panasonic introduces a new telephoto zoom digital interchangeable lens, the compact LEICA DG VARIO-ELMARIT 50-200mm / F2.8-4.0 ASPH. (35 mm camera equivalent: 100-400 mm), the third lens to be introduced from its LEICA DG VARIO-ELMARIT F2.8-4.0 Series. And like all lenses in the series, includes Panasonic's Nano Surface Coating technology to minimize ghosts and flaring, plus a rugged, dust/splash-proof design that is freeze-proof to -10℃.
The LEICA DG VARIO-ELMARIT 50-200mm / F2.8-4.0 ASPH. has a zoom range of 100mm to super telephoto 400 mm (35mm camera equivalent) to cover shooting situations from wildlife and indoor sports to portraits. The POWER O.I.S. (Optical Image Stabilizer) effectively compensates for hand-shake movement to shoot even without a tripod. The lens works with Dual I.S.*1 (Image Stabilizer) and Dual.I.S.2*2 when mounted on compliant Panasonic LUMIX DSLM (Digital Single Lens Mirrorless) cameras.

Live with DJI

A side-by-side-by-side comparison of the DJ I Mavic pro platinum, the Spark, and the Air. 

First look at Canon EosM50

The New EosM50 looking good at WPPI 2018 and drawing lots of looks

Live with Swit, Flexible Light Panels That Travel

Flexible light panels with controller box. Panels rollup for easy transport and attached to a frame. and used with a  standard light stand.

SanDisk Goes Extreme with their new portable SSD

SanDisk extreme portable SSD, available in 250 GB, 500 GB, and 1TB. Rugged, fits in your pocket, and weighs practically nothing.

Hands on with Pentax K1II and preview of new Lense

2 new lenses and hands on with the K1II
New not yet released 50 1.4

P3 News is Live from WPPI 2018

Check HERE for detailed reviews and previews, FACEBOOK for instant live coverage and follow us on Twitter early and often for all the news from WPPI 2018!

Sunday, February 25, 2018

New Canon 470EX-AI Speedlite

World’s First Flash Featuring Auto Intelligent Bounce Technology* Introduced From Canon

New Speedlite 470EX-AI Flash Offers Photographers the Opportunity to Enhance The Creativity of their Captured Images

MELVILLE, N.Y., February 25, 2018 – Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent (AI) Bounce technology – engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.
“Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. DSLR cameras already feature Autofocus, Auto Exposure and Auto White Balance; the natural next step is an automatic flash system,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability, and we are excited to see what images photographers capture using the invaluable and innovative tools we create.”

New Canon EOS Rebel T7 and Mirrorless Eos M50

Canon holds strong on mirrorless options with the new Eos M50 and for photographers who are wanting more traditional DSLR the new Rebel T7 delivers the goods. both come with a with 24mp CMOS sensor and built in wi-fi. full release below:

Want To Up Your Photography Game? Next Generation of EOS Cameras from Canon Bring Image Quality Up A Notch

New Additions to the Canon EOS Family include EOS M50 and EOS Rebel T7

MELVILLE, N.Y., February 25, 2018 – Upgrading from a smartphone camera to an entry-level interchangeable lens camera (ILC) can be considered to some people a daunting task. Canon U.S.A., Inc., a leader in digital imaging solutions, supports those looking to advance their skills by continuously developing and evolving its gear. Today, the company announced their latest additions to its all-encompassing lineup of digital cameras: the EOS M50 Interchangeable Lens Camera, the first Canon EOS M-series camera with 4K video recording which is four-times the size of full HD 1080, and the EOS Rebel T7, the latest addition to the wildly popular EOS Rebel line of entry-level DSLR Cameras, with an upgraded CMOS sensor to deliver sharp, high-resolution images to capture life’s key moments.
For photographers actively seeking to upgrade their skills, the EOS M50 is an all-around, entry-level camera with an extensive list of user-friendly features that encourages users to broaden their creative visions. Providing improved Dual Pixel CMOS AF, a 24.1MP APS-C CMOS sensor resulting in less noise and high definition in low-light situations, and the capability of recording 4K video, the EOS M50 will capture crisp, photographic expressions in various situations.

