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Saturday, February 24, 2018

Lots of New Gear to see at WPPI 2018

New Products and Services Make Debut at WPPI 2018, Help Wedding and Portrait Photographers Build Their Business and Expand Creative Vision

New Cameras and Lenses, Albums, Papers, and Software Technologies Small Sampling of Dozens of Innovative Products and Services on Display at Annual Expo

 More than 200 leading manufacturers of photographic, video, and other visual communication hardware and software will demonstrate their latest products and services to thousands of photographers and filmmakers during the annual Wedding and Portrait Photography International (WPPI) Conference + Expo at the Mandalay Bay in Las Vegas, from February 25-28. Combined with more than 150 educational seminars, photo walks, and special events, WPPI has become the largest and most anticipated educational and networking event for wedding and portrait photographers in North America.

During the WPPI Expo, attendees will have the opportunity to experiment with many new imaging hardware and software products designed to help photographers improve their workflow, expand their skill sets, generate additional revenue, and increase their business and profits.

WPPI continues to be the most anticipated event and destination for wedding and portrait photographers to be inspired by new creative techniques, business practices, and innovative technologies,” said Mike Gangel, WPPI Show Director.  “Attendees can expect to see new products and services that are either being introduced at the show or are making their public debut here and have the ability touch, try and compare everything that’s new all in one place.”

Photographers interested in attending WPPI 2018 can register online now. All PHOTO+ members receive a free Full Platform Pass to WPPI. The pass includes access to all platform classes, the 3-day Expo, Launch Pad and the Live Print, Album, and Filmmaking Judging event. Non-members can sign up for PHOTO+ membership ($199.99) during the WPPI registration process.

The Expo will be located at the Conference Center at Mandalay Bay (Level 1, Bayside C). Onsite registration will be open to all wishing to attend, throughout the conference and expo.

A Selection of New Products and Services Debuting at WPPI

3XM Solution – Booth #373
Combine the beauty of wall art with the functionality of a folio box. The patented Premium Window Box by 3XM frames your image perfectly in the lid of the folio box and is easily interchangeable, making it the perfect display piece for your clients’ home.

Photographers can also save lots of time and frustration with 3XM’s patented and easy-to-load Ultimate Mat, which is designed to “lock” prints in place without the need for tape or glue...guaranteed.  And it’s all re-usable, including the mats! Simply “unlock” and slide the print out.

Album Design Store – Booth #564
The Album Design Store offers photographers one stop solution by providing a single platform for Culling, Editing, Artistic Effects, Specialized Image Touch Ups, Custom Album Designing, Printing and Binding.  And they do it with quick turnaround times, high quality and reasonable pricing.

Album Design Store also provides easy, step-by-step album creation processes directly from their website. Photographers can choose any number of album design styles including covers, page options, sizes, and packaging. Album Design Store will handle the rest.

They also have new albums in their Gifting Series with pen drive, pen, and mini book that are included in the packaging.

Hahnemuhle – Booth #439
Stop by Hahnemühle to see their new Cézanne 430gsm Canvas. The natural white cotton canvas contains no OBA’s and features a finely woven, elegant surface structure. They are also anxious to present Hahnemühle Photo, a universally usable inkjet paper assortment, combined with an optimized inkjet coating for photographic applications. Attendees can learn more about the range of Hahnemühle Photo papers to ensure the best results.

Attendees who stop by the Hahnemuhle booth on Monday and Tuesday can receive limited edition autographed prints from Lindsay Adler, Roberto Valenzuela, Eddie Tapp, Hiram Trillo, Bob and Dawn Davis and Salvador Carmona. All photographs are printed on Hahnemühle Fine Art and Photo papers. Quantities of signed prints are very limited so get there early!

Iris Works – Booth #1062
Three years after their initial launch, Iris Works, a cloud-based business management application for photographers, is announcing the upcoming release of their new software. The new release of Iris Works, estimated to be available in Spring 2018, provides photographers with software that is simple and intelligent, yet continues to provide all of the benefits.

Unlike business management systems that require hours of time and in-depth thought, Iris Works’ new release will provide photographers with tools and features needed to save time and revolutionize the client’s experience. Iris will be showing a preview of the new system at WPPI.

Leica Camera – Booth #1415
Leica Camera, known for a long tradition of excellence and craftsmanship in the photography world, presents two additions to the SL prime lens line, as well as a new addition to the revolutionary Noctilux-M lens portfolio. First, the premiere of a new line of high-performance Summicron-SL lenses for the Leica SL-System, the APO-Summicron-SL 75 mm f/2 ASPH, and the APO-Summicron-SL 90 mm f/2 ASPH, work seamlessly with the SL-System’s lightning-fast autofocus.

Their incredible wide-open sharpness is perfect for portraiture, and their compact size with lightweight handling make them easy to take when the job is on the go. Meanwhile, the Leica Noctilux-M 75 mm f/1.25 ASPH combines exceptional imaging performance and unique bokeh, along with its hair-thin depth of field to isolate subjects with extreme precision, to create that unmistakable “Leica look”.

LumiQuest – Booth #1072
The LumiQuest LASTAND is the game changer “Swiss Army Knife” item that every photographer will want - the ONLY all-in-one light stand, tripod and monopod featuring the EXCLUSIVE LumiQuest Quick-Connect that accepts cameras, flash and LED lights. The patent pending octagonal self-aligning base features a built-in umbrella receiver. The kit includes a convertible umbrella with case/ballast holder. LASTAND’s maximum seven-foot height collapses to 7 inches for ultra-portability. A handheld grip for mobile OCF photography rounds out this exciting kit.

