New instax SQUARE SQ20 from FujiFilm

Fujifilm launches new Hybrid Instant Camera
“instax SQUARE SQ20”

- Catch and print the best moment and enjoy dynamic photos in a stylish square format

September 25, 2018

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce that it will launch “instax SQUARE SQ20” (SQ20) compatible with square format film as a new addition to the instax series of instant camera line, which allows users to enjoy on-the-spot photo printing. The SQ20 will be available on October 20, 2018. The SQ20 has added a new feature of “Motion Mode” which can print the best moment of moving subjects easily for enjoying dynamic photos, in addition to the characteristic features of image editing and processing. The stylish and easy-to-hold design allows you to take it anywhere, ensuring you never miss a precious moment.

Fujifilm introduced the instax SQUARE SQ10 in May 2017, the first model equipped with a digital image sensor and digital image processing technology. Its diverse image-editing and processing capabilities and its high image quality have made the SQ10 very popular among people around the world, as a square-format instant camera for creative photography.
The SQ20 inherits the basic functions of SQ10 and offers a wide variety of additional functions that allow you to enjoy both taking and printing photos. A new function called the “Motion Mode” allows you to take a video (max 15 seconds) of children or pets, and then easily pick and print your favorite moment of them. The new filter “Sequence” of the Motion Mode can take dynamic and dreamy photos adding sequence effect to the image.

Fujifilm unveils GFX 100Megapixels Concept

-Concept for a new flagship model capable of producing world-leading image quality with the world's highest* 102 million pixels image sensor
-A new GFX Series medium format mirrorless digital camera incorporating large sensor approximately 1.7 times the size of full-size 35mm image sensor
-Fully satisfies a diverse range of customer needs with high functionality including high-speed/high-precision autofocus, built-in image stabilization features, and 4K video shooting capability

September 25, 2018

FUJIFILM Corporation (President: Kenji Sukeno) has unveiled the GFX 100Megapixels Concept, the concept of flagship model currently under development as a new addition to the GFX Series - a medium format mirrorless digital camera series incorporating a large sensor approximately 1.7 times the size of a full-size 35mm image sensor** (43.8mm x 32.9mm.)
[GFX 100Megapixels Concept]
The concept is to create Fujifilm's flagship model with highest performance and innovative features fully capable of meeting the diverse needs of professional and high amateur photographers. It incorporates the world's highest* 102 million pixels image sensor which is larger than 35mm full size sensor, realizing world-leading image quality with Fujifilm's proprietary color reproduction technology accumulated over many years and ground-breaking mobility.

(1) Achieves world-leading image quality and superior mobility by incorporating the Fujifilm G Format Image Sensor with the world's highest* 102 million pixels

BENQ TO DELIVER ACCURATE COLOR TO PHOTOPLUS 2018

Costa Mesa, US- 25th September 2018- BenQ, the global leading innovator in displays, will be bringing colors you can trust to this year’s PhotoPlus Expo in New York, the ultimate event for photographers of all levels. BenQ’s team of experts will be based at stand 567, where they’ll be showcasing the extensive range of color accurate monitors for photographers, alongside exciting presentations from BenQ Ambassador and wedding photographer Art Suwansang.


Art has a strong background in computer technology and is committed to bringing his extensive knowledge and experience to the field as a teacher and lecturer. During the expo, Art will give presentations on how the various BenQ SW PhotoVue series monitors benefit his color editing and how the monitor series became central to all of his color critical tasks. From smaller screens to larger digital billboards, Art will demonstrate how you can achieve accurate color no matter the monitor size and how he uses BenQ displays in studio photography sessions to provide color accurate proof onsite. Be sure to join him for his talks to learn about how the BenQ SW series of displays can benefit your own work and color workflow. Titled ‘BenQ: Color with confidence’, Art will be presenting daily from 11:00 AM.

Three New XCD Lenses From HASSELBLAD

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INCLUDING XCD 1,9/80, HASSELBLAD’S FASTEST LENS EVER

Increasing the capabilities of the X1D-50c mirrorless medium format camera, Hasselblad adds three new lenses to its XCD lens family, including the XCD 1,9/80, with the largest aperture of a Hasselblad lens ever, the XCD 2,8/65 and the XCD 2,8/135 telephoto lens with X Converter 1,7. The three new lenses and one dedicated teleconverter expand the XCD family to nine different focal lengths.