WPPI 2018 Expo has Launched

A sneak peak at the offerings of select vendors at the Launchpad event before the official opening of the expo.

Saturday, February 24, 2018

Lots of New Gear to see at WPPI 2018

New Products and Services Make Debut at WPPI 2018, Help Wedding and Portrait Photographers Build Their Business and Expand Creative Vision

New Cameras and Lenses, Albums, Papers, and Software Technologies Small Sampling of Dozens of Innovative Products and Services on Display at Annual Expo

 More than 200 leading manufacturers of photographic, video, and other visual communication hardware and software will demonstrate their latest products and services to thousands of photographers and filmmakers during the annual Wedding and Portrait Photography International (WPPI) Conference + Expo at the Mandalay Bay in Las Vegas, from February 25-28. Combined with more than 150 educational seminars, photo walks, and special events, WPPI has become the largest and most anticipated educational and networking event for wedding and portrait photographers in North America.

During the WPPI Expo, attendees will have the opportunity to experiment with many new imaging hardware and software products designed to help photographers improve their workflow, expand their skill sets, generate additional revenue, and increase their business and profits.

Live Stream from Nikon at WPPI 2018


LAS VEGAS, WPPI BOOTH #921 (February 26 to February 28, 2018) – Whether at the show or catching the livestream, Nikon’s booth at the 2018 Wedding and Portrait Photography Conference and Expo (WPPI) is not to be missed. Attendees of all skill levels will have the opportunity to try out Nikon’s full line of imaging products, while getting a dose of inspiration and education by an amazing list of speakers including Nikon Ambassadors and professional photographers.

On display at the booth will be a range of Nikon cameras and NIKKOR lenses, with knowledgeable staff available to answer product related questions. Attendees are invited to check out the award-winning Nikon D850, the DSLR that’s quickly gaining attention for its high resolution, fast speed and great versatility. A vast assortment of high-performance NIKKOR lenses will be on display including the new AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR, the latest wide-angle portrait lens, the AF-S NIKKOR 28mm f/1.4E ED, as well as many other notable Nikon DSLRs including the Nikon D7500. Those who visit the Nikon booth will be invited to enter for a chance to win one of Nikon’s most coveted portrait lenses, the popular AF-S NIKKOR 105mm f/1.4E ED by participating in an on-site giveaway through Instagram (details available at the booth).

Friday, February 23, 2018

Film Lovers Rejoice!! Kodak Alaris Revives KODAK PROFESSIONAL T-MAX P3200 Film / TMZ

(image courtesy

Multi-Speed B&W Film to be Available in March, 2018

ROCHESTER, N.Y. February 23, 2018 – Kodak Alaris announced today that it is bringing back KODAK PROFESSIONAL T-MAX P3200 Film / TMZ, a multi-speed panchromatic black-and-white negative film. While the nominal film speed of P3200 TMZ is ISO 800, the “P” means it’s designed to be push processed to EI 3200 or higher. This film excels when shooting in low light or when capturing fast action. It is ideally suited for handheld street scene photography, night work, and in dimly lit venues where you can’t use flash.

“It’s no secret that we’ve been looking for opportunities to expand our portfolio” said Dennis Olbrich, President – Kodak Alaris Paper, Photo Chemicals and Film. “Darkroom photography is making a comeback, and B&W Film sales are clearly on a positive trajectory. Given these very encouraging market trends, we believe P3200 TMZ will be a great addition to our lineup”.