The LumiQuest STR Kit includes a Fresnel Lens to extend the range of your flash, a grid to focus light, a wide variety of color correction and creative colored gels as well as preprinted and custom Gobo’s to cast light patterns onto your subjects and backgrounds for creative and dramatic effects.

The LumiQuest StripBox LTp is the latest evolution of our popular SoftBox LTp refined to create a portable SoftBox and StripBox all in one. With a surface area 40 times that of the flash itself, this StripBox LTp creates the softest shadows of any LumiQuest SoftBox. Close the doors on either side and create a StripBox that works great as a dramatic portrait light, rim light or hair light.

Rooted in the belief that everyone deserves to see their story in print, Miller’s Professional Imaging is excited to introduce Companion Albums. When photographers create a Miller's Signature Album in ROES, they can quickly create a duplicate Companion Album with a 25% discount. And the best part – it’s super easy. Just click ‘Add-On Products’ in the Shopping Cart and Miller’s creates the Companion Album for you. Perfect for your client’s loved ones, this new feature makes it easier and more affordable than ever to offer printed keepsakes and grow your in-person sales.

Nikon – Booth #921
The versatile Nikon D850 offers the ultimate combination of resolution and speed. Incorporating a backside illuminated (BSI) 45.7-megapixel CMOS sensor, the D850 forgoes an optical low pass filter (OLPF) delivering incredible fidelity, tonality and clarity.

The D850 offers superior performance such as 7 fps capture or 9 fps with an optional battery pack. It has a wide ISO range from 64 to 25,600, a 153 point focus system and full frame 4K UHD video. The D850 includes user-friendly features including a tilting touchscreen LCD, silent shooting option, illuminated buttons and built-in connectivity.

nPhoto – Booth #173
nPhoto is introducing its sleek and stylish Folio Boxes which are perfect for presenting, preserving, and accentuating individual prints. Hand-crafted with the choice of either high-quality textiles or leatherette, their Folio box has over 60 different design options, including Laser Etching, UV Printing, and Embossed text. The images are printed on Fujicolor Crystal Archive Digital Silk Paper and preserved on state-of-the-art image mats designed to allow your artwork to last a lifetime. Or if preferred, photographers can have their images mounted on durable foam prints. Sizes vary to safely fit 5, 10, 15, or 20 images per box.

OmegaBrandess – Booth #1143
The highly anticipated Cactus X-TTL firmware version for Micro Four Thirds camera systems – Olympus and Panasonic, is now available and can be seen at the OmegaBrandess booth during WPPI 2018.  In addition to retaining the revolutionary cross-brand abilities of remote power control and wireless HSS of Canon, Fujifilm, Nikon, Olympus, Panasonic and Pentax flashes simultaneously, the new system-specific X-TTL firmware adds cross-brand wireless TTL capabilities on and off-camera.

Seagate – Booth #757

LaCie® DJI Copilot is a complete backup on-set solution – enabling drone users to quickly ingest and review their content in full resolution without a PC. Creative professionals and consumers can playback, copy and manage their drone footage from their mobile device without the hassle of leaving the field or booting up a computer. Users can quickly connect and reference the built-in screen to initiate direct file transfer from an SD card to LaCie DJI Copilot. With 2TB of storage, the LaCie DJI Copilot enables users to easily store up to 65 hours of 4K 30fps video footage and 20K+ RAW photos.

Built to withstand all-terrain extreme conditions from photo shoots in sub-zero temperatures to repeated drops on hard studio floors, the Rugged Secure is the first Rugged drive to include hardware encryption using Seagate Secure™ technology. This new drive gives creative professionals and other users peace of mind that they can control access to their content. A simple disconnection of Rugged Secure from a computer will automatically lock the drive and access to the data stored and will remain password-protected via new Toolkit software.

On-the-go consumers worldwide can keep their files and lives in motion with the new Seagate® Fast SSD – an ultra-portable flash drive that teams fast performance of up to 540MB/s transfer rates, with shock-resistance and USB-C connectivity. Users can backup or sync their content using Seagate’s new Toolkit software. The Seagate Fast SSD is available in 250GB, 500GB and 1TB capacities.

Skylum Software – Booth #462
Skylum Software is introducing Luminar 2018 for Mac and Windows. Luminar 2018 is a universal all-in-one photo app designed to offer everything a modern photographer needs for photo editing. With intelligent filters and over 100in-built presets, Luminar speeds up the photo editing workflow to deliver great results in less time. It also features some advanced tools like layers, masking and blending, lens correction and transform tools — to name just a few — that take image editing to the next level.

Tether Tools – Booth #1233
Tether Tools is excited to introduce a line of TetherPro USB-C cables for photographers shooting tethered with cameras or computers that feature a USB-C connection. To date, adapters and frustratingly short connections have hindered the USB-C tethering experience for photographers.

TetherPro USB-C cables provide, for the first time, a solution for photographers to shoot tethered directly from their camera to a computer or laptop that utilizes a USB-C port. The TetherPro USB-C cable product line will feature 12 cables for each camera data port, all available in either black or high-visibility orange, specifically designed for tethered photography and image transfer.

The WPPI Wedding and Portrait Photography Conference + Expo is the premier industry event for photographers and now, filmmakers, specializing in the creative and business aspects of wedding, portrait photography and filmmaking. Each year, over 13,000 professional and imaging professionals attend WPPI to learn new techniques from industry leaders, build new relationships to help grow their business, experiment with new products from major manufacturers to improve productivity, and to use Vegas as a backdrop while expanding skillsets and portfolios.

The WPPI Wedding and Portrait Photography Conference + Expo is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.9 million NSF of exhibition space.  We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve.

Onsite registration will be open throughout the conference and expo. More information about WPPI can be found at

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Additional information and a complete schedule of seminars and activities are available online at


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