The XCD 1,9/80 represents a major milestone for Hasselblad with an impressive f/1,9 aperture, Hasselblad’s largest lens aperture, offering an extremely shallow depth of field and light-gathering ability. Thanks to Hasselblad’s optical design expertise and rigorous calibration standards, the XCD 80mm boasts superior optical surface precision, avoiding poor bokeh results or out of focus highlights often seen in high aperture lenses with aspherical surfaces. The lens’ distinct twin motor drive provides quick autofocus performance, while offering a precise manual focus experience. Maximizing the artistic potential of X1D image makers for a stunning shooting experience with a field of view similar to 63mm on a full frame system, it is especially suitable for portrait, nature and product photography with its ability to produce pleasing bokeh through excellent subject isolation and shallow depth of field.

Sigma Unveils Five New Global Vision Lenses

Sigma’s 28mm F1.4 DG HSM Art, 40mm F1.4 DG HSM Art, 56mm F1.4 DC DN Contemporary, 70-200mm F2.8 DG OS HSM Sports, and 60-600mm F4.5-6.3 DG OS HSM Sports will make their public debut at Photokina 2018

Cologne, Germany – September 25, 2018 – Sigma today announced five new Sigma Global Vision lenses shown for the first time at the 2018 Photokina expo in Cologne, Germany from September 26th-29th in Hall 4.2 on Stands B020, B028I and C029. From wide-angle to hyper-telephoto, the new Sigma Global Vision introductions arrive as some of the most anticipated lenses in the industry, further facilitating artistic expression for photographers.

Sigma 28mm F1.4 DG HSM Art
The new Sigma wide-angle model stands out with its thoroughly corrected magnification chromatic aberration and sagittal coma flare, as well as completely minimized distortion thanks to its optical design. It features water- and oil-repellent coating on the front lens element and its overall dust- and splash-proof structure ensures excellent performance even in the most challenging shooting conditions. The high-speed AF, thanks to the HSM (Hyper Sonic Motor) with an updated algorithm, captures the perfect moment instantly. Available in Sigma, Nikon, Canon and Sony E camera mounts, this lens is a great contender for street photography, as well as shooting landscapes and night skies.

Full technical specifications are available here: https://bit.ly/2DdAiVE. Pricing and availability will be announced later.

JOBY ANNOUNCES THE FULL LINE OF TELESCOPING TRIPODS

JOBY TelePod series now is complete to support cameras and mobile devices, delivering versatility and stability to today’s content creators.     

Upper Saddle River, NJ – September 20, 2018 – JOBY, creator of award-winning mounts, stands and grips designed to elevate the potential of the latest mobile and imaging devices, announces the launch of their full line of TelePod products. The TelePod Mobile, TelePod 325 and TelePod PRO Kit telescoping tripods join the already well-known GripTight PRO TelePod in empowering the next generation of storytellers to elevate their creativity.    

Designed for the needs of today’s vloggers, photographers and videographers, the TelePod series delivers maximum versatility with the ability to function as a handgrip, monopod, elevated stand or tripod. With dedicated solutions for both mobile and camera, the TelePod provides users the ability to capture content from new perspectives, taking creativity to the next level.   

New Emergency Camera Rain Covers from Think Tank Photo

Think Tank Photo Releases Emergency Camera Rain Covers  for Quick Deployment in Severe Weather

Santa Rosa, Calif. – With Think Tank Photo’s new Emergency Rain Covers, photographers need no longer be caught off guard by bad weather. The Emergency Rain Covers are a simple, compact solution for protecting photo gear from sudden downpours or dusty conditions. These seam-sealed rain covers can be quickly and easily deployed when outdoor conditions change.


The covers are designed to fit both DSLR and Mirrorless cameras and are available in two sizes to accommodate a range of full-frame lenses. The Emergency Rain Cover – Small protects a 16–35mm f/2.8, a 14–24mm f/2.8, a 24–105mm f/4, or a 24–70mm f/2.8 lens. The Emergency Rain Cover – Medium protects a 24–70mm f/2.8 or a 70–200mm f/2.8 lens.

Upgraded Hydrophobia Rain Covers from Think Tank Photo

Think Tank Photo’s Upgraded Hydrophobia Rain Covers
Provide the Optimum in Severe Weather Protection

Santa Rosa, Calif. – With Think Tank Photo’s upgraded Hydrophobia rain covers, stormy weather will never again prevent photographers from getting “The Shot.” These popular rain covers feature waterproof construction that protects camera gear from downpours and dusty conditions. The Hydrophobia V3.0 rain covers are available in five sizes to fit DSLR cameras and the Sony full-frame mirrorless systems, and a variety of lenses.