Sigma's new New 14-24mm F2.8 Lens

Sigma Announces Pricing & Availability for Its New 14-24mm F2.8 DG HSM Art Lens

The ultra-wide angle zoom will begin shipping in mid-March for a retail price of $1,299.00 USD

Ronkonkoma, NY – February 23, 2018 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, today announced that the latest addition to its Sigma Global Vision lens offerings, the 14-24mm F2.8 DG HSM Art, will be available in mid-March for $1,299.00 USD through authorized US retailers. Designed for 50-megapixel plus cameras, the 14-24mm F2.8 DG HSM Art achieves the legendary Art lens sharpness with three FLD glass elements, three SLD glass elements, and three aspherical lens elements, including one 80mm high precision molded glass aspherical element. With near zero distortion (less than 1%) and minimal transverse chromatic aberration, flare and ghosting, the new Sigma 14-24mm offers constant F2.8 brightness throughout the zoom range and delivers optimal image quality at every focal length and shooting distance. The high-speed, high-accuracy autofocus allows photographers to capture incredible, in-the-moment images that set a new standard in the era of outstanding high-resolution.

Thursday, February 22, 2018

New Tamron 70-210mm F/4 Di VC USD Lens

New F/4 telephoto zoom lens featuring superb optical performance and a lightweight and compact body ensuring easier portability

February 22, 2018, Saitama, Japan– Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces the launch of the 70-210mm F/4 Di VC USD (Model A034), a compact telephoto zoom lens for full-frame DSLR cameras. Model A034 provides superb optical performance throughout the entire zoom range and features a maximum magnification ratio of 1:3.1, the highest in its class.* The design includes an internal zoom mechanism that provides solid mechanical construction and stable, reliable operation. Model A034 also employs a Dual MPU (Micro-Processing Unit) design, which enables high-speed and high-accuracy AF performance as well as powerful VC (Vibration Compensation) image stabilization for flexible and versatile use in various situations. For dependable outdoor use, the new telephoto zoom is equipped with Fluorine Coating and Moisture-Resistant Construction. 

New Sony Flagship Flash: HVL-F60RM

Sony Launches New Flagship Guide Number 60 Flash

SAN DIEGO, Feb. 22, 2018 /PRNewswire/ -- Sony Electronics, a worldwide leader in digital imaging and the world's largest image sensor manufacturer, has today announced a new flagship addition to its digital imaging range with the launch of the HVL-F60RM Flash.

Addressing the needs of the increasing numbers of professional photographers adopting the Sony α system, the HVL-F60RM offers high-power flash output, reliable continuous performance and advanced control features with integrated radio control options.
The HVL-F60RM has a guide number of 60i and covers illumination angles from 20mmii to 200mm,iii providing uniform wide-range zoom coverage without shading with continuous shooting up to 220v flashes. The use of heat resistant materials and the deployment of new advanced algorithms means that heat resistance has been increased by as much as 4xiv compared to the previous model, HVL-F60M.
Further improvements have been made to the recycle time which has been reduced to 1.7 secondsv or just 0.6 secondsv with the new External Battery Adaptor, product code FA-EBA1.  A unique benefit of previous Sony flashes, Quick Shift Bounce is included, allowing the photographers to quickly shift from horizontal to vertical orientation, 90 degrees left or right, upward by up to 150 degrees, and downward by 8 degrees for flexible positioning and optimum lighting for a wide range of scenes.
Independent light output level (LEVEL -/+) buttons allow direct control of output or compensation, supporting an efficient workflow. A comprehensive display facilitates adjustments and flash output level confirmation, and also provides intuitive access to flash output settings for paired wireless flashes.

Adorama Showcase new Lighting Gear at WPPI 2018

Adorama to Showcase Stellar Lighting and Photography Gear at WPPI 2018
See brilliant lighting solutions including the brand-new Flashpoint XPLOR 600 PRO monolight, beauty dishes, carbon fiber and aluminum tripods and more Adorama-exclusive imaging equipment for perfecting wedding and portrait photography at WPPI
 Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers, will be exhibiting at the annual WPPI Conference + Expo to showcase its exclusive photography gear and accessory brands: Flashpoint, Orlit, 3Pod and Glow. Taking place at the Mandalay Bay in Las Vegas from February 26-28, WPPI attendees can get hands-on with speedlights, flashes and monolights – including the just-announced Flashpoint XPLOR 600 Pro – from Flashpoint and Orlit; high-end tripods and monopods from 3Pod; and beauty dishes and collapsing softboxes from Glow – all at the Adorama booth (#333). Plus, visit the Adorama booth for show specials, available only during WPPI.