The Hydrophobia D 24–70 V3.0 Rain Cover for DSLR camera bodies and the Hydrophobia M 24–70 V3.0 Rain Cover for Sony full-frame mirrorless camera bodies fit a 24–70mm f/2.8, a 24–105mm f/4, a 16–35mm f/2.8, or a 14–24mm f/2.8 lens. The Hydrophobia D 70–200 V3.0 Rain Cover for DSLR camera bodies and the Hydrophobia M 70–200 V3.0 Rain Cover for Sony full-frame mirrorless camera bodies fit a 24–70mm f/2.8, a 70–200mm f/2.8, a 80–400mm f/5–6.3, or a 100–400mm f/5–6.3 lens. The Hydrophobia DM 300–600 V3.0 Rain Cover for DSLR and Sony full-frame mirrorless camera bodies protects a 150–600mm f/5.6–6.3, a 300mm f/2.8, a 400mm f/2.8, a 500mm f/4, a 600mm f/4, a 200–500 f/5.6, or a 200–400 f/4 lens.

Sigma Adds Three New Lenses to Its Cine Lens Lineup

Brand new introductions to the FF High Speed Prime Line – 28mm T1.5 FF, 40mm T1.5 FF and 105mm T1.5 FF – will be debuted at IBC2018

September 11, 2018 – Sigma Corporation is pleased to announce the development of three new Sigma Cine lenses in the FF High Speed Prime Line: 28mm T1.5 FF, 40mm T1.5 FF and 105mm T1.5 FF. With these additions, the FF High Speed Prime Line now includes ten lenses covering 14mm to 135mm and T1.5 to T2, giving cinematographers even more options to empower their artistic expression and take their cinematic vision to the next level.

Available for test-shooting at the 2018 IBC Show in Amsterdam from September 14-18, 2018, attendees are welcome to visit the Sigma booth 12.D64 to get hands-on with the new cine lenses.

Think Tank Photo’s New “Lens Case Duo”

Provides Enhanced Camera Lens Protection

Santa Rosa, Calif. –  Being a photographer is about getting to the right location at the right time — which can often be challenging.  To help photographers protect their lenses from the rigors of travel, Think Tank Photo has just released the Lens Case Duo series of six quick-access, dual-opening padded lens cases.  A zippered lid and side opening is a unique feature compared to other lens cases.

    With the Lens Case Duo, photographers can protect their delicate lenses while transporting them in rolling cases, backpacks or shoulder bags.  These cases can then be converted into a modular system for quick access in a bag or on a belt. A shoulder strap is included for the six larger sizes: Lens Case Duo 5, Lens Case Duo 10, Lens Case Duo 15, and Lens Case Duo 20, Lens Case Duo 30, and Lens Case Duo 40.  Two exterior stretch pockets provide space for a lens cap or a cleaning cloth. Soft zipper protectors and a plush lining protect sensitive and expensive lenses from scratches. All sizes come in black and green.

Fujifilm launches new mirrorless digital camera “FUJIFILM X-T3”

September 6, 2018

FUJIFILM Corporation (President: Kenji Sukeno) will launch “FUJIFILM X-T3” (X-T3) as the latest model in the X Series known for superior image quality with proprietary color reproduction technology. The camera will be launched on September 20, 2018.
Compact and lightweight X-T3 packs newly-developed back-illuminated 26.1MP X-Trans™ CMOS 4*5 sensor and the X-Processor 4 image processing engine, which boasts the processing speed approx. 3 times faster than that of current models*, to achieve the highest level of image quality and AF accuracy in the history of the X Series. The ability to track a moving subject has also been improved with blackout-free burst-mode capability**. Its extended video recording capability meets the needs of professional videographers, supporting 4K/60fps 10-bit video recording*4 for the first time in the world*** with rich and smooth tonality.
In 2012, Fujifilm launched the FUJIFILM X-Pro1, a mirrorless digital camera featuring an image sensor and an image processing engine developed in-house. Since then, the company has pursued greater image quality and mobility, introducing evolved models one after another to pioneer the high-end mirrorless digital camera market. The X-T3, to be launched this time, is a fourth-generation model in the X Series with newly-developed image sensor and image-processing engine.