New Tamron 70-210mm F/4 Di VC USD (Model A034) lens

New F/4 telephoto zoom lens featuring superb optical performance and a lightweight and compact body for easy portability

70-210mm F/4 Di VC USD (Model A034)

February 22,2018, Commack, New York- Tamron announces the launch of the 70-210mm F/4 Di VC USD (Model A034), a compact telephoto zoom lens for full-frame DSLR cameras. Model A034 provides superb optical performance throughout the entire zoom range and features a maximum magnification ratio of 1:3.1, the highest in its class.* The design includes an internal zoom mechanism that provides solid mechanical construction and stable, reliable operation. Model A034 also employs a Dual MPU (Micro-Processing Unit) design, which enables high-speed and high-accuracy AF performance as well as powerful VC (Vibration Compensation) image stabilization for flexible and versatile use in various situations. For dependable outdoor use, the new telephoto zoom is equipped with Fluorine Coating and Moisture-Resistant Construction. The lens will be available in Canon and Nikon mounts in April at $799.00.

New Tamron 28-75mm F/2.8 Di III RXD (Model A036) Lens

Tamron announces the development of a high-speed standard zoom lens for Sony full-frame mirrorless cameras

28-75mm F/2.8 Di III RXD (Model A036)
February 22, 2018, Commack, New York - Tamron announces the development of a new high-speed standard zoom lens for Sony full-frame mirrorless cameras, the 28-75mm F/2.8 Di III RXD (Model A036). This signals Tamron's plans to further expand and improve its lens lineup for full-frame mirrorless cameras, in addition to its lenses for DSLR and other mirrorless camera formats.

Wednesday, February 21, 2018

Ricoh announces an upgrade service for current PENTAX K-1 camera owners

WEST CALDWELL, NJ, February 21, 2018-In conjunction with the announcement of the new PENTAX K-1 Mark II 35mm full-frame digital SLR (DSLR) camera, Ricoh Imaging Americas Corporation today announced an upgrade service for current PENTAX K-1 owners.

The program allows current PENTAX K-1 owners to upgrade their current camera to receive the advanced functions of the new PENTAX K-1 Mark II.

Here is an overview of the upgrade service:
- The upgrade service will be available for a limited time, from May 21, 2018 – September 30, 2018
- Upgrade cost: $550USD / $690 CAD
- Cameras will need to be shipped to Precision Camera (US) and Sun Camera (Canada)

The upgrade entails replacing the PENTAX K-1’s main circuit board to add new functions featured in the new PENTAX K-1 Mark II camera. Additionally, the current “SR” logo on the PENTAX K-1 will be replaced with the new PENTAX K-1 Mark II logo.

More details on the program will be released in the upcoming weeks. Please go to or email us at for more information.

| About Ricoh Imaging Americas Corporation|
Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.
The company now known as Ricoh Imaging Americas Corporation was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.
For further information, please visit

Ricoh announces the PENTAX K-1 Mark II full-frame digital SLR camera

Flagship model in the PENTAX K series camera line updated to deliver even higher image quality and enhanced performance in challenging shooting conditions
WEST CALDWELL, NJ, February 21, 2018-Ricoh Imaging Americas Corporation today announced the PENTAX K-1 Mark II 35mm full-frame digital SLR (DSLR) camera. Developed as the successor to the PENTAX K-1 full-frame DSLR camera launched in April 2016, the compact, rugged and weather-resistant PENTAX K-1 Mark II now becomes the flagship camera in the acclaimed PENTAX K-series lineup. The camera incorporates new technologies that allow it to deliver outstanding image quality and improved operability in a broader range of shooting conditions.

The PENTAX K-1 Mark II uses the same full-frame Anti-aliasing (AA)-filterless CMOS sensor with 36.4 effective megapixels as its predecessor model. However, Ricoh has added a new accelerator unit to the PENTAX K-1 Mark II that—along with the camera’s PRIME IV image processor—enables it to produce high-resolution images with minimal noise in even in the most challenging low-light conditions, up to ISO 819200. This makes the new camera ideal for low-light photography where higher shutter speeds are required.

The camera also incorporates Pixel Shift Resolution System II. This new, PENTAX-developed technology uses the same in-camera shake-reduction (SR) mechanism and sensor-shift capabilities as the original Pixel Shift Resolution System found in the PENTAX K-1, which captures four images of the same scene, and then synthesizes them into a single, super-high-resolution composite image. With the Pixel Shift Resolution System II, the camera also obtains RGB color data, resulting in images with significantly finer details and truer colors than those produced by typical full-frame sensors.

A new feature in the Pixel Shift Resolution System II is Dynamic Pixel Shift Resolution mode. This mode allows photographers to produce crisp, ultra-high pixel shift resolution images without the need of a tripod, extending the camera’s use to a wider variety of subjects and scenes.

The PENTAX K-1 Mark II also comes equipped with many unique features and functions designed to facilitate creativity and ensure operational comfort that have become the hallmark of PENTAX cameras. These include a sturdy magnesium-alloy body with dustproof, weather-resistant construction; an optical viewfinder with a nearly 100-percent field of view for real-time subject confirmation; Astro Tracer, which simplifies the tracing and photographing of celestial bodies by coupling GPS data with the camera's sophisticated SRII mechanism; and a flexible tilt-type LCD monitor to accommodate various shooting angles.

Thursday, February 15, 2018

New FujiFilm X-H1 Camera

Fuji, now with in-body Image stabilization! Fuji's new X-H1 is their first to have this feature and does it with an amazing 5+ stops of compensation! 
This looks like FujiFilm is aiming at the "photojurnalist" market, (I put it in quotes because I bunch a lot under photojurnalism, Sports, short video, features, stills, etc.) This camera can do a lot and if it follows in the footsteps of their previous cameras they have just made one heck of a camera. With it being mirrorless it naturally leads to a more compact and lighter camera too. Can't wait to get hands on with this as it may be the game changer that gets more people to switch.
other features at a glance:
  • 24.3mp APS-C X-Trans™ CMOS III sensor
  • ETERNA film simulation mode for video
  • 11fps (with grip)
  • 4k video
  • Weather sealing
  • Amazingness

Full release:

Fujifilm launches new mirrorless digital camera X-H1, the highest performance camera in the X Series

Combining a robust, durable body with superior image quality and easy operation, the FUJIFILM X-H1 is the first camera in the series to include 5-axis 5.5 stops* in-body image stabilization (IBIS), and the new ETERNA Film Simulation feature, for outstanding video reproduction.
February 15, 2018
FUJIFILM Corporation (President: Kenji Sukeno) is delighted to announce the launch of the FUJIFILM X-H1, the highest performance mirrorless digital camera in the X Series known for its superior image quality created by Fujifilm's proprietary color reproduction technology.
The X-H1, with a newly-designed robust and durable body, incorporates a range of extremely useful features that support shooting in various scenarios demanded by professional photographers and videographers. The X-H1 is the first X Series model to include the latest 5-axis in-body image stabilization (IBIS), which has a maximum of 5.5 stops*. The superior image quality with the memory color will be achieved in the various scenes in addition to easy operation. It is also mounted with the flicker reduction mode which enhances the quality of indoor sports photography. In addition, The X-H1 is the first camera in the X Series to include ETERNA mode, a new film simulation mode ideal for shooting movies.

News from WPPI 2018 on growing business through prints.

WPPI “Power of Print” (POP) Theater Teaching Photographers
How to Grow Business Through Print Sales

Free Seminars, Exhibitor Booth Demos and Unique Product Displays Focus on Importance
of Print Output and Strategies for Selling Print Packages to Customers

New York, NY – February 15, 2018 – Helping photographers grow their business through education and advanced marketing and sales techniques have been a primary goal of Wedding and Portrait Photographers International (WPPI) Conference + Expo since its inception. This year, WPPI continues to expand its focus on ways photographers can grow their business and ensure long-term success through education that provides real world strategies from working photographers. Power of Print (POP) at WPPI includes a series of live seminars presented by the industry’s most successful photographers and business professionals inside the Power of Print Theater located on the Expo floor. Products and services from several sponsoring exhibitors will also be on display inside the theater. Exhibitors will also provide demos inside their respective booths and offer tips for photographers to add print options for their clients.

Monday, February 12, 2018

DNP Shows off line of Printers at ImagingUSA

We go through the line of amazing Dye-Sub Photo Printers that DNP has at Imaging USA 2018. From photo booth strips to 8x20" panoramas these printers can pump out photos with consistency in both quality and price and you never have to worry about a nozzle clog.

Friday, February 9, 2018

New Sigma 14-24mm F2.8 Art Lens

Features at a glance:

  • Weather sealed/splash proof
  • Dust sealed
  • Designed for 50+ megapixel cameras
  • Nikon, Canon and Sigma mounts
  • Sony E-mount with Sigma’s MC-11 converter
  • Less than 1% distortion 
  • New option for virtual reality: Front Mount Conversion Service

Full Release:

February 9, 2018 - Sigma Corporation today announced the brand new 14-24mm F2.8 DG HSM Art wide aperture zoom lens. In addition to the new Global Vision full-frame lens model, Sigma also announced a new front conversion service for the 14-24mm F2.8.

Thursday, February 8, 2018

NBC Olympics Selects Canon U.S.A. to Provide Field and Studio Equipment for its Production of 2018 Olympic Winter Games in Pyeongchang

Canon to Assist NBC Olympics in Providing Viewers with Outstanding HDTV Picture Quality and Long-Zoom Image Detail

MELVILLE, N.Y., February 8, 2018 – NBC Olympics, a division of the NBC Sports Group, has selected Canon U.S.A., Inc., a leader in digital imaging solutions, to provide a wide variety of HDTV Field, Portable and Studio lenses for its broadcast of the XXIII Olympic Winter Games, which take place in PyeongChang, South Korea, from February 8 - February 25. The announcement was made today by Chip Adams, VP of Venue Engineering, NBC Olympics, and Yuichi Ishizuka, President and COO of Canon U.S.A., Inc.

Over 70 Canon broadcast lenses will be used, including the DIGISUPER 95 TELE long-zoom field lens featuring a focal length of 1178mm (2356mm with 2x Extender); the DIGISUPER 27 studio lens providing crisp HD imagery in a studio environment; the HJ14ex4.3B wide-angle HD lens capturing a panoramic 96.3 degrees angle-of-view; and the HJ24ex7.5B HDTV field telephoto zoom lens, providing a remarkable 7.5-180mm zoom range in a compact, portable body.

“A Winter Olympics production can be tough on equipment and especially lenses,” said Adams. “Canon lenses have always proven themselves in difficult conditions. The images, equipment and the support we get from Canon are always exceptional.”

“We are honored to once again be chosen as the broadcast lens provider for NBC” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc.

About NBC Olympics

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBC Universal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.

For more information on NBC Olympics’ coverage of the PyeongChang Olympics, please visit:

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2017† and is one of Fortune Magazine's World's Most Admired Companies in 2018. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on Twitter @CanonUSA. For media inquiries, please contact

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